Talking about Swiss Style: Lars Müller

[@vnxdesign6049]

Our graphic and industrial design industries are still quite young (approx. 100 years), but, yes, I would agree that there does seem to be a pattern of design acting as a counterbalance to societal states of order or chaos: Malevich/Rodchenko squares coming out of the utter chaos of the war and The Russian Revolution(s), 72 pt. Helvetica Black on a white seamless product shot ad of the 80's following the garish funkiness of the 70's, just to name a few.

[@regmilan]

It would be nice if the subtitles were cleaned up to match the translation.

[@MrVisde]

My understanding is that Switzerland was previously very regionalized because of its terrain. Something like 17 different regions, each with their own flags and different languages spoken. WWII had all the refugees (artists, authors, scientists) flee into Switzerland for safety. This is what really increased the demand for a universal “International Style”…something that communicated clearly to everyone and removed ornamental elements from the design. The old way of visual communication wasn’t going to work in this new world.

[@quentinnewark2745]

The three languages (actually its four but very few speak Romansh), mean Swiss publishers/advertisers/designers had to invent sophisticated grids/layouts to carry three versions of the same text. You are right, the Swiss are international without even leaving Switzerland. I think the urge for a 'new style' was common across the world devastated by two enormous wars, from California to Minsk. A new politics, new art, new architecture, a new direction that would not culminate in such conflict. What it was, though, that differed. Still differs.

[@fqras]

Annoying Americans using voiceovers. Why don't you use subtitles...

[@djstarsign]

the voiceover is British, just saying.

[@emilybrown9688]

No need to be a dick

[@emilybrown9688]

Also, the voice-over is not American, idiot.

[@RobertTombs]

@@djstarsign Voiceovers is not an "American thing."