The upshot being that folks don't react rationally. Imagine that? There was a PBS short series in which Dr. Thaler, pointed that out, to less than rave reviews. People don't like to be shown that they act, sometimes, in ways that are not clever. I'm reading his book now. Like it a lot!
@isatousarr70442 ай бұрын
The field of behavioral economics has reshaped how we understand decision-making by highlighting the irrational ways humans often behave, contrary to the rational models assumed in traditional economics. This branch of economics emerged from a recognition that human behavior is influenced by psychological, social, and emotional factors, not just by logical calculations or financial incentives. Scholars like Daniel Kahneman and Amos Tversky laid the groundwork by introducing concepts such as loss aversion, anchoring, and prospect theory, which revealed that people often make choices based on perceived gains or losses rather than absolute values. Misbehaving, as the title of Richard Thaler's influential book suggests, is a nod to the fact that individuals do not always act in economically rational ways. This insight has had profound implications for economics, policy-making, and business strategy, showing that small changes in how choices are presented can lead to significant shifts in
@jorgipogi9 жыл бұрын
And they were nudged to buy the book.
@ASHUTOSHMOHAPATRAPGPBatch3 жыл бұрын
One just gets nudged and nudged to watch the awesomeness of 56 minutes, by the coolest misbehaving every now and then by Thaler's poking at Hal :)
@JapaneseStockInvestor7 жыл бұрын
Congrats for your nobel prize!
@MissTiffanyGalore7 жыл бұрын
SNSiF yes congratulations
@reachbinnie6 жыл бұрын
Great talk. Thanks Google (I don't say that very often)!
@aparemfatos-o8z5 жыл бұрын
lol
@lizgichora64723 жыл бұрын
Thank you very much: Macroeconomics driven by behavioral Economics with sensible microeconomics.
@hansinternett76619 жыл бұрын
highly recommended talk, richard thaler is a truly funny economist full of unusual insights
@DharmendraRaiMindMap7 жыл бұрын
This is a brilliant talk ! It just seems casual but its really loaded with awesome gems
@oscarmora49193 жыл бұрын
Very nice session. Thank you
@Je.rone_3 жыл бұрын
I listened to the audio book i wanted to see what the author looked like sounded like hear, it's a great book so far
@Guizambaldi6 жыл бұрын
i just realized people in my town were nudged. There was a bad behavior by drivers, in which they didn't respect pedestrian crossings. So the town hall ordered municipal guards to apply a tough fine on drivers cought misbehaving in that area. The strict use of law was just temporary, but the social norms changed, and now drivers respect the pedestrian crossing even though guards are much less attentive to this offense nowadays.
@debarshiroy4646 жыл бұрын
nudge does not use coercion or punishment . if your municipality put up pictures of dead victims from the accidents or their family photo at crossings it could be considered as nudge but fines and punishment no
@Guizambaldi6 жыл бұрын
I see. Thank you
@yehudaklein90426 жыл бұрын
I recall vividly that I was at the CUNY Graduate Center (34th and Fifth Avenue) at noon of 9-11, and needed to get back to Rockland County, west of the Hudson. Public transit was down. I walked to the West Side Highway, and started hitching. A limo driver picked me up and asked for $20 to take me to the foot of the George Washington Bridge. I paid. The notion of surge pricing has both demand-side and supply-side effects. It encourages more drivers to be willing to deal with harsh conditions, and it rations supply. In the absence of surge pricing, the supply of cars would be rationed by increased waiting times. I am not sure that is a better solution. Yehuda Klein, Ph.D. Professor and Chair, Department of Economics The Koppelman School of Business at Brooklyn College
@allsmiles65386 жыл бұрын
that makes sense. drivers in awful conditions have the right to raise prices due to additional wear and tear on the car and risks involved. outraged people have the choice of walking miles through a blizzard or pay for an expensive but well priced cab ride.
@user-zb8ss9xb1b4 жыл бұрын
That's the sound quality at Google?
@758401737 жыл бұрын
congratulation for Nobel prize!
@AnkitSinghAnarchoAtheist7 жыл бұрын
Congratz sir.. For the prize
@GuiBrasil28 Жыл бұрын
Profetic words @52:20 :)
@aldoramirezzamudio5515 Жыл бұрын
Simply Delicious...
@bg674dh7rd9 жыл бұрын
Too quiet. :( If turned up enough for good audibility, background hiss/noise becomes intrusive.
@soulreaperichig03 жыл бұрын
Subtitles are your friend.
@Mokimanify6 жыл бұрын
Snow shovel price hike is completely fair. He has to make money that day... but in a blizzard who will go out? It is not about demand .. it is low business traffic
@Mokimanify6 жыл бұрын
Snow emergencies ??? Don't go out per the local gov .. Drivers have to make money and can't be uncertain on their income. Think of a farmer sitting on a lonely road. He usually sells 5 gallons milk at $ each to buy $$$$$ of corn for his family dinner. He happened to sell one gallon all day .. for $$$$$ so he could buy corn. That is business and a man working hard.
@Mokimanify6 жыл бұрын
It's been proven that once someone achieves all the wealth the perceive the will ever need, they feel even better if they take more. The rich intentionally take from those with less resources, and the more the take the better they feel. I find Behavioral Economics fascinating. People only behave from corrective punishment. .. The Tip comment .. I read that people inherently want equality. However when they cannot see the inequality and have to correct it but can't as they get confused and can't decide on what is equal distributions, and they keep what they could have shared. ..... And more on sincerity .. Koch blocks an individuals liberty and self determination by killing public transportation while organizing his $200,000,000 bribes to every level of government .. thinking you're not watching and resumes a 15 min speech claiming that is he is politically and socially active to help every person succeed by dismantling all government involvement in the economy, except for his trillions in corporate welfare.
@wilsonpaulodeoliveirajunio77962 жыл бұрын
💚
@patriciaalmeidaoliveira47792 жыл бұрын
♥️
@usmansikandar80223 жыл бұрын
Play at 1.5×
@Mokimanify6 жыл бұрын
Anomalies. .I was just going to say you can poke holes in anything. You can continue to do so forever as people are creatures of habit and build the system we live in ... or avoid
@paulmartin429 жыл бұрын
Too much on end about organ donation and death tax, tho the point about the latter (that no one pays ..) was interesting
@guilhermesilveira52544 жыл бұрын
Read Carl Snyder.
@AdelaDomngz6 жыл бұрын
I stopped to listen when he says greece problem is they don't want to pay taxes ..
@panoswakeup5 жыл бұрын
Thank you.. (though you have to pay more attention to your enemies)
@RyuuOujiXS2 жыл бұрын
The sad truth is that most restaurant workers intentionally work at restaurants because they became so reliant on the tips that they didn't develop useful skills that could land them a better job. Now they're stuck. Sucks to be stupid
@t.j.55742 жыл бұрын
I was a waiter when I was in college, and the reason so many millennials become waiters is because you’re compensation is based on menu prices, which go up with inflation. So it’s the only jobs that pay somewhat decent, at least to college standards, while hourly jobs pay shit money. Wages have been stagnant or declining since the 1970s but we’ve gotten lots of inflation since then. So stupid isn’t a word I’d use. Many students don’t have much of a choice.
@NicolaHartman-e6p3 ай бұрын
Lewis Daniel Martin Susan Martinez David
@joni7kkk3 жыл бұрын
I don't know whats wrong with the US? Here in Switzerland we have a 2 stage mandatory pension plan and after 67 you get a paycheck every month for life.....:-)
@aboubakramzil92525 жыл бұрын
Dry talk . Your book is much better!
@Mokimanify6 жыл бұрын
Ok .. I'm given a ticket to x event worth $1000, and I didn't go, and didn't sell the ticket .. It's because I had better things to do and could care less about a trivial game and a piece of paper with an arbitrary value that may have fallen to $200 if I tried to sell them at the event. I see an opinion that people who don't concern themselves with consumption and hyper-consumerism are somehow making flawed decisions and perceived as irrational is in fact, irrational as to some people, money is just paper and not happiness. Did I loose $1000 wasting a ticket, or by going ? Did it cost me $1000 if I went ?? No .. It was never mine and they economy puts some of that back into my community center, or maybe put my house fire out.
@patriciaalmeidaoliveira47792 жыл бұрын
Eu sou fudido simples assim
@니모-b6w5 ай бұрын
Williams Linda Martinez Steven Perez Jennifer
@t.j.55742 жыл бұрын
I could barely get through his book. College professors rant WAY too much. And the constant name dropping was incredibly annoying. Be prepared to skim A LOT if you want to read the behavioral economics part of the book.
@scottchoi27204 жыл бұрын
22:02 mis-information. Uber makes a lot of money in surge time. Typical man who hasn't ever worked blue collar job response.
@scottchoi27204 жыл бұрын
@@iankovski yo, u work w Oracle, not Uber. Maybe Uber makes small money in Brazil but not here in the States.
@nyalih9293 жыл бұрын
@@scottchoi2720 Uber actually loses money in the US and major economies but earns a profit in countries like Brazil (and even some African countries). Also, would blue collar workers have a sense of their employer's profitability lol
@babyirene31889 жыл бұрын
Damn. Speak to the public much? Get the lead out.
@reachbinnie6 жыл бұрын
Another millennial with ADHD.
@Mokimanify6 жыл бұрын
Stanford ? College of Libertarian Economic Delusions
@nklflpv8 жыл бұрын
One of the dumbest talks at Google. Like ever. I really like Thaler but this was like watching an aboirtion. He spoke too little about behavioral economics. By the way Misbehaving is an amazing book. I have no idea why this talk didnt work out.
@NicolasIbarra7 жыл бұрын
way too slow...
@abacab543216 жыл бұрын
Agreed. Those disruptive ...aaands and ...aaaahs... Every public speaker should learn to keep them in check. No matter how highly I admire the man's work and thinking, his mannerisms of speech leave me irritated. Believe me, this hardly ever happens. Also, the way the sound volume fluctuates is rather annoying when listened through speakers.
@angelvasquez37516 жыл бұрын
Google uses apple🙃
@YasinAli-bg8ws2 жыл бұрын
You are Google do not ban me in Google plz
@geoffreyschuchardt29486 жыл бұрын
Yikes. What a mess
@geoffreyschuchardt29486 жыл бұрын
A nice safe “nudge”
@Chrisjavier26046 жыл бұрын
Dont waste your time listenig yo this, listen to charlie munger instead,
@Mokimanify6 жыл бұрын
This is really not explaining economics at all..
@guilhermesilveira52544 жыл бұрын
Thaler is wrong. Economics is rational. Read Ayn Rand.