Raise the Bar | Jon Taffer | Talks at Google

If there's anyone who can prevent a bar or restaurant from going belly up, it's Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
As host and co-producer of Paramount Network’s “Bar Rescue”, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he's offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.
Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you're running a storefront operation or a web-based company, whether you're manufacturing widgets or providing a service.
Taffer's overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.
Moderated by Google Chef Paul Cingolani.

[@tempronproducts]

In any industry, this is the guy you want as your boss.

[@christopherjorge9117]

Damn right man

[@rchdb]

No, not really. I rather not have snake oil salesman as my boss.

[@angelacrobat7332]

Wrong.

[@terrencelacroix3884]

​@@rchdb Jon is not a snake oil salesman, he is an exploiter of people for his own benefit.

[@UnlimitlesslyFunnyDude]

actually we want everybody to be like that even mothers, sisters, brothers, friends who just have amazing mentality

[@GntleStranger]

He's so real and intuitive, you can tell it's not just for the cameras. Love this guy.

[@GenghisKhanBruseySkyz]

Love this dude, he's the real deal.

[@titusmccarthy]

Real Republikkkan. YUCK! Bosses shouldn't be like this. TOKEN FIRINGS are practically a sociopathic concept.

[@NTKUSTOMSDOTCOM]

Thank you @JonTaffer for your contribution to business & self-esteem, not just with the " bar business " but with helping others succeed in business and in life. you are an inspiration to many

[@edwardbliss8931]

I want this guy to change the music industry

[@creativelandscapedesigns9493]

Didn't Jimmy Iovine already do that!!? 😉

[@jacobekas4600]

This guy is a genius there is a reason he is a multimillionaire and we can see it through this interview I love Bar Rescue

[@Godsbusinessway808]

Jacob Ekas The great thing about Bar Rescue is the transference of business techniques and ideas. It's why I used to watch The Apprentice.

[@UnlimitlesslyFunnyDude]

this guy speaks the truth with humbly

[@Godsbusinessway808]

"Excuses is why businesses fail" I love the straight talk here. I see things change in my in home computer tutoring and virus removal business all the time. If I do not adapt and stay on top of things that is my fault. No one else's. Really good reminder and lesson.

[@Godsbusinessway808]

One of the few times I've watched (listened) to a video this long. Even replaying parts.

[@awefense7758]

This is just an epic, inspirational video! Mr. Taffer, through Bar Rescue, had already inspired me to approach a bar with an idea to grow their Sunday business, and they hired me! Building a crowd from scratch is going to be a challenge for this rookie bartender. This video is the next level of awesomeness!

[@johnspence8141]

GreenMountainGigMan and how did it go

[@travismonahan7225]

amazing man. he speaks with anger only because he understands it'll drive it into your head

[@Ritzy87]

I love Jon Taffer!!!

[@lstynerl]

jon is a straight SHARK of the industry!!

[@tonyblair999]

Jon Gaffer is my DUDE!!! "PURE GENIUS"!!!

[@kevincondna8784]

I prefer Jon Taffer over Jon Gaffer myself.

[@tonyblair999]

Kevin Condna Lol!! I know right?? Typing the buttons rapidly

[@wiilliambarpumarol2707]

I just graduated from New York bartending School in NYC

[@Godsbusinessway808]

we sell reactions. Hmmmm. Even with my sales-psychology background I've never thought of it that way.

[@UnlimitlesslyFunnyDude]

same .... we have got too much to learn, too much to learn from another experience

[@questionmark6204]

NOT LONG ENOUGH! i know that's what she said but seriously Google please bring him back for another one!

[@paulanglin4949]

I was curiously awaiting Jon's answer to the question posed at 33:24. He and 'Bar Rescue' are highly entertaining. I look forward to seeing more of his new show, 'Hungry Investors' also.

[@terrencelacroix3884]

The stats he is talking about are available through the NRA, National Restaurant Association.

[@TheWholeSystemisFckd]

I wonder if the interview thinks Jon Taffer's responses were Very Cool or not

[@adamdalla485]

Imagine him a NFL or NBA coach. Man that team will become a dynasty like the Tom Brady Patriots or the Michael Jordan Bulls!

[@whattodowhenyourebored7664]

Great talk at google! thanks Jon Taffer and thank you google.

[@shiflettproductions9649]

Jon for president 2020

[@12WeMet1]

Jon Taffer is a fascinating human being.

[@xmk801x]

Taffer for president!

[@powemetal4life]

Taffer is THE MAN

[@LVSHBEATZ]

I think 'Hotel Rescue' would be a much cooler show.

[@Awesomewolfpic]

+The Lab Rats lol ya

[@childpleaz85]

There is a show called Hotel Impossible thats pretty much bar rescue for hotels(from what I hear...I havent seen it)

[@MrJimmysez]

Gordon Ramsey had Hotel Nightmares-very good show.

[@josephcabrera1881]

THE MAN PERIOD! #MyHero

[@darrellbharris]

Joseph Cabrera ďd

[@ModernKing64]

thanks

[@anthonyfeola2208]

Legend

[@PetPrepRadioShow]

Great interview!

[@lilbobofly]

by mentioning bing, it means it is in his mind and will be on everyone who saw this video's mind.

[@CraigTalbert]

Wow. Have a listen to what Jon Taffer says at 24:00 (he's the guy from *****) about why he's as good as he is at what he does (reaction management).

[@chrishayes5755]

he should write a book all about reaction management

[@nextbarker2702]

I think he said, S9 was the last season for BR.

[@kunzersteven]

He's cool. He never wears a tie.

[@SuthanArumugam]

Great one. Thanks

[@Trd2020]

Great questions

[@sourPollo]

reading that book!

[@idkwhatimdoinglol9562]

Great Video! Also, hold the 2 button down. xD

[@tsjeffreys]

I would love to meet him!

[@wimzeijden4329]

Jon Taffer your REAL The truth and nothing but the truth Have2 be lurnt Again , When we DONT LIE we -Findout ... ..... .. ..[Jon , you no].

[@hismajestyericcartmanthese5755]

I can see Jon Taffer on Law & Order as a lawyer

[@Carlos_Castro_]

good talk

[@matthewthacker3683]

Jon is dead on about the right hand direction when walking in somewhere. I have been in the furniture industry for the last 15 years mostly in saels and i would say about 80 percent of clientel goes to the right when they come in

[@chanhkhuu2916]

Jon Taffer is Da best

[@SampsoNThEFee]

Very cool

[@ibowman64]

I want to see a double interview with this guy and Gordon Ramsay

[@austinmillen6910]

I literally paused the video bought the book and continued watching

[@UnlimitlesslyFunnyDude]

we sell reactions .....(not foods are just normal thing) -------- i wan'na fail 10:55 -------- you are failing it's other guy fault 12:34 .... this is excuse's .... not a solution -------- you have no motivation to make it better because it is not your fault 12:53 --------- if you can't blame anybody but yourself ..... than you gonna change, you gonna fight it out 13:43 --------- you gotta love the business .... if you love the drinking that is even worse 14:30 --------- when i was young age my mother was very difficult .. so i understood if i don't contro her mood i wa gonna my as* kicked, so very young age i learnt sensitivity, to watch her face, to read her mood, so i developed this skill to sense and feel people 24:22 --------- the biggest fight i have ... turns out biggest hugs in the end 27:36 --------- i don't even make an phonecall, i just make an reaction 29:13 -------- if add doesn't make an reaction.... then its useless/worthless 29:56 -------- so you guys have to create reaction ... otherwise you never can grow that business 30:13 --------- no reaction = no win 31:16 --------- There's one thing that you can't have home - that is (human) social intereaction that is my card 35:55 ----------

[@jesters9mm]

smartest man alive. Has the most common sense of any human. Id kill for an internship from him.

[@titusmccarthy]

He supported TRUMP in 2016-2020.

[@dutchvanderlinde6568]

​@@titusmccarthythat doesn't really change that he's knowledgeable of bars

[@russellwilkes7778]

jon your a boss

[@anderbeau]

I like how real and quick in his feet he is, that host dude though is a total doofus 😂😂😂

[@sigururdavij5438]

Cool speach

[@MikeMikeP]

“Very cool.”

[@pmllms]

I wish I was related to this guy lol

[@MoerreNoseshine]

@12:30 and on - don't blame others, blame yourself: Oversimplification. Sure it would be nice and it IS a real phenomenon, that always blaming others thing. However, his advice works for ANYONE but not for EVERYONE (like most of those money-related motivational pieces of advice). Meaning, anyone who follows the advice can have success, so that part is true. But what happens if everyone does it? Then much of that kind of advice falls flat. In this context, there is only so much any given market can take, restaurants, bars etc (or anything else). So when you have only motivated intelligent people who never blame others and try their hardest, you STILL have about the same failure rate. So that kind of advice DOES work - in small doses. Don't try to put any such "motivators" in charge of a country or the world. My comment is specifically about that section around 12,13 minutes ONLY, I didn't watch the rest (not interested, not because I think it's a bad interview; I was only mildly interested in the subject to begin with).

[@dantro78]

Michael Hasenstein, I agree that motivational speaking often preaches an oversimplified view of the world and the process through which one can better themselves. However, you have to remember that when a motivator steps into a room and speaks to a crowd, if they can reach just one person, they've succeeded. I've worked as a performing musician and music teacher for a number of years. In that time, I've done many seminars and clinics about improving as a musician, largely centered on practice techniques. How many of these young musicians will actually follow my advice and apply the work ethic and approaches I've shown them? Almost none of them. Why? Because that's just the way it is, and I've learned to accept that as such. One can be the most entertaining and effective communicator, but it ultimately is incumbent on the individual to take the advice and apply the work ethic presented. My point is: If only one person in a crowded room hears what Jon Taffer says and they decide to alter their efforts as a result, than the seminar was an overwhelming success.

[@Jspesh84]

Robocops John taffer

[@fartguy69]

I was here getting bugged out on jon taffer 2020 for some reason

[@elevatorsfromrobloxbyposword]

Lovely jon i enjoyed listening to you. But fix your bald patch it is so big 😂😂

[@wimzeijden4329]

He is the best. People who running a bar DRUNK Whil lose . He helps and they NEED 2 be schockt 2 WAKEUP when you have 300.000 in dept by the bank how manny years are YOU the biggest foul ? . WHO ELS INVEST 100.000 FOR A STUPID DRUNK BIG MOUTH ASS HOLE ?. [RESPECT FOR Mr. Taffer]. Greetings from THE NETHERLANDS john. we like you .

[@gorgeous61]

Cynical Audience of Geeks. Jon Taffer who I have recently discovered is exceptional and wasted on these overpaid Computer Programmers.

[@turnerstory3450]

How many times does this guy say "great". lol

[@tempronproducts]

the ultimate Scorpio man.....

[@stevenhuff9925]

This interviewer is a robot

[@Ben-by1hp]

Hey John, for someone that's been in the industry of bars and restaurants... Why the fuk are you still coughing in your hand ??? BTW still luv your show !

[@69theworld]

It's all of those cigars he smokes

[@titusmccarthy]

@@69theworld "cigars" more like corporate dicks.

[@KJ-xc6qs]

So this is the bean-counter that made everything unaffordable.

[@slashkeyAI]

Nice excuse.

[@playa144xd8]

Taffer looks and sounds alot like Paul Heyman.

[@mattbunchboigehs]

Right. Every time he yells I think I'm watching WWE

[@philoadrovia2571]

He reminds me very much of Donald Trump. They share a kind of arrogance. It may be the key to their success, or a terrible character trait. I'm not quite sure.

[@ArbitraryLifestyle]

it can be both.

[@titusmccarthy]

He endorsed Trump in 2016.

[@riding4beers889]

advertisers are annoying

[@dustinj8431]

Download Adblock

[@cosmickitty9533]

One invention of Taffers that I really don't like is the "butt funnel." I don't want to be too close to someone. I don't want an opportunity for a creepy guy to touch me.

[@titusmccarthy]

He's a sexist pig. What do you expect? He doesn't care about women.

[@chuckschillingvideos]

I would rather die of thirst than patronize any of this clown's sterile, corporatized, zombie bars.

[@stevennewman5442]

(pirate's employee)

[@titusmccarthy]

@@stevennewman5442 Nope. Someone with common sense.

[@MUNDOM316]

I’m sorry, big fan of Jon taffer (I think his show is as real as pro wrestling, but that’s just my opinion) but at 7:02...who the fuck waits 45 fucking minutes for a coke? A ride I could understand, but a coke? You’re over exaggerating there a bit mr. taffer