Tapo Vs Kasa: What's The Difference? Why Do TP-Link Sell Both?!

Whenever I go shopping for new smart home products, I start to get confused by the fact that TP-Link sell products under two DIFFERENT brands: Kasa and Tapo.
To make matters worse, both Kasa and Tapo seem to sell the same type of products, meaning that they are competing with each other.
But why is this? And are there any real-world differences between Kasa and Tapo? I discuss all this (and more) in this video. The individual sections are:
00:00 Intro
00:23 Early Kasa and Tapo Differences
00:38 Long Live Tapo..?
01:50 Kasa Is Wi-Fi Based
02:37 How Tapo Are Different
04:18 Is A Dual-Brand Approach Unusual?
05:20 Final Thoughts
Some of the links/webpages I show in this video are:
"Kasa to close in the UK" - community.tp-link.com/en/smar...
"TP-Link’s Commitment to support and expand Kasa Smart" - / tplinks_commitment_to_...
"TP-Link's Sub-GHz Technology" - community.tp-link.com/en/smar...
#Kasa #Tapo #TPLink

[@carlopez3]

Glad to hear the Kasa brand isn't going away, focused on building a solid wifi system since I only needed a handful of smart switches/outlets

[@itneveroccurred]

Literally everything I wanted to hear, was confused why there wasn't many explanations to this.

[@MrSkyl1ne]

From my understanding: tapo products on wifi existed before the tapo sub 1ghz band products (IP cameras). The Kasa brand was developed by the US team and focussed mainly on north America with some products making it to other continents, the Tapo brand was developed by the chinese team and aimed at the rest of the world, it arrived a few years after kasa did. Though some kasa products that sell well are being continued across europe. It looks like Kasa will eventually integrate into the Tapo ecosystem completely since most kasa products now work with the tapo app and there are no new kasa products being introduced outside of north america. Looking at the website, it seems kasa is being sold more actively in the UK than in the rest of europe so it probably very much depends on the region.

[@bradthedad987]

You explain all this by assuming that there was a merger or buyout without solid planning. That is certainly what's happening and your conclusion is correct. The track record of mergers and buyouts overall is pretty terrible. I knew the stats when working for my MBA. I remembered they were so bad it was a wonder why anyone tried. But it is hope that springs eternal within the human breast. Most business leaders I met were certain they could do anything, no matter how many others had tried and failed. As long as a few can get rich making it work we will see businesses try again and again.

[@JitProds]

As of now, both Kasa and Tapo have Matter devices, meaning neither actually needs 2.4 GHz wifi to work.

[@serwombles8816]

Like for the serenity shirt ;)

[@lawrencesculpher]

That's a shiny t shirt

[@aryanwadhera]

the thumbnail, bro you scared the shit out of me

[@gabineacsu9056]

Hello, you are a little misinformed and you are spreading partially false information, namely that the Kasa also have a low-frequency hub (KH100), not only Tapo,to which various sensors are connected, including thermostats for radiators, I use these products.

[@cbcdesign001]

I found Tapo to be a load of unreliable junk compared to Kasa.

[@davidlei6930]

Why do you think that Tapo and Kasa are of the same quality?