Toyota CEO Releases a NEW $12K Pickup Truck & WOWS Everyone!

[@tech_triumph]

🔴Do you think this $12k pickup truck can truly deliver what drivers need? 🤔
 🏆7 Reasons You SHOULD NOT Buy Ford Maverick WATCH HERE 👉 kzbin.info/www/bejne/p3zRhWeibryFg9U

[@Hoellenreiter80]

Unfortunately germany will not get this truck

[@davidhollenshead4892]

A. no, it can't carry half a ton of 4x8 sheets of building materials, the standard of North America... b. If this was Toyota's plan they would offer a base model Tacoma with a 4 cylinder engine, manual trans in 2WD... c. The cab would be longer so over six foot tall people would fit...

[@e-curb]

It's not a $12k pickup. It's a $12k cab-chassis.

[@johnkellmer5133]

Yeah. I'd buy a truck that size, and between 12 - 18 K$. I don't need or want a useless, huge Ford F150 or similar. Too much money for a big metal brick that depreciates by half as soon as I drive it off the lot. I'll buy used until this gets here.

[@TrggrWarning]

It will cover a large segment of delivery / equipment hauler needs. Yes

[@BHUFF]

Instead here in the U.S. we get overpriced, oversized crap full of useless electronic junk

[@victorlugo9565]

All that electronic junk is why the trucks we get too expensive, plus greed

[@victorlugo9565]

Give me an old gmc from 69 but with smaller engine, less weight

[@EgGu-l9y]

@@victorlugo9565 Most of those electronics are not as expensive as you think. It's an excuse for automakers to charge more and they do.

[@joffrey-k9g]

someone build a 4 banger (no turbo) with a 5 speed manual and windup windows.

[@chrismurphy2769]

Exactly

[@BELCAN57]

If we EVER see this in the US, it'll cost $25 K I'm not holding my breath.

[@ericnicholls3955]

It costs $20.2K in Peru the basic model, so yeah.

[@fonkenful]

Still more affordable than most, and the lower the loading with superfluous features and technologies, very likely the long term repair / service costs could be very attractive to many folks.

[@lightweight1974]

More like + $40k . Remember dealer greed.

[@fonkenful]

@@lightweight1974 Yeah, there’s always that. I remember the deal on my current pickup, an inventory clear out of 2012 Ford Ranger extended cab “Sport” - a barebones model with 4L V6, rubber mats and no fancy gadgets or toys beyond AC. Just under $20,000 CAD - no “retail market adjustments” on this one - they wanted them off the lot ASAP. It’s been as close to a perfect fit for my use case as I’ve ever had, and to date with over 164,000 km the only major service/maintenance has been brakes and tires; but soon will need new shocks.

[@airmaildolphin7013]

The American car industry will insist on a 100% tariff on these trucks as they cannot compete with such a cheap import.

[@not_nostradamus683]

All I want in a truck is: inexpensive, 5 speed manual transmission, reliability, basic transportation, 1.5 ton hauling capacity. I do not need an entertainment center, GPS, A.I., fancy wheels, fancy trim, a $15K paint job, leather seats, bells and whistles, computer controlled vehicle. Leave off the computers, electronics and A.I.

[@NemoBlank]

The EPA says that's what you get though.

[@davejohnson1889]

Toyota workmate, you still wind the windows down manually and the 2.7ltr 4 cylinder engine is unbreakable.

[@stevenmorris3181]

@@NemoBlank EPA has their head on the chopping block as do all three letter agencies

[@perryallan3524]

A basic engine computer is adequate. It does not have to control 35 different modules. From the early 1980's to into the early to late 2000's that is all cars had. The computer controlled the fuel injectors and timing to some extent. They were reliable and not very expensive to replace.

[@twill9278]

You just described my 2002 Tundra

[@piccalillipit9211]

*THE BIG DIFFERENCE IS* its a body on frame not a unibody - its a proper truck, you can put any body you want on the back of it. A camper, a flat bed, a lift bed for aggregates, a box van. And it has almost zero electronics so its likely to just WORK every day every week every year for the next 25 years and then you can sell it to a farmer to use on the land

[@IanWrigleyNZ]

@piccalillipit9211 it's a toyota. It's going to run forever

[@davef.2329]

Amen.

[@gutsglory3625]

Suzuki Carry is also a great small truck just like this toyota!

[@astrosoup]

Give it a diesel engine and it is the perfect farm truck.

[@mf--]

​@@IanWrigleyNZ do not simp for Toyota too hard there.

[@tarajones-legros3661]

Yes, buyers are ready. When you use a truck as a tool and not a status symbol, this checks the boxes.

[@stainlesssteellemming3885]

Yep - the lack of a small truck is why I've driven volvo estates for the last few decades. My V70 and XC70 were more than capable of carrying home 1/2 ton of sand or gravel at a time, I even brought home replacement interior doors in the back (i.e. 80+ inch long doors). Plus I got sedan level fuel consumption when it wasn't hauling stuff. My latest xc70 is almost 8 years old and, sadly, couldn't handle the doors any more. It's also too "clean" right now for me to load it with landscape supplies. Plus they messed up the rear seats. Now they fold down flat without lifting the bench seat to vertical, but that used to give you a solid "back wall" to stop stuff falling into the foot well. If this was available at, say, $20K with fold down sides on the bed, I'd pick one up and switch my xc70 to a small hybrid for everyday shopping etc.

[@DTD110865]

I can still use the trucks that many regards as status symbols as tools. U-Haul knows this when I rented one of their pickup trucks last year.

[@cloudbase7799]

This truck will never be released in the USA at $12K. We have to subsidize the low pricing across much of the rest of the world.

[@phoenixvance6642]

Yeah, even though this truck is damn ugly, i want more of this shit in NA. We don't need to shell out more for bigger, faster, tougher street vehicles, we'd be fine with old truck performance for less cost

[@spf50sunscreen80]

@@phoenixvance6642 Not going to happen sadly.

[@andrewh2u]

Give us a truck thats got no computers and screens so its simple and reliable and repairable - it will sell.

[@JamesHerold]

But backup camera are required in new vehicles, so you have to have a screen somewhere

[@RollerPigg]

Yup. Take an '81 Ford, Chevy, or Dodge - upgrade the breaks and a few other things for safety, and MAYBE... power windows, door locks, and 4WD. All the other BS can be left off.

[@ScottCleve33]

They can't sell vehicles without computers. At least no new ones. All must comply with obd2 diagnostic systems if manufactured after 1996.

[@ChubbzElvis]

That’s what they’re afraid of. They’re big flashy BS already sells, and they don’t want to change that

[@Enjoirules4u]

To be fair most people on the road should NOT be driving in non-computer-assisted vehicles. They simply suck at driving so damn bad that they NEED collision assist and such to avoid killing themselves and others constantly. Now, sure, there are a decent amount of people who actually bothered to learn how to drive and have good vehicle control and awareness and don't drive while impaired, but I don't see any reason manufacturers should cater to that ever-smaller group ASIDE from options like this truck that are niche. At least not in US, so long as we don't make a genuine effort to improve our driver education and licensing standards.

[@ncpatriot1776]

If the U.S. really was the land of liberty, freedom run by the people and not the land of greed run by corporations this truck would already be in my driveway and more affordable reliable trucks would be available from domestic companies

[@chapter4travels]

It's not about greed, it's about regulations. The trucks they sell overseas are not legal to drive in America. Maybe the DOGE team will do something about that, but don't hold your breath, our government HATES low cost and efficiency.

[@threeriversforge1997]

I'm reminded of how hard the US makers fought to keep the Roxor out. Simple, reliable, rugged, durable.... can't be having that around here!

[@SoloRenegade]

gov socialism. the gov banned such trucks.

[@bierbrauer11]

@@chapter4travelsdon’t worry, if it is importable your DOGE buddies are killing it with tariffs

[@chapter4travels]

@@bierbrauer11 I agree, they hate the country so much. These tariffs might cause Toyota to build the trucks in America to avoid the tariffs causing unwanted new jobs and supply chain shortfalls that will have to be filled. Clearly, they are applying tariffs just to enrich themselves, somehow, right?

[@tomsitzman3952]

Back in the 70's and 80's I had a small Toyota pickup, smaller than the Tacoma, no longer made. It did everything I needed with no bells and whistles. Drove for 200,000 miles and was still going strong when I sold it.

[@davef.2329]

So did I. Loved it til a deer totaled it.

[@HDL_CinC_Dragon]

The T100. The EPA is so stupid for making small trucks like that infeasible for the US market...

[@rustynail6819]

The old Toyota T-100 was a great little truck.

[@raygale4198]

It was these vehicles that built Toyotas reputation for durability and reliability, they have been trading on that rep ever since.

[@worldwideroach]

The Toyota DX truck. 1995 was the last year they were for sale in the US. The Tacoma replaced it in 1996 and it’s been downhill ever since.

[@richard_n]

Studies have shown for decades that 90% of buyers don't need a large pickup truck.

[@LocatingGoku]

Most buyers don't even need a car at all, since they will only ever use it to transport themselves from home to work and back a motorcycle would be more appropriate for personal transport since it saves on fuel and reduces the space you take on the streets. But then again maybe you and your work buddies want to carpool or you have to take your kids to school and carry groceries for a family, then something like a 4 door sedan would be the ideal choice. Unless you genuinely need to move heavy work materials around on a regular basis, and there definitely are people like that such as contractors, plumbers, farmers, electricians, mechanics, etc. that do need one; buying a pickup truck is a small penis move and you're making the world around you objectively worse by consuming more fuel and driving a vehicle that makes traffic worse and is way more dangerous to be hit by, all to satisfy your own ego and to make up for your insecurities.

[@Baconator5642]

@@LocatingGoku Most people wouldnt need to drive period if our cities were built properly and werent bulldozed by GM for car dependant infrastructure which is vastly inefficient and has a lower throughput than alternatives

[@LocatingGoku]

@@Baconator5642 I completely agree, but even then there will always be a market for people that don't want to depend on public transportation to move around, and in a truly free country then that should be an option that's available to them. "It will take you where the bus won't" just right off the top of my head, I live in a country where public transportation is more widespread than in the US and I'm saving up for a bike to move around in because sometimes the bus just takes too long, I'm trying to get to work and I need to set aside 1 and a half hours of my life for the commute in order to guarantee I will make it in time, on a personal vehicle that travel time would be reduced to maybe half an hour. That's 2 hours of my schedule saved. The story would change if there were less cars and more buses around, maybe even a metro line which we don't have in my city, surely public transport times would be much faster, but that's not the current reality of things, so as an individual I have to look for the best possible alternative for myself while still taking factors greater than my own needs, for which a bike seems to be the best option for now, it's not bulky, great fuel economy, and it's faster than the bus, once I start seeing less traffic and improved bus lines I might switch back, since public transportation will always be cheaper.

[@David-lt6lt]

Will never forget my Chevy S10 from back in the day. Was the perfect truck in every way. Am a full time semi truck driver and my newer Silverado has a worse field of view driving than my semi truck.

[@teng029]

If that truck ever hits the US, the dealers will mark it up 1000%.

[@blakbanshee]

US model will have 12 airbags, infotainment package, cold weather package, touring package, and the hybrid drivetrain. Starting price of $45k. Why? Because people who buy new vehicles continue to pay ridiculous prices for new trucks.

[@GNMi79]

Heated seats, heated steering wheel, automatic climate control, parking assist...

[@scapegoat762]

Power windows, an electronic system that makes me scroll through a menu to select 5 options to confirm that "YES, I DO ACTUALLY WANT THiS VEHICLE TO MOVE", four different electronically controlled suspension options, three back-up cameras because people can't be bothered to use their mirrors, and a sensor to inform me if my driving and personal responsibility are so lacking that I can't maintain a single lane.

[@CasualHoarder-ny9sd]

Undercoating as well 😂

[@granatmof]

If it hits the US market, governments, and industry will buy them all up for service trucks, delivery trucks etc. Like I'm curious what gas mileage it would be capable of as a mail carrier to replace the USPS mail truck, and jeeps for rural deliveries. Plus I'm sure there's plenty of people who may look Into it as a base for rv's etc.

[@GNMi79]

@granatmof The government buys $80k Ford F-250s. They don't care about the price or the awful gas mileage, because we the taxpayers are paying for all of that.

[@rallyfan555]

I have a hard time believing Toyota is actually bringing this truck to the USA even though we want to buy it.

[@stuglenn1112]

I'll believe it when I see it.

[@benjaminkilmer]

That is precisely why it won’t be coming here. We would buy them by the thousands. Can’t have that

[@ryanbernard6550]

I bet Toyota would love to bring this to the USA. But i bet regulations will make that very unlikely.

[@joelm6631]

It's NOT coming to the U.S., never was and they've stated that for months

[@JohnBerry-z7o]

Worked in Automotive for over twenty years. Believe me, Toyota would love to get this truck here. However, the UAW would petition the government to either limit or outright ban them. This is what they did here in Michigan regarding the KEI trucks !

[@ericaddis7414]

I've heard Toyota talking about this truck for 2 years yet still not a single US model.

[@EastlakeRasta7]

That's because of the stupid ass chicken tax

[@ericpratt-d4b]

YOY NEVER WILL....! Keep voting for liberal politicians ..... they give you what you should want .... not what YOU want. Keep voting for liberal democrats. You reap what you sow.

[@El-Philippe]

There never will be unless taxes get reformed, NHTSB safety regulations get dialed back, and EPA regulations get thrown out.

[@ericpratt-d4b]

Toyota LIKES selling $60.000 .oo dollar trucks in america... youtube views are braindead to think toyota will sell trucks "working people" can afford when new trudras at over $80,000 dollars and FAN boys are begging the dealers to buy them.

[@joshingwithyahaha]

@@EastlakeRasta7 a tax that is also just hella outdated smh. I can't believe we modernize cars, trucks, but we can't modernize a simple law?

[@shakachoarroyo]

Literally bringing the tiny, more practical Japanese trucks to us FINALLY. Thank you Toyota, for proving yet again US car companies continue to fumble the bag.

[@dhoffnun]

Unfortunately this truck is not coming to dealers in the US. The only way I could imagine having one of these legally in the US is to import it as a kit and build it here.

[@AdventureAwaits1111]

This will never be sold in the USA because of EPA regulations. Search videos about "why we cant have small trucks" its literally finely tuned EPA regulations that make no logical sense. It has to do with weight vs fuel used. A small truck doesnt have enough weight to meet the standard. This is why the small S10 and Ranger have gone away.

[@osets2117]

​@@AdventureAwaits1111and it angers me greatly. "It's environmentally unfriendly" is their excuse. Yes government tell me how the larger less fuel efficient vehicle is "better for the environment".

[@AdventureAwaits1111]

@osets2117 Exactly. Welcome to the United Corporations of America.

[@justaguy6100]

I remember when I drove a Toyota small truck for a job I had with a local cable company. I can't wait to see one coming back.

[@arthurirwin8235]

In the US, the 12k price would only last a week before it jumps to 50k+

[@natehenson71]

this

[@Labyrinth6000]

They’d have to bring in more to prevent that from happening.

[@kryswallbank8608]

I've got a 1991 Ford Ranger and often get notes left under my wiper asking if I want to sell it. I don't need a truck the size of a new Chevy Silverado or Ford F-150. I need a truck for occasional hauling and towing that I can park in an urban environment and not seem like I'm trying to compensate for something.

[@Winterstick549]

Same with my 2004, 2wd, four cylinder, stick shift Toyota Tacoma.

[@wcurtin1962]

1994 Ford Ranger. I have been asked several times.

[@barrygolden9823]

1987 Mazda B2600 4wd I've been asked more times than I can remember if I wanted to sell it. It's been in the family since '89 so she's not going anywhere.....

[@millardiii]

I just spent some bucks doing a complete suspension rebuild on my 1997 Ford ranger (310K miles) because this truck is not available. I have serious doubts that it will ever be seen in the US>

[@spar1993]

I kinda resent the compensate line. I'm the guy rolling around in a dually or 3/4 ton nearly at all times. At least I was before I needed to go 50 miles to work every day. 100 miles round trip. It's kinda like, "you're right, but I drive the truck because I'm constantly working the dog shit out of it. Leave me and my small pp alone"

[@richardsmiley7272]

I talked to Toyota Canada... told them "that is exactly the truck I want!" They replied "We don't always sell people the vehicle they want". They also said that they had done extensive market research and were selling what people want. Not making this up. My dealer laughed. This one looks like a 1980 pickup... which was what I had been badgering Toyota to bring in. It is supposed to be in Mexico in 2025 and cost about 200,000 pesos - about 13.6k Cdn - and if I have to, I'll go down and drive one back. (my dealer told me to go buy a 12 year old hilux from Japan but that is right hand drive). OMG a 5 speed manual tranny! Fold down sides for side loading! deck above the wheel well!

[@EastlakeRasta7]

You're better off converting your Canadian Dollars into US dollars and then spending it in Mexico, I just Googled the conversion rate of the 200 g of pesos to American Dollars and it's just under 9 Grand

[@chinesecrested9528]

They sell this in Thailand, as for basic trucks go, it's a small useful beast

[@runsolo7418]

As a fellow Canadian, I want this truck too.

[@clutchoholic6550]

Buy in Mexico then bring into Canada. That’s a good idea. 👍 Will it pass Canadian MTO laws? Air bags, side impact, all that? Hmmm.

[@clutchoholic6550]

So if I import 4 of em, do you guys want one?

[@guyfaux5010]

I wish I still had my 1973 Datsun PL620. I LOVED that truck.

[@marcrj8111]

5:50 "nobody could predict that there were so many buyers looking for practicality" the narrator says ?????? Well, if the North American auto industry failed to hear the screams of the REAL "work"-truck BASE then, just like EV we should continue to expect being shoved with what we don't want. This truck is the answer to those who should have listened. Thank you Toyota and hopefully the famous reliability and most of all, the capacity of its buyers to maintain their own truck (and not depend on a dealer or mechanics) will be the best assets to a faithful fan base.

[@Driftingsiax]

I thought the same thing. I'd take a long bed single cab with a reliable engine every day over a cybertruck that folds like a lawn chair.

[@Asome3333e1]

You have the government CAFE regulations to thank for that. CAFE standards say a vehicle of a certain footprint must reach a certain fuel efficiency or be subject to a large tax. Instead of making more efficient vehicles (cause at some point it's not even possible), they just make them bigger so that they are more lenient on the emissions. Also, modern vehicles are required to have a bunch of safety bullshit and other shit and sensors. On top of that, I doubt it will make it to the US cause this will show the people that all this fancy stuff really isn't needed and a cheap truck can be had.

[@krazygerman613]

Oh they heard, they just don't care. The full-size trucks are extremely profitable for them. Why introduce something smaller and less profitable that may cannibalize some of those sales when you can keep pushing them towards the larger and overpriced full-size market? That's partly why Ford killed the Ranger over here the first time and we never got crew cab with a bed unless you want to count the Explorer Sport Trac. Part of it too is that the people that want a real work truck are the minority of the market. Trucks are a status symbol or life-style vehicle for most people.

[@Myenyme]

Heh, I'd love a truck like this if it was an EV. An EV is a much nicer ride and does not fund the greedy oil industry or pollute the air. Car companies choose to enable or prevent owner maintenance. It is not a function of the car tech. For example, I have the skill to create and debug software, so car computers don't bother me, but I can't fix car computers because the car companies chose to make it impossible.

[@marcrj8111]

@@krazygerman613 I agree, I would however adjust one aspect of what you share. I would get a full size truck if it was stripped of all the unecessary gadgets and more mechanically oriented than electronically... I still don't understand, even with the EVs, why they just cannot make EVs simple, without computers... In other words, an electric motor and that's it....

[@Winterstick549]

I live part-time in Thailand, and these things are flying off the dealers lots. There is a long waiting list.

[@genma986]

I can imagine, it's a real truck and not a bloated fashion statement of truck.

[@davef.2329]

No wonder why.

[@terrylandess6072]

Familiar with the Ford Model-T? There was a reason for it's success which began with making a low cost vehicle and not changing it every year - saving much on retooling and other factory nonsense.

[@michaelpigneguy6864]

Bai nai, farang ?

[@magisterrleth3129]

I'm not surprised. It's good. I'm jealous.

[@dkindig]

I just retired, currently have a 2003 Tundra V6 w/300k miles on the clock. I would buy one of these in a heartbeat, it would do everything I need a truck to do and last longer than I will.

[@lmeseguer001]

Affordable, rough, great for carrying mobile artillery. Toyota will remain top choice in the Middle East.

[@mojrimibnharb4584]

Nah, not enough payload and RWD. They will stick to diesel hilux and LC70.

[@felixcat9318]

"Introducing the Toyota Technical, our new Pick Up Truck for the Middle Eastern Market" "The Load Bed comes complete with concealed mounting points for all the popular .50 Calibre Heavy Machine Guns, Twin .50 Calibre Anti-Aircraft Machine Guns and Anti-Tank Missile Launchers" "You can quickly change weapons systems to suit your mission type" "Ambushing a Wagner convoy, then the Twin .50 Calibre Anti-Aircraft Machine Guns is the one to mount" Some parody adverts would be quite amusing...

[@georgecoons6872]

will sell this truck in new york.and caliifornia if it can set itself on fire in a 900.000 home garage. must be 100% electric.

[@lmeseguer001]

@@felixcat9318 😂😂😂

[@RobotsEverywhereVideos]

@@felixcat9318 I'd buy that for a dollar!

[@ItsRyanStudios]

The overlanding community is going to LOVE this. Perfect chassis for mounting a cabin/ RV shell

[@morticia981]

I've been screaming for this for years. I'm sure I'll be screaming forever. M

[@wizard_of_poz4413]

No you haven't, you're just virtue signaling

[@Cab00v]

If Toyota dared to actually sell these in the US, it would show that they are actually listening to buyers. The 25 year Kei truck market is strong until then.

[@wilsonofcanada]

You know US will block it like the Toyota Hilux

[@wizard_of_poz4413]

Its not strong dude

[@messagegoeshere741]

Kie trucks are already sold here. But they're quickly getting outlawed because corporations see them as a threat to their sales.

[@wizard_of_poz4413]

@messagegoeshere741 tell another lie

[@johnossendorf9979]

"Nobody could have predicted" except all of us who have been screaming for years and years, "We want a small, simple, efficient, functional pickup at an affordable price ". I want one with a 6 speed manual and an extra cab with room for tools and winter clothing two guys behind the seat . I also want to install an automatic locking differential in the drive axel. I'm fine with 2wd but I want both wheels driving. I had a 1993 2wd Toyota pickup that I installed a Lock-Right automatic locker in and it was awesome ! With 205/75-R14 snow tires and 300lb in the bed it was a 2wd winter Snow and spring mud season Beast ! Definitely the best modification I ever made to any vehicle since my first in 1988.

[@joelm6631]

I predicted it isn't coming to the U.S.. and it isn't and never was. This is old news

[@davidbolduc828]

@@joelm6631 Yep. Americans only want 100k big gas guzzling pickups with big monthly payments. As for me I'd love a small cheap pickup so I can run to Lowes for some bags of dirt, a few bags of cement or even a couple 2 x 4.

[@sneakerset]

I've had to shop around for the 14" tires. The 93 fuel pump is annoying - the tank has to be dropped to gain access. The gas filter is mounted under the manifold - another annoyance. I use a plastic credit card to keep the floor bed seams nearest the cab clean - standing water in the bed is a bad thing. Otherwise, I've the truck since '97 (used/ $5K) and it's been a good-looking 4 cyl. workhorse. I'm sorry to say these new Toys are kinda fugly.

[@johnossendorf9979]

@sneakerset Sounds like a great truck and I do agree that Tacomas have gotten ugly! I plan to drive my 2010 6 speed manual TRD Offroad 4 door till the end of time.

[@dougwilson4537]

From what I'm seeing in the comments, people just want a 1/4 ton pickup, like you used to be able to buy in the 80's. This is essentially that. I feel that this reason is also why Kei Vehicles are so popular to import. They fill a massive market for a small, economical to run, load carrying vehicle. I hope this gets here... but I won't hold my breath.

[@sbrazenor2]

And for some strange reason, politicians are fighting like hell to stop people from driving them, even when you legally import them. It's nuts. We need to vote out these dirtbags and replace them with people who understand what freedom is.

[@wizard_of_poz4413]

They sit on the lots and rot

[@Baconator5642]

@@wizard_of_poz4413 that's bullshit, stuff like this sells out instantly

[@wizard_of_poz4413]

@Baconator5642 there's kei trucks sitting around all over

[@Baconator5642]

@@wizard_of_poz4413 That's not even remotely the same, also no, there isnt

[@Amalgamotion]

As someone that still owns a old Yota Pick up and still loves it. It's taken them long enough to come back around to it.

[@bluesman97]

I had a 1967 Hilux Toyota pickup with a 4 cylinder, 3 speed on the column. Great Truck, a little slow by todays standards but built well as all Toyota's are.

[@JamesThomas-dn6hz]

Toyota had this truck in America. It was the Tacoma, and they just kept making it bigger and more powerful to meet the EPAs stupid fuel to footprint ratio.

[@wskinn]

Even the Tacoma was bigger than it needed to be. Our 1986 was just about perfect.

[@smitty9733]

There is more money in BIG !

[@FredGlt]

It's really time they change the fuel efficiency regulations in a way that incentivizes smaller efficient vehicles and gets rid of the “just make it bigger” loophole.

[@astranger448]

And meet US demand. US car companies stopped making sedans for family use ffs. Because Americans want Big Stuff and what The American wants The American gets. It means you can't find something normal sized unless it is an import from some place on earth where they still make normal sized stuff.

[@terrylandess6072]

EPA is part of the foundation keeping a leash on America in the name of Mother Nature, so it's gets support of shallow thinking Americans whom don't realize they are pawns for corporate interest.

[@Bloodwhiner]

Finally, a standard cab with a bed. It gets rid of all the crap and does what a truck needs to do. This may just replace my 1991 Dakota - if the Dakota ever dies.

[@meikos7091]

Tows less than Dakota.

[@heiwavt7289]

Shame this video is just lazy bullshit and the trucks not coming here

[@very_tall_dude]

The real miracle here is that your Dodge has lasted this long

[@heiwavt7289]

@@very_tall_dude I mean Dakota's aren't the worst thing out there for sure, certainly worse trucks out there

[@GordonKley-nz4qm]

Finally a vehicle that makes sense.

[@davef.2329]

But we'll never see it sold new here.

[@sdrc92126]

"The Homer"

[@Bubbarain717]

The saddest thing is this is what the Tacoma was originally supposed to be. And then, for some idiotic reason, they turned the Tacoma into a tundra and then took the tundra and pumped it so full of Botox that it’s nonsensical…

[@psyekl]

I know someone with a 1979 Toyota pickup that still runs great: 4-cylinder, 3/4 ton long-bed, 2-seat cab, NO amenities, 4-speed manual. It is PERFECT for so many reasons. WE NEED THESE BACK IN AMERICA.

[@sgt.grinch3299]

5000 pound towing, 2500 carrying capacity and 30 mpg and I’m all in. Me and my dog can do everything I need to do. I got the cash ready. It will fit in my garage easily.

[@silverfox4123]

Diesel and limited electrical components. Can convert to biodiesel and easier to repair if there is an EMP burst.

[@wizard_of_poz4413]

Yea none of these are true

[@allthingsawesome2]

It has a frame. What a novelty

[@Gotdurt]

A lot of "trucks" now don't.

[@allthingsawesome2]

@Gotdurt yes yes. That was indeed the joke

[@randykaminski6214]

Having a towing capacity of 5,500, all wheel drive, and a bed length choice over 6’, would really make the truck desirable. Only two seats, maybe a bench seat for three-kinda limits the versatility. If Mpg goes into the 30’s, then I’m pretty much sold..

[@timmunson7699]

Same here

[@happierdude4536]

Ditto, would've been nice to here more about drive train configurations. 2.7 engine, manual transmission w/a 4WD or AWD option. Fabulous.

[@KLFaber]

I want the bed to dump and would pay $2k to add it.

[@MikeBarbarossa]

It took a budget truck to give us that amazing fold down side bed? That would be real nice

[@joelm6631]

Lmao....you don't want a cheap small truck then...this is exactly why they won't be in the U.S...

[@EthelMaeHenderson]

They've already said this will not be allowed to be imported into Canada or the USA. It's too utilitarian and affordable.

[@Counselor77]

I want one in Olive Drab green. Does it come pre-scratched?

[@Supernaut2000]

IF it really was $12K HERE, I'd buy 3 of them immediately. Thanks.

[@mikekemper9566]

Fna.... me also i.run a business could use em

[@joelm6631]

Not coming, never was

[@davef.2329]

@@joelm6631 And never will.

[@very_tall_dude]

Toyota isn’t going to sell a $12k truck in the US that could cannibalize their higher margin monster truck sales that people are lining up to buy and can’t afford.

[@Supernaut2000]

@ no? They will when we stop buying unaffordable crap vehicles that are grossly overpriced and have thousands of dollars of add ons/market adjustments.

[@e.t.p.3710]

My 25-year old Toyota Pickup sold for almost half of what I had paid for it originally. The demand for small trucks is high. Those large trucks don't fit into garages or parking spaces.

[@ericthemidget9685]

Toyota has never said the hi-lux champ is coming to the USA. In fact they said it is not. This video is all lies and speculation.

[@steveneldred8928]

Now, there's a comment that rings true...as much as I do like this truck.

[@bruceb5481]

I think they call this click bait.

[@dhelsel89]

Just lies with an AI voice and photoshopped trucks over different landscapes.. what a time to be alive

[@lynbigle2341]

Great now we won't get it. Way to ruin it for everyone.

[@ericthemidget9685]

You know they get the “apple tariff” of $4000 on every small truck made overseas. Toyota should know the US buyer would pay that. Make it $14,000 and we would still buy it. Make it in San Antonio or Mexico and avoid the tariffs and Mexicans and Americans would buy them like we did Tacomas when they were good inexpensive trucks.

[@chatchaweewong1071]

I live in Thailand and rented it for a 3-day out-of-town trip. It cost only 650 THB per day to rent locally. I was really impressed with the build quality and realized that it can do everything my family's Ford Ranger *which costs three times as much* can do. Get out and try it, guys!

[@michaelyanus4134]

Does it come with tires? An engine?

[@jasonskulmoski2592]

Canadian here. This is precisely what rural dwellers need, but will never get. Our feds hate diesel, and will only allow a useless gas pot as an engine choice. The other hinderence in Canada will be the addition of DRTs, and 8kph bumpers front and rear, which will add another 3-5K($CDN) to the price tag, assuming Transport Canada allows the truck into the country at all.

[@RogerSanGabriel]

I saw these in thailand near my hotel. They are larger in person and the interiors aren't bad at all.

[@robertl7239]

I have a 2004 Tacoma PreRunner with A/C, hand-crank windows, no power locks, original cloth seats, and the factory AM/FM/CD/Cassette radio. I've had it since it was 6-months old and have no desire to "upgrade".

[@ilmaio]

Yay! We had that in Italy, we called it the Fiat Panda. It was sold in 1980 for 3000 $ (with 650 cc twin cyl engine) or 4500$ with 4 cylinder 900 cc engine, ran for ages, sat four and could load a washing machine. As basic as possible, military grade sturdiness, could drive forever, consumed nothing, parked everywhere, feared no offroad track, could sustain 140 kph in highway, that was the top speed allowed back in the day. I still have one, 25 years old. You turn the key, the old thing starts as if it was new. No computers. No need.

[@JackDespero]

You must be thinking of another car, because a Fiat Panda has absolutely nothing to do with a truck. It is a small city car. I would know because we had one.

[@RobotsEverywhereVideos]

@@JackDespero la panda camionetta c'era, l'avevo io da elettricista

[@cocodojo]

I miss seeing 2 door small pickups with lots of space in the bed for you know, picking up stuff and hauling it where you need it to go. Its a work vehicle, you just want it to have the room to carry the heavy stuff your car either doesn't have the space, hauling power or ability to handle the tough jobs and still take a beating and get the job done. The bed's sides being able to fold down and being lower to the ground would make getting big bulky objects onto the bed so much easier! We'd be able to buy a couch and drive that home ourselves again like we used to, or a full bed, or even a huge pile of 2x4s!

[@jaymzgaetz2006]

I'll believe it when I see it. Until then my 81' toyota 4 cylinder 3/4 ton still runs great.

[@MrPotatochips4]

1986 I bought a 1 ton PU for 12,500. Tiltwheel, towing package, aluminum cap. 190,000 miles later, still driving it. 25 mpg, 2002 I towed a uhaul box with blacksmithing tools from Oregon to Vermont, over the hill at Larimie WY. I put it in 1sr at the bottom of the hill, and ran it about 2100 rpm 15 mph and passed 5 trucks in the breakdown lane. I was over 5600 lbs gross. Of course, Toyota wants to sell trucks; I only bought one -- but if I could get a new one for 12,000 with a standard trans and a 4 banger today, I would pull the trigger faster than the speed of light. Yeah, it delivers now and it's delivered and delivered and delivered. It's my oldest most dependable friend. It's been everywhere with me. So I should say to the Toyota people, Thanks X a million.

[@nickg2431]

Thats what the WEF want to stop ,you being free from debt driving around in an old truck which (now) has a minimal carbon footprint. They want you in debt up to your eyeballs trying to pay for a new electric one .

[@richardjacques1731]

You only drive it 5,000 miles per year? I have a 2004 Ranger XLT 5-speed with 225,000.

[@pjford1118]

I'm hoping it makes it to Canada

[@martinep6293]

My dream is crank windows 😂. When camping in isolated areas I often disconnect the battery....

[@amend5269]

Just bring back the 68 version. Problem solved.

[@davef.2329]

For you, not them. It's all about the gelt.

[@tedbastwock3810]

@@davef.2329 no, it it were only about the money then the old small trucks would still be sold in the US. It is all about the ridiculous US regulations that .. insanely ... effectively outlawed the immensely popular small truck segment. Thank your lobbyists for that ... and get better informed before speaking next time.

[@braxtonnelson5375]

Back in 1984, I bought my first pickup: a Nissan 720 SWB. About as bare-bones as you could get back then, the only option was air conditioning (absolutely necessary on the Alabama Gulf Coast!). It was $7200, had the 2.4L four cylinder and 5 speed manual, and I drove it for 13 years and 135,000 miles (very short commute to work). I added creature comforts over the years including: arm rests on the doors(!), floor mats, a radio and speakers (and antenna), and a right-side outside mirror. Even though I have had other trucks since then (including 2 Dodge Ram D150s), I have always missed that gutsy little pickup. If this new Toyota even comes close to the hype, I am in the market for one!

[@menachemdavid3535]

When I was living in rural America trying to renovate a house I tried convincing my wife to get a Bongo truck. Unfortunatley she's right and Bongo trucks are readily available in the US. However they are a great concept. A simple, practical truck that is affordable is the dream of many. So many trucks today are unaffordable that their natural market of tradesmen have started giving up on trucks to instead go after cargo vans.

[@icecubeeater]

First of all, this truck has been being sold and in production for like a year, and secondly, this will never sell in the US due to tariffs on foreign built trucks (hence why the Tacoma and Tundra are built domestically). It's not even for sale in Japan.

[@zibbitybibbitybop]

Still waiting for some independent auto maker to have the bright idea to release a small, reliable, barebones truck in the US for cheap. They'd steal so much market share immediately that the big brands' head would spin.

[@Gordon_L]

We'll never see these in Australia , instead Toyota are releasing a new LandCruiser Prado series SUV priced from around 75k to 108k Aussie dollars .

[@mountainman9145]

What is the reason why they won't be seen in Australia? Is to force the buyer into something more expensive?

[@jameswoffinden9215]

I love the fold down sides of that truck. ❤❤❤

[@mattywho8485]

And after a year or so, they will be rattling horribly.

[@dad45a]

Rattling? Like a Prius taxi?

[@jimhowes2983]

@@mattywho8485 When you use that tray for a work vehicle there's usually a lot more stuff rattling around the back. Upgrading the car stereo speakers & amp usually solves the problem

[@davef.2329]

So does everyone else outside of here.

[@piobmhor8529]

Impressive. When my old Tacoma was getting a little long in the tooth and was starting to be beyond economical use, I wanted to replace it with the same dependable truck, just made today. That was impossible, as even the base models of any 1/4 ton truck came with more bells and whistles than a fighter jet. I wanted a small truck that could haul topsoil, lumber, shingles and floor tiles. I don’t care how many cup holders it had, USB ports, touch screen entertainment system. I ended up paying way more than I wanted to, simply because there were no other options that were reasonably available to me. Sure I could have gone overseas and imported something, but that is not feasible. I think Toyota has a great idea with this Hilux model for the North American market. Sure the dude bros who want a Tacoma SR5 TRD whose tires never leave pavement wouldn’t be interested in something like this, for those of us who use a small truck as a reliable transportation device, it fits the bill.

[@davef.2329]

You can't buy an actual, basic work-truck in the US anymore. And that's a travesty.

[@feelinghealingfrequences7179]

fake news this truck will never meet usa safety standards

[@ripvanwinkle2002]

i get you but come on dude no need to lie cup holders are important..

[@ohsam5954]

I would 100% buy one of these. I've been waiting for it to come to America.

[@282XVL]

hmm... can I get it from the factory with the DShK mount already installed?

[@paulrevere2928]

When Toyota first began exporting, the T100 full-size pick up to the USA American auto makers force legislators to impose a 25% tariff on the full-size Toyota pick up because they knew if Toyota ever got their foot in the door in the USA competition would be stiff. They were 100% correct.

[@JasinNatael]

Middle East version comes with the machine gun carriage preinstalled.

[@fromthepeanutgallery1084]

Same with the Africa version. Hahhhaaaaahaaaaa!!!!!

[@sheik9956]

nice !

[@oveidasinclair982]

It's about time Toyota came back with a new sub compact Pick up. My ad had a 1986 Toyota with a 22-R engine, he said that is the one vehicle he absolutely misses. The Toyota PU's of the 1970's & 80's were practical vehicles for two vehicle families, you might need a PU maybe 5 or 6 days out the entire year to haul something, but most of the time you just need a fuel efficient and reliable vehicle, that is where the old Toyota's and Nissan's fitted right in. If Nissan can cut the price. plus size of the Frontier a bit, mate it with a 5 speed manual and 2 liter engine, it might be just what they need to pull itself out of it's over all money losing business operations.

[@DirransRL]

This thing as been out global for years. It's very likely not coming stateside.

[@jcf_1760]

To quote every engineer worth their work, "a simple, cheap, and effective solution is often the best solution." I plan on buying one of these trucks in the near future :)

[@anthonybird546]

Interested if they'll release a Regime Change series, or if I'll have to rely on an aftermarket kit.

[@TomReichner]

$12,000 US dollars is still way way way more than I will ever be able to afford, but it is a step in the right direction. When these trucks are 8 years old and have 100,000 miles on them and hit the used market, they will probably be priced at around $3,000 - and that is great because now I have to wait until cars are 16 years old before I can afford to buy them. So being able to buy an 8 year old vehicle instead of a 16 year old vehicle will be a nice improvement to my life.

[@collectiveleak]

If 12,000 is unaffordable, you re-evaluate what you are spending your money on. It'd only be a problem if you work fast food or in a retail store

[@Orangesjesus]

I just went from 98, to 06, small vehicle. I was wondering why yt mechanics won't buy newer than 04. I now know why. I wanted to buy older, but opted for newer. (The cost was same, but balked at odo readings). We have a new 10 year warranty biggy small estate, (not sure what the things are called, high-chair for the road, let's say?). If it reaches its use-by date, it may have been worth the new car buyers premium, I just wanted a pickup, that didn't cost thousands a year, to keep on the road.

[@joesullivan-y9r]

"$12,000 US dollars is still way way way more than I will ever be able to afford". Now that is just pathetic.

[@ripvanwinkle2002]

dude im unemployed and i can float a loan for 12 k i dont know what you got going on in your life, but ask someone to help you out..

[@danielmaster911ify]

Someone's gotta do it.

[@randyhess260]

We can drive UTVs on the highway here but they won’t allow this because of the UAW and the Government

[@That1ufo]

redicules emissions standard, and fuel regulation Have forced trucks bigger in the US

[@GeneralChangFromDanang]

Not only that, it's forced people out of small hatchbacks and sedans. Pretty soon the only thing we'll be able to buy are giant pickups and SUVs with 3 cylinder engines.

[@punkagrrlzero]

Not even close to the truth. It's a tariff that was placed on all small trucks due to American car manufacturers. It has ZERO to do with anything other than corporations being greedy AF and forcing their products onto us.

[@MrMezmerized]

No, that's a lie you fall for. US fuel standards are not so strict for normal cars. Manufacturers bribed politicians for exemptions and weaker fuel standards for big trucks and cars. Now they use those weaker regulations to boohoo cry over the normal standards for normal cars. Standards that plenty of foreign models easily meet. But alas, they also bribed politicians for import taxes so those are relatively expensive, if you can even get them.

[@katesisco]

Does it have salt-proof rocker panels?

[@jimtekkit]

I first read about the Hilux Champ over a year ago, got excited, then my excitement was immediately drop-kicked and ball-twisted when I saw "will not be officially sold in Australia".

[@greatwhitebuffalo6807]

Seems very practical and utilitarian. I wonder what the Stealers will try to put on these for the sneaky upcharges.

[@davef.2329]

Everything they can to kock it up and raise their profits.

[@lesilestivany7839]

Hope Toyota sells these in Australia 🇦🇺🤔 there's a Market for them!

[@garycorbin2789]

Miss the old grinner mate

[@erintheangry]

I'm a loner with no family to worry about. I would love a simple reliable truck like this. Just wish it wasn't so ugly. Too bad it'll never come to Canada. Or likely North America at all. I'll just have to keep babying my 05 ranger and see how long I can keep that going.

[@BillLaBrie]

It’s ugly to keep people who don’t need a truck from buying it.

[@Boom38119]

just trick it out. customize it

[@BlackPill-pu4vi]

It seems like Toyota is deriding its buyers who've been wanting a basic pickup truck for a long time. [Toyota] Here you are, serf! Here's your cheap utility pickup truck! A yugly little truck for yugly little ppl. Now go away.

[@lightweight1974]

Ugly? It's an 'effn utility truck. You want pretty spend $60k.

[@christopherdahle9985]

@@lightweight1974 Damn straight. An honest pickup truck for people who earn an honest living.

[@starbasemymms2097]

Nice! Ill buy it. $12,000 buy price? So that makes it $20,000 after dealership markup?

[@mikehigbee2320]

I still drive my 1987 Toyota long bed pickup. 5 speed manual transmission. Manual roll up windows. No cup holder. No air conditioning. But it starts up and goes every day.

[@MeadowFarmer]

I hope it does come to the US. That's great for those on a tight budget that just need basic transportation. I had a 1979 Chevy Luv pickup, which was manufactured by Isuzu. It was 2WD with a four cylinder and a 5 speed stick. It had rubber floor mats, not carpet. It was as basic as it gets. I loved it at the time. I was great on gas and could haul a decent load. Today, I have a 2021 Tundra 4x4, which I love, still, I miss my old Chevy Luv.

[@sussudioharvey9458]

I’ll had one also! Always regretted having to give it up. In all the years only spent $20 in repair! And I talked to someone a few years back that still had one… over 800 thousand miles on engine and still running!? Real truck people need the basics to get job done … not heated leather seats.

[@davidmc1489]

I have a 93 ford ranger.....need a new ride.....this looks just right for my needs

[@davef.2329]

Keep the Ranger if it has the 4 cyl. eng. because you'll never see this Toyota here.

[@TheHomeDesigner123]

I love this truck. It is exactly what I need for light hauling on my small farm.

[@batmanwest46]

Fuckin same thing man, having something cheap and small that I can drive next to the garden without it sinking in is a life saver and I can't own a friggin key truck in my state.

[@Strider396]

I had a 1979 Toyota Hilux until 4 years ago & owned it for almost 20 years. It did an amazing amount of work & was very versatile. You couldn't want or need a better truck for general purposes - it did everything. I used it as a go to work & grocery-getter; took kids to school, lessons, etc. AND all this when parked outside in Canadian winters. It just worked! I really dislike these big 4 door monstrosities that cost double or more than what I paid for my house 35 years ago. I'm very pleased to see that the auto industry is waking up & paying attention to what the public wants as a truck for today's budget in this economy.

[@guyh.4553]

My dad & mom got a 1973 HiLux Toyota and boy it was solid! One time, we went up to the mountains of Central Idaho to a place called Boulder City to go mess around & have a picnic lunch. As we crossed over Boulder Creek, there was a big, fancy 4X4 truck stuck in the middle of the creek. When we finally decided to come down, we crossed over the creek again with the same truck still stuck in the same place. Dad offered to help & the pickup prima donnas just laughed but said sure to help them out. That 4 cyl teuck pulled that 3/4 ton truck without any problems leaving the idiots with their mouth's wide open! As far as the new truck goes, I welcome it. Not sure I would want the fold down sides but they definitely has their perks. I would love to see the diesel engine come in. The trucks are what the U.S. really should be pushing. I do not like the current Ranger as the Ranger shouuld be the size of the Maverick. Ford really doesn't need 3 classes of truck size. Keep it simple. Go back to the old Courier, Ranger, Hilux, S10, etc size & start sellinf them like they used to. As an affordable, useful pickup.

[@jackpetrovic5814]

Finally, some intelligent design and marketing

[@wdkneeeeightyeight9938]

I want to order one NOW. Love the. Diesel. Three side fold down bed. 5speed.

[@ringohaze3881]

we will never see this driving down our streets

[@WorldsGoneInsane]

My Uncle bought two Toyota 7’ bed pickup trucks in mid 80’s. Both have well over 650,000 miles and still running. Rusty but running.

[@JadeSun7]

Full Bed + 2 seater cab + enough headroom for me to ride comfortably + affordable = THE PERFECT TRUCK FOR ME! I'm excited.

[@juliancrooks3031]

Finally someone has a two door truck with a long bed for hauling. If I wanted a four door I'd buy a car

[@davidw.5185]

Send it. I'll buy one. Perfect little truck for my mini farm

[@randallmichael2954]

Not for the US! Americans still have a BS tax called the chicken tax on all import trucks so not happening here😢

[@BlackPill-pu4vi]

All Congress has to do is repeal that chicken tax and Trump can sign off on it. Fat chance of that happening.

[@rep2403]

Correct me if I'm wrong, but it's "only" 25% tariff on imported light trucks. It would add 3k to the price. Still below it's inferior unibody competitors.

[@BlackPill-pu4vi]

@@rep2403 The tariff can be easily offset by forced reduction in CEO and executive pay and perqs. Also repeal the neoliberal idol of Shareholders First Economics. Two classes who are severely overpaid and contribute the least.

[@stevef.9659]

I loved the 1967 Chevy C10 , short bed half ton 250 ci 6 cyl, 3 speed on the column, bench seat, no air, no padding on doors, window cranks, no radio & no electronics. Had everything I liked and needed in a truck.

[@aprilsmith4797]

We used to have small trucks, but they disappeared. My mom had a Toyota truck back in the late 80s it was a nice little vehicle.

[@mkz6475]

The champ would be in so much demand. We would all want one. The demand will drive the price up. But give us that flip down falt bed!

[@saysflushable]

I had a flip down bed like that overseas on a single axcel dump truck. It was a great feature. Ive wanted one on a pickup ever since.

[@thenthson]

It is such a shame that the us will never see it.

[@tomycmt]

This truck will never come to US keep dreaming

[@stuglenn1112]

I hope otherwise but afraid you're probably right.

[@grendal113]

It can thru Alaska.

[@TheGlitterMan]

And so American Dream.

[@joelm6631]

I really can't believe people ever thought it was..they reported that like 6 Mos ago

[@jamesgrosrenaudjr812]

Why wouldn’t they sell the global truck engine option of a small diesel engine in America? I’ve heard the global Colorado has a diesel option

[@wcurtin1962]

The EPA..................... Hopefully they will be delt with soon...................

[@louisbabycos106]

Unfortunately diesel is largely dead in America. Unfortunately the EV lobby hate diesels and during the past 10 to 15 years a war has been fought against diesels .

[@bradsmckay]

It's the same with everything else that size. You look under the hood of any Hilux or similar size truck anywhere in the world and pretty much guarantee you'll see a diesel

[@NeiyMaritz]

Does it come with a factory made MG mount?