TECHNOLOGY IS NOT GOING AWAY, SO LEARN TO TAKE ADVANTAGE OF IT | Bret Siers | The Business Spotlight

Join host Kay Cote as she dives into an insightful conversation with Bret Siers, Co-founder and CEO of Adopt IQ, on this episode of Business Spotlight Series. Bret shares his incredible journey of founding Adopt IQ just one day after selling his successful financial services company. Learn how Adopt IQ is revolutionizing the B2B SaaS landscape by bridging the gap between software features and user expertise, ensuring that users can maximize the value of their software tools.
Bret discusses the unique challenges and rewards of being a non-technical co-founder, emphasizing the importance of focusing on product development, market understanding, and talent acquisition. Discover the innovative solutions Adopt IQ offers, such as in-app content deployment and user-centered learning, which set them apart from competitors.
Kay and Bret explore key topics including:
The inspiration and story behind starting Adopt IQ
How Adopt IQ addresses the usage gap in B2B SaaS
The day-to-day life of a CEO in a growing tech company
Marketing strategies and the importance of organic growth
Insights into identifying the ideal customer profile (ICP)
Overcoming challenges as a non-technical co-founder
Don’t miss this engaging discussion packed with valuable insights for entrepreneurs, tech enthusiasts, and anyone interested in the evolving world of B2B SaaS. Subscribe now and stay tuned for more episodes with industry leaders and innovators.
Check out adoptiq.com/
You can get in touch with Bret here on LinkedIn:
/ bret-siers-▶
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