Life Before Euphoria was NOT for the weak

[@NileRoss]

YALL, I don’t know how I missed this, but I completely forgot to mention “616 in LA” by Kendrick, which is hands down one of the most pivotal tracks in this entire beef. It was such a sleeper, and I have no excuse for leaving it out of the video, so I had to add my thoughts here. When 616 in LA dropped, it was right after Euphoria, and we were all waiting on Drake’s Family Matters. At that point, it was Drake’s turn to respond. But Kendrick used 616 in LA to send a very clear warning. Kendrick knew what Drake was about to do.. accuse him of being an abuser and spread lies and you can hear that tension all over the song. Kendrick’s tone is so conflicted as hell. on one hand, he claims to be a peaceful man; on the other, he’s ready for all-out war. It was like he was a knight talking to himself before heading out to the battlefield. He knew there was going to be a lot of blood. The details Kendrick drops are so intense. The song starts with that weird sounding machine which i still don’t know what it means. He hints that there is a mole in Drake’s camp feeding Kendrick information. That line alone probably made Drake question his entire team. And Kendricks flow & lyrics was truly Unreal. Kendrick was giving us next level lyricism, laying down clues in a way that makes you keep coming back to the song, catching something new every time. At first, I didn’t know how I felt about it. On the first listen, I was like, Okay, this is solid.But by the second or third listen, I realized this track was a masterpiece-lyrically, musically, everything. And the beat. That production was just built different. Of course, we know how this all played out. Drake dropped Family Matters, completely ignoring Kendrick’s warning. too confident and just pompous that Kendrick didn’t have dirt on him. And then Kendrick hit him with Meet the Grahams the same night and the next day dropped Not Like Us, which as we all know completely shook the world. and ended Drake’s run which has flipped everything in hip-hop. Anyway, I didn’t mean to go on a whole rant, but I couldn’t let this slide without giving 616 in LA its flowers 💐 . It’s one of those tracks that feels even more powerful in hindsight. Let me know what y’all thought about it in the comments! Appreciate yall!

[@SEOshogun]

I love this. Thank you ❤. I think the sound in the beginning is the football machine from the superbowl announcement. The LA in the title might not even be LA, it might be Louisiana. I think it's a sign that it was game over, because Kendrick already knew he had the superbowl, and he was also going to win this battle.

[@DonIsP247]

@@NileRoss 616 is the embodiment of “The Boogeyman” coming😂😭

[@canon60458]

That machine sounded like that football machine Kendrick used in their promo for his Super Bowl performance

[@blackflagsnroses6013]

You not alone 6:16 is the most underrated and forgotten diss track of the beef. Got overshadowed by the first, the scariest, and the hit. Euphoria was the best diss track of the beef, it was a class in dissing. But Meet The Grahams is the biggest bomb, a horrorcore psychological thriller. People were from that point on funeral time

[@michellepreston9799]

6:16 in LA also tells the story from Drakes perspective. So Drake in his arrogance thought oh K Dot don't got nothing left in the chamber.

[@michellecgb]

I wasn’t a Kendrick fan or Drake fan. In fact, I listened to very little hip hop/rap. This beef broadened my horizons, I’ve listened to his entire catalog several times. Cause once you pay attention to Kendrick the first time, you’re done 😂 something switches in the brain

[@NileRoss]

lolll ! yeahhh that is facts! going through his whole catalog and all that!

[@jansenart0]

I'm the same way more or less. I was into 90s hip-hop to some extent, mostly East coast. I liked KDot's two Black Panther tracks a lot (Marvel fan way more before the culture). The beef led me to research. The research showed that Kendrick was in the process of slaying a fucking vampire. The things people said Drake "did for" the industry are misinterpreted as good; the man has been absorbing talent for decades, keeping them as ghostwriters in a sweatshop, preventing their success in the name of his success. I've said this a dozen times: he could have been the new Berry Gordy, OVO could've been the new Motown for Hip Hop. Instead, he sucked the marrow from the artists he starstruck and enslaved them with contracts. The reason why HE was successful and many others weren't was because THAT WAS HIS INTENT. Drake did NOT elevate the art, he DEPLETED it!

[@BeautifulEarthJa]

100% my story except I did not like Drake cause you couldn't avoid him on the radio

[@SnowTiger-z8f]

We Kendrick fans knew. One of Kendrick’s strongest assets is that he’s a funny fuck and his tonality and flow are unmatched.

[@Jimmy1982Playlists]

​@@jansenart0 I'm an old HipHop head from the late '80s and early '90s and you're speaking nothing but facts! 😁🙏🏼 It was NAUSEATING watching that lame at the top when I knew he wouldn't even be allowed into HipHop back in the day. So glad Kendrick (and this beef) got you more into the music. Him and TDE are largely responsible for bringing me back to new HipHop after over a decade of disappointment with the music.

[@Pasicho]

Its wild that people heard "your pants might rip" on Push Ups and was like yeah Kendrick has nothing. They really gassed up cat in the hat bars.

[@NileRoss]

loll bunch of grown children

[@34blackula]

For real, what did Drake really say about KDot that stuck? He's doing short jokes and KDot is literally destroying this man's character. To me it was over when Euphoria dropped, after listening to Push Ups and Taylor Made, I knew he was totally outclassed. Then he dropped Family Matters with a video lol and before most people even heard the song MTG's dropped and that game set and match to most people.

[@markwatson7326]

Man i said the same thing😂those bubble gum rhymes talking about a man feet size then that weak ass Taylor made freestyle had his fan boys thinking he was up😂it was hilarious

[@jacknapier6668]

@@markwatson7326bro me too no cap. When I heard push ups I know Kdot was gonna break both dudes legs figuratively. Shoe size bars, you beat women and talking about contracts. Drake of all people talking about contract splits. Dude spiralled so hard.

[@jasminegooden]

LOL at Ak saying Euphoria was underwhelming and then it being his #3 song for the entire year on Spotify Wrapped.

[@dooomSter-o7]

😂

[@papichingobling6021]

That’s how you know ak not really listen to music like that

[@NileRoss]

LOLLL

[@kanittaj3894]

@@jasminegooden 😂😂😂

[@ezmokonnen]

then going on to say it was the best & his favorite song lmaooo bro switched up so fast

[@elijahtaylor2015]

I love how people STILL won’t talk about meet the grahams because of how haunting it was. We look back on not like us and euphoria, but even mentioning MTG is like summoning the boogeyman. That song really killed Drake, Not like us was just dancing on his grave

[@NileRoss]

that’s facts !!

[@jbaby7537]

I saw somewhere Like that - where there’s smoke there’s fire Euphoria - the warning shot 6:16 in LA - prematurely asking for forgiveness for the sin about to be committed MEET THE GRHAMS- literal textbook murder Not Like us- Celebration of death GNX - Crip walking on the grave

[@divinedemon86]

@@elijahtaylor2015 all facts. mtg is my personal favorite of the battle and it's not even close. From the very first line being "Dear Adonis" 🤯 It just got increasingly worse from there. The second verse was epic when he switched flows.

[@UnbiasedGoliath]

Onlyfacts 😂

[@stevescotthiphop]

The drop 20 minutes after Family Matters is really what sealed it. Everyone forgot or dismissed every shot Drake had in his big, video rollout diss track literally half an hour after they heard it 😂

[@kanittaj3894]

Gillie saying Euphoria was corny let me know he was delusional. How you listen to that song, then come to that conclusion, is crazy! It's easily the best song in the entire beef. It's a 6 min song, and i know it word for word.

[@paulvalenzuela7994]

He was paid to say that by the same people that had his son killed. Street goon turned muppet. NEW AMSTERDAM VODKA

[@jasminewilliams1673]

It’s so fun, funny and scathing.

[@sachagaffney577]

I'm so disappointed in Gilly smh

[@MZRTMusic254]

When I heard euphoria for the first time I knew the beef was over. You could clearly tell that pen has been working 😂 compared to what Aubrey put out, it's not even close. The lyricist is leagues ahead. It was truly a 1v20

[@staceylloyd9505]

Mannn, when that shoooo and be be be be be starts its on! 😂😂😂😂

[@DanielJordanOfficial]

Euphoria was the hip hop equivalent of Luke Skywalker stepping up to take out the empire.

[@NileRoss]

i love this

[@mrlofi333]

So meet the graham is revenge of the sith and new hope is not like us lol

[@DonIsP247]

I found it funny when people said Kendrick had “lost” for not responding in 3 weeks. For one, Drake released Taylor Made in order to rush Kendrick to respond and bait him….Kendrick probably knew better and decided to strategically wait until the hype died down. Second, people forget that Nas took a month to release “Ether”.

[@NileRoss]

damnnn that’s right !!! bro these are some solid points

[@takatotakasui8307]

Plus Drake took 3 weeks to respond to Like That lol

[@EANDM71]

Drake never responded to Pusha T and he took over a month before responding to Meek Mill. But for some reason when it comes to Kendrick, the rules are changed and he is expected to bend to the will of Drake.

[@rosharma7443]

No it took way longer than a month. I think the song was playing on the radio (the takeover) in either july or September Ether released in December on that same year

[@Jimmy1982Playlists]

​@@takatotakasui8307 🎯💯🙏🏼 _That's what I'm saying!_

[@rosharma7443]

I was saying in 2012 that if dot wanted he could fuck up drakes whole shit. Dot fans never doubted.

[@NileRoss]

k dot fans are wholesome individuals

[@mrsam0496]

In 2012 I was looking at Steez, Joey Bada$$, Solo as rivals to Dot. I was even comparing him to the GOATs Drake was the cool kid rocking with Weezy. Dot was more 'mixtape/underground' then with the likes of Krit

[@kbrown3787]

it’s so satisfying to see how loud and WRONG they were 😄

[@NileRoss]

loll right !???

[@Dovah_Jay]

Am I the only one who was confident Kenny was gonna beat Drake? I knew he was gonna win, but I had no idea Kenny was gonna rip the soul from Drake's body.

[@NileRoss]

it’s very possible you were bro

[@BreezeAntix0922]

I think the one and only reason I was worried was because I felt Drake was more popular. But thankfully that didn’t matter. 😁 The better man won.

[@worldwidestepper9880]

@@NileRossreally guy? Why would drake win? Yall forget when they pissed on his leg, yall forget the pusha beef? Drake showed yall who he was, but yall didn’t wanna acknowledge it. Plus, Kendrick as an artist is in another stratosphere, compared to drake. I don’t know one person with a basic understanding of music and art, that likes drake. He makes music for dummies who don’t know anything about music. He’s a rapper who doesn’t write or produce his own shit. He literally just a light skin face that came up in the entertainment industry. He’s the rap version of Justin Timberlake, with far less talent as an entertainer. So bro if you think dude was “the only one” who thought Kendrick would absolutely body drake? Then you not paying attention. At least now u opened ur eyes bro

[@34blackula]

Just Drake's reaction to the Control verse told me he had no chance against KDot, then people were telling me that Drake has bars. I've heard a lot of his features but very few of his songs and I can't ever recall thinking damn Drake to any of his songs. I haven't heard any of his breakup songs or any of his timeline songs. When I see him talking street shit I just laugh and be like wasn't this dude in a TV show???

[@R0291-l1l]

I knew Kendrick would win on merit, but I wasn't sure if actually being better would be enough to sway the masses who are so used to forgettable music and hang their identity so much in the product they consume (in this case, Drake). He did tho, and it was euphoric to see haha.

[@chimezie7]

I remember those dark days as a Dot fan😔. I always had faith that he would win but having to deal with clowning from Drake fans who were friends was so annoying 😭

[@NileRoss]

damnnn. i was like a neutral fan at the time so i didn’t really deal with all the crazy hate during that time

[@jbaby7537]

Even during that time I just thought do that one cowboys meme where’s the green at fan laughing at the cowboy fans celebrating even though they left 1:16 left on the clock (cowboys lost the game)

[@chimezie7]

@@NileRoss it was brutal lol. They would keep saying tell your boy to “drop drop drop”. And talk about how no one gives a shit about Kendrick and that I should stop listening to a lame lol. So the week he destroyed Drake was so pivotal for me bc I got to throw everything right back at them for once😅

[@NileRoss]

@@chimezie7 loll GODDAMN ah hell nah

[@BlackNella]

I haven’t liked his music since 2016/2017 or so but he went on a “disrespect black women as often as possible” spree and it felt so gross, and unnecessary. Meg, Rih, Halle Berry, Serena, Esperanza. I delighted in his feet whooping because he earned every bit of it. “He must be a terrible person.” P.S AK’s voice INSUFFERABLE and Cam’s takes are always on another level of ig’nant trash.

[@NileRoss]

yeah 2016/2017 was around the time he did the collab album with future. ever since then he went down hill @PS 🤣🤣🤣🤣 so true

[@EANDM71]

@@NileRossIt had to hurt Kendrick that Snoop and The Game crowned him the King of the West Coast, but when this beef came around, they both kinda stabbed Kendrick in the back in different ways. He said he lost 16 friends. Who can he trust? I feel bad for Kendrick who really does deserve it all in my humble few. This guy paid his dues. He started out as mainly a hype man for other artists on TDE. He really didn’t get his break until well into his 20s. I don’t understand why people simply cannot give him what he rightfully deserves without crapping on his moment. He doesn’t owe Lil Wayne nothing and definitely not the Super Bowl spotlight. Kendrick earned that.

[@_d0ser]

The whole "black features till you feel black enough" attacks on drake go SO FAR OVER the heads of all these people in that little video clip...

[@NileRoss]

honestly. truly

[@Aayuuush721]

I didn’t even know Kendrick before the beef, and then I listened to damn once and he became my top artist just like that

[@NileRoss]

word!!

[@jansenart0]

I'm not convinced this man (Drake, not Nile, he cool) has ever written a verse in his life. I feel like the "book of rhymes" he featured in his cribs interview where he showed off the apartment he had under his mom's house was either stolen or provided for him by the studio. Reference tracks, ghostwriters... the man is an actor first. That's his most significant talent: deceit.

[@NileRoss]

i think what you just said would be difficult to argue against ! haha 🎯

[@veed6287]

"You're not a rap artist, you a scam artist with the hopes of being accepted"

[@FreeShadow05]

Thr stages of grief

[@NileRoss]

you see it in real time

[@mgradiant]

@@NileRoss ahhhh schadenfreude at its hilariously finest…

[@michellecgb]

I’m sorry I’m commenting so much buttttt 😂 I don’t understand how you listen to Euphoria and don’t think that song goes hard. It’s so fucking good, the quality of the bars still surprise me and I know it by heart by now

[@NileRoss]

loll no need to apologize about too much commenting 🤣🤣🤣 i literally know the entire song by heart

[@BeyondOrdinary1]

It was my #1 song on spotify wrapped! ❤

[@TheGreatestJediOfAllTime]

Commenting gives his videos more engagement lmao he aint trippen trust me

[@michelefair1577]

❤❤🎉🎉👏👏👏

[@carlosmartinezjr3501]

That first beat switch up!

[@BeyondOrdinary1]

Euphoria was my #1 song on Spotify.❤

[@divinedemon86]

Same (except on KZbin Music)

[@Chille10]

Same

[@NileRoss]

my spotify unwrapped ain’t working i want to know !!! but i already know euphoria WAY UP THERE

[@kcidd12]

it was my number #1 on youtube music… that song how I interpreted it was “ OH? you thought couldn’t do this? let me show you “ heavily resonated with me crazy year man lol

[@LordFreizaAndFreizaArmy]

This whole beef turned me into a Kendrick fan. Before Europhia i was a fan but not a true fan. Drake had some hits but the turning point came during Europhia absoutely. The copuim before is wild

[@NileRoss]

wild af

[@lovelyvirgo122]

Drake kissing that minor makes me disgusted and cringe every time I see that clip

[@NileRoss]

it’s been a while since i’ve seen that video and i was even more disgusted this time SMH. bro was like 24 in that video. that is Insane to me

[@YerpDerp17]

And it makes it WAY worse knowing he did that on camera, in front of a crowd. Imagine how he would be acting if there was no cameras or crowd. Drake is gross. One of the worst parts of this beef was seeing other grown adults defend a grown man nearing his 40's having private conversations/texts, private hang outs and even yacht parties full of drunk underage girls. Seeing people trying to justify his behavior has been eye opening and scary. Love and protect your kids, everyone.

[@adeadmarshmallow9493]

akademics talking abt kendrick going by kung fu kenny is crazy when his "goat" goes by champagne papi. like let's be fr

[@NileRoss]

lollll

[@worldwidestepper9880]

Euphoria was a declaration of war. “The famous actor we once knew is looking paranoid, and now he’s spiraling”. Prophetic. There is more to lyricism than clever wordplay, and “double entendres”. There are words, and there are music, that are powerful enough to create change. Powerful enough to manifest what they call for. Kendrick changed Drakes life. Drake will never get back to the apex he was at, not anymore. And as someone who was telling ppl in 2011 that this kid from Compton was my new favorite rapper, and that fact hasn’t changed since, I am not surprised at all by what happened. Kendrick is better than you even know, man. I’m talking Andre 3k, rakim, nas type shit. Dude is a true artist. And a true villain to the fakes.

[@NileRoss]

beautifully stated brother

[@theoblongbox4909]

And now, I never hear any of the Drake diss songs anywhere (not even the "bangers"), but I hear 3 of the Kendrick diss songs (Euphoria, Like That, Not Like Us) pretty frequently when I am out.

[@NileRoss]

so true bro

[@desleyart]

I’m so glad I didn’t get into the beef until euphoria dropped lol for some reason my algorithms just weren’t showing me all the beef content. I had go back to like that and hear the disses. My Kendrick loving heart wouldn’t have been able to handle all the kdot slander.

[@NileRoss]

lol it was a crazy time

[@jovanreid6782]

It was the same with me bruh lol, I know exactly where you're coming from when you say that.

[@greenheadblackvoodochild2487]

We needed this archive for hiphop history, thanks sir!

[@NileRoss]

🫡🫡🫡

[@lavernsmith9598]

If another rap battle was to happen Akademiks, Mal, Cam'ron, Mase ,Rory should not be judges because they are compromised..

[@NileRoss]

facts

[@jansenart0]

5:35 Aged like milk? So, one might say he's "cheesing"?

[@NileRoss]

lolll

[@jaykay6411]

Drake thought Kendrick would feel he was above battling him. Big mistake that was.

[@poliquitit]

Ay I’m tripping and I’m LOVING it 👹

[@NileRoss]

big mistake

[@desireeeeam]

I tooootally forgot about them questioning Whitney’s blackness This whole video is so embarrassing lol, I need a shower now

[@NileRoss]

LOLL

[@desleyart]

Wacced out murals makes so much sense after hearing all these ppl cook him. Yeah it’s plural now.

[@NileRoss]

fk everybody! that’s on my body!

[@jansenart0]

I made a massive playlist documenting this beef. It has 140 videos and it's called DEAFCON 1: The Hip-Hop Civil War.

[@NileRoss]

seriously?? send me the link to this playlist please hahah

[@desireeeeam]

You the real MVP 👏🏻

[@TheRonnieaj]

Thank you! I’ve saved it to my library. Out here doing the lord’s work 😊😊

[@jansenart0]

@@NileRoss kzbin.info/aero/PLRMfRptN-rt6WVIBa-mE5N5jKZikhXHtL

[@jansenart0]

@@NileRoss I'm not against someone using this playlist as a source for a 2-hour long documentary covering the blow-by-blow. Hint hint.

[@TheSCIOnce]

Funnily enough I stopped listening to Drake after Nothing Was the Same and because I found Kendrick to be so much more fulfilling as an entertainer and musician. I outgrew “the boy” years ago and it wasn’t fatigue but the artistry of Lamar that made me move on.

[@rhemtro]

2013 drake was my peak too 😆

[@NileRoss]

word 🙏🏾

[@MartyMcFly__25]

As some whose had his money on Kendrick since “Control” and waited for over decade to finally feel vindicated! This two week period I was so angry 😂😂 y’all really was gasing Push Ups and Taylor made . I always knew what was coming but boy did this suck for a minute the bias was INSANE.

[@NileRoss]

🤣🤣🤣🤣🤣🤣 i can’t even imagine. like i said i became a true dot fan AFTER euphoria tbh.

[@divinedemon86]

None of Drake's disses hit for me. All dude could muster up was short jokes outside of making ish up. The same dude that was signed to Lil Wayne... 😒 euphoria, 6:16 in la, meet the grahams & NLU >>>>>>>>>>>>>>>>

[@NileRoss]

🔥🔥🔥🔥🔥🔥

[@user-zu9cw2xq7f]

I appreciate your honest reflection & insight! 💯

[@NileRoss]

thank you 🙏🏾 appreciate you!!

[@michellecgb]

Ngl, I hate that the video we’re watching features so much of screaming Akademiks. That dude is unbearableeee

[@NileRoss]

loll my bad

[@jesussaldana4558]

Watching all this, murals made so much more sense

[@NileRoss]

right!??

[@Evie1983]

The problem with ppl who dont want to deal with stuff dont like to be conscious and everything isnt about dancing. Thats was the problem but ppl use their god gifts for the purpose of them to the world. The party had to die because ppl allowed drake to dismantle and disrespect the genre and ppl who look like us. Colonizer. He wasnt accusing drake of being white he was accusing him acting like colonizers. Period.

[@NileRoss]

i feel that!!

[@kanittaj3894]

"Mal has been right on nothing." Facts😂😂😂😂. He's so incredibly lame and lost all credibility.

[@NileRoss]

he’s lame as HELL

[@LMMinty]

Was such a good weekend! I was at work when these songs dropped…most fun I ever had in the place😂 I also ended up causing myself an injury from dancing to the songs then the concert.. my kids still think I lost my mind cos I was enjoying it so much! It’s made me fall in love with music again ❤

[@NileRoss]

hahaha !! amazing !

[@LongwindedShortstory]

As a Cali native and hip hop to the core 80s baby, I completely agree with Kendrick saying people don't like the west coast. Not only are we an acquired taste, that is a barrier for our music being mainstream. This is why I think they count us out so early... that, and there is some residual feelings from the 90s people don't admit

[@NileRoss]

i agree

[@BeautifulEarthJa]

5:54 I didnt know Kendrick's work but Push Ups was not good lol. Drake is easy to beat imo.

[@kooksaroon]

that was the whole issue with him, he's a half baked MC and artist but was somehow allowed to get that big from suburban moms

[@TheRonnieaj]

Push Ups was the only record I liked. As a diss it was dumb. Seven ways to say you’re short. Please be serious. 😂 But listening to people saying he was up after Euphoria is insanity

[@TheGreatestJediOfAllTime]

Push ups is fire and i only like 4 or 5 drake songs

[@TheGreatestJediOfAllTime]

Most of which were written by quentin miller though

[@NileRoss]

lol i love this response for some reason

[@paulvalenzuela7994]

I had a love/bored relationship with Kendrick's music until Euphoria. Some songs were great, some songs were too preachy or attention seeking. But now that Kendrick and several others are exposing how nasty the music and Hollywood industry are, Kendrick is one of the few artists where I feel like I can trust the messages he is trying to send. I went from solid Kendrick fan to full on Stan. No one is perfect but there needs to be a clear line drawn for all entertainers whether they are on the path of righteousness or destruction. Life imitates art and we should all be more mindful of the art we consume. From music to movies to comedy podcasts 😴

[@NileRoss]

perfectly worded 🙏🏾🎯

[@antgal9467]

11:50 this when niggas still wanted that Aubrey interview.... This is why hip hop is getting in the state it's in, at least from a media stand point

[@NileRoss]

ohhh that’s a good point !!!

[@jarrettbattle9295]

Went from saying all this, to Drake suing this man. Gahtdamn, I forgot how much Drake glazing was going on. This why I don’t feel bad.

[@NileRoss]

@@jarrettbattle9295 🤣🤣🤣

[@milkmatcha3698]

nahh fr tho i swear those people are so brainrotted they expect diss track responses like its an internet apology video, as if its something that needs to be quickly addressed or its "too late"

[@NileRoss]

lol that is so true.

[@FriendoftheSubReddit]

I’m GenX and I missed classic rap. I let rap fall of my rotation. Modern rap just wasn’t hitting. Then I heard Kendrick’s verse in ‘Like That’ and it woke me up a little. Then I heard ‘Euphoria’ and I was like, WAIT A SECOND HERRRREEEE…. I was all the way in. He’s a genius. I love a lyricist. I have never liked Drake - I just don’t like his voice. It’s too dragged out for me. So, I admit I was biased when it came to the beef, but I’m also gonna say I didn’t NEED to be biased. There was no comparison. Even Drake fans knew it. Since Euphoria I have been through Kendrick’s entire catalog - repeatedly. Mos Def, Talib Kweli, Common, Em, Dead Prez, Andre 3k… Kendrick Lamar.

[@NileRoss]

drake fans would never admit what you said but you spitting facts

[@rrriiiccceee]

First of all some of these takes on Kendrick are borderline racist. “Militant” music, wtf? Euphoria is one of the greatest rap songs I’ve heard in a long time and def one of the best diss songs ever.

[@NileRoss]

lol definitely racist

[@improvingurlife]

Kendrick was waiting for ALL EYES/EARS were on him. Then he buried that joka and danced in his grave.

[@NileRoss]

complete facts

[@Evie1983]

Thanks for reminding us!!! Im sitting in dr office watching right now!! Its so annoying hearing ak and mal and they had no idea!!!!! Drop drop drop & he tht he was ready

[@NileRoss]

🤣🤣🤣🤣

[@mgradiant]

Dude, you’re right. I remember where I was when I heard MTG. It was unlike anything I’d hear in the rap game before.

[@NileRoss]

bro it was such a nightmare horror of a track. i’ll never forget that night

[@alext1280]

Can we please start saying, "Drizzy Gobblers"

[@NileRoss]

yes loll

[@maxwalton411]

Lol at the risk of some serious hindsight glazing, Kendrick might have waited to drop as long as he did so that there would be this documented trail of them literally begging for it. So when he gave it to them he wasn't "doing too much"

[@NileRoss]

that’s a good point

[@godlovesusall8115]

I was a pop girl through and through, when I started dating my high school crush in college in 2017, and he asked me to date him to Kendrick's LOVE, which was very fitting to the situation bc that boy was RUNNING for me for 2 years lol Anyway, he ended up r@ping me and I couldn't listen to Kendrick, until Euphoria. I'm healed and restored and blessed.

[@NileRoss]

wow. i’m sorry all of that happened to you. but i’m glad you are healed and restored 🙏🏾❤️

[@alonzosmith1544]

From this to a lawsuit lmao these boys down bad… Charlemagne changed that tune quick as hell lmao and push ups was trash… he had nothing for Kendrick but short jokes

[@NileRoss]

lolll i feel that.

[@elijahmcelroy]

Not a single diss ever concerned about Drake. If you been following the Kendrick/Drake thing since the beginning, or if you actually listened to Dot AT ALL…. You knew Drake never stood a chance.

[@NileRoss]

you ain’t lying

[@jazonian2894]

“The beat is everything “ is crazy work lol

[@NileRoss]

lol i guess. the song needs to be enjoyable to listen to. that’s just facts. if the beat is ass don’t matter how lyrical you are.

[@JerseyGirl381]

Drake took longer to drop than Kendrick did. That's the problem real hip hop battle rappers is about lyricism not about bops. He had to dumb it down two Drake's level. It was more men than women shaking their ass doing cartwheels and backflips. Then when Kendrick destroyed him in 5 days everyone was in the Uproar now he has a petition to sue

[@NileRoss]

lolll i feel that

[@EliteBlackSash]

ALL these Podcasters and Personalities EXPOSED themselves. Super Glaze Squad. Dunk’n Donuts. Just made 6:16 in LA hit so much harder. “All the forced opinions is not convincin’, yall need a new route.”

[@NileRoss]

loll super glaze squad forsure

[@thescooterbrown]

Uncle Murda gonna drop a 1hour long song tryna summarize this year

[@NileRoss]

oh shit

[@michelefair1577]

I’ll say it again: euphoria is a masterpiece. Period.

[@NileRoss]

truly !!!

[@greenmean6414]

Ayyy first, we out here💯

[@NileRoss]

you a real one 🙏🏾🔥

[@KQueen305]

Before this beef I was a fan of Kendrick n simply thought Drake was now rapping to keep up with the kids n I wasn’t interested any longer. I went to a Kendrick show a few years ago cause somebody cancelled n I was so amazed by his stage performance he put on a show! This beef just made me a REAL KENDRICK FAN n he simply said all the things I couldn’t put into words about why I don’t ask Alexa to play Drake anymore! He literally said in Euphoria most of the shit I was feeling

[@NileRoss]

lolll i love this

[@Words0.0]

I don't like autotune artist but I appreciate artist like Wayne and Chris Brown bc they can perform w/o autotune and backtrack but their music not for me, I don't like listen to drugs, gun, sex, woman and money bc I don't feel that bc that not my life😂, Drake depending to much on autotune make his music sound the same for me most of the time, some new artist sounds exactly like him, future and Wayne 😂

[@NileRoss]

facts

[@KPThomas82]

I’m glad I didn’t pay much attention to the beef until the night of meet the grahams.

[@NileRoss]

lol you lucky

[@ToYourWishes-hi4el]

Never doubted Kendrick like wth it's literally Kdot what an awkward time it was too crazy

[@NileRoss]

lol it was crazy

[@planetpressureprod6302]

I’ve been a Kendrick fan since 2015 and he hasn’t failed to deliver yet.😂

[@NileRoss]

🎯🎯🎯🎯🎯

[@lovelyvirgo122]

I heard Ak extends the aspect ratio on his streams to look slimmer than he is lmao

[@NileRoss]

loll stop 💀💀💀

[@zombieclown18]

Its true look at his interviews he looks double the size

[@Emobeefy]

Honestly, with how much questionable Drake verses are out there. A theory. 1. If he does have a ghostwriter, that has been lazily telling on Drake all this time. And Drake can’t get subtext. Which would go with how he had a weird ass reaction to the Control verse. (Realistically maybe he got a bit of the ‘tism cause they tend to take things very literally.) 2. The meek mill/drake beef was just all for money, cause a few major restaurants used it for their advertising. Would maybe also give him an accepted out when it comes to the x stuff or the cupcake stuff. “Well come on, everyone knows I don’t write my own shit, how could I have said anything about sending shooters.”

[@NileRoss]

good theories!

[@haphduzn612]

Kendrick came out like Kung Fu Hustle. He had all the styles multiple different types of rap/diss songs, then dropped the Buddhist Palm on his head top with NLU!

[@NileRoss]

lol beautifully put

[@TafadzwaMbare]

Crooked 1 spoke facts man The beef also made me realize that the industry doesn't really like kendrick of course it's a beef you had to choose a side but old heads were cooking him like he ain't a gkmc or tpab i mean the hate for euphoria said it all man

[@NileRoss]

absolute facts

[@relatosdeladimensiondifere9841]

As a mexican who kdot make read and get into the hiphop history didnt see how canadian boy was gonna win with a toosie slide

[@NileRoss]

loll true

[@Throwaway51]

“Fat Joe in his own world” took me out😂😂😂😂

[@NileRoss]

loll

[@Grimwinn]

“Imma start calling Mal Milk” 😂

[@NileRoss]

lolll

[@MeatyPeach]

I thought push-ups was a trash diss. Short jokes and the other disses just seemed like middle school taunts and not even clever ones. It did have a catchy beat but it was ultimately forgettable. And then Euphoria. Gorgeous song. Lyrics with so many layers of meaning that even relisten reveals something else. It’s a Drake diss but it’s also art that can stand on its own. And the rap beef truly did change everything. I am a 40 year old suburban white woman. But Kendrick’s diss tracks really inspired me to work on my own art again, to self-evaluate and make sure I actually believe in what I stand for, to strive for authenticity, he made me inspect the levels of misanthropy that had seeped into my life, and brought a renewed belief in the need of community and connection and how profound of a force they can be on every personal and societal level. He reminded me of why I went to art school all those years ago - the fundamental power of storytelling and how much, we, as human beings, rely on storytelling to make sense of the world around us. As entertainment. As shared culture. As new experiences. To unite us. To make us feel. To capture a moment in time that can be passed down. I’ve loved KDot’s music for many years but this set of songs reignited a passion in me that had been snuffed out by the bs of day to day life. I was too focused on myself and health problems. His songs changed everything. Drake inspired people to….make memes? Self-sabotage instead of facing things head on? See how unattractive a near 40 year old throwing tantrums is? Realize that selling your soul for any amount of money, even $400 mil just is not worth it. He also reminded people (accidentally) of the importance of reading comprehension due to how badly he misunderstood Mother I Sober and encouraged everyone to relisten to Mr. Morale - which NGL I needed because I was not in the right headspace to give it its full due when it came out. So I guess Drake did accomplish things during the beef but they were mostly things that benefit Kendrick. Also the 10 Things I Hate About You Clip is so telling. Drake be watching teen rom coms and missed the fact that Kendrick is channeling DMX to hate him.

[@NileRoss]

wow!! these are great insights. thank you for sharing all of this. 🔥🙏🏾 and wishing you the best on your artist journey

[@MeatyPeach]

@ thank you for making an engaging video!

[@NileRoss]

@@MeatyPeach ❤️❤️❤️

[@KaliMa-kt6qt]

I was never a hip hop head, but i definitely slept on Kendrick and that definitely broadened my horizons and omg🤯

[@NileRoss]

🔥🔥🔥

[@AllBetzOff]

My stomach was aching the whole time 😂

[@NileRoss]

🤣🤣🤣

[@TheArtKitchin]

You forgot about 6:16 in. LA dropping before family matters

[@NileRoss]

ahhhhh bro you make me want to redo the whole video

[@charise247]

Never doubted Kendrick! But bruh them Drake stans were coming like swarms of gnats 😩 Euphoria dropped like a breath of fresh air & ended it all 🔥🤌🏾

[@NileRoss]

absolute facts !!!

[@34blackula]

All those East coast rappers made the whole coast look like haters, I was like are they still carrying on the East coast vs West coast BS.

[@NileRoss]

they are

[@tthebeasty1]

Nah kendrick had AK doin the most diabolical about face in history

[@NileRoss]

lolll

[@potatoman7475]

I remained strong.

[@NileRoss]

you were one of the brave few

[@charlesstayduhar3083]

Best thing Drake could have done after this beef was go away for a while and come back with an album that isn't an hour an a half long and full of filler tracks and instead he's embarrassed himself constantly

[@NileRoss]

lol he has zero self awareness

[@kashmorningstar9609]

This video is gold🤣🤣🤣🤣

[@NileRoss]

loll

[@brandonadrien3476]

Life before Euphoria still the same. Drake did all the stuff on Pusha T (bringing up a woman, distracted dissing, and sniping a song cuz Story of Adidon aint officially on YT) but Scorpion and Spotify swept the L under the rug. Euphoria is my fave diss of the beef and Kendrick was like "Hol up, u lost ur last beef. And I'm not worse than Push. You don't want this smoke." Drake ain't even make up for it in albums. They were subpar quality and didn't even beat competing drops, like Donda vs CLB. Were any of Drake's albums after the Pusha T beef better than Daytona, MMATBS, or GNX? But people forget (or cope), not just about Drake but on Kendrick's disgustingly great consistency, how long he's been around, and how much he isn't impatient or attention-seeking like he said in Family Ties. Kendrick can leave a lot of answers to people's questions/thoughts before they ask about a topic with how introspective a lot of his works are. And that's why a lot of Drake's disses don't work since Kendrick left his closet open for everyone to peer into.

[@NileRoss]

damn bro fire response. thank you for sharing your perspective 🙏🏾🔥🔥

[@jenfripps7025]

Euphoria to me is the best one of the beef! Don’t let it come on when I’m near my husband, he instantly becomes Drake 😂

[@NileRoss]

lollll

[@micahfoley9572]

yo is that complex SF?

[@NileRoss]

yessirrrr

[@NileRoss]

full performance is on my channel

[@micahfoley9572]

@@NileRoss sick, my band did a live stream there, and we liked the vibe so much we recorded there

[@kittenbrave1003]

This smash up is funny af...😂😂 Kendrick was never cooked 😅

[@NileRoss]

lolll

[@artiswilliams9460]

Watching this and listening to your feelings before the beef, reminds me of what I've been saying for years... most of y'all slept of Dot... he is really a battle rapper and would cook drake any day of the week and thrice on Sunday....

[@NileRoss]

@@artiswilliams9460 😭😭 man a lot of us had no idea

[@cooky2777]

Kendrick 🔥🔥🔥🔥

[@NileRoss]

🎯🎯🎯

[@mrsam0496]

Am a Dot stan. Everybody was a Drake fan for a while, he was the neutral who delivered. I got off Drake after Views, I thought Views was just an experiment but it turned to be his mainstay. I like Scorpion I thought it was a return to form but alas... Since Scorpion Drake has sounded really uninspired and plain. I never cared for him at all after Scorpion. This beef brought him back in my radar.....against Dot!!! I knew where it was going😅 I felt bad for his huge fandom who didnt know what was coming. I hate this for them😅 I imagine BIG fans after the Pac upset 😭😭😭

[@NileRoss]

lol word. yeah i really stopped caring for drake after scorpion

[@Flonnethefallengyal]

When I heard Euphoria i was like nahhhh Kendrick won. Come on, "WHAT IS THE BRAIDS!?" I started saying that at work 🤣 My sister wasn't following the beef and i played her Push Up and Euphoria. Euphoria she followed through the whole song and throughly enjoyed it. For Push Ups she asked how long is the song? 😂😂😂

[@NileRoss]

🤣🤣🤣🤣

[@erickmendoza6515]

Euphoria felt like a Broadway musical or play, he painted a picture of an egotistical, delusional, pathetic imposter given the hard truth that he is a phony. As much money he has, he’s still broken. As much power he has, he’s still weak. As much as he wins, he’s still a loser. Euphoria is right there with ether as the greatest battle rap of all time

[@NileRoss]

i love what you just said. a broadway musical. that song has so much mf textures. it’s a fuckin classic. we will all be sharing to our kids about this colossal beef in hip hop history

[@jeromethomas8857]

Euphoria dropped and played out like a fortune teller

[@NileRoss]

facts

[@jamieepic666]

12:04 Facts.

[@NileRoss]

🎯🎯🎯

[@markwatson7326]

Everybody including you shouldn't underestimate kendrick😂 only his real fans knew what was coming. He been waiting on Drake to say his name. While yall thought he took that long to make euphoria he had a album full of diss tracks😂the true 🐐

[@NileRoss]

loll i’m sorry 😭😭

[@Kareyn2]

All that smack they was talking! But they’d been lulled to sleep by all the crap Drake had been selling. IMO Drake had a spell on people. 10 years ago, he made good songs, never life changing songs, but good songs. His last good album was scorpion. But his last 2 or 3 albums weren’t good but he always did numbers because of reputation IMO.

[@NileRoss]

i freakin hated scorpion lol but i agree with you that drake had a spell on everyone and kendrick slapped everyone out of it

[@BiggieCrescent]

Love watching Ak glazing and bringing loud and annoying as always only for him to be so wrong and dumb sounding 🤣😭🙏

[@NileRoss]

lol it’s the best part

[@chinortega3]

Funniest part is that kendricks tracks have been aging like wine and getting better while drakes became more cringe and unlistenable lol

[@NileRoss]

bro it’s insane

[@chinortega3]

@NileRoss I'm still in disbelief that there's still Drake stans coping for it lol