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A brilliant strategy, blockbuster product, or breakthrough technology can put you on the competitive map, but only solid execution can keep you there. Unfortunately, not every company is very good at it. Why is strategy execution so difficult? Is it a process, people, systems? Who or what is responsible for the lack of strategic goal attainment? This talk will address the most common strategy execution challenges. Jourdan Kamal (Born in Indonesia) is a Singapore graduate and internet entrepreneur. He is best known as the founder of MauBelajarApa.com, currently the largest workshops directory platform in Indonesia. Prior founding MauBelajarApa.com, he graduated from National University of Singapore with a bachelor degree in computing and had been active in the world of entrepreneurship and sales. He was also a marketing director in Propnex (property agency in Singapore), where he was awarded with top producers several times from 2012 to 2013. In 2013, he returned to Indonesia for good with the intention to help the people in Indonesia through education. In 2014, he founded MauBelajarApa.com and today, he is still encouraging people not to stop learning through the platform. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx