TEDxWWF - Rory Sutherland: The New Sweet Spot - And How to Find It

Rory will share with us his views on how the most interesting scientific work nowadays comes often not from within a single discipline but from the happy collision of different fields. In the same way the most interesting business ideas may come from a new combination of old approaches.
Rory Sutherland is the Vice Chairman of the Ogilvy Group
About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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www.tedxwwf.com

[@federicobaughvarela5232]

I am amazed ! BRAVO FOR THE SPOKESMAN!!!

[@Kobe29261]

Love this guy - he see's the world like few people do.

[@dewiowen3010]

A great talker. A rare talent.

[@canwegonowhereanyfaster2958]

This is so spot on.

[@IanF3]

Similar example to the faster train journey, is... Everyone hates airports and wants to get out as fast as possible. Until Singapore airport came along. They provided high quality facilities for travelers, now people want to stay in the airport.

[@bbbker1010]

Great talk.......but how great was the guy who fixed the mic in the begging?!?!? Kudos for Rory for not breaking character also

[@andreahetherington7554]

Rick Ditlow

[@rkwakernaak]

Again thought-provoking!

[@ranbymonkeys2384]

You tell young people to do something that they love. Naturally they will be good and it and then because of that, they will make money. You treat humans as if you know what they want to do, or that the three options you always give are your three options. If I get thsi video down to 30 seconds that would be an improvement. Mission accomplished. There is always B you never see B just A.

[@djd829]

When this first came on my screen I thought "Wow, Andy Serkis really let himself go"

[@merton8181]

Hugely interesting.

[@Neil122]

I love this, but the spotify examples is incorrect. $9.99 for 200 songs, saying it's still cheaper than 20 albums, is behind the times. People have an entitled view on music, choosing to have unlimited illegal downloads rather than paying as much as we did in the past. Spotify doesn't sell unlimited access to music, they sell "guilt free" unlimited access to music. You're paying so you don't feel bad.

[@ahdhgkhfgakhg]

great talk

[@johnwillis5279]

I don't want to admit how long it took me to see the same color in the squares.

[@tomconneely1361]

How about in 2011, when this was recorded?

[@rmerkle1]

"True Theory of Everything Quadrant Model of Reality 1" is the theory of everything. It's on KZbin

[@ranbymonkeys2384]

Showing up for a dentist appointment in the UK, haha

[@sanityisnofun]

Interesting talk~ an idea worth spreading ;p those Austrians! ;p ( I used to live S. Germany :p lol lol Value is true objective .. and so - economics - will follow it... - ( people' follow trends and little 'whatever' impulse buys' all the time.. it's amazing. .adn then they set their 'ego' /values/ 'I' in alignment to whatever (new habits /consumptions - and but the mind-- is comparing all the time - ) Pre-'to economics' i think that's an important distinction you make.. and i Know it gets kicked back and forth like a football depending on your specialty

[@CCRyder-df9xf]

Just for the record. I wouldn't go near Spotify if it only provided 200 songs.

[@edixasanchezpacheco3692]

Wow!

[@harvinkhaneja4688]

Sapuret Seprut Saip Rut My Lgv Wakhra ALG

[@harvinkhaneja4688]

Book Buowk Buk

[@johnvukelic1602]

"The Darwin Economy: Liberty Competition and the Common Good" by Robert Frank, Princeton University Press, 2011

[@BrandonAEnglish]

The "charitable donation" wouldn't work on me because those organizations are corrupt, as well, and many people feel the same way. I also don't care about taking economy class on long plane flights because I am 6'2" tall (189 cm) and need the space to be comfortable and sleep -- it has nothing to do with psychology. In business class I have my own large space, can lie down, won't be bothered at all, and it's much quieter. As for buses (coaches), I do my best to stay away from them for various reasons, including the space issue, inability to sleep sitting up, and motion sickness. Again, these have nothing to do with psychological reasons.

[@dianarosalindland1566]

Are you aware of the fact that generalizations are utilized in all models, whether psychological or economic? Obviously if you are a giant who can't fit into an economy seat then you are an exception to any norms being calculated regarding travel. Similarly, if you are one of the minority of people who question the integrity of various charities, then any norms regarding the attractiveness of charity donations will not apply to you. You do understand the concept of exceptions right? That they prove the rule?

[@elmoisred616]

Your anecdotal reasoning doesn't invalidate the psychological reasoning in this video. Sry dude

[@aspirativemusicproduction2135]

Charity trough shame. "You don't like children die, right?"

[@Sora-ce1zx]

I think his way of using psychological terms, such as confirmation bias or chunking, is actually wrong. Overall it’s a good talk, though.

[@deepakvkashyap]

Could you eloborate how? Really interested to know

[@dianarosalindland1566]

I highly doubt that you are correct and Rory is wrong.

[@shealewis3820]

Sealey. KZbin