Telling Your Church's Visual Story | Ben Stapley

#churchcommunications #marketingstrategy #churchphotography
Telling Your Church's Visual Story | Ben Stapley
In this podcast episode, Jason Hamrock and Bart Blair sit down with Ben Stapley to discuss the importance of photography in the context of church ministry. Ben brings a wealth of experience and passion to the conversation, highlighting the three key reasons why churches should invest in photography: telling stories, setting expectations, and empowering volunteers.
First and foremost, Ben emphasizes that photographs have the power to share transformative stories of people's lives being changed through Jesus. These visual narratives can often speak louder than words, connecting with skeptics and newcomers in a way that systematic theology or moral issues might not. Photographs also show what visitors can expect when they step into a church, whether it's the diversity of the congregation, the relatable nature of the leadership, or the overall warmth and community.
Equally important, Ben explains how photography teams can unlock a previously untapped volunteer base within the church. By empowering artistic individuals with cameras, churches can tap into a unique gift mix and cultivate a culture that reaches people for Christ in fresh and compelling ways.
The discussion then delves into the practical aspects of building a photography team, from recruiting and equipping volunteers to organizing and archiving the captured images. Ben shares valuable strategies, such as hosting "photo walks" to foster team bonding and artistic growth, and establishing clear communication and expectations around shot lists and photo releases.
One particularly insightful point raised is the importance of finding photographers who are people-oriented, rather than simply focusing on technical prowess. Ben cautions against the tendency to hire "things photographers" who excel at capturing the aesthetics of a space but struggle to authentically represent the human connections and stories within the church.
Regarding the logistics of managing a photography team, Ben emphasizes the need for consistent file-naming conventions, folder structures, and backup strategies to ensure the longevity and accessibility of the church's visual archive. He also advises on the nuances of photo release forms, suggesting practical approaches to obtain consent while maintaining a pastoral, relational approach.
Throughout the conversation, Ben's passion for using photography to advance the Kingdom of God shines through. He encourages church leaders to view this ministry as a crucial tool for reaching the lost, empowering volunteers, and authentically representing the transformative work of Christ in their community.
Whether you're a seasoned church communications professional or just starting to explore the potential of photography in your ministry, this episode offers a wealth of practical insights and inspiration. Dive in, and discover how to harness the power of visual storytelling to further the mission of your church.

[@MissionalMarketing]

How is your church using volunteer photographers?

[@benstapley]

Thanks for having me on. I had a blessed. Praying our conversation helps churches visually showcase the love of God to their communities.

[@MissionalMarketing]

Thanks, Ben. We appreciate your gifts and contribution the local church!