Terrible Ads Episode 2 - Pepsi's Kendall Jenner Ad

In April 2017 Pepsi introduced the world to a new TV ad campaign called “Live For Now.” Featuring Kendall Jenner the ad received such intense backlash that it was pulled in just one day. This is the story of how the ad came to be, and how Pepsi got it so very wrong.
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Link to full Pepsi Ad: • Live For Now - Full Ke...
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[@Jonnytjat]

I really enjoy your "terrible ad" series. I just stumbled upon them today (while looking up the ATHF Boston controversy) and I watched all 3. I see that it's been a year now since you last posted. When can we expect episode 4+? I hope the series isn't over with because I think you had a great idea and the videos are informative and well made. Don't give up on it please! I hope to see 20+ episodes (as there's definitely enough terrible ads out there that's for sure 😆 )

[@kieronbain8680]

This is really good content. Thanks Ad Coach. Think you have hit on an idea that will get you a lot of attention. Great topic.

[@thisxisxmia]

Correction @3:15- it states that Kendall Jenner earned Forbes title of "youngest made billionaire." This was in fact her sister Kylie Jenner. Great video otherwise.

[@tysondennis1016]

When’s Episode 4?

[@DannyBeans]

They probably wanted this to be their "I'd Like to Teach the World to Sing."

[@Where_is_Waldo]

9:28 *Billionaire. It was disgusting the way pepsico tried to brand themselves with this ad. It was just another heartless corporation trying to paint themselves as "the good guys" by affiliating in the most meaningless and non-committal way with... presumably all the terrible things people were protesting in real life at that time, largely police brutality and discrimination. It was unbelievable the way they represented protests in a peaceful and quite literally white-washed depiction, making light of the police brutality that real protesters faced when protesting often racially motivated brutality that had already happened to try to make the scene commercial friendly so they could piggyback on people's righteous indignation to sell crap made by employees they don't care about. The long and the short of it is: no matter how meaningful the things you care about are, to pepsico those are just feelings they can use to try to manipulate you into buying the stuff they make as cheaply as possible and damn any employee who says "Hey, maybe we should do something about this supervisor who berated and degraded the two employees who solved the problem he caused in front of all their coworkers, blaming them for the problem he caused."

[@jaszlyyy]

Think you got Kendall and Kylie mixed up lol. Doesn’t matter that much but thank you for the video!

[@tbam73]

claiming Pepsi was trying to be Woke is once again not understanding the word.

[@falconNL]

Same dude as one Reddit! Also a comment here to help with the algorithm!

[@yetanotherrandomviewer]

This is a good example of a pretentious exploitive ad.

[@Hillers62]

This was a company that tried to be "sensitive" to appease an overly sensitive group...cringe......

[@RealmsOfThePossible]

I'm just stunned that someone with no discernible talent can make a billion dollars by the age of 21 and can wipe billions from a company's worth with just one message. The world has truly gone insane.