The RSA keys are used to login very securely to systems, in the case of the keys you showed they would have been to log into your ETrade account. The keys generate one time codes that are unique to each key and good for about 30 seconds, after which they change and give you a new key. At ETrade they would have an RSA server that knows which keys were given to which account holders and the server can computer the same 30-second keys as the little device.