Why Super7 Reaction Figures Cost so much!

Some have asked me why Super 7 Reaction action figures cost so much, sometimes more than $20 a figure, well I figured it was time I talked about it and sadly why they are so high.
#super7 #retro #reaction #super7reaction
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[@Tfor2show]

There are a lot of ReAction figures I would have bought if they were still $10. Licensing or not, $20 for these is ridiculous. Frankly I'm surprised they sell many of these at that price point.

[@bjpalm1994]

I totally agree. I see sooo many of them and they have properties that I wouldn’t mind on the shelf or wall but I’ll be damned if I pay what they’re asking

[@mikaelschaefer7720]

And they have no articulation $10 more and you can buy black series ,vintage , Gi Joe Classified,ext. and they come with no a accessories nothing hardly some might come with one item most come with nothing not worth 20 that way

[@Ramillies1000]

I spent 25 pounds on an Iron Maiden one; that's $31 in your money although they are a bit harder to get hold of over here.

[@DIRTYYETTI]

It’s plain and simple, you’re not getting $20 worth of product with these at all. $10 is properly priced for something this basic. Don’t get me wrong, these are cool but they shouldn’t cost as much as a high end Star Wars fig.

[@yauyuso]

@@DIRTYYETTI It's not a simple as you think. THey are $20 per figure and that's what they are worth. Toys are cheap to make. People don't understand how things work sometimes. You don't walk up to a restaurant to demand a burger for the price of a cheese burger at Mcdonalds. Get what I mean?

[@darkwoods1954]

I've always thought these types of figures are over priced for what are basically Macdonalds happy meal quality toys. I'd rather pay a bit extra for a decent quality action figure with modern quality articulation, paint, and sculpt details.

[@5000jetadam]

A Mcfarlane figure is $20 and they're 7" tall. Nostalgia can take a backseat to that price point.

[@TheJfury1030]

Mcfarlane is as equally trash

[@MICONMIC]

@@TheJfury1030I’d say depends on the figures you get

[@kennethayers5624]

If they cost 10 bucks,I would prob get alot of them..But 20??? Just too much for me..The Transformers line looked awesome and also The Dark Crystal figures.

[@robd1329]

I passed on them due to the price. I was tempted to get Optimus and Megatron but oh well

[@SecretOfMonkeyIsland784]

Its that old thing of 'Pack em high and sell them cheap' or 'Keep it high and barely sell any'

[@outpost206]

The funny thing is, I'm fairly sure that Super7 ReAction figures were $10 when they first came out (or at least when I first started noticing them in 2015ish). That's what I paid for the Michael Myers, Jason, and Freddie figures. Back then when ReAction figures went on clearance, they could go as low as like $4-5 (which is what I paid for an Escape from NY Snake Plissken figure). It's batshit insane how these things have doubled in price in such a relatively short period of time.

[@ThatJunkman]

Yes I talked about this. When they were backed by Funko who could produce more, invest more and have them in more stores

[@COSun25]

@@ThatJunkman Now, I regret that the best of Funko and Super7 can't be combined to give us all of the ReAction figures for them to be $10 or less. Good thing that the only F.Y.E. that I know of has a few of them at $8.99-$9.99 or lower.

[@steverino6954]

I'm sure the Licensing thing is partly true, but I think they also play on the "artsy, hip connoisseur with lots of disposable income" angle, which enables them to jack up the price even more.

[@wyldelf2685]

I agree totally , in the 1980s I remember Kenner Ghostbusters action figures were around $6 bucks each where Mom shopped , , , I had Ecto-1 and all four guys and the" Highway Haunter" ghost possessed VW , , , ,but Super7 wanting $20 bucks for one action figure the size of a GI JOE , is Ludacris , I could buy 3 Ghostbusters for that price, , , , "Cool 1980s"-Exploitation is current cash grab trend , , , ,sign of the times $$$$ NEW stuff made today priced as if it were "Vintage"

[@pauricboylan960]

Should have a retro price to go with retro look.😉

[@MrChristopoop]

If they were 5 to 10 bucks I would grab the he man, joes, turtles, and Iron Maiden figs. At those prices they would be worth if

[@gregory3499]

At that price youd never find them in store. People would clear them out.

[@seculartapes]

I’m sure licensing and the scale of production plays a part in the price… but leaving aside Hasbro and the big companies, Hiya is a small company and their 1:18, super articulated and wonderfully painted licensed figures from properties like Aliens, Predator, and Robocop are usually right around $20 a pop. That tells me that Super 7 CAN do it cheaper if they wish.

[@theequalizer9154]

These will end up at a discount store for $10 or less. $20, for such a figure is a definite no-go.

[@GrindWeCrust]

I always see a few I want, but 20 a pop is ridiculous. NECA figures are pricey, but more worth it for the details and interchangeable heads, hands, and accessories. I also like to open my stuff to display, so spending that much on a carded toy is not worth it.

[@Wario7793]

I've seen some of these at the store in the past, usually went for $10-$15. I had no idea there were so many of them available, but I'm glad! Most of the ones you pictured look so cool!

[@treyjohnson4035]

I have most of the Alien line,the Chrome Terminator exoskeleton,Dracula,Creature from the Black Lagoon,and The Rocketeer

[@devonrichardson6150]

I actually thought about buying the ninja turtles ones but then I saw the prize and I was like Hell to the No

[@brushstroke3733]

Keep an eye on them, you might be able to get them for $10 or less on clearance in a few months or years.

[@COSun25]

@@brushstroke3733 The Who Framed Roger Rabbit, Nightmare Before Christmas and Corpse Bride figures aren't going on clearance for a loooonng time.

[@g-man8031]

The only Reaction figures I own are 3 Beavis and Butt-Head ones.

[@ThatJunkman]

I want them but only seen Beavis

[@g-man8031]

@@ThatJunkman I just have the Great Cornholio & Beavis and Butt-Head in their Burger World uniforms. One of these days I might pick up the regular Beavis and Butt-Head Reaction figures.

[@stevegallo8483]

I saw them at Target once but couldn't justify paying $20 a piece for them.

[@BooshmanLee]

"They're paying a lot, trust me." Where is your evidence that the license is such I high percentage of the cost?

[@tikvision]

You will never know what it costs to be a collector overseas. We will always get overpriced stuff. Those would be at $40 at least

[@Whalewraith]

Oh I know, trust me. Everything has to be imported, and things just sit there at full price. Even Eternals figures.

[@MonsterGrove]

Yea i was at Target Store and was holding a reaction figure for $20 and a mego figure for $18 and honestly the mego looked like u got so much more

[@ratchetmechani2002]

I remember the Funko ones. I got the Back to the Future ones, every time I see em at Target or Books-a-Million I end up not getting em even if there's some I'd love. They got a SpongeBob and Peanuts line, not even stylized to look like Kenner stuff either just straight up figures that look like the characters and they're STILL that much. And I love SpongeBob and Peanuts, so it really grinds my gears. I remember when I heard Super7 got the Godzilla license and then remembered they sell TMNT figures for $50+ and got sad. Thankfully Hiya got the Godzilla license and their Godzilla teasers look better than Necas were for like, $10 or so more? Plus they're making a Ghidorah, something Neca completely missed the ball on doin

[@RoverIAC]

I got a full set of Funko Re-Action Aliens figures recently on ebay. Cost me $30 per fig. Would like to get BTTF, Karate Kid, Goonies, Pulp Fiction and a few more.... but... $$$

[@jeenkzk5919]

This is why I enjoy collecting Final Faction figures. They’re $1.25! For the price you pay, the molds and paint jobs are impressive. Since I’ve heard about them it’s becoming fun to collect again. I think nostalgic licensing is way overplayed. It’s time to come out with something original that you don’t mind taking out of the package and fiddling around with. I really don’t care about them becoming valuable. I can spend $20 and walk home with tons of creative ORIGINAL designs.

[@brushstroke3733]

Ironically, since few people are probably collecting Final Faction to save, and since they are a line some kids may actually play with and enjoy, Final Faction toys will probably end up being the collectibles thirty five years from now, while all the current collectible stuff will be overbought, readily available, and of no nostalgic interest to the next generation of collectors. Hence, collectibles will be worthless, and Final Faction toys (or anything that isn't really bought with the intention of keeping and preserving) will likely go up in value due to their natural scarcity.

[@BagEyes2009]

Huge final faction fan as well. Amazing line.

[@DR676767]

Final faction is the best

[@thecottage4493]

Yep! Love that line!

[@comicbookshopofdoom8160]

These are $5 figures at best.

[@dannyravel7956]

Super7 is fire🔥 I’m collecting the hip hop figures at the moment, got 5 so far.

[@ken.f.c.1977]

the 'they live' figures are cool , " I've come here to chew bubble guy and kick ass...and I'm all out of bubble gum" classic

[@irish3335]

Great video, I agree with all you said but as a collector and someone who remembers buying a $1.99 figure meant for kids believe that toy companies have lost their way and are way more interested in the adult collector and their nostalgic memories - not going to pay $20 for a figure when gas is $6 a gallon

[@brushstroke3733]

I remember when Kenner Star Wars figures came out they were at least $5. Back then the price of gas was about $1 a gallon. So if you scale the two, the price of Super 7 figures now is comparable to ths original Star Wars figures when they were released. How much do you think figures should cost when gas is $20 a gallon? It's all relative. Inflation is how governments and banks steal all of our assets over time by constantly devaluing everything we own. Don't be mad at toy companies, they're just trying to keep up with inflation like you and me.

[@tomlevier3615]

I'm amazed at the amount of licenses they have. I like that they do cool characters that have never been made into figures before, but I'm not a collector anymore, and 20 bucks is a bit much for me.

[@joshfulcifan1015]

6:25 I have 2 variants of these Tim Curry ReAction figures, and am waiting for the 3rd to come in the mail. They might be a little expensive for some people, but I find them cute and great for display.

[@richardmark9161]

Some of the Star Trek Super7 have been seen at clearance at some Target locations for $8.99.

[@vilex87]

st thing to do is to juss wait until they go on clearance. Ive seen sum pop up at a Ollie's for $5

[@rolandoflores2886]

I would buy them but too expensive

[@victorsahni2071]

I love collecting and playing with Super7reaction 3.75 inch figures no matter how cheap or expensive the figures cost. Plus the best toy stores I always get Super7reaction figures are Target, Gamestop and FYE aka For Your Entertainment.

[@ptroughneck77]

They got so many licenses now.... im surprised they haven't gone up to $30 yet. Funny that the ultimates are only $50. But way more worth the price

[@drexsonaljames8345]

I totally agree...I only got a few because I collect hip hop action figures..and high as hip hop action figures are... Super 7 has the cheapest ones believe it or not... but their products are definitely high but they have some dope ass figures tho... and the packaging always looking fire

[@allisterproductions9503]

I’m an out of the box collector…. And pretty much if you buy these for 20$ you pretty much have to keep them in the package because I would say that’s part of the price… it sucks.. I end up having to find them loose

[@jacosisaba]

I get some when they get put on clearance or sale. They are discounted a lot at target and Amazon. Don't think I ever paid more that 12$ for one.

[@BonesYourDaddy]

I really love these figures. Hate the price but it’s awesome having multiple franchises at the same scale and same style.

[@rickwj324]

They cost way too much and most of them are butt-ugly!!

[@punaforager]

Great figures, usually and with good paint apps and great packaging… I’m always looking for a sale but when it’s a ‘must have’ I pay the $20.

[@RoverIAC]

Junkman, that's the standard price for a figure in Australia, $25 to $35 for a new Vintage card SW figure.... and the Dollary-doo is only worth 75c of your US dollar.

[@smalltok4638]

I buy these figures for one reason: it's basically the only way to get action figures of rappers! I'm a huge Hip-Hop fan and sadly super7 are the only ones capitalizing on what could be a huge market of Rap Action Figures.

[@Whalewraith]

Overpaying is fine if its something you really like and its a licence with limited merchandise, but wouldn't touch them at the price if there were plenty of alternatives.

[@maltesefalcon85]

price to create + price for license + some money to make it worth selling = 20 dollars

[@MagicCyclops]

It’s because they’re based out of San Francisco some of the most expensive real estate in the country. They have two stores and they keep buying expensive licenses and they pass all those expenses onto consumers at this point super seven is a luxury brand to me. I’ve stopped collecting them. Unless they are on clearance which they usually are because no one wants to pay $20 for a $10 figure

[@Guernicaman]

I have the same exact problem w/Super7's ReAction figures. For 3/4 inch 5 PoA, $18 to $20 is ridiculous. If the sculpts were super-detailed & had plenty of paint aps, that'd be one thing - but as they are, I wouldn't pay a nickle above $10 for each figure. If you're expecting me to pay $20 for a 3 & 3/4 inch figure, it BETTER be super-articulated & have some solid sculptwork. Otherwise, forget it. Shame, b/c a lot of the arwork on the carbacks is really well done. How Super7 continues making these & selling them at such an absurd price is a mystery to me.

[@dumbdumb3387]

The ultimates for tmnt are greats

[@jamesroseii]

Damn, I didn't even know about some of these lines...I guess I'm going to be broke.

[@randyhales1225]

Really enjoyed that video those things are pricey but being there is a limited amount produced might be worth it in the long run

[@DJ12850]

nothing makes these tiny ass things worth the price(just my opinion) tho & they are going to go up just like everything else. I constantly see the same ones never selling at the targets & comic book stores around me. just peg warming & never selling or moving.

[@kareemkinard7273]

You make a ton of sense. I just started collecting them. I'm into the hip hop line.

[@jdsrcs8061]

I agree!!! 20 bucks for these is a rip. I have bought 2 of them and that is it.

[@razorsedge5145]

My local Target has a lot of these but they sell them for $30 a pop, I'm not paying that just for nostalgia. Good video, thanks Junkman .

[@BruceLeeKingoftheSewers]

I got two Lemmy action figures and a King Diamond from them. Metal!

[@thecottage4493]

I feel like they will go up in price due to their huge licensing arrangements. They have SO much stuff and it needs to get paid for .....

[@sarawelling5271]

Because they are more concerned about profit than people. Their continued quality control issues need to be addressed before I will give them additional business. They need to hear from us and be responsive to our concerns.

[@user-do2ev2hr7h]

They cost so much for the simple fact that Super 7 doesn't have the economy of scale working for them. When you have a small niche product you have to charge twice as much just to break even let alone make a profit.

[@toddtaylor6506]

FYE is nuts .... they sell ML that Walmart and Target sell for $20 at $25-30 ... I have no idea how that chain is still alive.

[@dustin_mcfinklestein]

I agree. I like the idea of the Reaction line but that price is just outrageous for me. In fact, if it was closer to $10, I would probably pick up many of the series. I always see the G.I.Joe Reaction figures in Target and while they look cool, the price is an instant turn off. I picked up one of the Universal Monster reactions on clearance for 10 cents many years ago. I think it's the Mummy. I also picked up a Gustavo from Breaking Bad Reaction for 3 or 4 dollars. Great for backgroumd fodder for that price but too much to jump in.

[@treyjohnson4035]

I also have the Jaws line,just not the blood variant Bruce

[@shanester1832]

I love the range of properties they make. It's like a window to a parallel world where they did stuff right. It does seem like a lot but this is a niche within a niche. Boutique kinda smaller run stuff. I'd rather they cost $20 than not even exist.

[@SonicTheFrenchHorn]

Most of the tmnt figures can be had for less than 15 dollars on ebay, and that seems like an appropriate price if you plan on picking up only a few. But yeah, 20+ dollars is a bit too much unless you're really into the old school action figure aesthetic. These are for a certain kind of collector, and are probably considered more of an art piece than an actual toy. Something neat looking to display unopened on your shelf more than something to pose and play with.

[@yauyuso]

Man, you got it wrong.... The reason these are $20 a pop is because they are brand new molds and smaller production runs(more niche) even tho these are small. The ReAction line usually has pretty decent art work on the cards as well. And I would imagine Super7 pays the artist pretty well. At the end, let be real. How many you know collects ReAction compared to DC Multiverse, Marvel Legends or Transformer toys? Not much so smaller sales numbers means costs more per figure. In addition, these are not retail figures until recently at Target but the amount isn't enough to be considered a mass order.

[@powerturtlebusters]

If super7 did real Ghostbusters and the ecto they would make a fortune off me.

[@debaas8262]

Buying price for retailers in the EU for 3,75" figures starts at 12-14 ex vat, with the new figures. After a few months they don't appear to sell well, they get dropped to around 6 euro (ex vat). I believe super7 just wants to see how far they can go and when it does not sell quick enough, they can drop 50% of the price and still break even on them.

[@jamorychance8992]

Ain’t gone lie their hip hop toys might be worth it for me

[@jdz15]

Fuck your expensive is hilarious so true.

[@jasonking3182]

Don’t worry with inflation all 3/3/4 inch figures will be 17 dollars by the end of the year.

[@iguanajoe9329]

Super 7 gets shit for being expensive all around. Their ultimates figures go for about $50ish dollars, and some of the vehicles they've announced are at the $500 mark. Something's gotta give soon....

[@unmisfitminor101]

I don’t know why I paid $17.99 for the Halloween II Laurie Strode

[@JustinTyme33]

I don’t like the price point at all but I do buy the creature from the black lagoon figures for my creature action figure collection. I don’t buy any of the others.

[@captlazer5509]

Got an Escape From New York Snake Plisken and Alien crew and alien but they were on mark down. Both movies I really enjoyed so they had me on the retro vibe. Would I have paid much more? Probably not.

[@brushstroke3733]

As you said, Super 7 has to produce these figures in relatively small volumes which also raises the per unit tooling cost. For example, if only 20,000 of a particular figure is made, that figure's tooling cost would be 10 times the tooling cost of a comparable figure that was produced in a quantity of 200,000. Similarly, the per unit cost to set up paint applications and print packaging are higher for items produced in relatively lower volumes. People who complain about the price don't understand production, transportation, storage, sales, or supply and demand. They just want things to cost less so they can buy more without earning more.

[@mczilla8628]

I have to really want one for me to buy it, but if the artwork is killer ill pick it up.

[@SecretOfMonkeyIsland784]

I have never seen these on discount in the UK, even when they have peg warmed for years, if someone knows a place where they are in the UK tell me.

[@TOKYOTOYBANZAI]

Well said.

[@porko882]

They have a lot at Toysrus in canada at $25 I think, Originally this line started when they produced the canceled alien figures from the 70s when they got a hold of the original molds, They used to be at Walmart for $10.

[@BloodlineRC]

Star Wars figures were retailing for $1.99 in 1979. According to the inflation calculator, that’s $7.92 now. So, yeah... $20 is way out of line. But, 3 3/4 figures are a niche now. Less demand, licensing fees, collector only appeal... $20 probably is the best they can do and still keep the doors open and develop new product. Will the market want to buy it at that retail price though? I predict Super 7 folds in the next 3 years.

[@ThatJunkman]

But start was in every single retailer with a huge demand. Not a limited market

[@BloodlineRC]

@@ThatJunkman I don’t disagree with you. They are niche. But, 3 3/4 has become niche, compared to where it was less than 10 years ago. $20, I look at that price and compare it to all the other things I can get. $5-10 more for a Marvel or Black series. If I’m looking for a gift, I can get the cheap $20-30 games for current systems. Like you said, it’s an art/novelty item. Very cool looking. But, $20, it has too much competition in that price range. Especially if the adult collector is already turned off at the price. But, I’m cheap. So, I’m certainly not the target demographic.

[@suhtangwong]

For 4in statues with lack of articulation, paint, texture, detail and price point very ridiculously high that they probably spent $3 on each figure, is it worth it? 🤔

[@Ramillies1000]

I've picked up the music based ones like, Slayer, Maiden, Misfits, Motorhead, Megadeth, Anthrax and the horror ones like, Alien, TCFTBL, Mole People, Wolfman, Frankenstein, Evil Dead and a few others. They're far more expensive in the UK - probably, between 20 and 30 dollars in your money - because they're not exactly on supermarket shelves. You have to order through Zavvi or specialist collector shops. I stuck them on the wall.

[@ringokageyama6439]

The only place I have seen these are at The Universal City Walk's specialty comic& hobby store called Things from Another World. Not particularly popular

[@Zan_Jayna]

The original show Star Trek figures were in Walmart 5 years ago and they were peg warmers. The photos on the cards were nice but all the figures looked the same. If it was the licenses costing them, then The Worst figures, which is thier own mark, would be cheaper. I doubt that my pet monster or peewee are that expensive to license either. They're priced because of the nostalgia factor

[@stephendover1018]

I have some of the gi joe ones I have snake eyes(the blue one) duke storm shadow and major bludd

[@brokencigarette3017]

All I know is I will never buy one of these even if it's the coolest thing on Earth when it's $30 in Canada.

[@MrSkullhead1]

Two words: Nostalgia Tax. Way overpriced for what amounts to cheap junk. I first encountered them years ago discounted at Half Price Books and thought that even $5 was pushing it.

[@lamarravery4094]

Will Super 7 continue with the Star Trek TNG line? The last wave with the crew in Victorian clothes was lame. I wanted Ferengis, Romulans, Klingons and Cardassians. Then I want Deep Space Nine and Voyager figures.

[@ADAMATION2007]

I should know by now but I’m always shocked at the size of the figures, too. Just got a $45 ($59 with shipping) set of the comic con “exclusive” Roger Rabbit and Judge Doom figures and while I love them to an extent- it’s a lot of money to spend on burger king toy-sized figures…They are special but not $60 special…I guess I kind of blindly hoped I’d be surprised at the actual dimensions for that price- considering the normal ReActions are “only” $20 a piece…

[@DeAngryDan]

Because because.. Factory 🤣

[@jasoncervantes9583]

I seen the gi joe go for 19.99 at target

[@gregory3499]

If they were 10 bucks each they would never be in stock. All the hoarders and collectors would buy them all and then people would be complaining that they can't find them. Whatever price people would complain either way.

[@SecretOfMonkeyIsland784]

Id rather choose stock shortages personally, at least id own some then .. but at this price i wont buy any. Also the 'My Pet Monster' Reaction sold out very quickly (Hence countless colour reissues) so this clearly is not the situation with some characters.

[@thealmightymrwiggly]

i bought a few, but i quit , they really Are too expensive, if Super 7 sold them online in a baggy at a much lower price i'd buy more.

[@gr8fullysaved129]

I paid 15 for a Grateful Dead one of Bertha

[@harryxyz2982]

B&m sells some super 7 tmnt figures for £20

[@youtubasoarus]

Insanity. Beautiful presentations, love the card art but these are not even worth it at half the price.

[@LordEradicus]

I'm another that's been turned off by the ReAction price tag. The fact that they almost look like dollar store figures is too much for me to ignore. I commend them for their variety of figures, though. Incidentally, the new definition of F.Y.E. wins the internet today...😄

[@chengli-long1614]

Finding them at $15 is acceptable. Good points, I've always thought the main selling point is nostalgia, also as an art piece, rather than to open and display them. They chose that "vintage Star Wars figure look" with limited articulation. If the figure had elbow and knee joints, It would be 5 stars, but the packaging art, the colors and characters are 5 star.

[@treyjohnson4035]

I don't get it either,they used to be 10..and the Neca figures are now 34 bucks

[@tyedyejedi]

Check your Ollie's they have the Ghosts N Goblins 3 pack for $10, maybe $11.00.

[@Zan_Jayna]

There's 4 GI Joes and 2 Star Wars Droids figures from Super7 at Target right now, that are Target exclusives. Also, Brain the CEO of Super7 said in a youtube video that they do a process on the cardbacks where they double laminate both sides at the same time, which he says is why they're so flat. The Hasbro ones, I guess they don't do that anymore, except with con exclusives, like those multi colored ones you love so much.

[@Gobzer5526]

It's funny that when they were making them with Funko, they were cheaper AND they looked better. The way the legs fit into the hip joints on the new ones looks strange to me, especially on characters that aren't wearing regular clothes. I really liked these figs but like everyone else is saying, it's hard to justify dropping $20 on a 3.75 inch figure with only five points of articulation and (usually) no accessories. The OG Funko ReAction figures usually came with at least one accessory and some of them even had removeable jackets.

[@mrstacyj9496]

price = whatever the market will bear (economics 101) despite complaints, someone is paying $20 (or more) for these items

[@ThatJunkman]

Not 100%. If it cost you $10 to make it and the market will bear only $3 they not going to be $3 ;)

[@mitchbloms9060]

17.99 here. 8.99 on clearance sometimes….typically at Target. They would sell a boat load at 9.99.

[@ThatJunkman]

Maybe. Have to see how long those stay around on clearance to know but at 8.99 the store is most likely taking a lost on money

[@craigwilson3532]

Love the boxart n they cover alot of universes

[@ChristianHansard]

I saw a Dr. McCoy at Half-Price books on clearance one time for $3, they had a few, I still didn't buy one they aren't worth that much even.