The 10 Fragrances EVERYONE Is Buying In 2023

Hey friends, today I'm going over the 10 fragrances that seem to be popping up on all the best sellers lists this year. Thanks for watching!
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FTC Disclosure: All opinions expressed in this video are entirely my own. Some of the above links are affiliate links, which earn me a small commission on purchases made. Thank you for reading

[@superonyx2]

YSL myself replaced Hawas as the scent I get the best female reaction from. Sorry Frag nerds. Girls don’t like your Oud wood. Fresh and sweet is what they like.

[@teok8855]

I’ve heard its got a bad longevity and projection, is that true? How does it perform for you?

[@superonyx2]

@@teok8855honestly im a bad example to use for longevity on most fragrances. My skin must run hot because they all disappear way before everyone says they do. I’ll say this. If Hawas is an 8 in performance, MYSLF would be a 5.

[@fishfan2]

​@@teok8855It has decent longevity and okay/kinda weak projection

[@flapb2069]

WOMEN seem to like Ombre Leather. The Parfum not the EDP. Guess it depends on the age. Although layering Hugo Boss Unltd. With Banana Republic pure white 90 gets a lot of compliments too.

[@RigoOXx]

If you hand out tester strips, I'm sure most women will pick Hawas over Oud Wood. Hawas is that kind of chill smell that you can just put on and it works on every situation. Oud Wood is a scent you have to *_wear_* , not just put it on. But if you wear it on the right occassion, with the right outfit, and with enough confidence to pull it off, it will make you smell on pair or even better than something like Hawas, which otherwise would be more mass pleasing. They are very different scents...

[@jorgecervantes17]

I work at a Perfumania, and I can confirm we sell Eros, Sauvage, and 1 million the most. We haven’t gotten Le Male Elixir, BDC or MYSLF but a lot of people come in asking for them.

[@brickmaster3460]

Le male Elixir does great for me getting compliments at places like work. It’s definitely a strong fragrance but the sweetness of it makes is super mass appealing even as a everyday fragrance!

[@brickmaster3460]

Obviously for fall and winter time. This is a special night out fragrance during spring and summer

[@SLSMe]

Clearly

[@bunsenn5064]

I wore Le Male Elixir to my local gym once, immediately got surrounded by a group of really jacked guys who were all enamored with the smell. I was both gratified and terrified.

[@glenburnett2486]

Bad boy cobalt is one of my all time favourite got the 150ml bottle the warmth the plum notes absolute masterpiece

[@Tahir_Alchemy]

Your consistency in dropping new videos on perfumes is truly amazing Always looking forward to your content.

[@krustyan123]

That Sboy bit was top notch 😂😂

[@BasheerM-vk4tk]

😂😂😂

[@neo7759]

So funny and so true!

[@bruuhhhh]

Hahahaha the shade at sboy in the opening lol love it and showing you're one of the few fragrance creators left that have a reputation worth more than a few bucks

[@neo7759]

I laughed so hard about that, very glad he called it out. Curly Fragrance is the worst of the sell outs, every list she makes SBoy is number one 🙄🙄

[@AromaKicks17]

Right. Any of them that hyped it up and provided a code in their videos were sponsored so their review is mute at that point.

[@travisn346]

Hey scents, gents here.

[@TheDogFatherHTX]

Love the SBoy bit. Thank you Ash for not being a sellout like other reviewers. One in particular...we all know who. ➰➰➰

[@maltt5313]

Curyfragrance?

[@TheDogFatherHTX]

@@maltt5313 🎯

[@StudioTrainor]

Everyone hates on YSL Myself but I love it!

[@ericdavis9210]

U probably pull it off well. Idk if it fits me 😂

[@CafeHueyLong]

MYSLF by Yves Saint Laurent is such a banger. Would highly recommend for anyone looking for a new versatile frag.

[@VictorLopez-dw7fg]

It’s pretty hot where I live, u think it’d do well?

[@CafeHueyLong]

@VictorLopez-dw7fg Definitely. It's a freshie but not your typical one. It can be worn year round. It's got that standard freshie DNA but also is woody and mildly sweet. Up until very recently it's been hot where I live as well and I was wearing it in the heat. Have gotten more compliments off of it than any other cologne in a long time. Next time your in a shop, definitely sample it. I have a pretty big collection but since I bought it I have hardly worn anything else and not just because it's my newest pickup. Stuff is great.

[@Kingwill-oy4xo]

I have a travel size of it it is ok nothing amazing the ysl Y line is better imo.. the best one on this list that is new is JPG Lemale Elixr hands down.

[@VictorLopez-dw7fg]

@@CafeHueyLong bet bro, I need a new signature scent, gonna give this a try

[@Kairahimi-qe6ul]

How is the longevity of it? I had the sampler, and it would go away after an hour

[@andrik5754]

Top 10 gents scents top 10’s

[@carlgranados7106]

Sauvage Parfum is the only one I like from the line but I'm 68 so maybe that has something to do with it. It's awesome.

[@syedlifts23]

I like elixir the most but something about parfum that i like more, it smells more seductive but has weak projection. Elixir has terrible opening but really amazing dry down and it lasts forever. I layered elixir and parfum together and its the best combination.

[@dtyd0194]

This dude is so consistent. Vids every doggone day!

[@HealthyHeadz]

Surprised... thought for sure Viktor &Rolf spicebomb extreme would have been somewhere on this list

[@BrandonSKW]

Just got the YSL MYSELF today!

[@willsalter8113]

Excellent video and I’m not at all surprised by the list. D&G Light Blue is still one of my most complimented fragrances to this day. Anytime I wear this lady at my job follows me around. Eros is an underrated line the EDP and the Perfume which is my scent of the day are definitely attention getters. Giorgio Armani Aqua Di Gio is and has been a clean and classic fragrance and at this point it’s timeless and those of us who grew up with it Will continue to rock it. YSL Y EDP is easily top 5 most complimented fragrances in my collection. I personally prefer the Perfume but it doesn’t get me nearly half the compliments that the EDP does. Bleu De Chanel the EDP and the Perfume have both been complete compliment magnets for and Sauvage is still the King. Looking forward to adding both the Valentino and the Jean Paul to the collection soon.

[@Runitup2k]

No one be following u around lil bro 😂😂😂

[@aruke]

in what way is Eros an underrated line lol

[@willsalter8113]

@@aruke it doesn’t get nearly as mentioned as some other lines like Bleu De Chanel, Sauvage, Dior Homme, YSL Y and several other high profile fragrance lines.

[@masonmatos22]

I find I it insane that Myself is doing better than Y. My guess is that Myself came out so recently so it is outperforming. That is bizarre though because I really think that Myself smells like a woman’s perfume more a men’s fragrance

[@superonyx2]

Y has been around forever. That may be part of it. I have 3 Y’s and honestly MYSLF gets better reactions. Y can induce headaches.

[@zanetruesdale1599]

Would you say sauvage elixir is the most masculine scent out of all of these?

[@Roy-eu1gq]

Profondo outselling the new parfum has 2 obvious reasons. 1) it is new, a lot of people still need to know of it and smell it, people into fragrances will not buy it because they either have a bottle (or several) of profumo or because the fragrance is new and will be around for a few years. 2) people who like the line just saw profumo getting axed and are getting anxious if perhaps profondo is next. Profumo got rebranded into parfum, but perhaps profondo will not get any continuation. So people buying back up bottles. For me, profondo does not work on my skin but luckily profumo does and i love that scent.

[@spaztekwarrior]

I seldom wear Sauvage EDP any more now that I have Parfum. It’s brilliant. That and Elixir :)

[@JamesOswalt]

I work at Ulta in the fragrance section and Y MYSLF has been flying off the shelf when we even get it - it reminds me YSL De Nuit Homme while you’re wearing it. It’s like it’s big brother or vice versa

[@AyoAYO-cm6hb]

If the fragrance community hates it, it means you’ll get compliments and it’s versatile so buy it 😂

[@banditdeville]

Nice set update, happy to see you consistently growing

[@marioraposo340]

Another great vid Ash!! I start my morning watching your vids which inspire me to choose my scent to wear to work

[@bennnnnnnnnnnnnnnnnn]

honest question, but how is projection objectively evaluated? do you have to ask others around you to tell you if they smell it from certain distances? because wouldn't it be hard to quantify projection yourself, because there's many times where I think the scent has faded, but in actuality i'm just becoming nose blind to it.... just curious how this is typically evaluated

[@xD4GOTTEN1]

Subjectively, I believe when they make a comment like "I smelled you before I saw you" I tend to get this a lot at work and have both genders just come to my work area to chat about my scent then what ever they chose to segway

[@Acetate.]

Well if I'm wearing a scent I haven't worn before, if it's strong I'll get whiffs of it here and there and even the day after. If I don't, it's weak. Nose blindness only occurs when you wear 1 fragrance all the time and don't take breaks from it.

[@darianharris9969]

@@xD4GOTTEN1what scents get you these reactions??

[@HondaCivic999]

@@darianharris9969Chanel’s coyote excretion parfum

[@ahnaantonhocnauan7447]

Im surprised Stronger with You Intensely isn’t on this list, it was probably the most hyped up fragrance this year!

[@EREBUS36]

Copped a bottle last month, one of my favourites of all time

[@nokizzy5622]

discontinued thats why

[@reptilesgamers00]

​@@nokizzy5622what?? The whole line?

[@reptilesgamers00]

SwY Is not sold at Dillards, Ulta or Sephora

[@nokizzy5622]

@@reptilesgamers00 intensely and absoulutely is discontinued in the US

[@mavericklewis4392]

A great briefing, as we head into the holiday season.

[@LouisXIIIPizza]

Le Male Elixir is a 14+ hour beast. On me it smells like amber, vanilla, with a hint of wet tobacco and honey. My bottle will last for a loooong time because more than 3 - 4 sprays chokes me out.

[@Josh-py9rq]

Le male I can't get the ladies off me lol I am like hey at least buy me a drink first!

[@Q_N-]

lol Sauvage taking the 1st seat isn’t all that surprising. It’s got Captain Johnny Depp at the helm after all

[@jamesbondfanful]

YSL EDP is the best considering the cost at which it is available now.

[@Ryankam91]

I own both the YSL EDP, and Dior Suvage (elixer) the YSL is nice i feel its clean and nice but i don't really get whiffs of it through the day as much. The elixer is definitely one that attracts, it will last days on my clothes it even rubbed onto my seatbelt a few times. Its my absolute favorite but i just got Tom Ford Ombre leather EDP ordered and plan on getting the Eros EDP soon as well

[@Dan-qq1zo]

All 4 of those fragrances are amazing

[@reddevils2052]

Eros edp has weak projection.

[@mavericklewis4392]

Versace Eros EdP is a solid fragrance.

[@Jason.cbr1000rr]

​@@mavericklewis4392what's it smell like and what season/weather is the best?

[@slikjmuzik]

I really think is Armani would price their stuff better, they’d all sell better. If 100ml was $80-90, I’d def buy them more regularly, but as long as you can get 150ml of Luna Rossa Ocean for $104, which is easily same quality if not better, Armani is going to keep losing sales to stuff like that. I get it, the success of the original ADG is something they’re continuing to ride on, but that thing was popular in the 99’s when I was in college and possibly up to about 2010 when Bleu de Chanel came out and created a whole blue fragrance craze. The original ADG I do still wear, but I’m usually in a tie and I tend to get daddy vibe reactions, which is not what I’m looking for. At the end of the day, I own ADG EDT, the new EDP, Profondo, Absolu, 2 from the code line, and so wear them all. I like their stuff, they just don’t do on my skin what things like Eros and Dylan Blue do, which is weird cuz now that I’m mid 40’s, you’d think the Versace frags would be a bit too juvenile on my skin. Not the case. I guess your mileage may vary.

[@josecajigas9210]

Love the SBOY skit, do it every video 😂🎉

[@AKhan.28]

My purchases for 2023: Spicebomb Extreme, Creed Aventus Cologne, Louis Vuitton Imagination. Need a new frag for winter what do y'all recommend?

[@danielcirino4533]

Ferragamo Uomo

[@brookscookiepremium]

burberry london jpg le male elixer

[@michaelbullock8011]

Great video with some great choices in there and I enjoyed it and have a blessed day

[@nickb5091]

Do you think possibly the results are skewed based on what time of year you looked at what had been selling best? I would imagine most people buy what they plan on using right then instead of waiting for a different season.

[@jingledubz3989]

Great video and list, Ash! 🤘

[@Sup3riork1ng]

Vercace the frangrance I started my collection the parfum version smell basic I prefer the edp much better

[@bottle1211]

Valentino BIR CF is really nice. Wore it today. Not the performer on my skin I was hoping for though.

[@abayomiabi]

I will forever have all the 3 Bleu de Chanel. 1 million original, Dior Sauvage EDT, EDP and the Parfum regardless of how Sauvage haters feel. 😂

[@drayvoyahjmusic9354]

I just started my collection so I'll try these

[@fatchicken75]

Sauvage haters are basically frag snobs or beginners that are going with what everyone else is saying

[@Abdi-libaax]

@@drayvoyahjmusic9354Chanel Allure Sport is fantastic people will stop you and ask what it is.

[@muzim8931]

I sampled the Parfum last weekend. It smelled too similar to the EDP to warrant a purchase in my opinion.

[@G_F1]

@@muzim8931 you're saying you think Sauvage Elixir smells too similar to Sauvage EDP??

[@ronbrooks6547]

My 10 top Fragrances are: 10. POLO Black 9. Kilian's Angel's Share 8. Gucci Guilty 7. Versace Dylan Blue 6. Dior Savauge 5. Versace Eros 4. Robanne Phantom 3. Invictus 2. Georgio Armani Acqua Di Gio 1. Dolce & Gabbana Light Blue 1, 2, & 3 is All I need

[@abutalibalikazmi4277]

Was that a shade at curly in the beginning ? 😂

[@Heyhey2545]

😉

[@johnavi]

The new YSL is going to be the next Gucci Guilty Black

[@marshon3425]

Facts

[@jamesclayton7161]

I'd have to say out of my collection creed Aventus is my go to all around and most complimented

[@dellaripamedia]

Le male Elixer is awesome. I just could never wear it that often. It makes me a little nauseous even though I love how it smells. Even le male le parfum bothers my sensitive stomach sometimes. As for YSL myslf... not a fan. I am not a niche snob, but I am very underwhelmed by the scent profile. It isn't unique, and smells like a worse version of other scents. Completely irrelevant release. As this is out of place, but I wantef to share... PDM Althair is absolutely fantastic 😋 i love everything about it. I dont think it smells like mercedes benz club black. It is way better.

[@spdjmc]

Other than these being mainstream popular due to their profile sweet (azarro, 1 million), spicy (eros), fresh (sauvage, adg/ and "basic" to fragheads, no doubt they are best sellers for a reason, well crafted signature scents. Just wish there were tweaks like more longevity and projection for sauvage edt and less sweetness for one million, azarro etc.

[@losmit2194]

Sauvage Parfum the best in the line hands down

[@erickgutierrez5700]

would love to see your top recommendation for tropical countries such as Philippines

[@mattholdgreve341]

My biggest compliment getter was the og paco rabanne 1 million I like it but I like the smell of the elixir better but don't get much compliments

[@tyleranderson7857]

I bought door sausage because of all the hype and never received a single compliment from it lol.

[@manyscents9043]

Maybe because its door sausage.

[@Lateralus1007]

^ 😂

[@jamesingram5584]

Sauvage elixir is one of my favorites. Definitely a compliment getter

[@mcconvincingi8045]

For me JPG Le Male Elixir does not really smell like the Le Parfum, because it lacks the note of spicy cardamom which for me makes it another frag

[@LouisXIIIPizza]

To me it smells like a beast mode flanker of Scandal Le Parfum

[@gordorodriguez8593]

considering of buying Jean Paul, is it worth the hundred dollars?😭

[@charlesfeatherstone9978]

Could you do a clone list of these bell sellers?

[@nicholasharalambidis2884]

I eliminate all and just stay with light blue, Armani and Eros EDT 🤷

[@Fresh_N_Fit]

Gucci Guilty was my first fragrance ever and while I like the scent, it seriously only lasted 30 minutes max on me. I asked many people if they could smell it and nobody could pick it up. Super weak.

[@KendalDavis-g8l]

Real week 😢

[@SquallMonteZ]

Le Male Elixir. The most hyped, boring and uninspiring fragrance of the line but because it's super sweet, people love it. I stick with the OG and Fleur du Male.

[@michaelp5518]

At work. Blue de Chanel definitely. Classy not over done.

[@YvngDvggerDvck]

😂😂😂😂 the s boy joke at the beginning

[@vaughnwalker9473]

The S Boy diss was funny cuz I know I’m not buying it until it hit TJ Max

[@eddies8174]

Ash excellent heads on presentation.

[@johnquinn8796]

Help. I cant find jpg le male le parfum anywhere on discounters. Is anyone else having the same problem?

[@allgenresbops4740]

Ash ETHERing Soulja Boy is the content I never knew I needed but not mad at 😂.

[@JamesOswalt]

Thanks for letting us know ASH

[@MaDFroG88]

Im finishing Bvlgari Rain Essence and will buy JPG Elixir for winter months.

[@ashmandom9793]

Was very surprised with YSL myself ranking. Tried it in store shrugged and picked up la nuit de l'homme and tried it on the other arm. Never gave YSL myself another thought lol

[@angelosuke1139]

Ash, what's your take on Solja Boy for him and for her ??? Other KZbinrs hype it ..

[@Hill3304]

Just heard as of today, SWY Intensely has been discontinued !

[@Paulguynj]

At minimum I liked every single fragrance in the box. I actually loved most of them. The ones that weren't my style (all feminine leaning) I gifted to my sister and she loved all of them. A wonderful and eccletic collection of scents. Ignore the naysayers since they're a very small minority.

[@josephzerbe2945]

Great content thanks. Is that a bottle of drakkar on your wall????

[@theboyisso6960]

Yes it does seem to be

[@Memmaao]

I tried JPG Le Male elixir, and sadly on my skin, honey is overpowering every other scents in it, and its way too sweet on me.

[@muzim8931]

I tried it too and it was too sweet for me too. I will stick to Le Male Le Parfum.

[@Memmaao]

@@muzim8931 I bought a bottle of Xerjoff Naxos. On that one, honey is staying at the back and tobacco and lavender dominate it. I Love it

[@kaizenblue1860]

​@muzim8931 yeah, too sweet . I had to return.

[@muzim8931]

@@kaizenblue1860 I like a little sweetness in a fragrance especially for the winter but it shouldn't be too overwhelming for me. Le Male Le Parfum and Paco Rabanne One Million Parfum is as sweet as I can go. I'd probably purchase Le Male Elixir if it was significantly less sweet than it actually is.

[@Leadloose]

Ash The world wants to know. What is your new signature scent now a days. Thanks

[@JustAnotherLou]

Loved the intro dude, just loved it 😂😂😂

[@Snaperistiks]

Is valentino born in Roma intense winter or summer ??

[@rbsg3104]

Is YSL Myslf going to be office safe? Something like Prada L'homme?

[@josephvargas124]

Same question 🙋‍♂️

[@fishfan2]

It definitely is. Its soapy, clean and smells like Prada Ocean

[@user-ts5ok1lc4m]

my uncle has repurschased acqua di gio for like 15 years

[@LV_Allure]

All 3 Bleu de Chanel’s are masterpiece’s, it is the best fragrance line of all time, simple as that.

[@federicoscquizzato8359]

If all you tried is like 10 fragrances, probably yes…

[@travisn346]

​@@federicoscquizzato8359I've tried a ton, I don't think he's wrong.

[@M4RCi92]

110% generic.

[@louisv.8168]

Am I weird for thinking they're boring? At least the edp. Haven't tried the parfum yet.

[@Roy-eu1gq]

If you love blue fragrances, it is one of the best. I myself almost never wear blue fragrances anymore outside summer. I just find them boring and bland (mostly).

[@snowboarddan5899]

Just smelled Ralph Lauren Club and it was great fresh and mature

[@WhiteRangerTP]

My boy 1 million royal gets no love...😢

[@alandmhamad3301]

What is the most collection chanel les exclusive to men????

[@khnemura9]

I have the original One Million but I prefer Elixir

[@hcervezas]

The sauvage parfum is so underrated. I love it and only one I'll buy. I do have bdc parfum too and it is better but still sauvage parfum is best of that line to me.

[@karenboulter5617]

I can't tell you my favourite and which one I love to buy for my man, cos then it would be sold out and non available.

[@dwaynerandolph3565]

I can honestly say I have 5 of the 10 you’ve displayed here @Gents Scents 👏🏽👏🏽👏🏽👏🏽

[@F48l4N99]

I was not expecting that SBoy bit 😂👍

[@HadEnough745]

I bought Bleu De Chanel Parfum and I love the scent BUT it does not last long at all. In fact, I'm pretty disappointed in most of the colognes I've purchased. They smell great for a short while then they're gone.

[@j0hnonicetea]

It might just be that u get noseblind for the parfums. When I started wearing fragrances daily i could smell them all day. Now after almost a year i smell my frags for a few minutes. So dont freak out. Theyll have their longevity :)

[@sonjr7075]

Same bro. I bought dolce and gabbana , Armani , sauvage and it doesn’t last

[@danielcirino4533]

Bleu de Chanel is way overrated !! And way overpriced for what it delivers ! I bought a bottle and it is a disappointment !

[@bahreddinchaqer5975]

I bought Blue the chanel 150 mm 198 $ but it is lasting 10 minutes all original like this wich i bought

[@D4vid_95]

It's a fair list, the only thing I would say. JPG Elixir has to be in that top 5 it's no brainer. YSL Myself v mixed feelings it's defo a complement getter. But I swear to u it just does not last more then 2 hrs 😩🤦.

[@nharry9763]

Am I the only one that prefers sauvage parfum to the EDT, EDP, and elixir?

[@jeandanielgagnon1520]

I have them all & try them all but for me... JPG "Elexir" is THE 2023 Masterpiece. And bro, a real Fu#@ing Masterpiece ! 🥇🎩🧐🔥 Before the release of "Elixir" I was a big fan of the JPG "Le parfum" and I'm still one but.. Bro "Elexir" simply comes straight from heaven... ☝️🌌 In 2nd place I would put the new Valentino. 🥈 Really cool video my dear ! 🎩👌

[@joshlamar1990]

Stop it it’s ok definitely too sweet and overhyped. Haven’t got as many compliments compared to ysl myself.

[@juicymango69]

Love from Mumbai, India *Been watching you for a while now Keep it up

[@sunridercda]

You didn't mention anything by Tom Ford or Bruberry......opinion please? Given the pricecyness of these 2 fragrances...

[@Lateralus1007]

Tom Ford is expensive But very unique smelling

[@modproductions1510]

hi ash, have u a recommendation for a born in rome intense dupe? thanks

[@shaunleonard3878]

Excellent video! I’m happy 🥳 that I have them all (except for Valentino). I even have the three honorable mentions. 👍🏼 I’m sad 😏 when I think of all the money I spent.

[@matth1139]

I bought the le make elixir and returned it the next day. It smells too sweet to me and the dry dry down (after 12 hours) it smells disgusting. My .02

[@frederickthompson5662]

I also bought it and returned it the next day. Smells like sunscreen to me and I work on a beach so i’m pretty familiar with that smell 😂

[@Khakzoy]

Blue de chanel will always be one of my favorites.

[@shelles106]

I am not wearing what everyone is wearing. I am wearing what people do not

[@ZyzzUchiha]

Man I bought Sboy because of some KZbin influencer wish you would have made that bit a couple months ago 😂

[@neo7759]

Let me guess, the joke that is Curly Fragrance put you on that path? 🤣🤣 She is the worst of the fragrance community

[@ZyzzUchiha]

@@neo7759 Yes sir she did. She’s the female Jeremy, I’m done with her

[@tmacdizzle44]

Do u recommend Burberry hero