The 10 MOST EXPENSIVE Designer Fragrances & Whether They're Actually Worth It

Hey friends, today I'm going over the 10 most expensive designer fragrances at retail today and whether they're worth the big price. Thanks for watching!
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FTC Disclosure: All opinions expressed in this video are entirely my own. Some of the above links are affiliate links, which earn me a small commission on purchases made. Thank you for reading

[@MoahGentle]

Haven’t really bought anything for retail price in years. Companies slam “Elixir” or “Parfum” on the bottle and think they can charge 25% extra on top of the already high prices. No thanks.

[@ManuelHernandez-k8t]

Because the scent is actually different.... I'm assuming you have always bought the edt version of things

[@need4speed290]

Dior Sauvage Elixir was worth every single penny. At first, I thought, "No way, it's so expensive!" But after one spray, I knew it was worth it. I can almost smell the money. 😂

[@ianw.9185]

It is absolutely worth it.

[@iraklis9999]

u should try drakkar noir.. after that 20$ frag u will think that sauvage elixir is just crazy price :d

[@stdavies23]

It is ! Elixir is by far worth It and my fav !

[@stdavies23]

@@iraklis9999I’ve tried that and can’t stand it , guess we all have diff noses

[@kc8767]

Layered Brute and old Spice is killer. 😮😊

[@klip6969]

Suggestions.......... This video was great. Would you consider doing this exact format but add the following: show 2 of the absolute best clones for each one and then focus on DNA (with the main point of when it's dry unless it has a long dry down), projection, how long it lasts on skin vs clothes, etc.... that would be the greatest help on knowing what to buy. Also hit up some extremely expensive ones and of course those clones. Love your shows... thank you for listening.

[@JoseEunjung]

19 Degree is amazing, I just bought it, and have been wearing throughout the whole week. I've gotten so many compliments on it. it is worth it at a retail price! it performs as it should!

[@stevenveganightowl12]

I'm with you on this one Jose, 19 Degree is worth the money at retail. Tumi hit it out of the park with this one.

[@divided55]

Sauvage Elixir is worth it for sure. It's actually cheaper than most designers per use considering how people usually do 4-6 sprays while elixir is 1-2

[@sumgi1537]

yup

[@DiorElixir69]

elixir is not 1-2 sprays lol

[@BobbyJoe24.]

@@DiorElixir69anything more thing too will give you and everyone around you a migraine I learned hard way

[@MickeyNutz54]

I decided wear Voyage D'Hermes Parfum today after watching this video last night. It's been a while since I last wore it, but dang... I'm remembering just how amazing this scent is!

[@theclipperking]

Im in England i thought our prices were going up fast but some of the prices you’ve quoted are mental (allowing for exchange rate). Also Ive got to say Ive been collecting steadily for years with around 350 fragrances including designer and niche but this is the first time in that period that im seriously looking at going niche exclusively because if you shop around the difference isn’t massive.

[@justnashpa]

Hi, I am based in 🇬🇧 , are you thinking of letting go of some of your fragrances? 😅

[@MoahGentle]

Certain niche are cheaper, many offers discounts too especially on first purchases. Montale, Mancera, Carner Barcelona etc. Akro is there with $180 for a 100ml bottle as well.

[@bigbehr__]

Prices are crazy these days for sure! Burberry Hero parfum caught me off guard though lol, I was not expecting that price. 😂

[@michaelbullock8011]

Great video with some great choices in there and I enjoyed it and have a blessed day

[@davefigore7843]

For me ... Anything over $100 USD is Rediculose ... I myself look for the scent that works for me ... Sure the ingredients are supposed to be Better in the pricier fragrances. So I hit up discounters or look for alternatives. I'm not a Perfumer ... Not a Large collector ... Just basically a Wearer.

[@justhair17]

You cant rly buy almost anything for less than 100 at retail tho. Certainly not a 100 ml bottle

[@android-ud2nf]

Bleu de Chanel Parfum is worth every single cent and I can say that even tho it’s not affordable for me. I splurged for a bottle

[@Andrew-q2w4f]

It's the only fragrance I I have a back up bottle of, bought the 100mlloved it and 150 back up befor inflation really hit

[@justhair17]

Its my least favourite of the line, but still great imo

[@android-ud2nf]

@@Andrew-q2w4f I paid 160 a couple years ago. I really regret not getting the 10oz bottle. I should have got it for decoration

[@edwardkim522]

Agreed. Sauvage Elixir is the only one worth retail.

[@travisflint3507]

Can you do the most expensive niche next?

[@sniffsnob]

Clive Christian enter the chat room

[@justhair17]

Pretty sure there are some Rojas which is like 10k

[@alexandris47]

voyage d'hermes... what a masterpiece!

[@blary5298]

I had a sample a few years ago and really liked it. Honestly I totally forgot about this fragrance.

[@sarhadkeleshian9212]

The edt or the edp?

[@alexandris47]

@@sarhadkeleshian9212 i like the parfum version better

[@martianlynch6769]

Fun fact: this is p diddy’s signature scent 😂 look it up

[@osteoporosis9024]

Love your stuff ash, keep it up

[@the_track_enthusiast]

Gucci Gulty Elixir is on sale at Macys and Nordstrom today at $155.

[@pkj77]

i´m done buying from new price or insane prices will wait until offer if discontinued oh well

[@benjamintrevino8756]

the Tokyo Swallows Hat thooo 🔥🔥🔥🔥🔥

[@StudioTrainor]

I love Burberry Hero EDP. It is one of my signatures. I tested out the Parfum on skin and even the mid and dry down were wack. Not a fan

[@panost1469]

I guess luis Vuitton got the Tom ford treatment…😄

[@taylorhewitt7025]

I found ADG Parfum 125ml on Loja Glamourosa for around $118 USD tax and shipping included. Still in stock the last time I checked. No leaking so far 👍🏻

[@Rawrr]

Finally someone talking about 19 degree

[@alirezanadali6524]

Review more Montagne!

[@Tripokaridos22]

Green Goblin ( Gucci Elixir ) Is an Amazing Beast Quality perfume at 110 euro ( in Europe )

[@buiux]

Im not buying anything new. Just stocking my old powerhouses. I’m buying one or two bottles of every scent I use and are still available

[@Truedemocrat]

Hey would you mind sharing your list as well please? :)

[@buiux]

@@Truedemocrat sure . I’ll do it when i arrive at home. Vc

[@buiux]

@@Truedemocrat hi. my most recent buy list: rochas moustache, lagerfeld classic, versace eau fraiche and versachemdreamer, dunhill london edition, grey flennel, giorgio beverly hills, azzaro l’eau, nino gabrielli (the brown box one).

[@SubwayLover]

Guilty elixir is such a standout from the gucci line. Like they do a bunch of mid guilty drops for years and then all of a sudden drops a fragrance that could pass as an amouge release? Honestly i think its incredible, i love it

[@2160michael]

My hope is that dupe/clone sales go up 📈 because of these ridiculous prices

[@Rich_Daniel78]

👑👑👑👑Ash you are so right!!!! If you would have included Tom Ford fragrances they would have taken over the list. All Tom’s fragrances are Pricey eventhough most of the smell AMAZING. Thank you 🙏 and cheers!

[@leokupka6450]

adg parfum pricing is crazy over there. For us in the eu, the 125 ml is often around 100, sometimes even below.

[@vlxxrd4866]

Why isn’t there a montblanc explorer parfum yet?

[@artiefakt4402]

Voyage's price might go up quickly though, it seems like the line is getting discontinued. It reminds me of Still Life from Olfactive Studio, love it !

[@kerosiinikalle]

I got gucci guilty elixir for about 115 euros (so a little more in dollars) and I got it from a retail store! Worth every penny!

[@TheChipster61]

I remember when Drakkar Noir and Halston Z-14 was considered pricey.

[@MatevzRotar]

Guilty elixir is absolutely amazing. Wore through 1/2 the bottle in 5 months.

[@mattato8272]

recently bought y l'elixir, i haven't owned any of the fragrances from the y line and really wanted something nice. honestly took advantage of it since i was able to grab it at $150 from macys with the VIP sales (got a lot of free goodies since i'm friends with the macys worker haha). with how i am as a person, i knew if i got y le parfum, i'd also want edp intense, AND the original edp. at least with this, i won't be double guessing since i was able to smell the other 3 in store and the only other one that i really liked was le parfum.

[@harpreetsingh-fc3yd]

How did you not include any Bvlgari Fragrance? Specially the new Man in Black Parfum.. Bvlgari fragrances are expensive, and hard to find at discounters..

[@OntheToto]

You gotta try new brands like some Byredo or Maison Francis Kurkdjian

[@Ilovemrgx]

I bought my Dior elixir 100 ml for £151, didn’t fancy paying £189 😅 I have also bought 2 60 ml backups for around £200.

[@Gungrave123]

No, they aren't.

[@BobbyJoe24.]

Yes, they are.

[@klubbs617]

I smelt y elixer at macys the other day and i can relate to Ashtons first impressions. Just more of the same thing at higher cost. I bought extreme when it cane out and i barely use it. The edp is all you need

[@Marty004Cimb]

Notino in Czech republic has Y Elixir since launch for 127 dollars and they are authorised dealer. Others like Sephora or Douglas sell it for almost 200 dollars. 😂

[@Dano_EightyEight]

Gucci and Burberry are both owned by COTY who probably set the $183 price tag.

[@Los-Da-Boss]

I really do feel that the new Gucci Guilty Elixir is worth every penny. And this is coming from someone that hates Gucci fragrances. Even from my over 150 bottle collection, I own zero Gucci frags. This one, however, smells like Reflection Man and Pegasus had a baby. Love it and have gotten several compliments while wearing it.

[@TheAlexAltamirano]

I implore you to try Armaf Art Du'Parfum. It is a Sauvage Elixir Dupe that, in my honest opinion, is much better and only costs 1/10th the cost. Same notes as in Elixir, but honestly not as rough. Also has a huge longevity. Highly recommend it. Wished I had purchased it before dropping the $250 for Elixir. But I'm glad I bought Elixir too.

[@khalnayak1234]

Duty free usually has Sauvage elixir 100ml at around $180

[@Rakschas666]

Well, the better reason to argue that TdH Parfum isnt worth full retail is how great and unique but also found for reasonable prices at retail the EdT is.

[@andymm1]

No cubs gear today??

[@michaelg-XEX]

Dior Sauvage Elixir: $180 for 100 ml at a discounter -- bought it!

[@GuiltyByPigmentation]

Ya’ll know how to make them drop the prices right?

[@minhazislam7075]

Acqua di gio parfum is no more available in 125 and 75 ml in retail. Its 100 and 50 now with magnetic cap.

[@matyasd007]

It is still 75ml and 125ml what are you talking about?

[@stratospekos]

​@@matyasd007In Europe at least it comes now in 40 (not refillable), 50 and 100ml (refillable ) bottles .

[@renegadebrad7448]

I got guilty parfum for about £80 and i got guilty elixir for £100 I've seen ysl y elixir for about £100 on notino uk so i think the prices in the UK and USA are varying a bit more on certain brands than others, generally they usually aren't much different, I think the gucci elixir full retail here is £125 that's quite a leap from 183 dollars USA and the y elixir also a a leap based on the notino UK site i haven't checked the full retail price yet

[@MrKevflo]

have you seen the price of CDN limited edition 😮😮😮😮😮

[@jameswynn1310]

I bought savauge elixer when it first came out. Very strong ! Unfortunately gives me a headache. Think it smells great but as it gives me a headache I feel like the lavender is the issue. Or incense

[@JohnStonebraker]

Spray a little less.

[@RadLaxer42]

Armani code parfum is the only one I splurge for because I just love it so much lol, but I say no to ADG

[@izact]

You feel GUILTY after realizing spending that much and finding out later you can get cheaper

[@armandoromero7016]

Have you tried the Superz Budapest house ? im interested in Soho because heard around that its a niche version of Le Beau Le Parfum

[@JohnSmith-jy9ux]

This winter i got Gucci Guilty Parfum 200ml for 144 dollars on notino. Amazing frag but MSRP is ridiculous. Only buy it discounted

[@98Nedeljko]

Got sauvage elixir for 85e for 60ml three months after it was released

[@junkies1111]

Designer are not worth more then $100...I will never buy designer full retail

[@MuzikM_85]

Don't tell them I said this but most Mancera fragrances should be more expensive. Glad they ain't if we consider what they offer and that it is a niche brand, albeit right at the bottom of the niche ladder.

[@victorrancor90]

Mr Ash? Is tuxedo by ysl worth the money?

[@Truedemocrat]

I have The Tux by Maison Alhambra and that is supposed to be a near perfect clone of YSL Tuxedo. I have never had the opportunity to smell Tuxedo, but The Tux by Maison Alhambra smells incredibly amazing.

[@nyckollasmoreira2349]

Wsp ash, no video on the new asad?

[@stjudetheobscure]

“That woody spicyness” snore….

[@justhair17]

US prices seem to be quite a bit higher than Europe

[@balloonedraccoon2503]

If someone wants to send me a full size bottle of "Creed" "Green Irish Tweed" 💚 I'd love it! Cause I'll never be able to afford a bottle and it's my favorite fragrance. 😊

[@thomasglover7937]

I can send you a part used Tres Nuit bottle for free if you’re in the UK 🤣

[@letterkeys4440]

It’s okay, when your an adult you can get a job

[@fragheads6456]

All these brands are 3-4 times as expensive as they were in the late 90’s to early 2000’s. It’s sad to say I remember when you could go to Macy’s, Jcpenny, or even Kaughmans if your from up north which Macy’s bought. All of these in the 90’s used to be close to $50 for all of these brands. To see Acqua di Gio this expensive is just simply ludicrous to me. Especially when I know I picked up a bottle in my high school years for right around 60 bucks and now they want legitimately over three times that price for the same thing. Absolutely not there’s a reason why the clone market is taking off into another stratosphere. And it’s simply because, these designers have lost touch with their consumer base. And they can see what they want that the cost of materials have gone way up and everything like that but if it was the case, then these call brands wouldn’t be able to get even as remotely close as they do. They’re spending far too much money on marketing and advertising and paying celebrities, and simply have forgotten about the art of fragrance entirely and that’s why all these con brands are slowly, but surely stealing their market share. If they were to get back to the roots, launched fragrances that actually unique under $100 retail these clone brands would fold overnight.

[@JUSLUKING]

A lot of money to pay since the companies are replicating synthetic scents as for for I still search for older cologne when oils would last longer.

[@Chris6815]

I would rather just buy Niche from discounters - PDM, Xerjoff,etc.

[@TrustNoOne88]

I told myself I will no longer buy designer fragrances if they are in anyway a flanker. That’s the only way we are going to get these larger brands to start actually trying again and giving us some more unique frags like they used to in the past.

[@fofi5628]

I bought myself YSL blue electrice for 88€ euro do you think I overpaid a lot?

[@rrroumn]

Bro, YSL Y Elixir was for $110 on discounters in the whole Europe when you launched the first video already, lol

[@iFrankie.]

Designer ain’t it. With these designer prices you might as well get niche.

[@MuzikM_85]

Mancera, Montale, Xerjoff. Agreed.

[@AlliSmellisBangers]

I just got a 5oz Gucci guilty edt for 80$

[@JustinHight-py2sw]

Gucci Guilty Absolute for me is the best version

[@manfredvaegler9661]

A completely subjective list but…I loved hearing your thoughts. Everyone is different and it all boils down to what YOU really like

[@diablo50XXX]

Hi ! You are mentioned Acqua Di Gió Parfum 195$ for 125 ml , in Hungary thats price is 70 200 Ft right now but I buy the 125 ml Parfum in 2023 December 02. from Notino in Hungary for 48600 Ft so around 135 $ and I also get a sample Acqua Di Gió shower gel 75 ml. So I think i get a very nice deal in that time and Parfum is such a great scent ! Ahh i make my comment really quick , stopped you vid but then i noticed you said 145 $ for a 125 ML

[@stdavies23]

I got my elixir at joma for $200 for 100 mil ! Def worth it

[@raihanaziz_]

weird sauvage elixir in this, i thought it would be DHP. I just found out that 100ml DHP in my country sells at $167, meanhwhile sauvage elixir can be found arround $150..... both are at a discounter store btw is this normal from usual? (i live in indonesia)

[@gg41r]

I wonder if Heinz started charging $50 for a tin of beans, would people pay that price? No they wouldnt....yet they do that with Fragrance, which is produced for a fraction of the retail price. It is a total con

[@1uurgeleden]

Dior elixer was worth it, but Im almost empty and now Im gonna buy it again.

[@theboywonder2180]

Hey friends!

[@f.kieranfinney457]

Without any scientific composition data how can anyone say what they’re worth? Most fragrances cost less than the bottle to make. The research and marketing are the reason. Plus that 10X luxury margin.

[@Tripokaridos22]

Gucci Elixir in Europe is 110 euro , Parfume is 90 euro ... But its Ok because Some Perfumes are Cheaper in US than Europe ... Thats not a Perfume Problem ...

[@Finestoo]

Has he talked about the newest (new) Acqua di gio parfum (2024, not 2023)? lol

[@acevedobrooklyn]

Yessirr 🎉🎉🎉

[@boyshelby282]

Creed? Bond No9?

[@tylerclark8748]

I got my sauvage elixir for 145 from Ulta with a coupon code

[@alexanderhaden0158]

Can we get codes for european stores?

[@CascadeScents]

More Elixir, more Swallows.

[@ByronPullen]

I switched to buying 1 ounce silver eagles.

[@rareslowedandreverb]

I got my Sauvage Elixir 100ml for 150$ 😮

[@danielthecoolman3579]

So from what I've took from this video is that Parfums are for the most part a fluke, when it comes to retail, (*COUGH COUGH* Man in Black Parfum) it just seems like an excuse to hike up those prices. I mean at least with some of the elixirs, at least they verrrrrrrry somewhat justify the price, when it comes to quality and overall performance

[@pant333ra1]

I got sauvage elixir 100ml for 120euro in eu

[@IQof3.0]

The new Burberry Hero is around 190. Not worth it

[@walterbarnaba487]

I'm blessed enough to own a 100 ml of sauvage elixir. 🙏🔥💯‼️

[@wilfreb]

for the price of one just get Asad, Fakhar, Iconic, Suqraat.

[@ThomasSarkus]

Viva les clones!

[@Gabos_Parfums]

Ysl Y Elixir is at discounters for 130 usd chaos scent sends those emails, btw I don’t like the fragrance

[@btardpornherp]

Burberry price is crazy

[@hotmessdad7632]

Dior all day. All dior all the time

[@moneyparhar]

Burberry i wouldn't pay more that $25 for 100ml

[@stdavies23]

I got 2 bottles of perfumo for less than $100 a piece so I’ll wait on the new one 😂