The 3 Easy (& BEST) Ways to Optimise Your Google Ads Campaign in 2023

[@AaronYoungGoogleAds]

👉 Learn how to optimise your Google Ads campaign CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist

[@incomesteps]

Very slick landing page Aaron which page builder builder you are using ...

[@ntokozomayisa2585]

Mr. Young you are the only Google Ads teacher I understand. been teaching myself Google Ads for the best 2 years. This is practical and makes more sense than other KZbinrs trying to teach this. Thank you keep up the amazing work.

[@KeywordResearchSimplified]

*I appreciate the simplicity of your strategies. Do you have any advice on how to measure the success of these optimizations?*

[@surabhipatil8201]

Aaron you got me my dream Job and I cannot thank you enough, I went through all your videos and the quality of info you give helped me crack my interview ❤ I would definitely opt for your paid class in coming months! God bless you and keep up the good work 😊

[@onyx9664]

Thanks for consistently pumping out high quality vids Aaron. Merry christmas 🎄

[@AaronYoungGoogleAds]

My pleasure Onyx. Merry Christmas to you too

[@buzziness7]

Many thanks from morocco for this video . Each minute with great value in this video . Ur the best

[@AaronYoungGoogleAds]

THANK YOU

[@kerryfreeburg4187]

Could you do an update to this video with the new interface? I find all Google's new interfaces much harder to navigate.

[@Nafirul-ads]

@Aaron Young | 15,000Hr Google Ads Master Thank you very much for making such a video and I tried to answer the questions of your audience

[@iandomino]

Thank you for the Free checklist.

[@majidshah4012]

I love your Videos. i just started my career as a Digital Marketer with Specialized in PPC marketing.

[@RofiqueTawhid]

Please make another video about a full tour of the Google Ads dashboard especially for beginners.

[@saranardo6001]

Hi Aaron, point at minute 8.20 is not very clear to me, maybe because the screen is blurred. I cannot understand which ad you are pausing, (maybe the one under performingor both to preserve the data?) and copy and paste again and why. thank you

[@randyfiglehorn9192]

This was super helpful. Thank you!

[@justintrostle4414]

Hello, I stumbled across your youtube channel when trying to research the basics principles of Google Ads, and how to manage campaigns, plus create effective landing pages, etc. So I was wondering in your personal experience what would be the most important things to know for a strong fundamental understanding of Google Ads?

[@AaronYoungGoogleAds]

Hey Justin, glad you found my channel. Start with Search campaigns as this will give the best understanding of how: - keywords work - what’s the best type of ad copy for your business - allows you to split test landing pages & ad copy All the best in 2023

[@lahbibbairss180]

Thank you very much for the clarification

[@ceyda7462]

I appreciate you recommending these valuable video; I will definitely find them handy. WASK is so good optimization tool I think, I can suggest.

[@RobinMoreno-w9i]

On this one I have a combo of feelings. The actions and video editting were seen well but it became boring after a while. Could sound more eye or ear-catching to newcomers.

[@Jzguan]

Aaron this is very kind n helpful tq so much man

[@AaronYoungGoogleAds]

My pleasure

[@saranardo6001]

Bidding adjustment is in general for manual bidding or maximize clicks I believe? Because I remember that for most automated biddings that is not possible, with the exclusion of mobile

[@Nafirul-ads]

Yes, bidding adjustments are typically available for manual bidding and some specific automated bidding strategies like Maximize Clicks. However, certain automated bidding strategies may limit or not allow for manual bidding adjustments, except for specific criteria like mobile bid adjustments. Always check the specific bidding strategy settings to see which bid adjustments are available.

[@AshlynnThompson-qv4xc]

That is not terrible but also not excellent according to me. I didn't secretly hate watching but I cannot say that I would wholeheartedly suggest it to anybody else.

[@hispanapsih]

Great Info! Thanks mate 🙂

[@foteinos2090]

great tutorial and very helpful.

[@saranardo6001]

Is it correct in your opinion to optimize for different kind of conversions (es. leads, purchases, contacts) when conversions tend to be low? There are some B2B which sell products with a high cost and produce very few purchase conversions, or leads conversions and in those cases the campaign gets optimised for all conversions. The problem is in this case is the cpa is calculated taking into account different objectives. Thank you

[@ChannelRob]

Hey Aaron I have a question. You mentioned in one of your other videos that we should focus on becoming experts in google ads before we start trying to pitch our services to clients (as a freelancer or agency) so that we can feel confident about our ability to provide a worthwhile service. My question is, once I have learnt about google ads, how can I begin to put that knowledge into practice? Do you recommend getting a job that uses google Ads, or starting out as a freelancer but perhaps not charging a management fee initially to build up a good resume and gain experience. Thanks, your vids are really great :)

[@AaronYoungGoogleAds]

Thanks Rob & glad to hear you find value in my videos. If you don’t have any direct campaigns to work on a good option is to see if you can get some work as an external consult for a digital agency. They will most likely give you some smaller clients at the start. You can go to sites like upwork or fiver for these types of offers. All the best 👍🏻

[@Nafirul-ads]

Hi! After learning Google Ads, gain practical experience by working in a role using Ads or freelancing without a management fee initially to build a portfolio. Both avenues provide valuable hands-on experience and insights that can bolster your confidence and credibility when pitching services to clients later on.

[@xsargex6969]

You've awnsered my exact question, this is quite crazy how I found your YT channel... Crazy?

[@xsargex6969]

I was crazy onece

[@MedaGuthrie]

The video had some eye-opening moments, indeed. Personally I believe there was a need for higher audio quality and better content. I could be watching more videos like that from this person.

[@amedpty]

Hey Aaron thanks for sharing. Are the audience bid adjustments taken into consideration with a maximize conversions strategy? I think the bid adjustments are ignore.

[@AaronYoungGoogleAds]

I still find they make a difference. For Max Conversions I find this has the best positive effect in terms of time of day/day of week & device targeting

[@saranardo6001]

@@AaronYoungGoogleAds It is weird that in the Google Ads guide says the contrary..

[@Nafirul-ads]

With the Maximize Conversions bidding strategy in Google Ads, audience bid adjustments can be taken into consideration, but their impact might be limited. While Maximize Conversions focuses primarily on optimizing for conversions without specific manual bidding, it can still consider bid adjustments for audiences to some extent. However, the exact influence of these adjustments might vary, as the strategy primarily aims to maximize overall conversions within the given budget.

[@jess-perna-fine-art]

Hello Aaron, I have been trying to set up a search campaign but google keeps forcing a smart campaign. It won't accept my cc without agreeing to a smart campaign which I def do not want. Any advice or do you have a video? I am stuck.

[@ilyasgood526]

Thank you

[@AaronYoungGoogleAds]

You're welcome

[@saranardo6001]

I believe one must pay attention on adding bidding adjustments, example in case you do age braket bidding + audience bidding, They would sum up, wouldn't they?

[@Nafirul-ads]

Yes, bidding adjustments can stack up when multiple criteria are applied. For instance, if you set bidding adjustments for both age brackets and specific audiences, these adjustments can be cumulative. For instance, if you have a +20% bid adjustment for a particular age bracket and another +10% adjustment for a specific audience, they could combine for a total adjustment of +30%. Always keep an eye on your bidding adjustments to ensure they align with your overall campaign objectives and budget.

[@jefffairchild1854]

How do we keep track of all of the bid increases or decreases so if we come back 1 or 2 days later we won't think we need to make that same adjustment again when we're looking at a 30 day timeframe?

[@Nafirul-ads]

One effective way to keep track of bid adjustments is by maintaining a detailed record or documentation of the changes you've made. You can use a spreadsheet, bid adjustment log, or notes within your advertising platform to track the adjustments, specifying the date, reason, and the extent of the adjustment. This documentation will serve as a reference when reviewing performance over a 30-day timeframe, helping you avoid repetitive adjustments and providing insights into their impact on your campaigns.

[@MrEmmyz]

Thanks, Aaron, for this fantastic video. Unfortunately, your opt-in free Google Optimization checklist is not delivering to my inbox. Do you mind sharing it directly with me?

[@Nafirul-ads]

I'd be more than happy to share the Google Optimization checklist directly with you. Could you please provide me with your email address, and I'll send it over to you promptly?

[@archtaqiuddin]

Hi Aron, thanks for sharing. Do you recommend adding competitor's names (company name) as negative search term or keyword?

[@RafaelSantiagoToro]

What kind of Campaign youtube show a banner in the bottom of the video while is running a video?

[@AaronYoungGoogleAds]

This would be a display ad

[@Nafirul-ads]

The type of KZbin campaign that displays a banner at the bottom of the video while it's playing is called a "Display ads" campaign. These are a type of overlay ads that appear as banners or text on the lower portion of the video.

[@saranardo6001]

Which is the recommended bid adjustment?

[@Nafirul-ads]

The recommended bid adjustment depends on various factors such as your campaign goals, target audience, and performance metrics. Bid adjustments can be made for different criteria like device, location, time of day, and audience demographics. It's essential to analyze your data and conduct tests to determine the most effective bid adjustments for your specific campaign objectives.

[@fanaimmonen9824]

Hi Aaron, love your content! 💫 I have a question about the negative keywords. I'm advertising a tradeshow offer and I found a lot of keywords where people have searched for one of my best-performing keywords: "tradeshow offer" and included our competitors' names in the keyword for example "Tui tradeshow offer". Should I mark keywords that have our competitors' names in them as negative keywords? Thank you already in advance! 🙏

[@AviaryAviles159]

Did you add your competitors name?

[@Nafirul-ads]

Consider adding competitors' names as negative keywords if their inclusion in searches doesn't align with your tradeshow offer. Evaluate their relevance and performance-exclude them if they generate irrelevant traffic or low conversions. Tailor your strategy to focus on more relevant searches for better campaign effectiveness.

[@arbaazbaig3527]

Thanks you so much Mr.Young.. I got a copy of my optimization checklist.

[@stephaniewelch710]

How come my layout looks different than yours when I am editing? I dont have all the side panel options like you do

[@Line-ud9lb]

In regards to reviewing you bidding strategy: can you give an example of a situation where it would be a good idea to change it? I work with an e-commerce website, and since 'maximize conversion value' will always be the top priority here, I wonder why you still suggest reviewing it every three months. To me this would only be something I would look at if there were dramatic changes in campaign performance, with no good explanation. Thanks for all your great content 👍👍

[@Nafirul-ads]

In an e-commerce setting prioritizing 'maximize conversion value', consider reviewing your bidding strategy every three months despite the priority. Dramatic shifts in market trends, competitor landscape, or audience behavior warrant evaluation. For instance, significant cost or revenue fluctuations without evident reasons might prompt a strategic bidding adjustment.

[@yuriykabanets7665]

Cool!

[@jmpestsolutions8771]

I've looked through my emails from you, and I don't see the checklist anywhere. Thanks.

[@EloiseOrtega-ek4oq]

I experienced some funny incidences sometimes and other periods of my time there where I got bored. In my opinion, this is just personal preference. Other people would definitely prefer this kind of video instead.

[@vl.ca.1733]

Is Bid adj. relevant for automatically bid strategies like maximize clicks or maximize conversions?

[@AaronYoungGoogleAds]

I still find they make a difference. For Max Conversions I find this has the best positive effect in terms of time of day/day of week & device targeting

[@Nafirul-ads]

Bid adjustments can be relevant even with automated bid strategies like Maximize Clicks or Maximize Conversions. While these strategies automatically set bids to achieve certain goals, bid adjustments allow you to fine-tune bids based on factors like device, location, time of day, and audience characteristics. Adjustments help optimize performance by emphasizing certain conditions or audiences, even within automated bidding frameworks.

[@Brianthecitizenjournalist]

Me personaly, I prefer doing google SMART campaigns. You dont need all those reports to get effective results and I certainly would not increase any budget for low converting keyword terms. I would re-evaluate or delete low search keyword terms. Go to tools and look at keyword planner for different variations of low keywords search terms for ideas of either changing the low converting keyword term or deleting it.

[@lhamidi.web1]

You will not get good result

[@weeamalmourani]

Hey Aaron thanks for sharing and merry christmas 🎄🎅🏻 A question about keyword match type should I start my campaign using broad match type and then make a search term audit every 72 hours and add those unrelated search terms as negative keywords as an exact match? Thanks

[@ДмитрийВершков-ц1ц]

It was an average video to me. The advice the Creator shared was helpful but it was also things I already knew.Still not bad.

[@alanalarsen7759]

Hi Aaron, Will your company Optimise my Google ad for me? How much? Thank you.

[@Nafirul-ads]

Yes, we offer Google Ads optimization services. Pricing varies based on the scope and specific needs of your campaign. Could you provide more details about your requirements so I can offer you a tailored quote?

[@Yfeyalcin]

i'll visit this video on every naughty day

[@RodneyAldridge-tb7wr]

I am on the fence on this. The editing and the camera work was good but then the topic became boring eventually. Appealing to beginners is one of its possibilities.

[@yulxku7774]

Your google help link doesn’t work

[@scotttcp3880]

You're charging for a check-list?

[@AaronYoungGoogleAds]

No the checklist is free

[@scotttcp3880]

@@AaronYoungGoogleAds It's behind a pay wall? It says $47

[@lindadunkelberger3544]

Optimisation is spelled wrong.. is that intentional?

[@imad8109]

hello i need help with my adds

[@StevenHutton-pp5tq]

The artist obviously worked on this but I must admit that at times I went on auto pilot. Whether it is the creator’s fault or not, videos take much longer to retain me.

[@dhrwwg8904]

not bad

[@AyushKumar-yo3ol]

b

[@mseh_2111]

How create my new website?

[@AaronYoungGoogleAds]

Best option is to use a user friendly system like: Shopify, Wordpress , Wix or Squarespace

[@SeniorVolkmer]

Much like this video, I must admit that the movie was simply ok. Got the information that I required, but the video didn’t do much apart from passively presenting the information. I wasn’t excited completely and certainly it didn’t interest me.

[@KarenWarner-tw2kj]

In the end, a decent way to kill 15 minutes, but not something I’ll want to visit again. That being said, have it your own way.

[@outpost31737]

It's really not helpful when your screen is greyed out.

[@TappaMauritius]

Obviously not for the beginer

[@ChadHill-jt8kp]

I have to admit I wasn't impressed by this video. After watching it, I found myself with a kind of neutral attitude towards it. There were just typical things without any notably positive or negative.

[@JuniperWilkerson-gl7nq]

The video had some eye-opening moments, indeed. Personally I believe there was a need for higher audio quality and better content. I could be watching more videos like that from this person.

[@LynnWurz]

The video had some eye-opening moments, indeed. Personally I believe there was a need for higher audio quality and better content. I could be watching more videos like that from this person.