The 4 "Driving Questions" EVERY Copywriter Must Know

[@vincearnold6099]

I've been doing your daily copywriting habits and every time you share bits of your expertise on KZbin I constantly learn and grow as a copywriter. It feels like an out of this world experience of learning and I can't thank you so much!

[@JG23160]

I’m amazed you are still consistently providing informative content, I can go on a 4 year old video and still learn

[@copysquad]

It is my passion! Thanks for watching

[@hamzahmz5677]

I mean I couldn't resist clicking the link you send me in my inbox, YOU GOT ME…😂

[@copysquad]

That's amazing! Glad it worked!

[@oZempy]

Hey Kyle quick question, Ive heard you say in your videos that writing copy is 60-80% research, but how would I go about that? Like for a specific product how would I assemble the copy

[@RedAimTV]

The research is more focused on the audience you are writing to and less the product itself. a lot of businesses already know exactly who their customer is and what they want so you can ask them for past surveys for feedback forms they have run. Understanding who your customer is and what they want will make selling to them a whole lot easier. I hope this helped :)

[@steezmunky]

so these would be underlying questions you'd try to answer within something like a DIC/AIDA framework? Just want to understand how they fit in in context

[@copysquad]

Yes and no. They are the itch that needs to be scratched. They are the power you weild over them. They are the open loops they cannot walk away from.

[@okechukwuanudokem2060]

what does aida mean

[@RedAimTV]

@@okechukwuanudokem2060 It's a copy framework I assume. It's one I haven't heard of before but something I will research now.

[@22millions94]

@@copysquadcan you be more clear pls cause idk if we gotta answer them or use them for a DICU email

[@financialcopywriting625]

@@okechukwuanudokem2060 Attention, Interest, Desire, Action. It's one of the oldest copy frameworks in existence. And for a reason.

[@SahilSawant-td1pw]

Hey Copy Squad , really nice video! I was wondering if I could help you edit your videos and also make a highly engaging Thumbnail which will help your video to reach to a wider audience .

[@TatheerulIslam]

Examples could have lifted the video higher!!. How to implement the Driving Questions is NOT clear. :(

[@copysquad]

How does it work is a driving question... and you just demonstrated it 😂. It's that simple. Don't give it to them and they will keep going until that itch is scratched

[@RedAimTV]

this is golden. Haha@@copysquad

[@copysquad]

😂😎