The Alexander McQueen store concept by architect Smiljan Radic

To celebrate the new retail concept for Alexander McQueen, conceived by creative director, Sarah Burton, and architect Smiljan Radic, we created a short film focussing on its inception.
Moving between Smiljan Radic’s native Chile - specifically his Santiago studio and The Right Angle House, a black concrete structure which he designed and built in Vilches - and the Alexander McQueen London flagship store in Old Bond Street, and which was the first to showcase the collaboration, the film sheds new light on the thinking behind it.
The guiding principle is to redefine the notion of luxury, drawing on the beauty of natural materials and the values of fine craftsmanship and technological innovation that the house of Alexander McQueen represents. Having never worked on a retail project until now, see how Smiljan Radic, his wife, the sculptor Marcela Correa and Sarah Burton bring the new Alexander McQueen retail concept to life.
Film by Masha Vasyukova
Music by John Gosling and Jim Whelan

[@StellaIvy7]

Chile is amazingly poetic

[@paulogell1633]

“a place should have many times” ❤️❤️❤️❤️❤️

[@constanzafeather]

Por un momento pensé que se abriría un museo de mcqueen aqui en Chile, me maravillé y tambien sorprendí que artistas de aqui hagan colaboraciones con mi idolo. Grata sorpresa !

[@jzz6342]

El estudio de arquitectura chileno/argentino Pezo Von Ellrichshausen también colaboró con una casa de modas británica hace poco, con Paul Smith

[@frncojonas]

AWESOME. I'm a fan of Smiljan speach and work's. Thanks for sharing this invaluable reflexion.

[@gracie99999]

not familiar but will familiarize thanks

[@itsjhonuzcategui]

Amazing... thanks for this magical and artistic moment.

[@elisavieira737]

Beautiful thanks for sharing

[@edicionespurochile127]

Excelente video!!!!!! Congratulations!

[@zenobia5685]

poetry in alabaster...

[@clementerojasc94]

king

[@sebacarvas]

👏🏼👏🏼👏🏼

[@JesusGarcia-xo1nj]

👏🏾

[@ericowensnyc]

IDK are we selling clothes or are we just a concept????! 🤔🤔🤔

[@ericowensnyc]

“What is wrong and what is right”? Sounds like ur internal right can be bent sir. 👀 🤔

[@sigalemiri]

welcome to postmodernity in society