The Art of Convincing Search Engines for Re-Rankings (Ranking State Changing) - 40x Growth

The Ranking State explains the ranking potential of a web source during a period. A positive ranking state helps a website to have higher initial rankings and re-rankings, while a negative ranking state involves a consistent decline in rankings, impressions, clicks, query count, and crawl stats. Negative ranking states happen if a web source is stale, outdated, has scaled content without added value, and is costly to crawl or understand. Ranking State helps search engines to optimize the ranking of web documents with fewer resources. Rather than comparing 4 million web documents to each other, comparing 10.000 web sources and giving them a specific ranking prioritization makes it easier to construct a satisfying search engine result page.
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Ranking prioritization is easily observed in Google Discover and Google News. A web source with a high level of relevance to a topic is chosen for a specific named entity. Google Discover is a query-less search experience with a content recommendation system based on topicality. Thus, the ranking state improvements usually come together with the Google Discover traffic increase or ranking appearance.
The Ranking State helps search engines decrease the resources spent on evaluating websites. Rather than using expensive algorithms for every website's everyday version, a search engine can determine a website every 2 to 3 months after certain thresholds are exceeded and re-rank it by changing its state. A web source consistently increases or decreases its SERP estate according to its ranking state.
It means that "consistent ranking increase or decrease" is caused by ranking state change rather than your latest optimizations or website changes. Thus, many SEO projects leave doing the correct optimizations because of not seeing the ranking state properly.
Just because a website increases its rankings, it doesn't mean it is caused by your latest improvements. It can be caused by the ranking state that you got four months ago. Your tomorrow rankings and ranking state can be assigned based on the changes that you made during the last two months.
Thus, the Ranking State can cause sudden traffic spikes or drops permanently or temporarily during quality or broad core algorithm updates. But it doesn't mean the website will always stay on the specific situation. Increasing PageRank, topical coverage, semantic relevance, and completeness by decreasing the ranking signal consolidation would fundamentally change the ranking state.
00:04 SEO Suggestions Introduction
01:12 Topical Authority Methodology
02:06 Decreasing Total Web Pages
04:46 Checking Indexed URLs with Google Console API
05:56 Referral Page Inspection for Non-Existing Pages
07:20 Prioritizing Quality Notes in Semantic Content Network
08:04 Adding Publication and Modification Date to Structure Data
08:58 Aim for 150 Milliseconds Response Time
09:26 Reduce Unnecessary Redirects, Maintain 200 and 304 Status Codes
11:02 Ensure Brand Name Authority with Related Entities
13:10 Content Pruning and Replacement Strategy
15:02 Understanding Ranking State Dynamics
19:42 Core Update Recovery Strategy
25:29 Metrics and Signals for Positive Ranking State
28:28 Community Engagement and Testimonials
30:18 Reputation Understanding for Search Engines
34:33 Leveraging Social Media and User Feedback
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