The ART Of Making Money, Wealth & Success ft. Rajesh Dembla | Figuring Out 87 - Raj Shamani

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In today’s episode of Figuring Out, Raj talks with Rajesh Dembla, an Investor & Entrepreneur having companies like Dunzo, Decentro out of many others in his portfolio. Hailing from Bangalore, Dembla has personified the idiom ‘Rags to riches’ and is a self made man in true sense.
Dembla shares his heart out about spending nights sleeping at railway platforms and rising from doing odd jobs to earn bread & butter for himself & his family, and what went behind the journey of becoming a successful investor & an entrepreneur.
Having built a successful career at Yellow Pages & Just Dial, Dembla discusses the business models of the two and sheds light on what worked for both of these companies and what did not. How investors in the startup ecosystem are willing to
make the companies spend at the cost of a risky burnout of funds.
How Indian customers & Indian employees are different from the West, how consumerism is changing in India and breaking down sales step by step is what you’ll get to watch in this podcast!
Make sure you watch this video till the end!
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🎧 Listen to Figuring Out Episode with Rajesh Dembla On Spotify: open.spotify.com/episode/1Qqr...
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• Figuring Out With Raj ...
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Timestamps:
00:00 - Introduction
02:01 - Success of DMart
03:45 - Reality of VC & startup ecosystem
5:01 - Success of Dunzo
6:19 - Spending nights at railway station
7:54 - Best of humanity at railway platform
9:14 - Worst of humanity at railway platform
11:27 - First business started at railway station
14:04 - First business lesson
16:44 - Life lessons learnt from first business
18:05 - Odd jobs for money
19:33 - First Job at Yellow Pages
22:11 - Breakdown of Sales
24:17 - Formula of making Sales
26:13 - Salesman Seduction
26:53 - Just Dial journey
28:59 - Just Dial, Success or Failure?
31:26 - What went wrong at Just Dial?
32:49 - Build VS Buy
35:03 - Reason for the downfall of companies
36:47 - Consumerism in India
40:16 - Sanjeev Bikchandani’s Success decoded
43:15 - How to focus & simply as a founder
44:46 - No innovation without experiment
45:40 - Indian Customers VS Western Customers
46:44 - Indian teams VS Western teams
47:29 - What is Zoozle
48:49 - E-commerce industry is not sustainable
51:31 - Zoozle’s business model
54:43 - Conclusion
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,
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• • •
#Podcast #FiguringOut #RajShamani
About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

[@rajshamani]

Hi Guys! Due to some glitch this episode got down, so reuploaded it. New podcast will be live on wednesday. Stay tuned!

[@mdumar9105]

I watch your videos and i really love them. I just want you to suggest to create more videos on successful women because there are very few quality videos on them.

[@poojayakanalli7864]

Wish this video had time stamps like your video usually do!

[@rajshamani]

hey there is some glitch, timestamps are mentioned in the description🙌

[@Kumar-co1bp]

@@rajshamani Thank you so much for the videos. I always learn something from your videos. I really appreciate you for taking effort in making the videos.

[@user-vf3oy5xi3j]

​@@mdumar9105😅

[@tiraandaz]

Raj - Sometimes your guest takes a pause ; let them take it. They are not taking the pause because you have asked a difficult question that needs simplification. They are pausing because they have to say so much on that topic that they are organizing their ideas. Let them. When your guests pause, you OUTpause them. By doing so, they will share such rare insights that you never imagined they would. Give it a shot.

[@AshutoshKumar-vm7eq]

Definitely

[@pritishdas5344]

And unnecessarily he is asking for the quotation even before the guest has not expressed the full thoughts.

[@anooprajendran886]

True... Give some space for the guest for god's sake

[@harunsama5092]

ÀAÀzÀaàààaàŹàssaàAqq??​@@AshutoshKumar-vm7eq

[@Snowflakes_7]

True

[@Lisaruthdecker.]

So much knowledge! Absolutely free! I was never taught anything about money, I am praying and working to change that. I am 56 no retirement no savings because I made a lot of mistakes when I started investing, trying to correct that now. Already have a few thousand$ saved up to invest for long term. I would like to know what advice you could give to start my investing journey. Listening to you gives me inspiration and wisdom. Thank you so much!

[@emmaarmando]

Just buy low sell high. Stick with a good company by either not selling when it’s going lower and/or buying more at that time. Almost always the good well managed companies will come back strong at some point. The other is to get yourself a financial-advisor that can provide you with entry and exit points on the shares/ETF you focus on.

[@spacecadet6]

It's often true that people underestimate the importance of financial advisors until they feel the negative effects of emotional decision-making. I remember a few summers ago, after a tough divorce, when I needed a boost for my struggling business. I researched and found a licensed advisor who diligently helped grow my reserves despite inflation. Consequently, my reserves increased from $275k to around $750k.

[@noah-greene]

@@spacecadet6Mind if I ask you to point at how to reach this particular person assisting you? Seems you've figured it all out unlike the rest of us.

[@spacecadet6]

Credits to "Gertrude Margaret Quinto", she maintains an online presence. Just make a simple search for her name online.

[@shelle.angelo]

Thanks for the info, i found her website and sent a message hopefully she replies soon.

[@noumanshah6264]

The utmost learning from this podcast "if you will not innovate with time you will most surely loose" "The thing that worked for you in the previous decade will not work for you in the next one as the consumer has changed" " your fruitful experience from past will become a baggage if you wont innovate with time""

[@armansaifi_]

Two things that I found really fascinating in this podcast:- 1. That how he created a great profitable business when he was staying at the railway station. And, 2. He got a job in yellow pages just unexpectedly and this incident changed every bit of his life. Had he not gone to drop his friend he would not have gotten the job. So, in life you just can't say that which thing is gonna help you and which is not. You MUST have to be a believer.

[@vipulrojha1]

Hi raj I like this conversation reason behind 1. Its easy understand 2. More practical talk 3. Less critical English words between conversations

[@Shatranjshersha]

3:49 imp 5:10 good definition 11;27 importance of being a good observer 14:11 16:44 22:11 23:44 43:15

[@Surabi9]

Dear Raj, I am 68 and I am a regular watcher of your Podcasts. I want you to stop giving Equal Analogy to your Guest and ask only Question based on what the Guest is telling. If you do not have a question, allow the Guest to Speak Continuously. You will definitely get a chance to ask a question. In this programme, it looked like you were trying to match Rajesh. Perhaps, we have missed an opportunity to hear the best of his experience. Also, you could have asked him how much he earned through the Financing Activity. Rajesh was honest in accepting what he did, which is not correct as he rotated somebody else money. He could have perhaps given 50% of what he got through the 2nd round of financing to the Original Financier. But, had he stuck with him, he would not have become what he is today. A great experience he had.

[@songslovers7156]

Absolutely right

[@masimha]

Totally agree

[@virodhi5898]

Totally agree sir ❤

[@Snowflakes_7]

Right

[@daljeetkaur7043]

He was a hardly 15 a hard time. One got carried away. But his humbleness he accepted that is a big gesture

[@musicinsechindi]

Great sir. 00:00 - Introduction 02:01 - Success of DMart 03:45 - Reality of VC & startup ecosystem 5:01 - Success of Dunzo 6:19 - Spending nights at railway station 7:54 - Best of humanity at railway platform 9:14 - Worst of humanity at railway platform 11:27 - First business started at railway station 14:04 - First business lesson 16:44 - Life lessons learnt from first business 18:05 - Odd jobs for money 19:33 - First Job at Yellow Pages 22:11 - Breakdown of Sales 24:17 - Formula of making Sales - PEU 26:13 - Salesman Seduction 26:53 - Just Dial journey 28:59 - Just Dial - Success or Failure? 31:26 - What went wrong at Just Dial? 32:49 - Build VS Buy 35:03 - Reason for the downfall of companies 36:47 - Consumerism in India 40:16 - Sanjeev Bikchandani’s Success decoded 43:15 - How to focus & simply as a founder 44:46 - No innovation without experiment 45:40 - Indian Customers VS Western Customers 46:44 - Indian teams VS Western teams 47:29 - What is Zoozle.in 48:49 - E-commerce industry is not sustainable 51:31 - Zoozle’s business model 54:43 - Conclusion

[@poojayakanalli7864]

Thanks

[@hrg3483]

This conversation is so honest, candid and practical. Thanks Raj and Rajesh.

[@navmak1282]

Raj well done dear...Loved Simplicity Of Mr.Dembla down to earth....God bless you both.

[@ANILKUMAR-wp1yz]

Raj , it was just an excellent to hear Mr. Dembla who is such an inspiring soul who wants to give back to the community of entrepreneurs lacking resources . Keep it up . God bless you CA Anil Kumar

[@XpertConnect]

Every founder is an great story teller

[@chanchalmodak3088]

Very good morning , I am very happy to watch your podcast and wish you a very happy and prosperous life. I only need to share with you "if you cheat someone then nature will cheat you" . When R. R. Demla Sir stayed with no money , no food , someone trusted him and gave him an opportunity to lead a good life. But after a few days he too tried to disappear that person who helped him on his worst time in life. So, everyone in this world willingly always takes steps to cheat someone sometimes.

[@NagarajuKomuravelly]

@Rajshamani I love your podcasts, from this episode what i have learnt is immense "I wouldn't have been where I am now with out being where I was" "Become everything for someone instead of becoming something for everyone" These two just blew my mind. Thanks for the content.

[@karthickb1973]

Rajesh Dembla is simply the best man, i could think of right now.

[@syednoor1986]

Wonderful session I enjoyed it. Ye proof hi admi ko apni Zindagi behtar Sahi tareeke se banane Ka.

[@ankitbhardwaj1864]

Hi Raj, started seeing your videos. As a businessman working in Russia, have started picking good ideas and products to install in my business and push it forward. Keep doing the great work.

[@nyiemaikonyak5178]

Bhai I also want to work

[@suvodey8884]

Vi i work with you

[@OnlineMirdha]

What business you are running bhai

[@daljeetkaur7043]

This adversity brought u from rags to riches. These are golden lessons

[@shyljajagan3658]

Hi sir, Iam from South India and this is my first time to your channel. Thanks for creating these types of podcast.. I wish these podcast should benefit people all over the world.. if not at least to all the people in India.. so people to get benefited please add subtitles in English.. this would be the greatest thing you could do for your channel as we as to people.. thanks.

[@aashukataria4829]

when i started the podcast I was like kaun h yr yeh uncle. but mid of the podcast huge respect and regard and so love for him . 15:23 he make 2x using same resources 💝💝 lots of love and empathy and prayer to him. thanks raj for introducing

[@rajeshkiran8658]

Felt some where you are interfering when he is talking jumping to another question & in the last he is talking about zoozle should be more interaction over there because people like me who don't have any idea about business will know something and somehow what is what. And I love you channel. Because it gives a inspiration to learn from the BIG BUSINESS BILLIONAIRES not in terms of money in terms knowledge and to choose right steps in the market and Especially loved that one episode BIG BAZAAR wala north and south customer sender's in HYDERABAD and AHMEDABAD customer

[@shivendrrasingh]

First what a humble story and upright person he is, second buisness is important when we see the profit with the impact it could create in your consumer third make people trust you with ur quality instead of burning cashes in extravagant marketings fourth be a genuine consumer than cheating companies since it ultimately incurring loss to someone

[@rajn5186]

Good Job Raj... This is the first i am writing my review about any "Podcast" in India. I got to know that If a common man believe in his ability, he can make wonders that's what Mr. Rajesh Dembla Proved. Thank you so much Mr. Rajesh sharing your expeiriences. It's a really eye opener for the younger generation and the start-up companies since India is going to be part of building up world class Unicorns. I like the way Mr. Rajesh explained his complete transmartation from Railway plotform to budiling world class plot form like "ZOOZLE". I throughly enjoyed the podcast and gave me a sense "Why can't i become Entrepreneur". Another bad part of consumer behaviour in Indian E-commerce Industry, People use the product and return, We need to change this behaviour with tehnical innovations only. I always pray alimight to give good health and piece of mind to Mr. Rajesh Dembla, so that he can build-up better products and plotforms and making younger genration to be part of this revolution.

[@vivekmahambare5963]

I liked the way you interviewed this gentleman, very informative, to learn youngsters. This is the first time I have watched your video. I appreciate, keep it up. Awaiting for coming one. Thanks 🙏

[@ourbigscreen4385]

Myself V RAJESH KUMAR Salute sir Rajesh Dembla🙏 Zoozle:: Nice idea sir.. I loved it.. indirectly you are creating salesman (some different word I have to use but iam not getting it).. its all about sales whatever it is... Raj bro: Nice explanation of PEU👌 LOVED IT FINALLY CO INCIDENCE RRR😊😊 RAJESH DEMBLA RAJ SHAMANI RAJESH KUMAR VAPAKONDA😊

[@RekhaWankadey]

Excellent Rajesh !!!!!! Really happy and inspiring ❤

[@user-th8dq1ev2l]

Liked the podcast.Please bring Naval Ravikant and other big fintech legends who can guide masses and help in financial literacy of India.Keep up the good work Raj

[@lourencogoncalves5726]

Thank you Mr Raj shamani for bringing such a worthy program Kudos to you

[@Humanity_Extinction]

I feel like the people who are in the slums have higher chances of earning more money than the educated ones. Of course, the educated has an advantage, but these guys get the practical knowledge that is just precious. If some one wants to start a business in a middle-class educated family he just can't, It can be because of family pressure. They think the only thing to earn money is what? Government jobs. But the 40% of indian wealth is in the hands of 100 people the Corporates, the Entrepreneurs, businessmen etc. Indian Economy thrives because of these guys only.

[@salmanausheed7578]

@10:27 I m literally shaking n crying That's so heart breaking

[@PrabhjotSingh-wj3fn]

I can't believe how they can be so cruel

[@SangitaDevi-wj4gu]

My introduction, Salma begum

[@salmanausheed7578]

@54:25 👏👏👏👏💗#Inspiration #Motivation n #Democracy of Indian #Entrepreneurs @RajeshDembla Thanks a Ton n Raj Shamani it's A blessing to grow business upon your shared wisdom Thank you sirji🙏👍#StayBlessed

[@dr.manojpatil8289]

Raj and Rajesh are great so thankful to both of you for sharing this video

[@carjaankari]

Thankyou Raj bhai for bringing him on the show 😊❤

[@KunalJain515]

Thanks Raj...you are doing good job. I heard first time to Rajesh Sir. The discussion happened on Sales, build vs buy and Zoozle model.

[@sarunakarmi4814]

Inspiring talk. Enjoyed it and have taken some great tips on sales. Thank you for the show 🙏 🙏 🙏

[@RaviSingh-hx1hz]

This is the best video among all I have seen so far on your channel. Thank you and I will definitely share this among my surroundings.

[@stockmarketinvestment_1]

Lot of knowledge from this video.after burning my fingers in option buying for 2years after age 45, started stock investing(long term and swing) and also on option selling. This is giving me consistent return of about 40% return on annual basis.

[@iamalearner584]

Just love the video, Deep ensights & learnings we have not been taught anywhere. ❤❤

[@debasishneogi9725]

Great Respect & love to both of you ❤❤❤❤ It inspire lakhs for future journey through turmoil of life.

[@varunpatelvlogs]

The coverage of how Rajesh made his wealth before becoming big as an investor would be a good addition to this podcast..

[@PapaAndParia]

Aapka video kabhi kabhi dekhta hu , achha lagne ke lie nehi kuch lene ke lie, jaisa aur video se leta hu. Mera bhi struggle life kafi majeda aur life ko development karne k lie bohot eisa eisa point jo share karne se koi bande ko 0 to hero banne ka time nehi lage ga, but abhi mere lie khatra hai, because kuch to bana hu but life goal kuch aur hai targe of competition koi aur hai. un jaisa banneake lie may be 10 years chahye Or 2 to 3 year. Kuch BOUNDETETION hai no mujhe rok raha hai par kab tak?

[@Anil.Kandula]

Hi Raj, this is amazing podcast. Thanks for bringing such a great personalities. He is truly inspirational. In between I felt like you are stopping his flow, which was unlikely in other podcasts. I felt like you should wait till he complete his view. But overall you are doing amazing job.

[@JainamPrajapati-in8bq]

I have started to watch your podcasts from 1 month and I first used to watch the podcasts of TRS but one thing that I got realized is that the content you make is more towards the side of how to make your life better and while TRS focuses more on the conceptual content that might attract the audience who want conceptual clarity.

[@umerfarooq2045]

Good quality at the lowest price .....single sentence is equal to age long experience. Love from Pakistan.❤

[@nileshoz4975]

Great podcast. An inspiring story of Rajesh. Thanks Raj.

[@MAsadUllah-be1wz]

the first thing in sales is you never sell, you uncover needs........SUPERB

[@chandana28]

A great insightful discussion, loved it. Keep up the good work Raj

[@payalagarwal9201]

Loved the way as he first started with life journey ups and downs and everything and at last about his business

[@StartYourGIG]

35:00 is the master piece!! DNA

[@Oyeebro]

I purchased many products From online but I never did return and I'm PROUD of that.....

[@mathskachel1322]

Bahut hi samjhdaar aadmi aur chaalaak hai. Rajesh Dembla.....wow what a journey

[@DigitalFlyMedia]

Thank You So Much For This Valuable Insights To Become A Better Entrepreneur 💥 Thank you So Much 😊

[@jagpunjabiTV]

Learned lot of things in this conversation especially regarding the ever changing customer behaviour.

[@susbikram1]

I could have been the next Rajeev , but I wasted all my skill , time , money and energy on fleeting pleasures . But it’s ok , I am happy and happy for Rajeev . Everyone has a path .

[@babitachoudhary1047]

And probably this is also my dream to come and have a podcast with you you guys do a great job

[@sarma73]

I really loved this episode and i feel that u better have an deep talk with Rajesh sir and i am very much happy for watching this viedo and understanding things and connecting some of my doubts which were in my mind Finally thank you i really enjoyed the episode very much😀

[@rejaulkarim4276]

Very good idea and knowledge that guy are sharing ... Thanks a lot & love you ❤❤

[@shashankmh2000]

Very knowledgeable and emotional podcast bhai. Thank you so much 😊❤❤❤

[@NileshBhojak]

56:24 seconds is well invested in this podcast ✌🏻 Loved the way you interact Raj far better than someone else

[@user-em2hw9po3h]

Very courageous of the guest to share his story of struggle

[@akhilborana1432]

I really appreciate Raj Shamani and which is very interesting, Point. You explain easy and smartness. What is sale is so I’m so glad about that and I’m so happy to learn, but I have one more doubt as same as sales you explain. I need. You can talk about the Marketing :)

[@user-uk3ss7wt2j]

from this video i got some new tips about E commerce thnku soo much😊

[@shashwatwalia]

This is re-uploaded but surely I loved his ideology 💯

[@backtoGodhead0]

Very nice work guys! God bless you both. My take away - "... paisa to chahiye experiment karne ke liye, pehele cash cow banao..." and cash cow for me a worker is just the job and some little investments 😁

[@Leena-jt8cm]

His story will inspire those who are in search of work and to earn money without doing wrong things.

[@babitachoudhary1047]

You help us allot and alot to young generation

[@NileshBhojak]

So much valuable podcast brother ❤ thank you so much for inviting such person who believes in straight away information and facts rather than gyanbazi ❤❤

[@Jindal_Ayush]

One of best podcast with best content and inspiring incidents💯 Thankyou for such valuable knowledge!!

[@Veer_tales]

Watching the video half way through. It is clear you need to work hard and learn the hard way. The current struggles is the process to prepare ypu for the challenges and success of the future

[@Pawanputra24]

Both of you.. great conversations.. thanks

[@drsatyapal1956]

You both Raj and Rajesh talk so simply but delivered great..

[@archanadate8874]

Thanks a lot for this excellent content and interview

[@_ankit_]

To the question,what changed overnight in a guy who got hike from 15 to 75 lakhs per annum. It simply means the old company was not capable of giving him the right compansation, either because they didn't have fund or because they don't pay well. And this is the only reason they lost one valuable employee. I have seen many companies in tech that don't pay their employees as per their skills. Same guy can easily earn 10x just if they find right company.

[@AmanSaini-uv5lp]

Such a very knowledgeable conversation both of you I really liked it that you so much both of you ❤

[@babup2990]

Very true feelings both of you shared...Nice podcast ❤❤❤

[@drsatyapal1956]

Too good conversation. I learned a lot from it. I am going to share it with my friends..

[@yashtarade]

Sir pls bring more podcasts related to this ,like some legends who make their own kingdom in ther business pls make podcast like this 😊 thank you for this sir😊❤

[@mukulsharma8975]

I watched full video , what an amazing video . Thanks for free of knowledge

[@K432k]

Shared with 20 people/platforms in Nigeria, I like your podcasts and TRS and others, 🙌🏼

[@shailendrakulkarni3192]

Excellent podcast.Shared with my young son.

[@anilkumarmonga162]

Just fantastic, to the point and informative

[@virusingh3962]

Mje Rajesh sir ki struggling story means kaha se kaha pohche hard work krke ye bht achha lgaa....🎉

[@DK-eq3we]

Thank you for doing amazing work for us 😊

[@thatstheguy8417]

1) Mr Rajesh mentioned 20 mins to understand your client/customers need. But you need those skills to get him to talk for 20mins or in a formal way "spare his time" 2) Brother Raj Shamani quoted "PEU" that was par excellence. I am gonna make a video on this tagging Raj in it. 👌

[@AK-xj2di]

Education is important, it's not always about money.

[@roushnisharma5982]

Today I learnt from this conversation that sells actually I am a sells person thank you for this awesome Discussion

[@ravikantmishra1976]

Ye kaafi logo ke sath hota hai 😮but bahut alag experience

[@user-vi4pp9fq5i]

WOW, So full of knowledge and thought-provoking, it makes someone feel that if something bad happens in your life it's not the end of life. Just Hanging in, Keep struggling, keep progressing, and one day you will do it.

[@JagjitSingh-wn6bd]

Bhai ji , aap sab kush bhot ashsa kar Rhe ho. ek request he , pls try to talk in Hindi mostly in main topics , so sabhi Samjh paye Businesses ki barikiyo ko., apne BHARAT me jyada log Hindi jyada jante he. Agar pura Samajh me ayega Tabhi to Bhadega Pura BHARAT.

[@chrohit4639]

Sourabh Dwivedi Lallantop - The master of taking podcasts. Specially his pause when someone is speaking

[@kamalt3553]

All your podcast are so inspiring. I wish you lots of best wishes for upcoming one's. Looking forward for It. Thanks

[@uditjoshi1407]

Thank you for helping Me!

[@kalpanak8489]

Raj your voice and the way of your questions are excellent💯👍. I just keep admiring you my boy. Keep doing your best. God bless you❤❤

[@geniusmahajan9300]

Video has touched beyond International level Thanks

[@athlene]

Very inspiring my heart runs with emotion. Hats off sir

[@gauravpal375]

Your podcast is really ad value

[@user-rt5fs7et6s]

I Will try this.... become everything for someone instead of something fo everyone

[@43omkarpatil42]

You don't sell you actually makes other person buy

[@commonbusinessman]

When they talk about with rising incomes people go to specific places for specific things. Like practo for doctor, bms for movies etc..... But a contrary example is we chat in China it's a mix app....

[@user-yash-raj]

Shamani sir 😮is my first video podcast amazing😊 rajesh sir easily can be understand about fundamental 👍of sales. Thanks a lot of valuable 👓this information shamani sir...