The Benefits of Digital Media Opportunities for Authors vs Traditional

Per W Publishing Group Publicity Director Allison Carter, traditional media such as television and radio are still the "bread and butter" of publicity opportunities for authors. There is still a lot of prestige around getting interviews on major television and radio programs.
What authors may not know is how much conversion there can be in the digital space. Per Carter, an author's reach is much greater online because you are not limited to the audience segment that happens to tune in. Because of SEO (search engine optimization) and algorithms, an author's discoverability is much greater online, especially through social channels like KZbin, Instagram, or TikTok. These users that are discovering your online content are much more intentional with how they engage.
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