The BEST Facebook & Instagram Ad Strategy You'll Need In 2024

[@chiragsolanki33]

Hi divyang, I am running gymwear brand currently i have just 2 products on my website (only tshirts) and i am running one camp-1adset-1ad. I tried nick theriot’s method to test ads but other ads never got any spend. Now i will try abo for testing. I just wanted to ask should i make new campaign for every category? Like i will introduce tanks in 2-3 weeks should i make other campaign for it? Selling price of tank will be different than tshirt which m currently selling.

[@divyangtyagi1412]

nick method is great but it will not work in your scene. Because his method will work when you have multiple proven ads for different category but and then you combine them in single campaign with cbo and multiple ad set. but in your case dont create multiple campaign. dont touch your previous one, create a new campaign but with ABO only and when you some find great winner ads like you got more than 50+ purchase consistently then you will shift that ad to new. Like 1. Campaign 1 ad set (tank) 2nd Ad set (tshirt) 3rd Ad set (jogger) like this and then you will find some winner from this you can either continue scaling or just shift POST ID to your above campaign you mention.

[@chiragsolanki33]

@@divyangtyagi1412 please confirm if i get it right. 1 campaign[cbo] [scaling]~separate adsets for each category. 1 testing campaign [abo] Can i scale ads in testing campaign also if its working even if i put it in scaling campaign?