The BEST Makeup Brand No One Is Talking About 🤯

[@larissamartinez6880]

That purple blush is literal perfection on you. It looks scary as hell in the pan for a fair skinned person but it didn't seem to be overly pigmented. Looks easy to control and add more if you need to.

[@JenPhelps]

I know! I was a little scared at first too, but I really love how buildable it is. 💕

[@jenniebensch7216]

I even watch videos from YEARS ago to double check what you think about a product: you’re the only beauty YT channel I watch and trust! Recently I bought the Laura Geller powder foundation and I am so in love with it. It’s easy for me since I’m a mom on the go with two little toddlers 😂it just wears beautifully through the day! Anyway love your channel thank you for all the work you do!

[@sueannmonger8789]

Vlogmas with Jen, doesn’t get much better than that❤. And your son, he has grown so much since I started watching your videos!

[@jenniferzurawski6761]

Happy holidays Jen and everyone watching!!!

[@simplythebestgirl]

🎄☃️🎄

[@monicapatton1405]

Half Magic has a lot of goodies ❤ I do recommend staying away from ‘Glitter Pill’. Definitely recommend the ‘Glitter Puck’.

[@jilla8503]

Yes this!!

[@heathersmith797]

Thank you so much for reviewing this brand! I saw it at Ulta but was waiting to see reviews and you're right no one on KZbin seems to talk about it.

[@JenPhelps]

Yes! I haven't seen KZbin reviews either. I've only seen people on TikTok talking about their Glitter Pucks which are going viral but no one does a full face of the other products and I was curious.

[@debbiekoonce1806]

I love your excitement over the makeup and I need that purple blush 😍

[@knitntherapist7520]

In Ontario Canada - and maybe further, I’m not sure - Half Magic is available at Shoppers Drug Mart. They’re one of the top 3, or so, chains of drug stores in Canada. This is very exciting, I can’t wait to stop by one to see what I can find! Thank you and the happiest of holidays to you and yours!

[@tonybake62]

Thanks for the review. I was always interested because they have some really pretty and unusual items. But I haven't seen it reviewed yet

[@chriscaffey5685]

This is the 2nd time I've watched you with a purple blush. Thank you for this tip. EVERYTHING looks peach on me!!!

[@bernerandgoldenmom7143]

I just want to take a minute and thank you for all these brands you introduce us to, Jen. Very few KZbinrs do that. They just stick with the familiar and critique whatever is new. But you have really shown the light on a lot of brands I never would have ever heard of, like Moira, Alter Ego, Doll10, Dermelect, et al. And I like a lot of them! You kind of broke me out of my brand-loyal rut. 😃 💖

[@Glod16]

Love the makeup look! The blush is gorgeous on you.

[@dvanhottie]

I’ve never heard of Half Magic. That purple blush is beautiful on you!

[@Frosty_thin_ice]

The last shade is STUNNING! 😊❤

[@monicapatton1405]

Definitely going to need to pick up that blush, it’s gorgeous on you. And the lashes look amazing-was thinking of trying the Rare Beauty mascara (have heard great things) but maybe I’ll try this one instead. Thanks for sharing 😊

[@makeupeclectic]

that blush is STUNNING

[@amandawhitlock8607]

These colors are so perfect for you, wow I need to try this brand. I also thought your lashes looked really good.

[@JenPhelps]

Thanks Amanda! When I watched the video back as I was editing, I thought they looked better than I initially thought. I used the mascara again today and it was even better!

[@lisaerickson9510]

Blush is beautiful!

[@MelindaPavlich]

Happy holidays to you too ❄️❄️❄️

[@annettehankins3268]

You look gorgeous!! That blush is beautiful & I must get one!!

[@sozayas]

The blush looks great on you. Very beautiful! 😍

[@bevyoung2009]

Love the blush on you.

[@gladysgarrity5721]

Wow looks great ❤

[@sheenamatherne6546]

Wow that purple blush is gorgeous

[@ei42877]

Jen, every time I watch your videos I refuse to believe your age. You’re like Benjamin button 😂your skin looks sooo good! So healthy

[@JenPhelps]

Aw thank you!

[@annettehankins3268]

Merry Christmas!!🎄🎁

[@crystalpolice]

I love, love, love the single shadows and glitter pucks! I feel like a beautiful disco ball in the best way. 😅 I was worried about using the glitter pucks (thinking about bad past experiences with glitter eyeshadows), but it wears beautifully throughout the day with no eye irritation. And now I need to try the blush!

[@myaccount99006]

The Stranger Things "Byers" pH changing blush from Colour Pop looks black in the pan and I love it! Lovely pink on my cheeks

[@prettysunnydays]

My fave from Half Magic is the mouth cloud soft matte lip cream in Angel Rave because it’s a true purple, cool-toned, and not too dark-it’s my fave purple lip shade 😊💜 I keep hoping they’ll come out with more shades in that formula; I’d love a rose or bubblegum pink that isn’t neon. Unrelated: Did you try the new FAB ultra repair balm yet? I’ve been using the cream on my hands every day for years and would love to know if the balm is any better since it’s also available at Ulta. Thanks!

[@JenPhelps]

I tried it once so far! It's very thick and seems like more of a protectant than moisture. I would probably layer in on top of a hand cream to lock it in...the main ingredient is dimethicone.

[@prettysunnydays]

@@JenPhelpsthanks! Layering sounds like a good way to wear it

[@bevyoung2009]

Thank you for showing Half Magic. Did not have a clue about it.

[@cs-yq5ed]

When you said you bought that dark purple blush, I thought "What???" It was lovely. I was amazed. Not what I was expecting.

[@JenPhelps]

I know, right?! It looked scary in the pan. 😳

[@pame8872]

I'm your cool undertone sister and all I can say about that blush on you is yes!!! I may have to try that one!

[@bevyoung2009]

That green eyeshadow is pretty.

[@JenPhelps]

Yes! I can't wait to try it!

[@michelledeboer8834]

You look stunning

[@mochacola72]

That blush is pretty on you😊. I have the same blush color too. It is so nice.

[@GGinaD-pk3hn]

I also have been using the Half Magic setting spray and have been really enjoying it! It melds my makeup together nicely and helps my makeup last longer.

[@mobo8373]

Wet Pebble is one of my all time favorite eyeshadows ever!!! I love it sooo much. Great brand, the consumers love it but I don’t see influencers talking about them much.

[@bawkbawkbakaw]

Their liner looks interesting to me. I wonder how it performs. I prefer a gel pot, not a big fan of liquid liner - haven't found one i like yet.

[@katfayegarrett3872]

Omg! I JUST got Half Magic lip gloss in Problem Child....it is divine!

[@wychambala9698]

I love the purple blush. I have the same problem with blushes. So many turn either peachy or even orange. I have same problem with some bronzers. I have to check out this brand!! The purple blush looks so good on you .

[@apocalypse_frau]

The plum blush also gives a subtle sculpt/contour to your cheekbones. I love it! A black honey-esque lip would be great with this look. I’m cool toned and a bit more fair than you, Jen. I hope we will see Half Magic expand their lip color range; otherwise this brand’s offerings are beautiful and fresh.

[@celinagonzalez8417]

Maybe it's just my algorithm, but I see Half Magic pop up alot. The glitter pucks are all over my socials and provably one of the few things creating FOMO for me 😂

[@JenPhelps]

I really want those next!

[@celinagonzalez8417]

​@JenPhelps Maybe they'll do an end of the year blow out sale 😂 🤞

[@debranaumczik6286]

❤ loved the deer ..you have great clips of Nature , brings Joy ! Thank you for that too 😊🎉

[@mari22]

Just wanted to say, Jen; Love your channel, vibe, and honesty ❤ Also love your sweet cozy Christmas story in the beginning ❤🦌🎄

[@hollythornell5262]

They used to have HM at my Ulta but now I have to drive an hour and a half to look at it in person. I just got one of those single eyeshadows in swamp goddess and it’s so gorgeous.

[@zo_471]

Half magic has been available in Australia through Mecca for a while now. And Violette fr from your last video too.

[@debrak3594]

Thank you for the deer! I love that your son shows us his little dinosaurs--I had a nephew who liked dinosaurs at your son's age. The Half Magic makeup is all magic on you. I freaked when I saw the blus. What is she going to do with black blush? It's great though.

[@JenPhelps]

Aw thank you! I admit I freaked out a little too when I first opened the compact...but it's more subtle than I was expecting!

[@mandijones4995]

You look beautiful. You look younger in today's video.

[@Monica-gene1]

I wish you tried on the greenish color. The other 2 are sooo sparkly and in my conservative town (and just my taste) I wouldn’t wear those. Maybe if I was on stage 🤩. But interesting. The blush though yes!!

[@JenPhelps]

I was so tempted to do a full look with the green shadow, but it just wasn't the vibe with my outfit. I'll have to try it soon! 😉

[@Monica-gene1]

@ yay!! ❤️

[@knitntherapist7520]

Omg, you showed Lil Deranged and I sighed out loud! I **need** it, I’m a complete sucker for anything resembling a khaki…🖤

[@JenPhelps]

Wait until you feel the texture...it's the creamiest powder eyeshadow ever.! 🫶

[@cgelmore488]

Blushing Lizard lol Very Pretty!

[@dianawalter1446]

I wanted the eye shadow but it is pricey for one shade but now I know it is totally worth it! Take care and stay safe. ❤❤❤❤❤

[@libertychic8926]

I've been telling people about this for ever!!!!

[@Amy-qe7ti]

Hi Jen!!!❤

[@leslieryalls566]

The only products I have from this brand are the Glitterpuck highlighter/shadows which are lovely. My daughter has a few liquid shadows that she loves.

[@JenPhelps]

I really want to pick up some of the other shadows. They look so pretty.

[@zo_471]

Oh, you are influencing me hard to buy half magic

[@PolaBeaver]

Sad you didn't get Swamp Goddess

[@JenPhelps]

That one is next on my list!

[@bevyoung2009]

Hello beautiful Jen 😍

[@JenPhelps]

Aw, thank you! 💕 Hi Bev!

[@marilynsouthwick6807]

40 and readers…. So true!

[@monicagarrett6315]

❤❤❤😊

[@jossalyn5632]

Lol girl this brand had a huge moment a while ago 😂😂😂

[@jossalyn5632]

Like all over the KZbin 😅😅😅

[@JenPhelps]

I must have missed it but no one is talking about it recently on KZbin. All I see is the Glitter Pucks but no one does a full face of the other products.

[@Sybsify]

The sparkles look so different out of the pan

[@JenPhelps]

Yes!! It didn't look as impressive in the pan but when I swatched it...woah!

[@Sybsify]

@JenPhelps also love your channel so much! One of the few I watch all the time. Love the open and honest reviews and no push for consumerism so thank you! You are great ❤️

[@mariaviteritti4085]

That eyeshadow is awesome 😮❤

[@lisapetitpas9476]

FIRST!! ❤❤❤

[@ratbeach]

It's French, the name of the mauve (in English, mallow) flower: mōv. Only 21st century US says mawv. I hope we don't start saying tawp for taupe!

[@stacygrandstaff7248]

I love you with all my heart, I am a tride and true subscriber, but that blush looks like someone punched you in the face, and you rubbed some dirt on it. Please don't take that in any bad way, I would want someone to tell me if it looked like that.

[@myaccount99006]

Ridiculous. It looks great on her.

[@JenPhelps]

I have to disagree, even watching it back it looks like a soft cool toned pink. Maybe your monitor settings need adjusting? I know sometimes color can look different depending on your screen.

[@stacygrandstaff7248]

@JenPhelps I watched it on my TV in 4K, maybe that could make it look different? My daughter came in while I was watching it and said oh, does she have a bruise. We adore you is the only reason I cared enough to say it looks like a bruise and that it's darker on top. I hope that didn't come across in a bad way.

[@jennyoneill2797]

Sorry is this a troll account? I'm not seeing "bruise" at all, it's actually quite a ridiculous comment that made me lol. I love when people say, "please don't take this the wrong way" as you make an insulting remark. And there's no way your daughter said that because it doesn't even remotely look like she has a bruise. 🤣🙄 This seems made up to me, just to leave a comment to get under her skin.

[@patriciamitcheltree7862]

On my phone that blush is a stunning pink color. Looks very even and blended and yes I would say blurring. I love it.😊

[@ClaraBarrerabeautyisageless55]

I absolutely love the Half Magic eyeshadows, so much better than Patrick Ta! I have to try the blushes🩷