The Best Way To Release Music In 2025 // MUSIC MARKETING

[@hygro9625]

Ultimately, this is full time work. I know no one doing this much and failing, but because I also know no one personally doing this much work for their music. The artists I follow who are making it, they all do at least this much or are DJs constantly gigging and do almost this much. When I went my hardest, which was less hard than this, it was amazing how fast the momentum collected. Immediate respect and attention on the attempt.

[@Musformation]

It’s a hack that helps a lot

[@freakuensea]

The hack of not being a lazy bitch can be pretty amazing

[@yourbandisabusiness]

The best thing thing about this is that Jesse actually knows what constitutes ‘valuable content’ for musicians. I keep seeing gurus mindlessly say you should be entertaining or educational but that’s just basic info-marketing focused on selling a product or service. There are similarities but it’s not the same!

[@KillBill808]

Lol being a musician right now is just being a content creator

[@jordanjensen9817]

15 minutes ago no notif but on my home page 🎉

[@SpaceyBlurr]

same here

[@Musformation]

Love to see it

[@jbirdfly]

Can't wait for the updated 60 day video. Will there be a new spreadsheet for it?

[@Musformation]

I was working on that till 4 am last night

[@jbirdfly]

@ man… you’re awesome thank you. I appreciate you and the tools you post so much. Can’t wait to check it out

[@GoodBaleada]

I need a 60 day rotating and overlapping daily perpetual release strategy. Joining.

[@DrewGallagherMusic]

if you haven't built up an existing audience already, how can this release strategy be effective when you are just releasing to strangers the algorithm suggests your content to, hoping to garner attention? what if people don't resonate with the story so the impressions you garner aren't sufficient to get engagement? are there are ways to optimize this strategy to maximize views, engagement, and retention (metrics the algorithms use to push out content to grow an audience)?

[@lionducap]

Make good music

[@Musformation]

@lionducap oh boy not this

[@Musformation]

@lionducap Cannon’s Law Achieved!

[@DrewGallagherMusic]

@@lionducap if good music was enough, there would be no need to market it or strategize marketing.

[@TalibanTone110]

Follow me I go live at 1 pm about being a true music musician branding and Monetizing your content and channel daily knowledge what works for me 🎉🎉google a person a true fan friend stranger to convert to a top fan keep it simple

[@jaykpjohnson]

Thanks as always for all you do to help indie artists, Jesse. Really appreciate all you share

[@Musformation]

Much appreciated

[@matclark.]

I really like this four pillar framework. It made me think about The Para method, especially since you just covered it in the recent Members Only video. Cheers Jesse!

[@lushkrom]

This is awesome actually, makes some things super clear Ill join ur membership thingy

[@Musformation]

Much appreciated

[@MRGINZBURG]

Thank you so much I’ll definitely try it! I would like to know if you ever worked with artists from other languages such as Russian speakers? There’s no access to tt or IG without vpns lol

[@Dyniss]

Very funny / entertaining -enjoyed the self-deprecation. Not to mention the education. Thank you.

[@hotlinebikadi]

Hey Jesse! I love your content and it seems very helpful. I make electronic music and I´m in the process to adapt your strategy for my specific genre. It seems the underground dance scene has a bit of their own rules. Any tips for that particular scene. Also would it be wise to make a radio edit for a track? I´m already very grateful with knowladge you have shared! Thanks!

[@piccell244]

Checking in from Germany 🙌🏾

[@Pinkpopcornmusic]

Man the content from you is insane, so consistently helpful. Definitely joining the membership. Out of interest are there any circumstances where you aren't against ads? Reinforcing well-performing content for instance?

[@Musformation]

Oh there’s tons. Established artists they are great for. On the membership I discuss TikTok outside influence ads. Reddit ads have been performing great for some of my consulting clients.

[@Pinkpopcornmusic]

@@Musformation Amazing. Can't wait to join/learn more.

[@counterspellband]

My favorite annual video!!

[@QuincyKane]

Thanks for the helpful strategies!

[@toofattoskate1]

another great video...thanks Jesse!

[@pikachu-hs5zz]

but big things are coming 🔥🔥🔥🔥

[@Musformation]

Lol

[@astroinnmusic]

*INTENTIONAL* CONSISTENCY is key! Thanks Jesse 🙌 do you think releasing 6 songs per year runs the risk of an artist selecting the wrong 6 songs to promote? Or do you have a video on how to select those 6 songs? I feel like an artist should have some sort of pulse on which songs will connect the best, but of course, we can be too close to the material

[@Musformation]

This is why community is inportant

[@SHEGO_FOXX]

Cool shirt as always Jesse

[@SHEGO_FOXX]

2 cool shirts*

[@Musformation]

lol appreciated

[@MattLeFaitMusic]

Great video man! I appreciate ya!

[@lewisturner7493]

there should be an option for SoundCloud under "Where Do You Discover Your New Music "

[@Musformation]

True next one

[@megatonleviathanofficial]

Taking notes.

[@AWP1587]

He’s so smart

[@Musformation]

Awww

[@AWP1587]

@ you’re my mentor i only listen to you thank you for inspiring me to become a better musician and person

[@trevszn]

Can you do a breakdown of the stories we can tell point. I don’t get it

[@Musformation]

Write my name into KZbin and stories it’s on KZbin already

[@rotisseueryu]

Jesse what if I like to tightly embrace a pillow before going to sleep /srs

[@Musformation]

Lol

[@Guitarmaster7272]

I'm a new rap artist trying to make my first dollar with my music. I know how to do all of my own mixing and mastering, and i'm looking to work with other artists if possible. Can anyone help?

[@PurpleHounding]

I've been a label with the Orchard and Alliance Entertainment for 13 years. 60 days advancement on release projects alone is the standard, anything else has never been. However, just like all the others I can take it down to two weeks advanced in the system for release, but it flirts with pitching and whatnot.

[@Musformation]

Yes funny that once you get superior distribution and infrastructure you become less agile

[@NewDave]

I'd love to hear your perspective on AI and how it will impact the way artists operate.

[@Musformation]

Meh we already have tones of emotionless generic music. Ai will always make that. It’ll fuck musicians making music for commercials but I’m not worried for the rest of us

[@KirkYardley]

I’m a member of the little $5/ month community thing and it’s amazing. Something I’ve wondered though, obviously you only want to post on Spotify once every 4-8 weeks, but could it be beneficial to post 2 songs at a time on TikTok and IG? Like I’d keep posting the same song just different captions daily, but then maybe I’d do a second song on those platforms as well. Or maybe one song on one TikTok account and the other on another?

[@Musformation]

It has worked for some artists

[@dna6]

Is this the same video as last year, just retitled?

[@Rolafairy]

No, it’s actually different

[@jbirdfly]

@@dna6 no he always provides updates if he uploads

[@Musformation]

I have to update the curriculum from time to time and the nature of KZbin this is the only way I can

[@MADD.A.D.]

Is the 90 release checklist updated?

[@Musformation]

2-3 weeks that video drops

[@grysndotwav]

Something not mentioned here. But that remix / alt version also applies to older songs (usually the one before it)

[@Musformation]

Good catch

[@KillBill808]

what you mean with usually the one before it?

[@Horrorlover65681]

How often to post content?

[@Musformation]

Hit the 60 day plan in the description

[@redactedmane]

if 60% of people are creators thats rediculous competition for field with no tangible art actually for sale... the bottom fell out of the industry... enjoy it as a hobby and if your amazing you'll grow. good music is the secret sauce in my opinion

[@Musformation]

Well most of those creators aren’t musicians they are people talking about culture online. So ugh not the same

[@RyanOakesMusic]

wheres the video on how to crush youtube I dont see it

[@mightbefire]

I always feel like our songs are slowing down at 30-days. It's confusing to hear all the time that this is when they start to explode.

[@guilhermelazzari760]

Man, I really wanna do this but its so hard to look “eventul”. I have a one man band called Urbanites and tried a lot on tiktok earlier this year. Got a decent amount of traction (listeners, followers) but kinda burned out. The day job and taking care of my kid leave me so tired.. however, it’s no excuse, cause I have the nights to make content, but Im in a self-denial phase I think. 😅

[@IsmailAbdulMusic]

Need a team, a think tank team for all of the steps you mentioned. The artist won't be able to do all of this on their own

[@Musformation]

Eh solo artists do it every day. It looks like a mountain before you do it but it’s a hill once you get used to it

[@IsmailAbdulMusic]

@Musformation Yes I see

[@mightbefire]

With waterfalls, what about the fact that Spotify assigns a different ID to the song for every album it's on and that you're losing a lot of your data (popularity score, etc.)?

[@Musformation]

This is not true

[@mightbefire]

@@Musformation It actually is, there's a new id assigned to a song every time you re-release it. And that song loses it's popularity score. You can test it. Check the popularity of a song right after you re-release it on a new single.

[@Musformation]

@mightbefire this means you’re tagging the release wrong I can tag 7 different versions of a song on 7 albums the same ISRC code that’s what they are for

[@mightbefire]

@@Musformation ISRC is the same on all releases. This isn't just something that's happening to me, otherwise I wouldn't even talk about it. It's happening to multiple artists. Watch Tom Dupree's video about. He goes in depth.

[@samuelabelowmusic]

anyone got the class notes?

[@Musformation]

They’ll be in the newsletter in about two weeks

[@samuelabelowmusic]

@@Musformation link me to sign up for newseltter

[@johnnybvndz5593]

1st 🥇

[@SupersonicDragonWagon]

The best way to release music in 2025 is to drop in directly into the trash.

[@Esteban-pb4gw]

Your link in your bio are not well written. Please have a look. It is like a duplicate

[@Musformation]

Can you be more specific? Hard to decipher?

[@Esteban-pb4gw]

@Musformation when I click on tour link in the description of this video, it is like your wrote 2 times your domain names in the link. So it doesn't redirect us to your webpage.

[@alanikeiser]

And how the f*ck do we make money while being musicians full time? :( I'm exhausted trying to get to everything, while my fridge is empty. Literally.

[@Musformation]

Unfortunately it’s a rough ride. But what’s in this video tries to give you a way to get their and the best way I’ve seen but I feel your pain cause I’ve lived that

[@gregoryamadeus2235]

Love your posts and am subscribed. Might you possibly speak slower. It is kind of exhausting listing to you.

[@Musformation]

There’s a speed button on KZbin you can click to slow me down

[@angelikakotczlowski3921]

Rick G, huh?

[@Musformation]

Can we have a little laugh and not take this so seriously?

[@angelikakotczlowski3921]

@@Musformation it was meant llike that. like "nice one, I caught that"

[@calo1371]

A wise man once said: “I don’t know anybody who’s winning who’s taking the time to leave negative comments”

[@Edelsaved]

Ric G😭😅😅😂

[@SpacehotelMusic]

depressing.

[@KxngJames]

These kinds of videos aren’t ideal unless u already have a fan base established. If u don’t have a fan base who are u promoting to? Who are u calling to action? This isn’t helpful for artists trying to start their career. Not to mention the constant “if you wanna know more click on the link in description” every time he mentions something useful 😭🤣 I’m convinced these videos are just to boost ur own stats and not actually help anybody. But I digress. Edit: the thumbnail is “60 day plan” and then at the end of the video he says “it’s coming really soon” 😭

[@Musformation]

This is part of a 60 day plan this is how to release then that’s for social media. With that said if you paid attention to the video I point you to the video on how to find your first fans. But go off.

[@TalibanTone110]

You’re the best I been doing this when it was four tracks and dat tapes the big ones ( #talibantone #hyennaboys #jdurham #mrchina #mrfab #e40 #macdre #westpittsburgca and your hashtag is like copy rights to your tags and music and branding