The Biggest Branding Mistake Etsy Sellers Make

The biggest branding mistake that Etsy sellers make is not having a brand in the first place. In this video, I show you step-by-step how to create a brand from scratch that will boost your sales and business for years to come.
0:00 Intro
0:59 Why is Branding so Important?
1:24 Choosing Your Name
4:51 Making Your Logo
10:07 Branding Your Message
Links Mentioned:
fonts.google.com
dafont.com
design-seeds.com
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Things I Use:
Silhouette Cameo 4
Amazon (US): amzn.to/3frmsPd
Amazon (CA): amzn.to/3oE1vFf
Canon G3260
Amazon (US): amzn.to/3oSTLRy
Amazon (CA): amzn.to/3FyS41I
Sticker Paper
Amazon (US): amzn.to/3yoLzeb
Amazon (CA): amzn.to/3v2IBKg
Dymo Label Writer 450
Amazon (US): amzn.to/3eVExG4
Amazon (CA): amzn.to/3eZGDoF
Rocket Blower
Amazon (US): amzn.to/3uUMmS2
Amazon (CA): amzn.to/2S1UHos
Where I Get Music:
www.epidemicsound.com/referra...
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Keep in touch!
/ imtimkoa
/ imtimkoa

[@eveFlower101]

A good way to test a brand name is to come up with 3 options, tell them to a friend and ask a couple of days later, see which one turned out to be more memorable.

[@TimKoa]

Great tip! I may have to give that a try :)

[@brendamorales3366]

Lol I didn't have a logo for 1 month and customers are very loyalty because of my service. But I need help in social media

[@user-rh5kz5gw2g]

@@brendamorales3366 Hey, what kind of help do you need for social media? I am setting up a business to help small business and it would be good to get a insight into what your looking for.

[@patdigitalcreations]

I love the way you talk like you're talking to a friend but still sound so professional and very insightful. Your videos help me set up my shop properly. Thank you so much Tim.

[@chriswadsworth8558]

I love that your videos are so succinct and to the point. There are so many people supposedly giving advice, but really are waffling repetitive nonsense. Yours make so much sense, this one in particular, and I’m happy to say my Etsy shop is all the things you suggest. Now I need to watch all your other videos I’ve missed. Thanks, keep doing what you’re doing! :)

[@TimKoa]

Thanks for the kind words Chris! Wish you the best :)

[@brendamorales3366]

Yeah because of him I am star seller and my sales super multiple. Now I need to understand social media

[@MJ-oj2qv]

Hot tip. They're actors and make their living from acting on KZbin, no different to crisis actors and other types of actors that create our fake reality. It seems they are all the same genetic breed, too.

[@EmeryIsWatching]

I just want to say that I'm so thankful I came across your videos. I've been wanting to create a sticker business for a while now... I have all the equipment I need.. printer, cutter, paper, just everything... sitting there for more than a year now. But at the back of my mind, thought about failure and that stopped me from even starting to design it. Now I feel more inspired than before after watching your videos. I was just thinking about branding yesterday too... what timing! Thank you so much for your insight and your advice.. you are really helping a lot of people!

[@TimKoa]

Thanks for the comment Emery! A lot of the times we can get overwhelmed with everything that's involved with starting and running a business, but all that really matters is the next step :)

[@DigitalPlannerCo]

Remember: To get something you’ve never had, you have to do something that you’ve never done! The best time to start was yesterday, but the second best time to start is today! Do it girl!!! 🙌 m And one more thing: Remember to never compare your story or your life’s “season” to someone else’s! Never compare your “beginning” to someone else’s “middle”; because your uniqueness and individuality are what separate you from your competition… Nobody has ever walked your shoes and there is only ONE of you in the entire world! Your STORY will set you apart; so don’t just sell products, sell your story and people will invest in YOU! xo, Brittany Erin Digital Planner Co.

[@EmeryIsWatching]

@@DigitalPlannerCo Oh gosh this is such good advice, I love it! Thank you so much!! I'm so happy how supportive the creators and sellers are on here!

[@tessH]

Hi I’m just watching this! How did it go?

[@Ron-gm3zj]

That candle page was a whole mood. I've been keeping my shop on simmer for a while because I have a full time other job. Right now I only have a couple of stickers that sell consistently so I can rely on third party printing to ease things a bit but if it suddenly took off not sure how I would handle it. For the time being if someone orders it goes out same or next day depending on when it comes in and I'd hate to lose the ability to do that. I feel like it's a great customer service piece to get it out as soon as possible.

[@Sacred.Wisdom]

Thank you so much. Your videos are so clear, visual, organized, on-point, informative and engaging. Been on Etsy for almost 2 years without any real Branding. DEFINITELY will be taking it up a notch for the new year.

[@katunger2407]

Thank you! Even though there are many videos out there on this topic, I've really come to appreciate your channel! It's clean and clear without distractions and I like that a lot. And I think this is the magic of our current times.. There might be lots of people doing the same thing but everyone has their very own unique voice and will speak to a certain type of person/ client... meaning there is enough for everyone 😊

[@sanchez1189]

Omg thank you for this! I was struggling to design my name before I actually go and open up an etsy shop, and in true DIYer fashion 🙄 I've been wanting to make it myself...I thought just a simple name designed with colors would be too tacky...but you're so right...it can make a great impression and create loyal customers! You've inspired me...thank you! ✨️

[@Maria-Maria00714]

I feel as though saying thank you it's not good enough but I lack words to describe how helpful your channel is!

[@kaizen_5091]

The final point near the end of this video really hit home. Worth the watch!

[@DJMeCa]

I wish I’d found your channel before now! You’re so great at sharing your knowledge in an easy to understand way. Thanks So Much!

[@Macaronart]

This was an amazing video full of great tips! It was really insightful to watch creating a brand from scratch. I would love to see how you add your branding to your packaging when you’re mailing your orders 😊

[@dawnkromer9293]

I literally love your videos! Thanks for all the good advice!

[@startingfromscratch9158]

I'm really loving this channel, Tim.

[@n.lwhitaker572]

5:54 - I always loved getting into minor altercations with my typefaces. Sometimes you gotta show them what’s what.

[@LittleGemsCreations1]

Loved the video and finally tackled the overwhelming concept of a logo. Thanks for the inspiration.

[@KenSolo]

dude. I dig your vibe and information. thank you for the positivity.

[@brandi8040]

Your videos are so valuable! Thank you for taking the time to make them!

[@roseargueta6345]

thank you for sharing. I have watched a couple of videos this morning. They are pleasant to watch, you are humbly sharing and it shows!! I do agree with each step you have presented. Even though esty motto is we already having the customers for you but the shop owners still have to brand and advertise their stores.

[@Nai-09]

Most useful video I’ve watched in a while. Thx!

[@danaiszaldiba3879]

Thanks, thanks, and thanks for your videos Tim.

[@susanwaterworth5622]

This was so incredibly helpful. Thank you so much.

[@misosoupafly]

Thanks for showing us an in-depth example! Really thought it was helpful 👍🏻

[@TimKoa]

Glad it was helpful!

[@beccabooer]

Your videos are truly awesome! Thank you for your advice!

[@TimKoa]

I'm glad you like them Becca! Thanks for watching :)

[@sonz4205]

Love your way of getting to the name. Great thought process

[@liliana2284]

You’re to the point and so genuine, thank you! Have you ever considered making a video on creating your own website? I’d love to see how you go about it. Thanks again!

[@TimKoa]

I appreciate you! I'll add it to the list :)

[@baeskabee4686]

Amazing video! Thank you

[@HimeMarieMC]

I loved this video great advice definitely! I made a brand name for myself however I might need to creat a cut logo that can be memorable or just recognizable. Thanks Tim!

[@aanaholland9561]

Friggin awesomly great ideas! Wow thank you so much.

[@chrisdu6053]

Thanks for this great video.

[@michellemurray1600]

Love your videos!!!! Thank you so much!!!!!!

[@MelissaRodriguez-ut2mb]

Excellent advice. Thank you for sharing all your wisdom❤

[@tcosmos]

Beautifully and simply explained 👍🏾

[@svetlanachumakova5612]

Hi, Tim! I want to tell you thanks for yours videos. I just started my Etsy shop and you help me a lot) thanks ♥️

[@TheSaweddle]

*Tim's Art Creations has left the chat* Thank you for your videos! Great information and very inspirational.

[@guilsky8]

Great videos Tim!

[@TrishTruitt]

Have you ever done a video on the need (or not needed) for filing for a trademark.

[@Swati.CreativeHandEmbroidery]

Thanks

[@CarlosDiazAustralia]

Thanks🙏🙂

[@Metal-Spark]

Hi Tim, I've been binging your videos for the past couple days and have found them very enlightening. I'm going to set up my own shop this year but I want to cast a bit of a wider net, I want to do stickers, pins, maybe bookmarks etc with my artwork. My niche wouldn't necessarily be a product but rather the subject matter of the artwork. Do you think it's possible for a shop to cast a wider net like this and still have a strong brand? Your own shop is very specialised, as is the example in this video so I'm doubting my direction.

[@calliedaly1940]

Lovegram is a hecka cute name btw. Great video

[@rebbecakhan5262]

Omg this is awesome! Can you please tell us how you grabbed the color from the design seeds website?

[@sbhm1108]

Wonderful

[@Ilikefrogs..]

Used someone else's name, (which I came up with when I was 8 lol) as my brand name. Branding has been fun though, and people say it has a great flow and is easy to remember.

[@samantasingh3235]

Great Video! Quick question, when you grabbed the color from design seeds, did you use a particular tool? Thanks!

[@TimKoa]

It's an app called Kelir

[@kurababucosplay]

I know you meant alterations but the idea of doing “minor altercations” has me cracking up. 5:55 like you’re gonna fight a logotype into being good 😂

[@guytiips3906]

I never expect Etsy...I just connect my link to another platforms. #Love From Thailand

[@chuforeichi]

Hi, I'm a new subscriber so I'm not sure if you made of video of it. But do you have a video where you show a sample of your stickers or even a link to your etsy store. I just like visual sample of your experience.

[@TimKoa]

Thanks for watching! Check out my Etsy SEO Guide here: kzbin.info/www/bejne/gqKrcp1vl8yBgrs

[@jimmyvongmusic]

thanks for the video! is there a reason why we can't take a look at your Etsy? :)

[@oana7726]

Hello Tim! Great video and info, thank you! I want to open an online store with premium custom gifts and I am stuck at the name. All names I thought about are already used in some way. Can you help me with some info, please? Thank you!

[@iveth5439]

What are your thoughts on rebranding? 🤐 I've had my etsy shop's branding for a year and it's not generic/bland, but sometimes I feel like it could use a little something *extra*! But I'm afraid that could confuse my customers?? Any advice? ;^;

[@TimKoa]

Rebranding can be good! Remember when Google's logo was completely different? It might be confusing if you're changing your name completely though, so I'd be a little more cautious if you're thinking about doing that.

[@saiyangemini]

and i suggest canvas they have alot of templates for logos ect 😄

[@HaylieSings]

Can you tell us the name of your shop? Also, I know you haven't been on Etsy for a super long time. Do you know of anyone who has had a slower growth to success on Etsy who is on KZbin? Like someone who had a shop off and on for a few years and didn't see growth until later? I feel like every Etsy KZbinr seems to be people who experienced like, overnight success, and I don't think that's realistic for most people.

[@francosanson9623]

Fonts from Dafont are not commercially available for use

[@cosmic7826]

hey I'm trying to start a little side hustle on Esty do you do anything different to keep your shipping costs low?

[@TimKoa]

I use stamps for all regular orders and offer express shipping for an extra $10 if customers want it faster with tracking

[@RailinX]

Great tips! Another important thing is to check whether this name is already taken by someone else, and register a domain name for future use asap. I’ve come up with names I loved just to find out someone else is already selling the same type of products with the same or very similar name. Back to the drawing board!

[@TimKoa]

That's a great tip, I always find myself snatching up domain names all the time. But then I also have a bunch a unused domain names of business ideas I never started 🥲

[@zbruh7132]

Hi Tim did you have to setup a business structure or llc for your business?

[@TimKoa]

Yes! I set up a corporation after making what I'd say is significant money.

[@zbruh7132]

@@TimKoa thank you so much and I’m getting ready to release my Etsy shop January 1st or that’s my plan lol I just didn’t know if I needed a business structure first to start selling my stuff or not. Thanks again and your so inspiring that this is my first time commenting on anyones channel and I’m glad it was yours 🥰

[@deannamaraschin6971]

Tim, does your Etsy shop name have to match your registered business name? I saw this comment on one of your other videos where someone said: "I recently got an email saying that if my store name does not match the checking account used, they'll can cancel me in 30 days." -- is this true? What if your registered business name is already taken by another Etsy seller?

[@ReynaDPerez]

I named my brand IdentiTop - what’s your opinion on this one ?

[@yogeshsavariya3769]

Hey! Please make paid course about Etsy success and constantly sales?

[@TimKoa]

One day when I have some time I was thinking of making one for free! Stay tuned to the channel :)

[@kristineleedesigns]

Definitely guilty of using my own name as my brand hahha

[@TimKoa]

It's not always a bad thing! Depending on your niche it's a great way to add a personal touch to your brand :)

[@unsaiduntold]

Hi, What if someone claims that I've copied there Premade Logo on my shop. They threat me to remove it, else they will report it to etsy. Does this make sense? Or what actions could be taken? Although it is a Premade Logo, so can there be copyright issue in that case ? Appreciate your reply thank you :)

[@candicewdowiak9254]

I’d say no , if it’s made on Canva or a computer they likely didn’t pay to copyright it . Also logos are all so generic now a days . Most nail techs have the exact same logo now adays all different sellers on Etsy

[@unsaiduntold]

@@candicewdowiak9254 I mean they are a seller, and I'm a seller too, we both selling Premade logos.

[@candicewdowiak9254]

@@unsaiduntold exactly so how can you sue over a pre made logo ? Makes no sense

[@unsaiduntold]

@@candicewdowiak9254 Thank you so much for your replies ❤️

[@kilaninani]

Beware with those free font sites like Da font. I realized after many years of using these sites that a lot of these are uploaded by random people and even if you have commercial use OK checked it's not really the case, many of those fonts are actually pay to use lol

[@shotsandbeerscandleco]

I used my business name on everything

[@janmariekelly4848]

That's not pink, lol, but we get the idea.

[@golfmaniac007]

dude....thats my company ...lovegram

[@meadowbelle]

Haha yep. That's my worst fear: someone saying, "i bought it on etsy." I do love etsy, but having your own branding is definitely essential!

[@brendamorales3366]

I am a big fan of your videos. I sell very good organically but never tried social media. Do you pay ads for Instagram? I wish I can try and also tiktok. Please do a video about this.

[@TimKoa]

Hi Brenda, I'm waiting until I have my own website up and running before running ads on Instagram/Facebook. That way I'm not paying to push customers to my Etsy shop and then paying the fees.

[@brendamorales3366]

@@TimKoa yeah I hope in 6 months I create my website. You are Rockstar and you always write me good tips. Thank you 😘😊