The biggest mistake flower farmers make when it comes to marketing (Part 3 of Marketing Series)

In this video, I talk about one of the biggest missed opportunities I see flower farmers and small business owners make - intentional focus on their repeat customers and maximizing the value out of those customers. I share my personal numbers and how just 7 customers contributed to 1/3 of my retail flower sales in 2023! Less customers = less headache and more time doing other things.
And of course, I also address tangible activities to do this, including referencing principles from the famous book, "Influence, the Psychology of Marketing"
Did this video help you? Looking for more content like this that accompanies my KZbin videos or want to support me? For $5 a month, join my Patreon where you'll get access to gated content and a private Facebook group!: www.patreon.com/bareflowerfarm. Patreon members will get access to a "Patreon Exclusive" video in January that focuses on how we can structure our product offerings to naturally "nudge" customers to spend more with us and ultimate increase our "Customer Lifetime Value".
Links mentioned in video:
I brought in over $23k in sales as a 2nd year flower farm side hustle. But was I profitable?: • Real $ numbers from a ...
Marketing fundamentals for the flower farmer: Strategically thinking about positioning & messaging: • Marketing fundamentals...
How to build a customer base: Old school & social media methods, do giveaways work, etc (Part 2):
• How to build a custome...