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In this video, the creator discusses the most common mistakes that Amazon sellers make when building Shopify stores to drive external traffic and increase sales. The first mistake is copying and pasting Amazon product listing headlines, while the second mistake is using bullet points as descriptions. The video suggests asking Chat GPT to generate new headlines and shopify working SEO descriptions based on keywords for better results. Other mistakes include using different images from Amazon, missing the 'Buy on Amazon' button, and neglecting the power of blogging for product promotion. The video provides tips and recommendations for successful store building, including optimizing SEO, utilizing high-quality images, and maximizing the use of the Amazon buy button app.
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