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00:00 - Intro to Writing a Business Plan
04:17 - Conceptualizing Your Business Idea
08:24 - Top Products or Services
11:53 - Analyzing the Market and Competition
15:05 - Calculating Financials: Startup and Fixed Costs
20:52 - Determining Variable Profit and Break-even Point
27:28 - Capitalizing Your Business: Bootstrapping vs. Investing
31:35 - Creating a Marketing Plan
38:20 - Lessons from Successful Entrepreneurs
44:28 - Final Thoughts and Conclusion