The Business of Fine Art Photography | Thomas Werner

Thomas Werner, private art dealer, former New York gallerist, international curator and fine art photographer, shares his experiences about this topic and much more.
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[@kubal7247]

The value of knowledge dropped in this video is just insane. This is a very rare insight into this business and a must-watch for anyone dreaming about this career. Thank you so much Thomas (and B&H)!

[@BridgeProject2012]

Thanks Kuba!

[@tony.kmullinsstudio818]

I REALLY wish we could've watched the question and answer period. This presentation is golden. :)

[@buyaport]

One of the very best examples of what you are doing for the photography community with your Event Space. I love reviewing lectures, because many of them are nearly timeless. Keep up the good work and thanks to Thomas Werner!

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@seanbrucemedia5695]

Wow! This was my favorite of all the presentations in this series. Mr. Werner shared a wealth of actionable information and wisdom. Thank you B&H and Mr. Thomas Werner!

[@BridgeProject2012]

Thank you Sean! Am glad to hear that you found it beneficial!

[@darrelllovitt8753]

“Few people hate you more than the person who used to love you” interesting quote

[@naimahall3515]

This is an amazing presentation with so much information. Thank you for sharing.

[@willtheelectrician8184]

Thank you for putting this out for free. This is very valuable and useful information.

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@ariannagao1983]

Thank you so much for sharing! Just can't believe I watched all the way till the end without pause it even once. really nice talk!!!

[@BandH]

Glad you enjoyed, thanks for watching!

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas

[@stefangouws4473]

Amazing info! So happy I spent the time to listen to it!

[@TrailersCigarettes]

For an artist, it's a reality check. Wonderful lecture, thanks.

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@PhotoLighthouse]

Super valuable information, thank you Thomas and B&H

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas

[@barrystreet2046]

Best ifmo I've seen for awhile. Thanks mate, present your self well,you should look good as your work.

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@Andrewgableart]

Wow, what an incredible sharing of information. Such great points here. Thanks for sharing this.

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas

[@tricial3690]

Very valuable information. It's helpful to understand the perspective of the gallery and the processes behind the scenes. Thank you!

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas

[@osvaldit0]

this is absolutely GOLD, this info is worth money!

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas

[@marcthibault8723]

Incredible video! So informative and Thomas is interesting and knowledgeable! 👍😉

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas

[@bingo1232]

Thank You B & H... as always your videos are informative, clear and interesting. I always learn something. Thanks to Mr. Werner too.

[@BandH]

Thanks for watching!

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@DubiRoman]

Wonderful lecture with very important information about the business of Fine Art Photography

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@barbarathornberry6826]

Wow! Excellent talk!

[@OscarNtege]

Nice video,definitely giving me hints for my next photography tutorial and photoshoot!👌

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@AmaSharapova]

I think this is life changing for me, I am from Russia, so when I heard about Hermitage I totally thought it was a sign) Thank you so much for sharing all the smallest details. I am sure there will be less "crazy" photographers after they have watched this. I made pages of notes, but I am sure I will watch this video once more. Really appreciate it!

[@BridgeProject2012]

Natasha, Thank you for watching! I am glad to hear that you enjoyed it! Yes, I've been to Saint Piter many times! Thomas

[@leecusenbary1468]

Excellent speaker and advice. Thank you!

[@BridgeProject2012]

Thank you Lee!

[@edwindatoc730]

Thanks so much for this invaluable information.

[@jeffhiggins8087]

DAmn, this is really good!

[@efraguerrero]

I would have paid money for this video. Wow! Thanks!

[@olarozej9107]

great lecture! Thank you!

[@kbqvist]

Thanks! A great presentation, that demystifies a lot. And very easy and enjoyable to listen to as well :-)

[@BandH]

Glad you enjoyed, thanks for watching.

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas

[@babyirene3188]

Fantastic talk. Not good Not great Fantastic What a gift Thank you sir.

[@prismonthethehorizon5793]

13:00, 15:40 create a fine art space, pricing. 20:00 Framing: Frame with white frames so the photograph rather than the frame stands out in the gallery. Keep costs down with the choices you make with frsme and matting so that you don't have to put your prices up on your prints due to picture framing costs. 22:40 Choose thd right business model for your photographs

[@jonmiller4875]

This is great information, some I heard in art school, a lot to learn...

[@BridgeProject2012]

The conversation regarding the fine art world in art school is just a fraction of what people need to know. Am glad that this was helpful.

[@katzattakz4582]

Thank you for sharing this

[@Buzzregog]

Really enjoyed the talk, crammed quite a bit of information in to the time. Thanks

[@BandH]

Thanks for watching!

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@hedonisticsociety361]

Awesome content. Thank you for sharing!

[@BridgeProject2012]

Thank you!

[@pgordon494]

Great info Mr. Werner, and thanks for hosting B&H. I have photos being curated by the Smithsonian and want to prepare for exposure to other markets. Are there conflicts with selling the same photo works online as well as in a gallery and in corporate spaces/ books? Thanks again!

[@pierrerequillart4929]

Thank you very much for this

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@budjames4137]

Excellent presentation.

[@swedesrus25]

I am catching up with the B&H event space tutorials and this presentation was absolutely the most informative in terms of real use for presenting personal projects for gallery show. I have loaded it on my iPod for future reference. Well done Thomas Werner and B&H (where I continue to buy my photographic equipment).

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@steveh1273]

there's a lot of do's and don'ts in this information. Very daunting dealing with a gallery, so much so that there needs to be formal training to put together your portfolio and the proper etiquette to even approach one. Quite intimidating highbrow in this business.

[@LeandroSartori2]

Thanks so much for sharing it!!! ❤

[@BandH]

Thanks for watching!

[@inforunner]

Great speaker and presentation.

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@schwpzi8844]

I really enjoyed this talk, so informative and pleasant to listen to. Thank you for sharing!

[@BandH]

Thank you for watching!

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@noirmyeyes]

man this put me on so much game.

[@erosario64]

Great speaker.

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@rosaliebischof1171]

Very informative!

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@AdeAngles]

This is super good

[@ambermillan3631]

So informative

[@robertsakowski]

great, thank you for sharing

[@BandH]

Thanks for watching!

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@mr.deveaux2671]

Thank you

[@HHTV60]

The video has useful information for people who want to sell their photography via art fairs, museums, and galleries. This talk is about marketing and selling. Very few photos are shown. This talk assumes you have a camera, you know how to shoot, and you know what you want to shoot.

[@Adriana.Gabriela]

Thanks! I was looking for a comment like this bcs I wasn't sure if I should watch it 'till the end. Am not at that level yet, so hopefully, some other time

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@WilliamBurdine]

A lot of good information, it would be helpful to see a link to contracts, examples of packaging, other physical examples

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Sharing contracts is a bit tricky, but I understand that it would be helpful. Thomas @thomaswernerprojects

[@romiemiller2485]

It is a very informative video.

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@rtaviner]

Excellent presentation - rich in knowledge and experience. However, if I had a dollar for every time the presenter says, "right?!" I wouldn't need to sell my photographs.

[@dadasese69]

Thanks.

[@provinzGFX]

first of: thanks for this gem. if it makes sense to ask a question here, my question would be: how to develop an idea/ conzept about the difference in my art-works vs. my commercial works. as it seems thy tend to draw energy from one another but also push some into each other. Is there galerists who coach for these kind of questions?

[@zhidong5780]

Niceeeeeee

[@limebluphotography8462]

Did you mean pigma micron or Sigma as stated? I am looking for something good to use. thanks for the video and your knowledge.

[@BandH]

It is actually the Pigma Micro pens being referred to in the video. We're sorry for any confusion.

[@clydehamilton8138]

Excellent presentation, with many useful and insightful tips about presenting your work. You made a number of critical references re: the submission of ink jet prints. Are ink jet prints considered unacceptable for gallery or museum submissions, regardless of the quality of the print? I hadn't heard that before and wondered if that's what you meant. If that's the case are there any online labs you'd recommend? Thanks again for sharing your knowledge and experience.

[@sl2608]

Wonder why your question was never answered. I have the same question and I'm sure others do too. Is the inkjet print so unacceptable to galleries that they don't even bother discussing it? I think you present a very valid and important question.

[@clydehamilton8138]

@@sl2608 Thanks for the additional feedback. I guess since this event was presented by B&H and not Tom's own KZbin channel either B&H would have to respond (assuming they knew the answer) or forward it to Tom. I'm disappointed I didn't receive a reply to my question, but I'm not surprised. Regarding my question it may have to do with the permanence of inkjet ink, or lack thereof. But obviously if I knew for sure I wouldn't have asked the question. So I guess I'm right back where I started.

[@sl2608]

@@clydehamilton8138 My understanding, from doing extensive research and asking as many printing experts as I can, is that galleries want pigment ink prints only. Yet I have also heard that some galleries and museums accept Fuji Crystal Archive prints. Now this is where my confusion starts. In Wilhelm Research Institute tests, if I have this right, Chromalife 100+ dye based inks showed more longevity and fade resistance than the Type-C Fuji Crystal Archive prints, a silver halide paper. So if the Chromalife 100+ dyes have caught up to and surpassed these Type-C prints that are accepted by galleries, why not consider dye-ink jet prints also in a gallery? Yes, I know that pigment inks have the greatest fade resistance. But comparing Type-C longevity with Chromalife 100+ dye inkjet prints, the dye prints have at least the same longevity and most likely greater. The C prints are accepted, the dye inkjet prints not. So that gets us back to your question. Why the rejection of inkjet prints made with the new, long-lasting, synthetic dye-based inks like Chromalife 100+? Not pigment vs dye based, but Type-C vs. dye based.

[@clydehamilton8138]

@@sl2608 Those are all valid points. Sometime standards and norms are established based on past practices and once they become the benchmark for that procedure or process they remain in place, even if other options become available. They may change, but can take years or decades. It might be more effective to identify galleries that have accepted the additional processes and become better acquainted with their acceptance policies.

[@boulx]

funny to see that everybody on the video is over 60 years old,all young artists watch it on youtube..

[@inovartesmedialdainovartes2041]

Great presentation! "Its like half a condom".... Very funny!

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@nelsonclub7722]

Fine Art often wrongly put in capitals like I have is just any interpretation of that which the artist sees. Most people make this mistake when they see 'minimalism', which is an artform within the definition of 'art'. Ipso facto by the very nature of art itself ALL photographers whether pro, amatuer, hobbyists, keen enthusiasts or camera phone junies are by definition 'fine artists'.

[@romiemiller3093]

I know the "not fun" experience with post offices in general.

[@chrismartindale2139]

Ansel Adams died in 1984. How did he sell the "body of his work " in the late 90s?

[@seanmundyphoto]

his estate/whoever is in control of his work, likely

[@okiepita50t-town28]

Tulsa, Ok. not Tulsa, Arizona.

[@betod63]

if is business is not Art. Perior.

[@LeonKotze70]

This here, is the end of the rainbow...

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects

[@paulweiss1567]

Why giclée is not valid?

[@leftysouthpawofdetttth7340]

always remember!! photography is NOT AN ART, but how the untalented document REAL ART. 😊 these are facts

[@mikemeyerphotopro]

Ansel died in April 1984. I think Moonrise sold for 75k either right before or after he died. Not sure where this "sell out" for a million comes from ???

[@chrismartindale2139]

Yea, I noticed that also.

[@ZommBleed]

Entering into the professional world of showing one's work kind of sucks. Maybe I'll just be a Vivian Meyer.

[@sl2608]

Agree. The business side of fine art photography sounds phony and contrived to me. Dressing up someone's photos of garbage by giving them a poetic sounding title and a socially aware "concept" and suddenly it's great "art". And now it's gallery "worthy". Rather arrogant and phony to me and just a snobby form of marketing.

[@senior_ranger]

Glad I don't have to work with that guy.

[@maximilianenglish1767]

Why’s that?

[@otnielchillon362]

Maybe it was me but sometimes he sounded like an a$$whole.

[@maximilianenglish1767]

@otienel chillon, perhaps, however this is a man who has accomplished what most of us won’t/ can’t and has taken time out of his day to better educate (for free) those of us, who aspire to turn our hobbies into a profession. Take it with a grain of salt :)

[@swedesrus25]

@@otnielchillon362 not constructive criticism at all...

[@zacualpeno100]

Good video. But, please let him know to go back and count how many times he says, "right?" It´s very distracting.

[@drichi07]

Nice presentation, right?. The consistent and repeated use of the word "Right?" was a change from the usual repeated use of "OK?" Right? It was not an distraction at all, right?

[@terrywbreedlove]

drichi07 RIGHT !!!

[@EdwardFielding]

Like yeah, like who cares about the content.

[@robertvarner9079]

OK OK RIGHT OK OK UM OM UM RIGHT

[@genebowen5182]

Stop ending your sentences with "right?"

[@willparsons32]

Geez, Get on with the show - who cares about your "what ever you ares" I shut this session off after almost two minutes of BRAGGING!

[@sl2608]

Thought I was the only one. Thank you.

[@johnnywilley8522]

This is an incredibly insightful & helpful lecture. Thank you.

[@BridgeProject2012]

Thanks Johnny! Am glad to hear that it was helpful!

[@zhidong5780]

Niceeeeeee

[@zhidong5780]

Niceeeeeee

[@zhidong5780]

Niceeeeeee

[@zhidong5780]

Niceeeeeee

[@BridgeProject2012]

Thank you for watching! I am glad to hear that you enjoyed it! Thomas @thomaswernerprojects