The Business of Pirate Software

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The Game Heartbound: store.steampowered.com/app/56...
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Baclground Info
www.gopiratesoftware.com/game...
Stijn van Wakeren
KZbin: / @breinstijn
stijnvanwakeren.com/
Twitter: / stijnvanwakeren
Bradie Shaye Rehmel
Twitter: / rivermakes
Link Tree: linktr.ee/rivermakes
/ piratesoftware
Thor:
/ piratesoftware
KZbin: / @piratesoftware
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Legal Disclaimer: The Money Bros video content is for entertainment purposes only. Nothing said on this channel should be taken as personalized advice. Please consult with a licensed professional in your area before making financial decisions.

[@official_moneybros]

MISTAKE Correction: An oversight I made in this video is that not all game sales were made at 9.99. The game has a large following in Brazil, where its price matched to the local currency.

[@Laumania]

I can also tell you that it's not just the 30% Steam cut you need to take away. As you say, games are sold at different prices in different countries and different countries also have different tax rules on sales, which is deducted BEFORE Steam take their 30%. So its even less than just price*0,3 :) - in reality it's more like USPrice*0,5 that the game dev gets - and then the game dev have to pay what ever tax in their country to get the money out :)

[@cattysplat]

@@Laumania Also have no doubt he has given away keys to others streamers and content creators to increase viral reach and reviews.

[@Laumania]

Yes that too.

[@Rocker-1234]

@@Laumania the 9.99 takes that into account tho, steams pricing the devs set is based on pre-tax pricing, steam adds the region tax ontop of whatever the price is. best example is aus, thor sells it for the same price in aus that he does in america but its still 1-2 dollars more expensive (atleast on the surface since USA adds thier tax at checkout) cause of the sales tax.

[@12stepsbeyondtheeventhorizon]

Thor is a legend. The industry desperately needs more people like him.

[@official_moneybros]

So true! I think he's inspiring the next set of developers!

[@tailsorange2872]

Your community needs to send him packages labelled "Thor Goblin Lord" (references to one of his shorts) @@official_moneybros

[@official_moneybros]

I think our community is a one man army right now but that would be awesome!

[@archaeologistify]

Yes, Thor literally is a legend.

[@disconnected9023]

it really doesn't , if you cant figure out this man is a shill i feel bad for you lol

[@DiiaBloodyRain]

If every person had at least 1% of this man's wisdom and maturity, we would've solved all conflict a long time ago.

[@spokjaktmovies3004]

he yapps schizo bs

[@bgubs07]

What wisdom and maturity? He spews the most generic content found on Reddit

[@01kanisnanrunn57]

​@bgubs07 He have all that but not being shit heads redditors are.

[@stephentarantino1313]

The meat riding is crazy. His opinion are fucking common sense takes.

[@dakotastrout1733]

Dude went from practical anonymity to being mentioned all over youtube in virtually no time... it's insane. And the best part is the content isn't just click bait or mindless nonsense, the dude drops the wisdom hammer frequently!

[@franekelas6798]

Wait a minute, this is not a video discussing his business, it's just a video about flaterring Thor.

[@official_moneybros]

👀

[@gokulomega]

did u even watch the video

[@official_moneybros]

Explain yourself

[@AndrewMcQueen88]

True, Thor is the great example of a person who is smart, kind, professional and authentic.

[@official_moneybros]

And to think he's infusing those qualities into the next generation of devs!

[@ajplays-gamesandmusic4568]

He seriously deserves to be #1 on Twitch. Least Toxic, most genuine, most ethical, funny, intelligent. He's basically the opposite of someone like XQC.

[@official_moneybros]

So true. I should have touched on that in the video. Thank you for watching!

[@stephentarantino1313]

All of twitch is cancer in a whole

[@NoSlow78]

I had the pleasure of working with Thor at Blizzard. Thor was awesome to work with. I Miss those days. I’m So glad he's kicking ass today!

[@official_moneybros]

That's amazing! Just goes to show you what hard work and determination will get you!

[@miriamweller812]

@@official_moneybros Not how it works. You will find an example for everything, including all kind of bad stuff what in the end brings you great success and a lot of money and power. Coming up with "look at that guy, he shows had hard work and determination works out" mainly tells the big majority of people who work hard and show big determination, but never have the luck to gain success, that it is their fault. Thor was lucky in many ways.

[@official_moneybros]

@@miriamweller812 Thats certainly an important thing to consider but consider this. Succeses is when Determination, hard work and luck Finally hit the right combination. Thor has been streaming Since I believe 2017. Only now in 2023-2024 is he "Relevant". It's not simply luck that he is where he is now.

[@emberguard5009]

@@miriamweller812 While I agree hard work on its own isn't a guarantee to success, doing absolutely nothing is a guarantee to failure. Most importantly Thor's efforts aren't random. They're thought out and tested. If you're doing hard work but all you're doing is a bunch of random things with no plan behind what's next then you'll get a random result. Still better to start momentum on something than to do nothing, but you really want to be thinking on what you can improve as you try things out.

[@Rezinstance]

@@official_moneybros Luck is just preparation meets opportunity.

[@SentientPickle]

Thor and a friend of mine that streams on Twitch have raided each other prior to PirateSoftware blowing up everywhere and despite just how crazy this past year has been for him, he hasn't forgotten the people he's met along the way and has that "a rising tide lifts all ships mentality", continuing to put the spotlight on and help so many others. The guy is just the kind of pure soul with a good head on his shoulders that you rarely see nowadays, so I'm just thrilled to have met him online and been able to chat with him. If you're an aspiring...well, I was going to say aspiring game dev or streamer, but if you're an aspiring anything, I cannot recommend just watching his streams and content. They're entertaining, informative, helpful and incredibly inspiring. Go make your game. Do that thing you didn't think you could do or that you thought nobody would like. Do it for you.

[@user-fj9gl6vx3d]

I'm a grandad, I been watching Thor's stream. Had to figure it out he's actually talking to young folks on Twitch, and had to figure out Twitch while I was at it. YT shorts doesn't give me the other conversation, just Thor's responses. He's a great mentor Young folks don't know what they got till its gone. In my day it was Microsoft Foundation classes (MFC), JAVA was just coming to be, and Oracle... I actually ran a Oracle database on my home PC configured with Solaris by Sun Microsystems (then). Solaris 8 didn't like my DEC Alpha 1200, but didn't mind my IBM 365 w/ dual Pentium Pro 200mhz CPUs and 16 MB (yes! MB!) RAM. No DDR anything! Did have hot swappable 500mb HDD's. SSDs didn't exist then. I gave up on the programming dream when C# was coming to be and Microsoft said my skills are "too green." I thought you were sposed to get a job to improve skills, IDK... And ya just can't go wrong befriending a fellow animal lover. Ferrets are cool. I'm a cat and dog person. I don't think the god Thor minds our Thor using his name, gods are all about the common GOOD (minus an O and we get GOD). And Thursday, uhm "Thor's day." well go figure. Dude wears his heart on his sleeve, never seek the wrath of those who expose their heart. If ya do you'll know. Every god has an equalizer, right Mojlnir? I consider him your generation's techie prophet. He's very wise! Even I'm takin' notes cuz he ain't too far off the mark! Whatever team he's on, I'm on. People who can manipulate computers like he can, and openly share their universe of knowledge, all I got is mad cred for the guy. Good to know there's folks like him in the world, doing his part, keepin young folks (and others like me) stay safe with computers. It's not a bad field, just competitive af.

[@official_moneybros]

That's super amazing the set up you had! It's awesome to see a good person being pushed by KZbin in a sea of people who don't care about there audiences. Thank you for your comment and watching the video! It means a lot.

[@garsto9718]

Seeing a grandfather communicate like a millennial is so surreal.

[@cattysplat]

Pirate Software beat the KZbin Shorts game. Getting recommended to so many people and being good enough that viewers wanted to watch them all.

[@PantheonContent]

When you set a social engineer loose in the social gaming world... A goblin king is born.

[@Mr_Soleo]

Big asterisk on the game sales figures, Heartbound is VERY popular in Brazil where due to currency exchange and regional pricing, I believe the game only sells for around 4-8 USD depending on Steam sales in Brazil (reminder that sales also happen in the US and other regions, so even the US sales will be lower than expected)

[@official_moneybros]

Thank you for the correction!! That was an oversight on my part. I tried not to make a big deal about the estimation and focus more on how he handles such money.

[@JazzyJasmine421]

Wow this is a really nicely edited video. Nice job you guys!

[@official_moneybros]

Thank you! We worked very hard on it!

[@Zaluuk]

4:23 You also ignored the fact that different countries have different price on the game

[@official_moneybros]

That was an oversight on my part! Thank you for correcting me, I will pint a comment pointing out my mistake.

[@Tropix_02]

Yeah, buts its all the same price for people overall

[@doolenny9458]

Thor was a blizzard employee so he knows how important it is to treat his employees well

[@Subaru-fu9ym]

This video was really good, keep it up man

[@official_moneybros]

Thank you! It took a ton of time but man was it ever worth it! Hopefully KZbin picks it up and pushes to a ton of people!

[@Fighter05]

Game dev content is overall pretty niche actually, compared to most other forms of content. The actual number of game developers, professional and hobbyist are actually pretty small compared to the ocean of Twitch and KZbin. But gaming is obviously massive, I think where he was successful is making the arcane art of game development/software engineering easier to digest for the market of gaming content consumers. Similar to how old TV shows like "How its Made" broke down concepts of industrial engineering and supply chain management for the public; where as otherwise they would have no interest in how a basketball is made.

[@official_moneybros]

I totally agree! That's a very good way to put it. Definitely something I should have included in the video.

[@cattysplat]

Most corporate game dev literally have their employees sign NDA prohibiting them from talking about their game until official release, because they pay huge amounts of money for curated marketing. Indie games are way more likely to give development insight because they can use it as cheap marketing. It is still however an extremely new thing and most developers would prefer to control the release of information through genuine game journalists and publishers.

[@Dexwin09]

Bro really has a way with words. I find it hard to motivate friends to code or draw, and I just ended up sending his clips to them and now they are goblins. His charisma check is on point.

[@Shawker0]

4:20 "we get $420,000" amazing

[@bloggy6465]

i saw your channel just from this video and its amazing, just a suggestion is you should put this "series" like the business of people into a playlist. one last thing, you forgot to mention he was the goblin lord!

[@official_moneybros]

That’s a great idea! We will do that! Glad you’re here 😀😀🙏🙏 And yes he is!

[@nickvanruiven]

The real question is: How could you afford the demo? It's way too expensive for me! I did buy the OST though!

[@arielus]

Got to know Thor thanks to YT Shorts, and love his content. Great communicator, inspiring messages, fun anecdotes. Just by the shorts can fall into the variety category, not only the devs :)

[@lilaclullaby]

man i love stumbling across videos talking about good stuff in the world like this. I'd heard of him but never really bothered to check out what he was doing before.

[@official_moneybros]

He really is one of a kind!

[@konkitoman]

Thor gives me a lot of hope! Good video!

[@official_moneybros]

He really stands out from a lot of other creators! Thank you!

[@mrdeun3655]

Really good video! Only thing I'm missing here is that Thor has a webside develop.games in which he basically comes through whole game development cycle in general from writing a game design doc to actually realising the game. Its a goldmine of knowledge what tools are avainble to you and what he recommends to use.

[@thebluriam]

killed it. would be fun to hear other streamer micro documentaries from you

[@official_moneybros]

Thank you! Definitely something I've been thinking about!

[@devourer1st]

Great video man! Keep it up!

[@official_moneybros]

Thank you! This was my first attempt at a video like this! I was editing for about 14 hours before releasing it! It's now the highest performing video on our channel so I'm super proud of it!

[@Panossa]

Two little tips for video editing from the first 10 seconds of the video: 1. For background footage where you scroll a website, enable "smooth scrolling" in the flags of your browser. It looks jittery otherwise. 2. Try to implement animations with easing. Linear animations look very stiff.

[@official_moneybros]

Thank you 🙏 we will get better :)

[@digitalfracture2938]

Thor is a legend, love him.

[@official_moneybros]

True

[@me_asme]

Great video bro

[@official_moneybros]

Thanks bro

[@vicenterojasulriksen4226]

Nice vid man!

[@official_moneybros]

Thank you! Thank you for watching!

[@1337LXD]

Best video so far. I'm proud of you guys.

[@official_moneybros]

Thanks! Hopefully KZbin thinks so too!

[@1337LXD]

@@official_moneybros one day. It's going to happen and you will forget me. But that is okay.

[@1337LXD]

@@official_moneybros you deserve more viewers it's a fact.

[@official_moneybros]

Haha never. You will always be our number 1 viewer. We will make sure we never forget. If we ever do that's the sign that we forgot ourselves and we wouldn't deserve any one's views.

[@official_moneybros]

Are you seeing how crazy this video is going!?

[@TraumaGamingTV]

good video dude!!

[@official_moneybros]

Thank you for watching!

[@LumocolorARTnr1319]

Thor is the kind of game developer we need, as well as spiritual leader.

[@official_moneybros]

So true

[@bluetopia42]

Thor is insane. He reminds me of myself... if I would have stick to coding and was successful.

[@official_moneybros]

This is to real🤣. Same though

[@user-vr4le2yf6f]

By watching this video you know about 25% of things Thor talks about on streams :D Great video, I've watched PirateSoftware on twitch for over a year, and definitely can say that this video captures most of what Thor wants people to know about him Although, the most important part was missed - "go make videogames, you can do it, as long as you try"

[@OtaniNoAsagi]

I just need the right things to make it

[@KasparrTV]

Bro really said "game only has 1500 reviews, no way it sold 60k copies" lmaoooooooooooo seriously

[@official_moneybros]

lol, truly I was surprised but the math checks out. Thanks for watching!

[@0cthulhu077]

nice vid dude

[@official_moneybros]

Thanks for watching!

[@fdddsdfgfgrgf1]

A KZbin Channel called "The Money Bros" that referred to Gross Revenue as "Gross Profit"

[@official_moneybros]

A KZbin Channel called “fddssdfgfgrgf1” who tried to make a “gotcha” comment lol

[@SlinkyRock]

I started following Pirate Software since they had 10 viewers dawg, it's insane how much they grew.

[@official_moneybros]

That's actually insane! Is so cool to find a creator before their huge and grow alongside with them.

[@Elithrae]

So, recent update about the Ferret Rescue: They've gotten *10* new ferrets in the last week and a half. They're currently housing THIRTY THREE ferrets! The house they're moving to will be able to house up to 100 ferrets. And they don't temporarily house them and then rehome them. Snail's House is their *forever home.* Shaye and Thor will be keeping all the wigglers they take in, together, permanently. Ferrets tend to bond, and bonded ferrets can die from being apart from the other ferrets they're bonded to. And Shaye and Thor make sure to take care of their medical expenses, be very mindful of their treatments. Shaye's day-job (yes, Shaye has a frickin' day-job ON TOP OF taking care of 33 wiley little ferrets and being Thor's art designer!) is as a veterinary assistant, so they're trained in giving the ferrets proper care. Which is essential because there are *numerous* ferrets in their care who have chronic illnesses, disabilities, and even cancer! And they pay for all of it and make sure the ferrets are all safe and well taken care of. So like, Thor is amazing in every way, but so is his team. Shaye is an incredible human-sized-ferret who is so dedicated to the little buggers they care for, it's truly magical. My partner found Thor's KZbin shorts and was inspired to get back into programming, and I popped into Thor's stream to give him our Twitch Prime suba s a thank you, wound up watching him for like 8 hours, and then noticed the link to the ferret rescue. It is just...pure dopamine, lol. I now keep the ferret stream up 24/7, because the ad-revenue takes care of the wigglers, and I just want to help them out in any way I can. They really are incredible people. Thor isn't just online talking about this stuff. They're the real deal. And it's beautiful.

[@official_moneybros]

Amazing!

[@FirstAttempt_01]

Dude, for your (current) low subscriber count, you made an excellent video. Your subscriber count will flourish if you keep this up homie. +1 from me!

[@Metruzanca]

I've only written a handful of reviews for the dozens of games I played.

[@dakotah4866]

About a few months ago started watching the stream about half a month ago. Thing is you don't have to be a corporation to do any of those things.

[@larrysirname]

Small correction, his actual birth name is Thor Goblin Lord. Great video otherwise!

[@official_moneybros]

I apologize for the mistake. The title should have been "the business of Thor Goblin Lord." Thank you for watching!

[@psytron939]

I have yet to hear any negative things about Thor at all. Dude is royalty

[@official_moneybros]

Facts

[@olsamthememegodbicyclechin]

we love thor ! we love thor ! we love thor !

[@joemarshall4254]

Good video👍

[@official_moneybros]

Thank you!

[@StubbsPrime]

Good info

[@official_moneybros]

Thanks!

[@scarletevans4474]

I have several hundred games on Steam (about 500), played maybe ONLY 10%-15% of them, at most, and left maybe a total of... 10-20 reviews 👌👌👌 I mean, why would I feel forced to leave review without playing the game enough to have an opinion about it? 🙂 Especially, if I barely played the game or didn't really played it at all. But 1-to-30 is indeed quite a ratio :D

[@official_moneybros]

That's a really good breakdown. Just crazy to think about

[@cattysplat]

Review numbers are tiny compared to actual number of buyers, something like 0.1%. Even then, steam has very passionate vocal gamers compared to anything else.

[@FizzlNet]

Position your camera a bit higher to get more flattering image for streaming. You have nice hair, just like Thor!

[@official_moneybros]

Thank you! 💇

[@monkeymangamertm2512]

no, he goes by thor goblin lord.

[@official_moneybros]

Your right I apologize for my mistake

[@amadeuscrossing7061]

Thor is infectious ❤. Thor would be the best kind of dad

[@official_moneybros]

Facts

[@trickstergaming5293]

great video

[@official_moneybros]

Glad you enjoyed it!

[@pbj315]

You put 2 AM - 10 PM which means he steams 20 hours a day and not 8 to 10. I think that's another error.

[@official_moneybros]

Lol yeah that's my mistake. Along with every other error on the video

[@GameFuMaster]

youtube shorts was how I also discovered him

[@official_moneybros]

He got a good shorts game going on

[@daviddesjardins2948]

Great video, try to use less cut when youre in front of camera tho its a lil annoying just a tip no hate

[@official_moneybros]

Thanks for the tip🙏. Definitely something I'm working on.

[@harryniemotka1466]

My nine year old Daughter really wants to animate. I used Flash like Adobe. Where what are the good avenues of approach

[@official_moneybros]

What kind of animation does she want to do?

[@harryniemotka1466]

@@official_moneybros right now I have her practicing on Ms Paint. She is drawing and video ingredients frames like stop animation. I think any user friendly program would be a good start.

[@official_moneybros]

Everything i did in the video was done in Davinci resolve, which is a super great, free, editing software. Its a little intimidating but if she have a certain goal in mind she'll catch on quick. One thing I've done is record my self digitally Drawing and then I'll edit it down to look more like an animation. I hope this points you in the right direction! Let me know if there's anyway I can help

[@ew2430]

There’s a loop at 7:62

[@official_moneybros]

👀

[@jorge28624]

2 AM to 10 PM... that's more than 12 hours, no?

[@official_moneybros]

Haha that's my mistake. Good catch!

[@SzefAdonis]

GIGATHOR

[@heymrcody]

that guy is always in my shorts feed and I'm not even subscribed

[@1337LXD]

Same for me, I think he targets people who are not subscribed to him.

[@official_moneybros]

For real

[@1337LXD]

@@official_moneybros yeah when he uploads a video he makes the box "send to all my subscribers" unchecked.

[@official_moneybros]

Yeah super interesting strategy

[@iwillnotnamemychannel5716]

This is a Thor fansite yes?

[@official_moneybros]

I was trying to hide it but yes

[@herkermerhomolka3603]

lol dude really pretended he had a deep voice

[@official_moneybros]

👀

[@emperor8716]

5:05 heterochromia?

[@vimsi]

please touch your hair more often!

[@official_moneybros]

Gotcha next video I'll double it. Thank you for helping me improve!

[@stephentarantino1313]

Wtf does that mean

[@bestbotreview]

He’s a genius but I wouldn’t be surprised if he used his hacking skills to some degree to spark his growth 😂

[@official_moneybros]

Haha we'll never know!

[@stephentarantino1313]

Bro he 100% botted. Look at his sub count and look at his views.

[@thefamilyguy5693]

So when is this grifter going to finish his earthbound clone?

[@Zio7653]

Who pissed in your Cheerios that morning?

[@thefamilyguy5693]

@@Zio7653 What do you mean

[@Zio7653]

​@@thefamilyguy5693 You seem sour for no reason, so I can only assume someone took a piss in your breakfast cereal.

[@BloodyIron]

8 hour days hey, going from 2am to 10pm? that's actually 20 hours a day, lol... way to completely not know how to read a clock. 1:23

[@official_moneybros]

Haha lol. I meant 2am to 10am if it wasn't obvious. Good catch though, I somehow missed that.

[@BloodyIron]

@@official_moneybros ;P

[@theUNION8]

Very nice video, much love --one of the mods (Magicallstarr5)

[@official_moneybros]

Genuinely just made my day! I was hoping that Thor or someone on his team would see this! Thanks for all the work you do!

[@theUNION8]

@@official_moneybros oh we definitely see everything (^: jk when we do we comment if we've got the time. Keep up the good work!

[@MoneyBrosShorts]

Wow, what a good video.

[@official_moneybros]

Spider man meme moment fr