The Buyer Enablement Revolution (and why sales rooms are the answer)

This is a replay of our webinar with the Enablement Squad, where Alex Kracov, CEO & Co-Founder of Dock, breaks down the shift from sales to buyer enablement.
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Sales enablement has historically focused on the seller’s experience. Enablement tool stacks have focused on internal enablement, like ramping new sales hires (LMS), organizing sales content (CMS), and storing customer data (CRM).
But the selling environment has changed. Only 5% of a buyer’s time is spent talking to a single rep/company-most buying conversations happen internally behind closed doors.
The best way to enable deals is to focus on the buyer’s experience.
The webinar covers:
- A brief history of sales enablement tools
- Why buyers buy and how the selling environment has changed
- Why sales deal rooms are a win for buyers, sellers, and enablement teams
Then, stick around for a roundtable discussion between:
- Matt Schalsey (Enablement Squad Co-founder), and
- Zach Jacobson (Revenue Enablement Specialist at Jamf).
They’ll answer everything you need to know about how enablement teams are already using sales deal rooms to provide a standout buyer experience.