The crafty cereal campaign

[@lateralcast]

BOOK OUT NOW!: www.lateralcast.com/book FULL EPISODE: www.lateralcast.com/episodes/111

[@nariu7times328]

My book came yesterday! I have to wait for Christmas to open it, but IT'S HERE!

[@2EOGIY]

Will the next episode feature four Tom Scotts?

[@nimennacnamme6328]

"The lateral book is out now!" "Oh no, how did it escape?!"

[@OrangeC7]

You know what they say, if you love it set it free

[@romainsavioz5466]

Oh no Anyway

[@timothymclean]

This episode's epilogue is proof that even someone as educated and well-traveled as Tom still has stuff to learn about the world.

[@ArifRWinandar]

For example, Hagia Sophia and the Finnish word for airfield

[@armingarcia2189]

​@@ArifRWinandar I literqlly just watched that episode last night.

[@caseyjarmes]

For example, what Cheerios are

[@blindleader42]

@@ArifRWinandar Hmm. Care to post it? Google Translate fails, and Google search isn't any better.

[@verdatum]

Anyone remember when the bad bootleg English to Chinese to English subtitles of Star Wars Episode III translated the Jedi Council as The Presbyterian Church? Good times. "Do not want!"

[@christopherfaytvlarknsassi9013]

verdatum - This is off-topic for this video, but you reminded me of my favorite translation problem. A cinema on 12th street in Manhattan liked to show films you'd never see anywhere else. One Summer they had a festival of East Asian films. One film had subtitles in English and three other languages (none of which used similar systems of writing). I infer that someone in the layers of distribution across the vastness of Asia got this English-captioned version but had audiences who could understand spoken (but not written) English. So they paid for English dubbing. Half of the audience on 12th street were silently reading the captions compulsively. Half weren't. After a major betrayal, a character (i.e. a person in a sound-booth trying to match their speech to the moving lips of the actors) said "What a lousy thing to do!" in a very crestfallen tone. The subtitle was "Such an action to have performed, that is infested with the vermin that are small!". The reading half of the audience erupted in laughter. The other half the audience had NO IDEA what could have been so funny.

[@verdatum]

@@christopherfaytvlarknsassi9013 LOVE IT.

[@Jon0892]

For how many of these I have absolutely no idea, I got to sit back all smug on this one

[@CallumFinlayson]

"St Albans is... vaguely in the South of England" :) perfect description!

[@MuirlySims]

When my son was a baby (around a year old), he hated eating wheatabix with milk, but he LOVED eating them dry (with a bottle of milk after)!

[@allanrichardson1468]

The exact same product as Weetabux was sold in the US for many years before the manufacturer repackaged it into mini-wheats. It was sold as “Nabisco Shredded Wheat” and was the only way shredded wheat was sold.

[@MuirlySims]

@@allanrichardson1468 Nope. Shredded wheat is totally different from Weetabix. Shredded wheat is in strands whilst Weetabix is more like very thin flakes which have been pressed together to form a biscuit like thing.

[@allanrichardson1468]

Speaking of authors and titles: if Kanye’s daughter wrote a biography of a well known Marine colonel involved in the Iran-Contra scandal, it could be, “North,” by North West. Another old chestnut is a biography of: “Leo Tolstoy,” by Warren Peace.

[@Hdtjdjbszh]

I remember this one! I think it's when they found people with the SAME names as famous people

[@daniyurie]

I'd listen to "Presbyterians" by Britney Spears.

[@thorbjoernmaadhengis9644]

I tried to order the book, but was told it will take 6 weeks, because it is out of stock everywhere!? So Congratulations?!

[@arnilsso]

Damn, the audio podcast have done a great job removing the echoing from Francis

[@peterbyykkonen8901]

I had the same reaction as Tom to the thing at the very end.

[@arcanics1971]

I've eaten Weetabix dry several times. They're pretty dry but it's not in cinnamon challenge territory.

[@erictaylor5462]

I was in a car accident with Tonya Harding, then some time later I witnessed another car accident involving the same woman. The funny part was, when she saw me giving my witness statement to police, she freaked out, saying I was biased. She wasn't wrong, I *WAS* biased, but I was also honest, and in the second accident it was not her fault. the other driver ran the red light.

[@offtheball87]

I tried to eat a dry weetbix as a teen as part of a gross food challenge. It was the one that had me tapping out. Nothing else they had on the cards was quite that bad.

[@AB-Prince]

I remember there was a joke product by that same company that made the big red boots. it was a basket ball signed by michael jordan. and it was this same gag, of just some random person with the same name.

[@RFC3514]

Weetabix's main ingredients are ash and disappointment.

[@JackTheFlopYT]

Honestly, I thought this was... . . . . . . . somehow gonna be something like the same name as the mascot - Tony, Snap/Crackle/Pop, etc.

[@mrwalk6171]

Aussie, growing up poor(ish) dry weetkbix and buttered weetbix are not as bad as with water

[@scragar]

I actually quite like the banana flavoured weetabix dry, you obviously need a drink with them to avoid your mouth drying out, and they leave crumbs everywhere, but taste wise it's not bad. Tried it one time after really wanting some, but had no milk, so I was just like "I'll have a taste, see if maybe I can add something else to it once I know what it's like." Turns out that it's OK tastewise, just very dry and crumbly.

[@danyunowork]

Dragged up memories of being a kid and the milk going off (because it was delivered in an unrefrigerated vehicle and left on your doorstep 😂 ). Then nearly choking to death on dry Weetabix with margarine.

[@suNn.K.O]

Sounds like they got word of the Skinny Mobile ads.

[@stefanmisch5272]

Either I have a really strong déjà vu or i had already seen this episode. 😅

[@TheFartfish]

And here we have some delicious food for the algorithm ;-)

[@tombstonerforever9374]

I want to see the Stone Cold clip

[@farhaaniqbal224]

I immediately got it I think

[@shravani.a]

I got the answer in the first 20 seconds of the video and this is the proudest moment of my life methinks!

[@gabagoul67]

really cool bunch, hope they will be reoccurring guests!

[@ripopol]

0:17... Im going to make my guess. This reminds me of a bus-stop advert for a radioprogram i saw on the way home once. They had a picture of a seemingly random bloke, whose name just happened to be shared with a national-level celebrity, and were titled with "[Celebrity name] aproves of our show". (they actually had a couple, featuring different nation-level famous artists and their name-alikes). As well as reminding me of an earlier campaign from a nation-wide bakery during the time of the Sonia Baker diet, where they had a baker, named Sonya, advertise their stuff on TV as a joking way of grabbing attention from the Fad Diet. (i think the bakery got a cease and desist, and they then got an attorney named Dick to do a sequel episode, making fun of another nation-level celebrity whose name translates to Dick Attorney as a sequel advert). The students name is being used, because they share the name with a legitimate celebrity.

[@ZipplyZane]

Go you! Apparently this isn't all that uncommon.