The crafty cereal campaign

[@lateralcast]

BOOK OUT NOW!: www.lateralcast.com/book FULL EPISODE: www.lateralcast.com/episodes/111

[@nariu7times328]

My book came yesterday! I have to wait for Christmas to open it, but IT'S HERE!

[@goatsfordays2451]

Hi! Note for the editors, the first website listed after Heany is apparently unavailable. Also thanks for the constant uploads here, I always love watching these!

[@2EOGIY]

Will the next episode feature four Tom Scotts?

[@lateralcast]

@@goatsfordays2451 Seems to be operational to us. Try again? -- David

[@sinom]

​​​@@lateralcast The website's https security certificate seems to be invalid leading some browsers to reject a connection. Whoever hosts it should probably look into either renewing it or replacing the certificate provider. Also while the link in the description is an http link instead of an https link KZbin (and many browsers) try to convert it to https if they detect there is a server available there as well (even if the certificate is invalid)

[@nimennacnamme6328]

"The lateral book is out now!" "Oh no, how did it escape?!"

[@OrangeC7]

You know what they say, if you love it set it free

[@romainsavioz5466]

Oh no Anyway

[@freewave04]

Laterally 😜

[@timothymclean]

This episode's epilogue is proof that even someone as educated and well-traveled as Tom still has stuff to learn about the world.

[@ArifRWinandar]

For example, Hagia Sophia and the Finnish word for airfield

[@armingarcia2189]

​@@ArifRWinandar I literqlly just watched that episode last night.

[@caseyjarmes]

For example, what Cheerios are

[@blindleader42]

@@ArifRWinandar Hmm. Care to post it? Google Translate fails, and Google search isn't any better.

[@stefanotassi3964]

​@@ArifRWinandarAnd gyros, which can't possibly share the same origin as gyroscope.

[@curtismmichaels]

"Can you give us the part that was the answer?" Now that's lateral thinking!

[@verdatum]

Anyone remember when the bad bootleg English to Chinese to English subtitles of Star Wars Episode III translated the Jedi Council as The Presbyterian Church? Good times. "Do not want!"

[@verdatum]

@@christopherfaytvlarknsassi9013 LOVE IT.

[@sonjaimmonen6610]

Oh my god I didn't know that this was a widely known thing! I remember that. There were some other wild translations in those subtitles. I remember explaining this in my native tongue to my friends and an Australian exchange student had to interrupt and ask what the hell we were talking about as he only understood the Jedi Council and the Presbyterian Church.

[@grmpf]

Oh wow, I remember "do not want" being a meme a very, very long time ago.

[@XandaPanda42]

"The geography that I have compares you superior" "You underrated my ability!" "Friend, you crazy"

[@crabman3144]

Unironically my favorite Star Wars film. Glad to know there are still others who have heard the Tragedy that Reach the Man.

[@Jon0892]

For how many of these I have absolutely no idea, I got to sit back all smug on this one

[@edl5731]

I knew a kid named Thomas Brady. He was a mediocre high school defensive end that was a backup on the JV team. Yet his employment as one of the coaches for a 7-12 year old peewee summer football camp was the predominant feature of the advertisement for the camp. (It included an asterisks and footnote as well) This camp was in Massachusetts.

[@DrZaius3141]

"Everybody gets a sack involving Tom Brady" - They expect to sack the QB but instead get pummeled by a DE.

[@thespankmyfrank]

I genuinely thought you were talking about Thomas Brodie-Sangster until you started talking about Massachusetts. That's how American your comment is lol.

[@daniyurie]

I'd listen to "Presbyterians" by Britney Spears.

[@allanrichardson1468]

Speaking of authors and titles: if Kanye’s daughter wrote a biography of a well known Marine colonel involved in the Iran-Contra scandal, it could be, “North,” by North West. Another old chestnut is a biography of: “Leo Tolstoy,” by Warren Peace.

[@MuirlySims]

When my son was a baby (around a year old), he hated eating wheatabix with milk, but he LOVED eating them dry (with a bottle of milk after)!

[@allanrichardson1468]

The exact same product as Weetabux was sold in the US for many years before the manufacturer repackaged it into mini-wheats. It was sold as “Nabisco Shredded Wheat” and was the only way shredded wheat was sold.

[@MuirlySims]

@@allanrichardson1468 Nope. Shredded wheat is totally different from Weetabix. Shredded wheat is in strands whilst Weetabix is more like very thin flakes which have been pressed together to form a biscuit like thing.

[@allanrichardson1468]

@ Thanks for the update. Since I never visited the UK, I did not know there was a difference.

[@MuirlySims]

@@allanrichardson1468 I lived in the US for 24 years and then moved over to the UK and have been here for 23 years now. Americans have a lot of misconceptions about the UK. And vice versa, to be honest. :)

[@DiMono]

A radio campaign like this is happening in Ontario, Canada right now. "I'm Dwayne Johnson - not that one - and I ..."

[@tiagomarques9822]

I like dry Weetabix blocks, and used to eat one once in a while as a teenager. Yes, it’s dry and takes time to finish, but it’s perfectly possible.

[@CallumFinlayson]

"St Albans is... vaguely in the South of England" :) perfect description!

[@sponge1234ify]

The bottom bit of England, as one would say

[@PianoKwanMan]

I thought it was St Aubin, which is in Jersey; south of England

[@AttfieldHarry]

Karen Puzzles?! I love Karen Puzzles! Also love Francis' lipstick colour!

[@AG_247]

It's slightly disturbing. Sticks out like a sore thumb. Maybe I get used to it. Maybe not.

[@PaulDuggandalf]

It may be an Australian thing, but Weet-bix, the Australia original version of Weetabix is often split, spread with butter (or other topping) and eaten dry.

[@jamesaditya5254]

I think I've seen a video of this, and I can't recall on which channel because I was so sure that I learned this from this podcast so the whole time I was thinking that Lateral finally remixed an old question. But then I remember in that video these seemingly random people are eventually shown in person so it can't be a Lateral video

[@Lenny-ue8hk]

There was an ad campaign recently by a New Zealand phone service provider where they got a bunch of regular kiwis who shared names with celebrities. They’d get them doing the thing they were supposedly famous for, like a guy called Michael Jordan playing basketball, a guy called Clint Eastwood riding a horse

[@sortius_]

What? We used to eat Weetbix (the Aussie equivalent) with Vegemite on them as a kid. It was literally a lazy parent lunch when you forgot to buy bread.

[@personwhohasnoname]

Also just buttered, basically I think any sandwich spread works. Are our Weetbix different or are they just weak over there?

[@charlesarnold4963]

I agree that dry Weetabix is not very nice but cover the Weetabix with a generous layer of butter and it is lovely!

[@Sanity016]

I got the book last week. I'm looking forward to doing the puzzles with my family over Christmas.

[@michaels4340]

the PRESBYTERIANS→BRITNEY SPEARS and EPISCOPAL → PEPSICOLA anagrams were in a NYT crossword once

[@mrwalk6171]

Aussie, growing up poor(ish) dry weetkbix and buttered weetbix are not as bad as with water

[@scragar]

I actually quite like the banana flavoured weetabix dry, you obviously need a drink with them to avoid your mouth drying out, and they leave crumbs everywhere, but taste wise it's not bad. Tried it one time after really wanting some, but had no milk, so I was just like "I'll have a taste, see if maybe I can add something else to it once I know what it's like." Turns out that it's OK tastewise, just very dry and crumbly.

[@danyunowork]

Dragged up memories of being a kid and the milk going off (because it was delivered in an unrefrigerated vehicle and left on your doorstep 😂 ). Then nearly choking to death on dry Weetabix with margarine.

[@someonesomewhere1240]

Hot water can make it palatable, especially with honey or something melted on.

[@JavierMD42]

Some brand did this recently I my country, so I new the answer immediately. Ironically, I don't remember which brand, so I guess it wasn't that effective :P

[@tonypang83]

I vaguely remember this... slightly mad I didn't think of it before they got the answer 😂

[@RandomOnlineIdiot]

I knew this one immediately, but only because I remember seeing it on Lateral! Very confused. It clearly wasn't on Lateral previously so where did I see it?! Edit: I think it may have been No Such Thing As A Fish which would explain my confusion since that crew have been guests on Lateral.

[@whatdoyousuppose]

I swear Burger King did something similar to this by getting a bunch of guys named Ronald McDonald to try and endorse Burger King burgers - idk if I’m making that up but I couldn’t stop thinking about it as soon as this question appeared!

[@darrenmorby4753]

I heard the mentioning of dry "wheat biscuits" being eaten and immediately thought of Taskmaster New Zealand series 2 episode 3. It's worth watching because of David Correos's righteous indignation.

[@cybergeek11235]

read that as "nightmare indigestion" somehow, which is a VERY different sentence

[@darrenmorby4753]

@cybergeek11235 Oddly enough, the one definitely came from the other.

[@qwertyTRiG]

See also Jet Lag: The Game: Race to the End of the World, in which Ben and Adam try a dry Wheetbix because they don't know any better.

[@arnilsso]

Damn, the audio podcast have done a great job removing the echoing from Francis

[@chloelayla017]

I was fed weetabix with butter as a child. It is sole reason that my life is the utter trainweck that it is now.

[@peterbyykkonen8901]

I had the same reaction as Tom to the thing at the very end.

[@GlennPegden]

Didn't we have this one already? Or possibly it was No Such Thing as a Fish? I certainly came across this fact on a show like this in the last couple of years.

[@geoffroi-le-Hook]

extra large mini-wheats ? they call that shredded wheat

[@luketurner314]

1:53 spoonful of wasabi anyone?

[@thorbjoernmaadhengis9644]

I tried to order the book, but was told it will take 6 weeks, because it is out of stock everywhere!? So Congratulations?!

[@lateralcast]

Sorry about that. They are being reprinted right now, but we'll pass the comment on. Which (approx.) region are you in? -- David (producer)

[@thorbjoernmaadhengis9644]

@@lateralcast Oh don't be sorry, I am happy for your success! I am from Germany.

[@RFC3514]

Weetabix's main ingredients are ash and disappointment.

[@winkletter]

Anagrams is my favorite breakfast cereal.

[@sophiamarchildon3998]

Initial thoughts: provided great chew sounds?

[@AB-Prince]

I remember there was a joke product by that same company that made the big red boots. it was a basket ball signed by michael jordan. and it was this same gag, of just some random person with the same name.

[@ecchikitty1395]

Got my Lateral Book in the mail yesterday. It is indeed a book. ....I havn't taken the time to actually read it yet. That said, I went to school with Micheal Jackson. Not the one in 'Thriller' though as I recall he did a fairly impressive Moonwalk.

[@michaelwisniewski6047]

Michael Jackson was the porter at my college

[@TheFartfish]

And here we have some delicious food for the algorithm ;-)

[@anonnymowse]

My brother tried to eat Weetabix right out of the box at least 40 years again. It idd not go well.

[@gagglegames]

I've eaten off-brand Wheatabix dry and plain before, it's not that bad. Just a big crumbly dry tasteless biscuit.

[@dominomasked]

Has anyone compiled the different background pieces to try to assemble the entire image?

[@Calamity-Spice]

My mum used to eat dry weetabix spread with butter.

[@robertkraszewski9533]

Finally one that i actually already know

[@suNn.K.O]

Sounds like they got word of the Skinny Mobile ads.

[@Epinardscaramel]

In 2022 the French bank Boursorama made ads with “Jean Dujardin“ (same gimmick) 😀

[@einootspork]

It seems almost cheating to do it in French given their child-naming laws

[@awballard]

We have a mobile phone company in nz that did that. "I'm (insert famous name) from (small nz town)!

[@AndrewMcColl]

Yep, Skinny Mobile was the company. It was a surprise when it first aired because "Michael J. Fox from Auckland" was my third form (first year of high school) music teacher.

[@offtheball87]

I tried to eat a dry weetbix as a teen as part of a gross food challenge. It was the one that had me tapping out. Nothing else they had on the cards was quite that bad.

[@Hdtjdjbszh]

I remember this one! I think it's when they found people with the SAME names as famous people

[@arcanics1971]

I've eaten Weetabix dry several times. They're pretty dry but it's not in cinnamon challenge territory.

[@nanardeurlambda]

3:36 paid to change their name? 5:48 woah, that's, that's devious

[@stefanmisch5272]

Either I have a really strong déjà vu or i had already seen this episode. 😅

[@uniontpke772]

Weetabix exists in the states.

[@AngryKittens]

I honestly didn't know Britney Spears was an anagram.

[@shravani.a]

I got the answer in the first 20 seconds of the video and this is the proudest moment of my life methinks!

[@currykingwurst6393]

My immediate guess is because she had the same name as the cereal. EDIT: Almost. But now that I think of it I'm sure I've actually seen that on the internet before.

[@tombstonerforever9374]

I want to see the Stone Cold clip

Is Tom thinking about seeing the same person eating dry Weetabix as I am...? (Cough cough, Jet Lag: The Game, cough cough)

[@JackTheFlopYT]

Honestly, I thought this was... . . . . . . . somehow gonna be something like the same name as the mascot - Tony, Snap/Crackle/Pop, etc.

[@farhaaniqbal224]

I immediately got it I think

[@MrTandtrollet]

1 sec guess: was her name just something that sounded like the cereal, its slogan or something like that.

[@mtty1988]

Was the dry whetabix eater a tech diff member

[@greensteve9307]

Americans don't have Weet-Bix or Vitabix, or Weet-a-brix?

[@gabagoul67]

really cool bunch, hope they will be reoccurring guests!

[@eastmeetswestpresents6923]

God this reminds me of an ad for Eat It/Menulog and they hired Michelle Williams to do it... but not THAT Michelle Williams (as the ad jokingly points outs)

[@MarvelX42]

I didn't expect to see Karen Puzzles on this channel. 8-o

[@ripopol]

0:17... Im going to make my guess. This reminds me of a bus-stop advert for a radioprogram i saw on the way home once. They had a picture of a seemingly random bloke, whose name just happened to be shared with a national-level celebrity, and were titled with "[Celebrity name] aproves of our show". (they actually had a couple, featuring different nation-level famous artists and their name-alikes). As well as reminding me of an earlier campaign from a nation-wide bakery during the time of the Sonia Baker diet, where they had a baker, named Sonya, advertise their stuff on TV as a joking way of grabbing attention from the Fad Diet. (i think the bakery got a cease and desist, and they then got an attorney named Dick to do a sequel episode, making fun of another nation-level celebrity whose name translates to Dick Attorney as a sequel advert). The students name is being used, because they share the name with a legitimate celebrity.

[@ZipplyZane]

Go you! Apparently this isn't all that uncommon.

[@erictaylor5462]

I was in a car accident with Tonya Harding, then some time later I witnessed another car accident involving the same woman. The funny part was, when she saw me giving my witness statement to police, she freaked out, saying I was biased. She wasn't wrong, I *WAS* biased, but I was also honest, and in the second accident it was not her fault. the other driver ran the red light.

[@pavelow235]

So this is where you have been hiding out Tom Scott. Miss your "interesting" videos.

[@rosuav]

Weetbix doesn't HAVE to be eaten with milk. Try them with butter some time. This has nothing to do with the episode, I just wanted to point that out.

[@danielleoliver1734]

As an Aussie I know plenty of people who had Vegemite on them in their lunchbox at school