The Crazy Truth Of What Really Happened To Grass-Fields

How £150 Launched A Million Dollar Brand
How An Immigrant Twin Launched and Lost a £20000000 Business.
If you’ve asked yourself, what happened with grass-fields? Or who is the owner of grass-field clothing? Or ever wondered if grass fields have closed down or are closing down? This is the underdog story of Grassfields and of how a Cameroonian immigrant, Christelle Nganyou, built a successful online fashion brand with her twin sister, only to lose it all in a shocking betrayal.
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#grassfield #christellenyangou #grassfieldsclothing

[@omoniyioluwatobi2314]

Wow, this was insightful. Don't ever be in a hurry to sign any contract.

[@marketingthroughobservation]

A valuable lesson we can all learn from

[@isongvictoria748]

Yes, never be in a hurry, read and understand in detail ask question where not clear

[@lilis1947]

They won and got their company back now. I will buy the clothing. Thank god for them getting their company back

[@marketingthroughobservation]

Yess they did!! So heartwarming to see

[@okaingnimagui4956]

Lessons I learnt, pay due diligence before any partnership, take your time to read through contracts/documents before signing....never give full access to a partner...make sure to track whatever your partner does...you might find many surprises....so sad, I loved their businesses and even followed them.

[@marketingthroughobservation]

Well said!

[@fredua7]

The latter will be greater than the former! Christelle and her family will surely rise again-to greater heights! She will search for her enemies and will not find them. Those who wage war against her will be as nothing at all.

[@marketingthroughobservation]

I think she’s already rising again 😊

[@sherrytee2962]

This story breaks my heart.

[@marketingthroughobservation]

It’s really sad. But she’s bouncing back nicely 💕

[@Virtuallymo]

Wow! For a moment there, it felt like a movie! 😮😢

[@marketingthroughobservation]

Awww thank you. That’s the vibe I was going for so I’m glad you felt it

[@PiriyeDimaDede]

This was really sad to watch. After EVERYTHING they had put in. Nah. Signing documents without reading through is a huge no. Even if it was coming from her twin sister, she should have still read it. Talk less of someone you were already having issues with 🥺 I feel like not enough due diligence was done in the search for a partner/investor. But seriously, people are heartless. How does he sleep at night? Loved the storytelling and cinematography!!! The change in BGM at different scenes was *chef's kiss*

[@marketingthroughobservation]

Thank you! Yes, I agree. More due diligence could have been done.

[@Glory_odion]

This story always makes me so emotional because of how much it resonates with me. Its easy to makes excuses about the situation of your life but real stories like this proves for a fact that the only factor that can stop u is YOU. Im so proud of christelle and i admire her Resilience and Hard work. I know without a shred of doubt she would build something more magnificent and Lucrative than Grass Field.

[@marketingthroughobservation]

I 100% agree with you on this. She keeps overcoming each challenge thrown in her face so I know for sure, she’ll do something else too

[@barbaraesangbedo]

Just wow. Thanks for sharing.

[@marketingthroughobservation]

My pleasure. Thank you for watching and sharing x

[@isongvictoria748]

There is a lot to learn form her story. There will be a rebirth of grassfields.

[@marketingthroughobservation]

Ohh there’s already one. She’s got the business back last week!!

[@isongvictoria748]

@@marketingthroughobservation wow goodnews!!!! Will you do a follow up video on that? Cos I will like to know more on the grassfields rebirth story.

[@marketingthroughobservation]

@@isongvictoria748 you know what? That's a great idea. Let me see if I would be able to

[@Damivirtuals]

This is why I am scared of doing business with certain people

[@marketingthroughobservation]

It can be scary. I’ll say if you decide to do, just ensure your paperwork is on point

[@digitalcreatorchic]

This is really insightful. Wow. A hard pill to swallow and a great lesson to all. Well done Yai. This is an interesting watch.

[@digitalcreatorchic]

First to comment. Let me Go and watch now. 🎉🎉🎉🎉🎉🎉😊😊😊

[@marketingthroughobservation]

You're the best!

[@digitalcreatorchic]

@@marketingthroughobservation well done mama 🥳🥰🥰🥰🥰

[@juliaokujacks1766]

Very educative story. Thank you for sharing it. Creative entrepreneurs need to learn the lesson of understanding and being involved in the business end and tech back end of their businesses.

[@rukayyaa.3196]

Wow! Just wow! This is so heartbreaking. Omoooooo

[@marketingthroughobservation]

It is. But she has bounced back perfectly.

[@rukayyaa.3196]

@@marketingthroughobservation I'm so glad about that. 🙈 But there was a part of me that wanted the Nollywood thing to happen and then I'd hear "The business crashed after a few years". Well done, mama! This is captivating and immersive. I don't do well with long videos but this one, I watched it all in one sitting.

[@marketingthroughobservation]

Hehehe

[@AjijoBeatrice]

The sad part is refusal to refund the school fees. That is exploitative.

[@marketingthroughobservation]

Very sad indeed

[@natalieyesufu5070]

Very sad.

[@marketingthroughobservation]

Extremely but she’s bouncing back

[@sandrarr5434]

So you're still going yes?

[@marketingthroughobservation]

Going where?