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José de la Rosa, aka Pachuco Nereidas, is a third generation pachuco. Pachuco is a term used to describe members of a subculture best known for wearing flamboyant and colorful zoot suits. With matching fedoras and shoes, pachucos are hard to miss-especially if they’re on the dance floor. When jazz, swing or Latin rhythms start to play, nothing can stop a pachuco from showing off their master moves. But below the bombastic surface, the culture was born as a result of the discrimination that Mexican-Americans faced in the 1930s. Serving as a reminder of the hardships his fellow pachucos suffered, de la Rosa is committed to honoring the past- all while looking extremely suave.
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