Building Unique Design Cultures with Alexis Nikou from Beetroot at The Design Conference 2023

Join Alexis Nikou, Creative Director of the award-winning design agency Beetroot from Greece, as he shares his insights at The Design Conference 2023. In this inspiring talk, Alexis delves into the journey of Beetroot, a studio founded by three childhood friends from Thessaloniki, Greece. Discover how Beetroot evolved from a small studio into a globally recognized design powerhouse.
Alexis discusses the importance of finding a unique identity in the design world, the challenges of combining different creative perspectives, and the significance of adopting a team-oriented approach akin to sports. He emphasizes the necessity of continuously honing one's craft while fostering a fun and collaborative work environment.
Learn about Beetroot’s notable projects, including their innovative self-initiated works like "The Greek Monsters," which combined Greek mythology with modern design to address social issues. Alexis also highlights their success in creating the beloved food brand "Yaya and Friends," which showcases the power of storytelling in design.
This talk is a must-watch for anyone interested in design, creativity, and building a successful, cohesive team culture in a competitive industry.
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Finding and owning your creative flow is a life-long pursuit that requires guidance, discipline and an open mind. The Design Conference is a wonderfully confronting experience that introduces you to your dream future, how to grasp it and the connections that can make it a reality. Expand your mind and let the transformation begin.
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