the directors of new york

vitaminwater is so new york, it wanted to be the star of it's very own miniseries. but vitaminwater couldn't work with just anyone.
enter three up-and-coming filmmakers, Joshua Reed, Kaitlyn Busbee, and Joecar Hanna, hand-selected by Spike Lee, to make a series driven by the color, taste, and energy of the epicenter of it all.
watch and learn. welcome to vitaminwudddah’s New York.

[@o.a.5044]

WE LOVE YOU SPIKE

[@TruMarcProductions]

NYU baby! 💪🏾🔥🔥🔥🔥

[@jameslucas2663]

I was going to buy but using the f--king word in a commercial. Is just uncalled for.

[@o.a.5044]

You wouldn't like hanging out in NYC then. The commercial represents real people in real neighborhoods. I was taken aback at first when I saw the 2 girls bleeped out. But then I had to giggle and thought, "When I grew up in Manhattan, we ALL talked like that."