The Dirty Secret of Mobile Analytics

Why are mobile analytics so valuable today? In our latest Data Management Moment, David Marco (www.ewsolutions.com) presents in less than 2 minutes, the major challenges organizations face in doing mobile analytics the right way. David discusses the biggest challenge to successful mobile analytics, which will come as a surprise to most data management professionals. Also, he provides a simple list of best practices to ensure a successful mobile analytics program.
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