The Essence of the Double Diamond

[@masteringux]

Let me know if you think of the double diamond differently...

[@NorthWriter]

Great video. I've been a UX designer for 12 years now, and I really liked your comments about observations and how we gather feedback on a product or experience. I appreciate that you place value on the "evidence," and not just the data. Observations can be just as powerful as a bunch of metrics, even though it's harder to quantify. I'm glad you made this video, because I think it's imperative that those of us who have been around for a while do what we can to help businesses understand the WHY. Double Diamond does a really great job of helping us all "find your why," as Simon Sinek talks about.

[@shutterbruhs]

As a designer and a teacher of design I found this really helpful for understanding and explaining the design process to other budding designers. Really helped me see how we as designers should frame this process. Thanks Ken!

[@masteringux]

I'm so glad this helped @shutterbuhs !

[@Reeei-lu5wy]

Thank you so much for such an informative and easy to understand videos. Finding your youtube channel was like a diamond found in sands for me. One of a kind and quality videos

[@masteringux]

That is sooo encouraging. OK, l'll keep making them!

[@kp_kovilakam]

Crisp and clear! Thank you for the information.

[@masteringux]

So glad you like it! Thank you for the encouragement!

[@jessicaandfamily1985]

Your video is clear and professional. I don’t know much about UX, yet your video was engaging throughout. Thanks for the explanation 👏🏾 Btw, just happened to click on your video because the algorithm recommended it for me even though I have never watched a UX video. I was curious about the double diamond 😊

[@masteringux]

Wow! That's the best compliment I've ever received!

[@expchrist]

great video

[@masteringux]

Thanks @joshuad31 .

[@emrahy.849]

thanks a lot 🎯

[@masteringux]

you are welcome!

[@converter]

I would always hear this "Convergence " from a partner 😅. Content is a gem 🎉😊

[@masteringux]

Well good! if you ever have a question, let me know and maybe I can answer it in the comments or make a video on it.

[@mikedegrassi9289]

Cool first insight into the DD, Thank youu

[@masteringux]

Thanks, so glad you got something out of it! Feel free to suggest any other topic.

[@kdog24life]

As many times as I've seen this concept, I never got the purpose of a diamond as a metaphor or representation? This video got me closer to understanding.

[@masteringux]

@kdog24life I'm glad you got something! Let's catch up soon!