The Evolution of ITV Idents

[@joannedixon-jackson7348]

The IBA was the Independent Broadcasting Authority, in charge of the ITV channels. CITV may have its own channel now, but for us older viewers, it started out in the 80s as a roughly 2 hour slot of kids’ programmes that were on from around 4 pm until the early evening news, it was what we watched when we got home from school. Dangermouse was a big favourite of mine back in the day!

[@MrVCidade]

And before 1972, the IBA was originally the ITA which was the Independent Television Authority.

[@CoxallK]

👍👍👍

[@aink9106]

OMG Citv 35:05 Dyra: What. Dyra: Ahhhh! 2013: New Citv

[@marielromen814]

They have another TV channels under the ITV banner called Children's ITV, Tyne Tees Television, Anglia Television, Grampian Television, Central Television, Channel Television and Carlton Television back in that day.

[@filipenache7833]

Now CITV is a block on ITV2, no more a channel.

[@davidstuart8101]

Very well put together, back here in Dublin, Ireland we used to get UTV for years, now most of the ITV programes are now on Virgin Media Television Channels One, Two and Three.

[@sm64be]

Yeah, Virgin Media channels are basically ITV with differences.

[@BruceDanton-xw6eg]

I guess you are able to see the other British channels too. Bbc1 bbc2 itv of course. Channel 4 channel 5. Perhaps s4c too. As well as your own rte1 rte2 what was tv3 and tg4 I wonder. But thank you for this as it is most enjoyable so then too.

[@LOLMAN9538]

Thames was actually not bought by ITV, rather, they got bought out by Pearson plc, a British conglomerate.

[@joannedixon-jackson7348]

I like the fact you’ve found some rare footage of Granada idents with sound - they didn’t usually have any music!

[@dominewimbury2039]

That's what I thought!

[@Franksey180]

Lots of memories here, but the one that surprised me with a wall of nostaglia was the GMTV ident at 20:38. Reminds me of wanting to see the a guest interviewed but the hassle/stress of knowing I had to switch off and leave home to start the journey to work. Haven't watched any breakfast TV for years.

[@WINSTANLEYOBXa]

TSW 8’00 - I met a guy in Plymouth on the piss and he told me that Ident was composed after the most fantastic night out in Plymouth in the early Eighties.

[@mrcrazyjonpresents4312]

Love to know where he frequented in PLYMOUTH to come up with a volcano erupting in to some bra cups But yeah the 1982 ident for TSW was one of the finest idents of the 80s with one hell of a tune to go with it

[@ABCEasyas--]

Very creative! You did a wonderful job with the ident remakes.

[@lenchannon]

Trivial note. The ATV ident when you get the 3 discs merging. The iconic part of that lives on as Thailand channel 7 uses that as it's TV logo today.

[@georgeholland2934]

What a collection! I think the 80s were the golden era for ITV idents. The combination of clever computer generated graphics and catchy musical jingles was very effective in some cases, such as the Yorkshire ‘Liquid Gold’ ident seen at 10:46. The move towards live action sequences seemed to coincide with generally very feeble and indistinct muzak.

[@TheGiantKillers]

The 70s for me. LWTs logo was for me the best of them all and always makes me think of the Big Match mostly. Whomever rehashed that in the 80s should have been taken outside and had rotten tomatoes thrown at them. Thames next as it was the most common you saw in most regions during the week. ATV's three notes and dah da-daaah along with Anglia's horseman too. The one I'll concede I liked from the 80s was UTV's spinning silver cube. When playing the game of, try to note when you see all the different idents, it was one of the harder ones to watch out for, unless you lived in UTV of course. But it would occasionally pop up network wide and was a prized tick off the checklist when it appeared. Hated Granada for two reasons. Schools TV and Coronation Street.

[@xenon53827]

I think that is the best start to a video that I have ever seen!

[@thefennieswalkschannel5048]

Brilliant look back. I remember getting up early to watch LWT start. Thats how we used to know that it was the weekend!! Oh what memories. In my opinion they should never have got rid of them. Oh well.....progress i spose but not progress. But thank you for this video. An amazing time capsule thats for sure.

[@alexgrundon2346]

That’a brilliant. The homage at the start is a beaut

[@pure_reimagination]

19:20 with groudbreaking graphics and lush orchestral score this was the best ident across the whole network at the time, period.

[@IAMSTEVEBECAUSEJACKBLACK]

Just in 1994 UTV AND YORKSHIRES IDENTS WERE LIKES ONES FROM 2008

[@Ashfaq1999]

Brilliant. Grew up in the 70’s & 80’s watching these classic tv idents.

[@DanBmthUK]

9:55 Central Ident was always a favourite (channel 4 vibes) as was 13:54 TVS (especially the flip version of this ident into the news) the CITV Stonewall Idents @ 14:34 and LWT @ 16:23 & 19:20 from my time in London.

[@darkstone64]

It just goes to show how far ITV have gone through all these years

[@scottptolomey3498]

There was also ‘Watch It! ‘ before it was rebranded as Childrens ITV

[@dukeofdevon5608]

Wow some great memories here and goosebumps to match. I grew up in Essex where we would be able to get Thames, TVS and Anglian. I remember growing up you would see something like bullseye on from central or emmerdale from Yorkshire. Would conjure up images of far flung places lol

[@IsaacVivarais]

9:07 Silvercarlton

[@desireesmith3925]

The TalkBack Thames logo is actually from 2006. And today, ITV Had just changed the name back to ITV1.

[@melissanewton7462]

Loved our local regional tv. It started with TWW channel 10 then Harlech took over then becoming simply HTV with various idents. We also received ATV on the east side of town which became Central. Loved both HTV and Central opening themes. Still have them on tape.

[@Michael-ut2qo]

How did you work on the westward ship? IF I SEE THE SHIP, I WILL RIDE IT!

[@Michael-ut2qo]

Like that Microsoft Edge logo by sln media group and that logo is a scary dragon

[@simoneastland]

I recognise the schools programme clock signature tune at the end

[@MarkGenner1991]

ITV Turns 70 Years Since 1955.

[@brushhead]

Nice to hear John Cross doing one of the YTV continuity links.

[@Michael-ut2qo]

Oh and the ship is scary and in the LWT logo with that muzak playing is only the CITV logo

[@suttonformutton6094]

The evolution of these idents track perfectly with the rise and dramatic decline of popular culture in Britain.

[@KeithAndrewPGbiz]

Nah, you just you old mate.

[@filipenache7833]

​@@KeithAndrewPGbiz You are so rude!👎😡

[@Michael-ut2qo]

Anglia may have its Meridian network, so the 1988 Anglia logo had The Legend of Zelda, and copyright strikes are by Nintendo.

[@adeforeman86]

Granada in the '90s always bring back happy memories

[@nicolamarchbank1846]

I do think there was a naivety on the part of the authors of the Broadcasting Act in assuming that regional services would survive long-term and with a TARDIS, one might have gone back in-time and suggested that a broadcasting network centralised on London - which is what ITV became, would not be the best outcome long-term. I come from the Border region. I actually really liked the weird 3 nation quality of the Border region in the 1980s and 90s, and I can only remember as far back as the Lockerbie Air Disaster - which was lets face it Border's and TVAm's finest hour (the latter thanks to Lorraine Kelly cutting her teeth covering the catastrophe). I actually like the fact that it had to try harder because it had that multi-national region. It still has it to some degree, given that it covers Cumbria and the South of Scotland and an English channel has to cover the Scottish Parliament, which means presumably Cumbrian voters might be better informed about their neighbours than say Lancastrians, but the region was always too small to have made a meaningful impact on the wider network so the ad-hoc set up for the network set some smaller regions up for failure from the start. A model that allowed for a roughly equal population base would have been better in the long-run and ensured that some regions weren't massive and others tiny and therefore unable to compete and vulnerable to the consolidation that you rightfully regret. I do think that ITVX has the potential to be positive if it chose to support local production - local news and current affairs, basically interviews with regional MPs/Devolved Body Members, Councillors, NHS Board Members, Charity leaders, Business leaders and meetings of local bodies mixing a standard broadcast and a KZbin style model under a local branding. Sadly, it seems set that they never will, they would never allow something that creative or regional to thrive in today's centralised economy, in every way, shape or form - you only need to look at the dumpster fire that was the Border-Tyne Tees merger and how you thought you were doing well if you got 1 story covering Scotland in a Local News broadcast and it was generally just how Queen of the South FC (my beloved club) sucked. I am grateful for a return to Border News, but I do think that they would rather not and I do miss the old "chopsticks" logo. I think British broadcasting in-general is in a terrible state - I am horribly disappointed by how generic and replacement for BBC2 BBC4 has turned out and I watched that as a very nerdy person. It's too general to be all that successful for a nerd and too highbrow to work for a general TV viewer now.

[@murakunfuudo]

Ayo this is amazing

[@markgenner1747]

ITV Classic Best Channels

[@ProfessorHeavy1]

30:22 made me feel things I didn't know I could feel.

[@miss865]

Brilliant, lots of memories

[@NelvanaFan1971]

Good use of TVArk

[@filipenache7833]

22:03, 22:22 What idents are these?🤷‍♂️🤨

[@DaveG6HNI]

Ahhh, I do miss the old regional channels when they used to make their own programs. I have fond memories of Thames, LWT, Anglia, Granada, Yorkshire & Southern TV. I only vaguely remember ABC, ATV, Rediffusion though...

[@TheGiantKillers]

But the real prizes in the game of 'collect the idents' back in the 70s and 80s was those incredibly rare times you got a production from the likes of Grampian, Westward or Ulster.

[@Michael-ut2qo]

HTV LOGO 1992 BUT MY SISTER REMEMBERS MY HIGH NOTE

[@henrythomasbarthram6065]

Why did they used to be different channel numbers to 3 / 103?

[@Michael-ut2qo]

The CTV logo divided in 9 pieces remember the IBM logo

[@Michael-ut2qo]

Autumn is here

[@channeltelevision5016]

I quite like the lwt nightlife logo

[@Luizz07]

the intro is legit peak

[@dsremixes-synthpop]

So satisfying to watch👍

[@jiranunj4868]

This-is-scotland 2:38

[@markgenner1747]

ITV West Midlands Central.

[@DanBmthUK]

14:34 Stonewall CITV idents 👍🏻.

[@jamez4826xmas]

In Fact: In 1995 Reuters Was Bought GMTV To Make A Reuters News Hour (6 A.M. - 7 A.M.) While GMTV today Still Conducted By ITV Breakfast Broadcasting Limited (7 A.M. - 9.25 A.M.) And Followed By Trisha (Before Lorraine Was Taken Over In 2009)

[@yamsunflower1]

THANKS ABC7

[@amandamakin1542]

Believe it or not, Watch It! was the oldest version of CITV & it has its own idents.

[@Michael-ut2qo]

That tttv logo is sounded like the Coca-Cola Journey logo but in a different footage

[@Goonerette75]

Loved looking at blasts from the past. I must say that the likes of Thames, LWT, Central, Ulster, Grampian, Scottish, Border, Granada, Yorkshire, Anglia for the most part kept to their original indents, but with modern variations. But as regional TV was disintegrating, most of the programming for me became less and less memorable and iconic.

[@ЕленаДовгая-т2б]

Anglia television 1999-2002

[@JamieFurlong]

In my childhood memory, the Thames Television ident meant only one thing: Rainbow!

[@MarkWiles-q8v]

Up above the streets and house rainbow flying high

[@onjikun]

Idents begin at 0:47

[@PaulChapman1bz]

Remembering as a kid thinking how exotic all these TV stations seemed compared with London's boring old Thames and LWT idents

[@rileyindieman1]

I use to visit my Nanny London (lol) back in the weekends of the late 80s/early 90's and thought the LWT ident was dramatic and exciting. We had TVS where I lived but some did get Thames but only just. Only used to see the Thames ident at the end of Thames produced stuff but that is another favourite.

[@nicolavallely8076]

❤❤❤ one word brilliant

[@htershane]

5:36 …..25 mins of pant wetting terror, Sapphire and Steel😱

[@varabased]

Great!

[@Sheffield_Steve]

18:18 One of YTV's best idents.

[@gangsnapp_yt5945]

opening music?

[@thecoolpersonmillie7525]

probably something made by him

[@OrangeShellGaming]

It's a (custom?) potpourri of ITV idents, although 0:00 - 0:07 is a pitched up version of YLE TV1's ident from 1998-2000

[@Michael-ut2qo]

10:04 CAKE 🧁🍰🧁🧁🍰🧁🍰🧁🍰🧁🍰🧁🍰🧁

[@Michael-ut2qo]

Is this the end of Westward Television?

[@Greenpoloboy3]

19:19 great one

[@IsaacVivarais]

7:44 7:52

[@wMTF2]

I wish there was a clean version of 15:50

[@thehammersmithcrumpetradar]

It is.

[@Michael-ut2qo]

Let me ride on that ship

[@Michael-ut2qo]

NBC?

[@Michael-ut2qo]

That is Coca-Cola Journey style

[@SkyziProductions]

yorkshire 1996 is the best. i dunno why.

[@thecoolpersonmillie7525]

20:40

[@CJODell12]

How did you find these in 60fps?

[@NelvanaFan1971]

TVArk

[@VermyScrubs]

20:01 Tell me this is from the 90s without telling me its from the 90s

[@Sheffield_Steve]

Midnight, 1st January 1993 - The beginning of the slow decay & demise of the great ITV regions that made the ITV network. Oh, and Carlton arrived. 😡

[@BruceDanton-xw6eg]

You are of course but alas so right there then too I agree with you fully as well too.

[@kennedyhopkins19]

Awesome video

[@EFify2563]

Cool!

[@CarlosEvirPaz-n9w]

The Evolutión of the ITV idents (🇬🇧)

[@thecoolpersonmillie7525]

10:14

[@dominewimbury2039]

31st December 1992. One of the worst days in ITV history. We had to say goodbye to Thames for stupid Carlton! 🤬 Plus Rainbow left our screens as well 🤬🤬 The only thing I liked about Carlton was the very early idents. That's all. No wonder it was said to stand for Calling All Real Londoners Turn Off Now! Ah well, least we still had LWT for a few more years

[@bytearchives]

I liked the late idents of Carlton

[@ЕленаДовгая-т2б]

This is LWT your weekend itv

[@diniandini1731]

ITV

[@thecoolpersonmillie7525]

yes

[@infinitemultipliers]

probably

[@thecoolpersonmillie7525]

2:38

[@rtc9063]

Thames - a Talent for Television and then the next day, that rubbish was broadcast to London

[@boramedica96]

ITV Channels

[@yamsunflower1]

THAKS ABC7

[@Michael-ut2qo]

The 1950s and 1960s sounded like nbc

[@thecoolpersonmillie7525]

9:50

[@JAC_Pittsburgh]

Rediffusion:1955-2013

[@JAC_Pittsburgh]

ATV:1955?-2017

[@JAC_Pittsburgh]

ABC:1956?-1988

[@JAC_Pittsburgh]

Granada:1956-now

[@JAC_Pittsburgh]

Stv:1957-now

[@JAC_Pittsburgh]

Southern:1958-1987

[@danielthompson4463]

Around the turn of the new century idents became really dull.

[@TheOne_6]

welp i was born too late

[@wellfolkz]

10:05

[@VTPS5GF15]

Of abc logo

[@DN21Media]

Is a 45 second intro really necessary?

[@LogoBro1]

After closer inspection, no it’s not. I’m very sorry for having fun, and I can only hope that some day KZbin adds some sort of feature to let you skip to the part of the video you want.

[@infinitemultipliers]

@@LogoBro1 lmao

[@motomoto917]

@@LogoBro1 I thought it was good.😇 Where did you get the music for the intro?

[@Michael-ut2qo]

Tr3x productions

[@Michael-ut2qo]

All at ids are NBC

[@cherlynng1487]

ITV kids

[@Michael-ut2qo]

Bollywood music

[@VTPS5GF15]

On piano