The GENIUS Marketing of ‘Barbenheimer’

In this video essay, I breakdown and explain the Internet phenomenon Barbenheimer, why it matters to the movie industry, and what Hollywood can do to keep social media trends going.
For context, Barbenheimer began as a social media trend surrounding the same-day release of the the contrasting films Barbie and Oppenheimer.
#Barbie #Oppenheimer #Barbenheimer #Film #movies
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[@ComeWatchTV]

What is your biggest takeaway from Barbenheimer?

[@randynewmansdeepinsideholl732]

Randy saw Barbie and Oppenheimer like 50 times. For real.

[@joshualee2932]

#SawPatrol has been circled on my calendar for months.

[@ComeWatchTV]

Prove it.

[@dukemoosbrugger6471]

I really appreciate the darr at 6:37

[@VidWatcher01]

I went to both movie dress in a pink suit, tie & pink pork pie hat like Oppenheimer wore

[@ComeWatchTV]

As you should

[@VidWatcher01]

@@ComeWatchTV They even gave me a Barbie movie poster because they loved my Barbenheimer ensemble

[@prestonbingley6047]

*clears throat* ummm… Hollywood? You’re gonna want to see this.

[@ComeWatchTV]

Uhhh… that just happened

[@dukemoosbrugger6471]

100% agree that Oppenheimer is Nolan’s best work. Great vid!

[@jake-intensify3131]

you’re so goated

[@coleseavey7589]

Amazing video

[@ComeWatchTV]

thank you kindly

[@samwheelock9836]

That’s me, I’m the friend he went to Barbie with. I wore pink

[@piercehawthorne8124]

Hope this blows up like cottoncandy

[@skwjisin]

the cinema world would be much better without all the trashy disney remakes...