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In this episode, Jennifer Moss and Atom Thompson talk on their event that revealed the Firefly Petunia, a genetically modified, glow-in-the-dark plant! They share the story behind its development and recount their journey of unveiling this unique plant to the public. From initial skepticism to a successful nighttime launch event complete with music, food trucks, and entertainment, they get into the challenges and excitement of bringing this innovative plant to market. They also discuss proper fertilization techniques to keep the petunia thriving and invite listeners to share their experiences using the hashtags #illuminatethenight and #fireflypetunia.
00:20 Introducing the Firefly Petunia
00:36 The Science Behind the Glow
02:06 Skepticism and First Impressions
04:34 The Big Reveal
05:28 Challenges and Cultivation
13:42 Marketing and Event Planning
16:04 Event Preparations and Safety Measures
16:46 Managing the Crowd and Plant Sales
18:32 Pricing and Technology of Firefly Petunias
20:48 Moon Gardens and Their Appeal
21:59 Introducing Firefly Petunias to the Industry
25:49 Event Highlights and Entertainment
30:24 Conclusion and Future Plans