The fridge was not invented for food.

[@TheCraftBeerChannel]

Hey folks! You can buy the book right here: UK PREORDERS (WIN A YEAR'S WORTH OF BEER): tinyurl.com/meaning-of-beer US PREORDERS: tinyurl.com/meaning-of-beer-usa

[@Jaap-Relou]

Were can we Dutchies preorder? Amazon doesn’t work unfortunately. Very much looking forward to supporting and reading this book 🤗🍻

[@mrougelot]

I have very fond memories of meeting you after your Spaten visit! You were really excited about them then and you’re still enthusiastic on the video. It’s a pity that Spaten has fallen from grace and nowadays even in Munich nobody knows how groundbreaking they were not that long ago. Looking forward to reading that chapter!

[@richharper8159]

Loved sitting on the roof garden of the Ruby Lilly Hotel in Munich and smelling the boil from Spaten.

[@jeremie_normand]

Signed edition ordered! Destination France. Can't wait to receive it :D Thanks for all the videos, I enjoy them every time and they've helped me go pro.

[@andrewhigginbottom5080]

Still got some Spaten Festbiers in the fridge. Looking forward to reading the book!

[@masterhomebrewer2154]

Very enjoyable watch, thanks

[@Stevesulsh]

I so enjoyed that's one book on the Christmas list loving history of beer, cheers 🍻

[@pv4669]

Spaten has a place in my heart as it was the first beer brand I consumed on my first ever trip to Europe many years ago. It's a fine beverage. Las dir raten; Trinke Spaten!

[@TheCraftBeerChannel]

It's still a great beer!

[@goodolarchie]

Congrats on the book Johnny. I would put Weihenstephaner and Urquell in the mount rushmore for important / influential breweries, though there's some fairly recent (180 year) bias there in the latter case. Wei isn't just the oldest running brewery, they've also carried forward the yeast research and preservation work that Carlsberg started.

[@TheCraftBeerChannel]

All the breweries you mention will get their time in the sun in the coming series!

[@johnmorrison9424]

Visit Bellhaven Brewery in Dunbar Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿 and they have this cellar like building that was built by monks in the past. The monks built it with green bricks and fired them from the inside after the cellar was made and it is like walking into a fridge and it was used to keep the beer cooling the monks knew what’s what

[@liamscott1905]

Spaten “optimator” was my first German beer so I’ve been a fan for a while. I like how it can be used as a template for what a helles should be. Whereas in UK we don’t have a beer that is THE original porter or bitter.

[@TheCraftBeerChannel]

Well strictly speaking there's not a lot in common between Optimator and Helles. It's the Spaten Marzen or original Oktoberfest that has that link, which would have been paler, lower in alcohol and brewed in Spring rather than in time for spring. As for the original bitters and porters it's very hard to trave but we do have some idea of Porter at least , I talk about it in my book A Year in Beer! And while we don't know about bitter (which was more a subgroup of styles til world war ii) we do know the origin of ESB - Fullers!

[@liamscott1905]

@TheCraftBeerChannel I meant Spaten helles is the template for other helles, not the optimator being the template.

[@TheCraftBeerChannel]

@@liamscott1905 apols!

[@danieltaylor3737]

Beer and history are both very very cool!

[@xander1052]

Can't wait for the book signing in November!

[@RichardHill-bi5le]

Looking forward to the book👍

[@zachi3731]

Interesting history about Spaten. Love learning this stuff. Might have to check out the new book! Unfortunately, the first Spaten beer I had recently (their Oktoberfest marzen) was just not the best. Oxidized and skunked. I am sure the travel to the US in those green bottles was rough on the beer. Still puzzled as to why breweries harm their own beer with clear and green beer bottles. Even most US macro doesn't bottle in green or clear bottles. Guessing it is the influence of marketing teams?

[@TheCraftBeerChannel]

I had no idea Spaten put any beer in green bottles. Certainly not seen it in the UK! Sounds like a request from the US distributor. The book is out via Harper Collins in the US so will be easy to find! US PREORDERS: tinyurl.com/meaning-of-beer-us

[@mattsearle1]

This is top content lads! Looking forward to the book!

[@TheCraftBeerChannel]

Thanks Matt!

[@j0hnb0y1000]

Just opened a Spaten. Fancy that

[@TheCraftBeerChannel]

Nailing it.

[@natedizzy]

Awesome, I feel like a cold German beer now 🍻

[@marlonand1]

So great to know such big advance in technology that was not led by wars

[@adonisssss2197]

I have newfound respect for British beer now

[@SlingshotCanada]

awesome man, congrats! I'm buying from Canada

[@NatsuMatto]

Sadly not available until November 26th here in the US!

[@TheCraftBeerChannel]

It'll be worth the wait!

[@Adamphillips900]

Ummmmm pretty sure it was Rudolf Diesel that invented the diesel engine! Only thing Joseph invented was a technicolour dream coat! 😂 (apologies for being "that guy")

[@TheCraftBeerChannel]

@@Adamphillips900 appreciate the correction!

[@ketanguitartuition]

What is meant by the term 'mothball brand'? and why would that be the case for Spaten?

[@rici_22]

Can't wait to get your book! Who's your publisher? I own a book store

[@TheCraftBeerChannel]

@@rici_22 in the UK? Atlantic/Allen & Unwin

[@rici_22]

@@TheCraftBeerChannel Great! We deal regularly with Allen and Unwin. We’re in the Bay of Islands, New Zealand. Probably a bit far for a book signing 😅

[@jf3457]

Spaten is not Spaten nowadays it just shares the name. The real guy changing the beer world was his Austrian friend Anton Dreher, father of the Vienna Lager (which has nothing to do with the beberage brewed in USA). "Vienna Lager" by Andreas Krennmair is another interesting book about the topic. Enjoy!

[@TheCraftBeerChannel]

I think this is stretching Dreher's influence quite a bit. There's no doubt that when it comes to this story he is a large part of it, but ko evidence I've found would make him as influential in the malt, fridge or yeast story. Andreas helped me hugely with the book though, a wonderful and incredibly knowledgeable person.

[@Jaap-Relou]

It seems i’m not able to buy the book from Amazone as a Dutch customer. Strange… how to go about this since I want to support and read the book 🤗

[@TheCraftBeerChannel]

Hey there! Sorry for the delay! I think you can buy signed copied that will ship internationally here, from my local bookshop! www.davids-bookshops.co.uk/products/the-meaning-of-beer-by-jonny-garrett-signed-pre-order

[@robertjoyce5629]

Got the book yesterday. Loving it!

[@TheCraftBeerChannel]

But... it's not out yet!?

[@robertjoyce5629]

@@TheCraftBeerChannel I had pre-ordered it. And it showed up in my Kindle the day before yesterday.

[@joshjamesuk]

"Talent Borrows, Genius Steals"

[@TheCraftBeerChannel]

"And Brad mangles quotes."

[@filmscorefreak]

or what Stravinsky said - "Good composers borrow, great composers steal"

[@Duglum666]

Sadly Spaten (as Franziskaner and Löwenbräu) belongs to AB InBev nowadays, which makes it a no-go for me. Augustiner or Giesinger all the way (Or Hofbräu or Schneider Weiße) if you want to keep it to Munich macro beer. (Ok, macro is still debatable for Giesinger, but they are on their way there). The history behind them is fascinating though. All the best from Munich.

[@TheCraftBeerChannel]

Indeed. We wouldn't mention the brewery if it weren't for its history as there are better, independent beers in Munich. Not sure I'd class Giesinger as getting close to macro though - in 2022 they only made 40,000 hl which would make them less than 1% the size of Paulaner!

[@Duglum666]

@@TheCraftBeerChannel I've read somewhere that they own about 1% of the munich beer market by now, which is huge. Also their new-ish Werk2 industrial building makes them the biggest of the small ones by far. But fair enough, maybe macro was a bit unfair as they are still tiny compared to the six giants.

[@Tomtiburon]

Tegernseer hell ist the best, for me^^

[@TheCraftBeerChannel]

It's up there, certainly among the bigger breweries.

[@fuse5k]

Hey, just to let you know that this vid sold you a copy. Also worth mentioning that it’s available on prime now as a last minute gift for only £6.80

[@ianwild]

Talent borrows....genius steals....ask Noel gallagher

[@Tatterdash71]

This sounds like it will be the first beer book written since Michael Jackson's books that actually contains new information.

[@TheCraftBeerChannel]

Haha I take this as a compliment for this book.... but a bit of a burn for my other 3!

[@benreast2382]

So basically alcohol, sex and war are the main pushers of technological progression!

[@TheCraftBeerChannel]

And probably all caused each other at some point....

[@stevenhentschel]

@@TheCraftBeerChannel To paraphrase the quote from Homer (not the Greek one).

[@FatherEarth93]

Such a shame a brewery and brand with such an amazing history is now smushed together with two other German brands and lives in relative worldwide anonimity to the other Oktoberfest brewers.

[@TheCraftBeerChannel]

Indeed. A travesty. I want to do a crowdfund and buy it off them.

[@jf3457]

It lives in anonimity because the Oktoberfest Spaten tastes horrible and every guy in Munich would tell you that Spaten is not Spaten anymore. It is the local Heineken.

[@FatherEarth93]

​@@jf3457Tastes differ. I cannot judge on how Spaten used to taste. Let's just say that if the taste has changed, it is due to the same reason Spaten is smushed into a group with Franziskaner and Löwenbrau. We're on the same page there.

[@Simi822]

SRY but no ANTON DREHER was the Iron man....and Gabriel was his warmachine...this is why Dreher was where Joseph Groll learned..and Dreher started Lager Beer in Hungary /all over the old Kingdom...so today beer in Slovakia, Romania, Serbia or Hungary or have Dreher heritage/ in Austria, in Italy or in Czechia not just Pilsen but also in Michelob which is the Mecca if Saaz hops...so a good video but still some small inaccuracies /watched it after your comment of your new video /

[@TheCraftBeerChannel]

From the reading I have done on this topic over the 3 years I have been writing this book, I am yet to find a reliable source that proves Groll was a student of either Dreher or Sedlmayr. Given that they were all less than 3 years apart in age and under 30 when these advances happened, the idea one was a student of the other seems far fetched. The few references that do claim this are where I get a few of the references to him not being as smart as is claimed. Any further references gratefully received! Dreher's influence is of course huge, we agree there, but in this particular story and indeed the one we're going on to tell about Budweiser in the US, Gabriel is the most influential and important.

[@Simi822]

@@TheCraftBeerChannel I lived 5 years in Munich and I am born in Czechoslovakia and I am from a Hungarian family..speak al of the languages, know all of the cultures.... DREHER is by far the most important but GROLL is the one who become the most famous...its a fact....and its OK for me

[@SLM3573]

one of the worst beers in munich, most of the big 5 are really not that great, new boys like Giesing and old school like Andechs are miles better

[@TheCraftBeerChannel]

Indeed. Though one of the worst lagers in Munich would still be the best lager in all but a handful of countries!

[@jf3457]

Giesing can brew now its own Oktoberfest beer too.

[@TheCraftBeerChannel]

@@jf3457 And hopefully one day will serve it there!