The Fundamentals of User Experience

[@federicolrobinson]

The User Experience Process (Beginning To End) - Strategy - where it all begins. What do we want to get out of the site? What do our users want? - Scope - transforms strategy into requirements. What features will the site need to include? - Structure - give the shape to scope. How will the pieces of the site fit together and behave? - Skeleton - makes structure concrete. What elements will enable people to use the site? - Surface - brings everything together. What will the finished product look like UX Design Is Best With Agile Due to the iterative nature of design it is important to approach the development process using Agile. This means make small features constantly and get feedback. Don't wait until the entire process app or site is complete before handing it off or getting feedback. I have learned how important it is to start with sketches because it allows you to iterate your designs many times over. Compared to mocking up designs on a computer, because it takes so long to make those changes, it is not ideal to move to that stage until you have a design that has been fleshed out. What Makes Good UX? 1. Guide Them - don't get in their way, don't leave them hanging. 2. Don't Confuse Them - don't frustrate them, don't make make them feel stupid. 3. Give Feedback - users need feedback so that they know they are doing the right thing. For example if they add something to a cart, there should be a visual, auditory and or kenesthic feedback that they did something. 4. Set Them Up For Success - Make sure that users can't do something that they will regret. For example if they delete something, give them the option to recover it. Or better yet, build in a function that prompts users twice or type "DELETE" if they want to delete something. Or when designing a UI have the delete button far away from other buttons so that the user don't accidentally click it. Or if you need a user to fill out a form, give them one question at a time and auto save their progress. 5. Be Human - Make your app or website seem like a person. This extends to customer service, when you talk to customers, treat them like people and don't give them a robotic answer. Don't put content on your site like an advertisement A book that came recommended is "Don't Make Me Think - Steve Krug". The design advice is to leave queues in your interface so that people know what to do.

[@JacobTelkamp]

All these comments complaining about a 100% free video teaching stuff not being up to these people's high standards...

[@mikikomurdoch5985]

This talk really made me think that UX is all about human designing technology for human who'd use it. It was a TALK and not a lecture, but had a lot of useful information. I ENJOYed the talk because there was an edutainment factor that kept me listening rather than a boring straight forward information-strung session. Thanks, Amanda!

[@recession2009]

your parent analogy was on point! Loved your examples, thank you for making UX easy to understand.

[@realshlimshady8966]

I really enjoyed this. Thanx. Loved this whole presentation and your cheerfulness.

[@mistanios]

I thing this video was really useful. Thank you very much Amanda Morrow

[@sylvainandrianoasy7928]

Good introduction about UX, more focused on UI, thanks :) !

[@boomerangfish3558]

This was great and she even offered beer at the end!

[@tonytotti8114]

Cool! The speech is simple and really help to get user into the UX world. Thanks for you contribution.

[@poppyseed1000]

She probably laughs when she's a little nervous

[@thunderstruck379]

yeah she was hella nervous :P but amazing

[@theamithsingh]

the laugh!! haha.

[@derecwilsom4546]

Thank you for sharing this video. Really enjoyed it.

[@halfniak]

She can omit 60% of what she says. Thanks for the video.

[@adamweber625]

Amanda Morrow for president!!

[@rangizcool]

Thank you for the video, but please let me say what i have in mind about the video. Even-though you explain the UX with the Spectrum of User Experience and UX planes, in the end you narrow it down to only User Interface (or maybe Interaction design) I follow your presentation carefully, so correct me if i'm wrong, but your definition of UX is so narrow. The output of UXD should consist a holistic experience for the user not limited to the tangible area of the product but also cover the intangible. I agree that UX might be interpreted differently though the differences of the design disciplines but i guess we should be careful not to confuse it with usability for UX cover the whole brand experience. UXD is a team works, what you are explaining up there is the fundamentals of user interface.

[@dariamushinsky8943]

Rangga Muslim What would you say is the difference between UI and UX? I thought she touched both subjects, but I cant put the finger on where the line crosses.. Also so, are UI and UX usually the same person/group in a project?

[@rangizcool]

Daria Mushinsky well, like I mentioned above, UI is basically part of UX. UI only include the tangible aspect of the design (including motion in GUI). While UX also covers the utility and functionality of the whole product. Saying UI and UX is the same thing is like saying art director is the same position as creative director. Now, UI designer and UX designer.. that's what confusing most of companies, even for company that have the creative as their core business. To answer to your question: yes mostly they are the same person BUT it's happened due to the lack of understanding to the scope of responsibility a team member should have (or intentionally to minimize cost? :D). It's a common mistake to think that UI is the same thing as UX, even for professionals. so cheers!

[@marksanb]

Do you have a PDF of this presentation?

[@mrjoe27]

I wasn't there and had to watch this on KZbin. Where's my beer?

[@guinwhite]

Great presentation - thanks for pulling this together and making it all make sense. Question: how long does the process typically (generally) take, start to finish, for any given project? I'm sure it varies, but it'd be great to understand how long each phase takes. PS - your parents are adorable!

[@michaelbruceallen3700]

At about 20 minutes, I just got really happy :)

[@federicolrobinson]

why?

[@michaelbruceallen3700]

@@federicolrobinson i do not remember. Lol

[@realshlimshady8966]

From springboard

[@VenkatarajanGovindarajan]

Next week, I am going to participate... Elocution Competition ! and my topic is "User Experience - Taking into the next level.. I hope this video will help me for it...

[@MacroU411]

Love it totally, thank you so much, I learn a lot with this, and she make it way more interesting just by the way she speaks, and remember Be human!

[@lbscify]

awesome and clear tutorial.

[@charlesd4572]

Why the bad language? It doesn't add anything.

[@KrisNoer]

Very good :) Thanks

[@AleeshaLevy]

Very helpful thank you very much Amanda!

[@p4tg4mble]

Thanks for this, it's really helpful.

[@toinetterorie6617]

Great Presentation!

[@tifacola]

This was great!

[@yonassamuel4082]

This was great. Thanks!!

[@noufbawazir838]

Thank you very much ! that was very helpful

[@RafaelBattesti81]

Great video!

[@LisaNoble-Vivid]

Great video

[@damiondigi]

This was great. thanks!

[@Katlex]

love her laugh ^__^

[@KingVikram]

This talk could be shortened to about 25 minutes. Better organized talks, please.

[@dariamushinsky8943]

KingVikram I kind of agree. She was really charming, but I found the first half to be very uninformative and quite slow. The second half was spot on, I liked her point of view on things and felt like I gained a clearer understanding of things I wanted to learn. Feel free to skip the first 24 minute or so. 28 is where things start to get interesting as well as charming.

[@netofculture]

KingVikram Yes, let's demand better free products. Let us nitpick these gifts apart rather than just enjoy what was good about them.

[@dariamushinsky8943]

netofculture no one demanded anything. It is a valid opinion that could help future viewers and the creator of this vid if she wants to improve/

[@fatihamzah]

Thank you so much :)

[@RenZZoLFX]

excellent!

[@chetatkins3330]

Agree with Steven. As a recruiter, if I were to review her presentation as a prospective candidate, I would have to remove her from the list and move on to the next. A very career limiting experience. Also, not impressed.

[@skotthall4090]

Chet Atkins I doubt she would need your re suiting services

[@LtBlak]

nice

[@kaydurand7903]

Her examples were useful but omg she gave a lot of long-winded irrelevant info. This is part of the Design Lab free course and it's cool that the video is free, but I'd die in one of her classes. I found the speaker talked about themselves way too much and the whole thing could have been a little more to the point. She seems nice though probably a good teacher, not speaker.

[@angelkennethtolentino8261]

Aren't you the woman in Spider Man? (Tobey Maguire)

[@romitzie]

Nice video. I find her laughter annoying though.

[@eliezervzla7417]

Don't be such a jerk, she's just a little nervous, who doesn't when speaking in public?

[@moniquewrites9046]

Really trying to get through this but the cussing and breathing is a bit much.

[@MarlinJayakody]

You Madam is my new heroine

[@thearchibaldtuttle]

A ginger! Loveit!

[@rarun84]

i like u laugh

[@LAXdrummer55]

Jesus christ, a talk about UX and design and your presentation slowly zooms in and out the ENTIRE. DAMN. VIDEO. why. why would you ever. you recorded in this shit resolution so whenever it zooms, all the images and text go blurry when they're between pixels. Honestly.

[@dhanrajmanure]

Very Boring with useless screens are added user forget what he has watched and listned

[@mauricioalvarado3827]

Dhanraj Manure request for a refund then....uhh right

[@martajaskowska341]

Jesus, this was boring af

[@Visualico123]

i hate when people speaks through the nose... get a tissue