THE GARYVEE FOOD TRUCK BUSINESS PLAN

How to start a Food Truck business?The best and most efficient local business marketing is using Instagram. A common mistake a lot of successful small businesses make is expanding too quickly. You need to understand what works for one setup and assess if it can be replicated or not.
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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[@arsenioseslpodcast3143]

It doesn't matter if she was getting it; what matters is did you get it? And if you did, follow through. People are missing the entire point of all Gary's videos. These are to help you, not ridicule and criticize the receivers.

[@NERDSoul]

Spot on! Thank you for saying that! :)

[@paulsotenko2189]

Arsenio Buck By critiquing you are showing understanding. But I get your statement.

[@samash33]

Agreed. Perfectly put.

[@emanijudah6985]

This guy is going places

[@AuthenTech]

She just received some GOLD consulting... Hopefully she actually implements!

[@valerius7979]

She's so not into it. I mean, Instagram.

[@instantsiv]

AuthenTech - Ben Schmanke Gold consulting? He tells her to down size but she can't because if she does she won't make any money and is stuck flipping burgers instead of running a business. So then he suggests she gives out free food in the hopes someone famous comes there... Basically buy a lotto ticket. That was horrible advice imo. Her team needs training, optimized operations, and locations. Once the other trucks are self sustaining to the point it frees up some time for her then she can start marketing. She's putting the horse before the cart and Gary is oblivious to this or he wants content and knows his viewers will eat it up.

[@bangwithcamino693]

instantsiv I think you missed the point of his advice, granted the main focus was instagram. He told her to essentially market her business better. She doesn't get the word out, which leads to a smaller customer base. She also messed with the formula that made the first truck successful (which may be her out front or the recipes). His point is extremely logical....girls love food and they love taking pictures of it....The more people that try her food, and hopefully like will share it with their friends and/or followers. She is in hard spot because she can't actually afford her expansion. She needs to go down to 2, train someone to handle it as she would, then move to 3. She moved to 3 before her second was profitable, had a strong presence in the marketplace and mastered her business. She could have been really lucky with the first or she has a niche product.

[@anpe6524]

Just the fact she had Gary ALL IN into her business for that long is priceless, she was focused in the problems, she looked really overwhelmed... I HOPE she gives the value that gesture Gary dd deserves! :)

[@instantsiv]

Entrena Sure doing something is better than doing nothing, I'll agree with that. All I'm saying is she went to a marketing guy and the marketing guy said she needs to market... but her problem isn't marketing, it's operations.

[@aceg367]

His advice blew my mind!!!! I never thought about doing that through Instagram. I thought about having people shout you out. But wow, searching your location and seeing who is near by and offer them a free meal. That can change your business with just one right person coming by.

[@PedersonPantry]

Me too! 🤯

[@DieWharheit]

SHE GIVES ME ANXIETY. Just listen Linda.

[@sfisomngomezulu3652]

Brooooo

[@dreatellez9849]

Me too lol she’s all over place nervous

[@iwishtfsvegetaiscanon9077]

Still she owns 3 food truck

[@Biincg]

Me 2...

[@icecoldr7226]

E quiet bro

[@JordanRosendalee]

Great stuff. I own an organic juice truck. Been doing it for 3 years. I vlog the entire journey here on KZbin. Truck build three years ago to now we're opening a store front(haven't officially announced it yet, but giving hints). We have grown slow while at the same time gone all in, opposite forces. So much coming full circle right now. Micro and macro. It has been such a journey, yet the journey is just beginning! #jkjuices Btw: we do this exact Instagram strategy on our truck. It works. Every time. They come to the truck, get their free juice, and post a photo. Plus: their caption it always full of quality information(organic, local, cold pressed,etc) and gratitude. More than average customer photo. Then we give them a punch/loyalty card and let them know if they bring their glass bottle back they get $.25 credit on next purchase. Boom, second visit.

[@studentoflife4776]

Jordan Rosendale thanks for commenting... ummm your channel rocks

[@LaurenMattice]

Jordan Rosendale we love us some #jkjuices

[@JordanRosendalee]

Lauren Mattice la la la lauren! #yes

[@nazdumanskyy]

So cool to hear how much social media has affected you business.

[@JordanRosendalee]

My food truck vlogs playlist: kzbin.info/aero/PLDFCekzAuQ1fmwUTlxRjDO0wHKPeYymfP Do you work in the food truck industry? Let's connect!

[@SadeqAlfardan]

she can't believe it because she is from a different era, even me some time feel like an outsider to this, but social media is the key now and whole of my business depends on it. Wish her the best

[@h8tower594]

You are very correct, but I also think for every person that is totally into social media, there is one who isn't. How do I get those?

[@JasonBagley]

This was honestly one of your best videos Gary. I could see you really cared and wanted to genuinely help that lady. You can hear she was struggling to answer some basic questions about her business and you gave her some really straightforward answers she could apply. High 5 G!

[@sergii_real_estate]

I agree, Gary killed it with his honesty

[@studentoflife4776]

OMG!! Gary!! I don't know why this video did it for me but I realized my competitive advantage over older generations and/or ignorant people. I went from 500 followers to 3,500 in 5 months on Instagram, all organic!! Using your strategies!! All trial and error. I start losing followers, I assess and reinvent my content strategies. I gain followers, I assess and keep those content strategies. It works. Thank you!! I made this NBC 6 news in South Florida by following your strategies. 🙌🏼🙌🏼🙌🏼

[@everzamora9031]

StandUp Dad nice!👊

[@Livingincoastalsandiego]

Rock on Man! You mind sharing your business?

[@Jerrymc1975]

If I were a follower of yours I would have immediately dropped you for being snide about older ppl not being as arrogantly keen as you.

[@Scott_Jupiter]

This video is so clutch on timing. The past 4 months I have been tossing back and forth with starting a Food Truck in Tampa FL area. Im going to do it. COntinue to search for local chefs and make it happen.

[@nikkiford]

Did you start your food truck? How is it going?

[@Blackfilmguild]

I would have asked her if she was looking at her customer reviews on Yelp or some other review app.. What were they saying about the food truck? Critical reviews can be priceless especially sense she cant be at three trucks at once. The Instagram advice was amazing though. I hope she listens to Gary! He gave her $25,000 in free consulting and she doesn't even realize it.

[@robertgray7887]

You guys may never see another entrepreneur like this who give business advice to people this detailed and in depth for FREE!!!!! HE'S A SERVANT, NOT TRYING TO KEEP ALL THE INFORMATION TO HIMSELF.........APPRECIATE THAT SHIT BEFORE THE MAN IS GONE! THAT SHIT DON'T COME EVERYDAY!

[@konsevdi]

I'm always thinking that a food truck is a very good business if you know what you're doing. These tips are gold for this type of business!

[@ennatsirk]

You see, this is a pure hustler's advice right here. This is absolute gems! People charge for these types of advice, but Gary V. is leaving it all on the table for free! Just amazing!

[@ashkearney3386]

"Come by my truck at 11"..... nah doesn't sound sketchy at all

[@samash33]

And I just realized that he sent it from his own phone lmaooo that chick is probably like wtf

[@elogicool2063]

Love that you are so calm when she is getting overwhelmed, I can tell although she's overwhelmed you just helped her tremendously. Gary V always bringing value ❤️

[@marcschelz]

Amazing that you take the time to help her but I still think it is funny how some people say they consum your content and still don't know how to use Instagram even after 200+ episodes of daily Vee.

[@aleksandar.calcina]

Herr Schelz so true!

[@npipkins]

Your generous compassion is so kind. It shows that you love to get to the heart of the business. So wonderful to watch!

[@MattLeeFit]

Great stuff! Awesome to see all the brain storming. Watching your videos or listening to your podcasts daily have gotten me so fired up and motivated. Between creating content for KZbin to now creating my own website and blog, you have just totally inspired me to break free from the 9-5. Thank you Gary, you the man!

[@dundascreates]

Welcome back Gary! Just started my 90 day youtube challenge of building my new startup. I'm 5 days in. I'm gonna comment regularly to report back on how it goes 👍

[@TheHook70]

I love the gentle yet firm way you held that lady's hand through breaking it down. I will try to replicate the advice with my new venture. Thanks again Gary. P.s. glad you are back and ready to roll again.

[@Saskiequelle]

She has more hustle in her than most of these kids...Respect!

[@casualscorner]

As a huge fan of both business and conversation, this was a very beautiful conversation. Props to the lady for being very candid and honest and knowing her numbers and to Gary for showing us all where to set the bar. If he can still care for his community like that you can do in your own context - brilliant content.

[@EdDavies]

So glad I dipped back in for one video and it was this one. So reassuring to know I'm on the right path. Love it when +Gary gets down in the dirt for us

[@GeorgeT96]

It feels good to have you back with all of this real world practical advice to businesses Gary! I often use your strategies on clients and they never fail to bring results!

[@DeanReadYorkshire]

Gary, I absolutely love what you did for this lady, giving advice in this way tells me the type of person you really are and I can tell you I admire you more and more as I continue follow you’re content, all the best. Dean

[@kristelh]

This is gold, you learn more from Gary than any business school. Thank you for sharing.

[@StandleyHandcrafted]

Gary is back with a strong opener, I love that lady! I wish I could visit that truck. 😁

[@XDTiagoNunesXD]

You changed my life. My prespective, my execution, my attitude... But the thing that I most admire at you is that you make this for others. Is not the fact that you care about others, but you have the patience to spend your time and energy with people that are not like you but you believe they can improve their lifes with your advice. People that you dont know, you will never meet and probably will never me in a position that you can take advantage of that. You striped out my dwelling, my negativeness and I became a better person. And I feel that I can help others too. And that this could be my life. Not my work, but my personal fulfillment. Thanks a lot. Hope we meet one day so I can say thank you. KEEP MOVING

[@RaisingCrazies]

That was amazing Gary! 😍 I hope she follows through!

[@MultiMahmoud1]

That Is amazing, she’s not gonna follow I think ( I hope she does) she’s too concerned about the money she’s gonna spend. Sad!!!

[@gwwyl]

I moved from Australia to Beijing China 4 years ago to chase my passion in health and fitness and I can relate to this women and to this video so deeply. After 2 failed attempts on the 3rd I struck gold when opening one store . I then expanded too quickly and opened my second store and had to re-assess everything Gary V said in this video and still am battling everyday on on rise! Thank you Gary Vee!

[@PapaPineapples]

Great video and good information, especially for Instagram. I just added a food trailer along with our food truck. We have been doing some serious upgrades to our truck and continue to improve all the time. Thank you for the help Gary!

[@danmac8901]

uhhhhhhhhhh sooo good. Growing up my parents owned and ran a business, this was such a great chat to listen to, reminded me of my parents growth with their business.

[@stanbrand1]

In New Jersey, grease trucks crush it with fat sandwiches. If she is in Germany perhaps college students would be her best business with using Instagram. Just a thought 👍💪🏻

[@PatrickCc]

Stan Brand Rutgers student here! Love grease trucks :)

[@AR-dr1sb]

yea college people can only afford sandwitches...

[@valexx98]

I'm from Germany and a student in Corporate Management. Ttly Agree with you ! Also thinking about a FoodTruck business Cuz students love fast and cheap food and at a University u have an average of 40.000 Students, so lots of potential customers....

[@Zo-hc2fn]

I am thinking about a new type of restaurants : eating-spots, in eating-spots, food keeps changing, chefs also rotate, this is opposed to current restaurants, thanks to this rotation of food and chefs, eating-spots are way more powerful than restaurants, along with that, there is an app, people vote for the food that will be cooked in the next days, menu is influenced by the live input of the people via an app

[@guillermo3204]

@@PatrickCc Patrick wtf u doing here

[@RicardoRodriguez83]

Getting that piece of advice from Gary worths so much... and it helps to everyone of us looking at the video.

[@MrGavinBell]

This is awesome. Great advice and love the way it was shot. Huge value for her and the people watching :)

[@sophiabalboa2588]

Friggin' Gooooollld. Thank you so much for this Gary.

[@kristinet4157]

Gary! This was such a powerful video! Thank you for taping it! Kudos to the lady that told her story, I hope she figures it out!

[@faithmoors]

"one post" literally that advice was so good, and thinking about it, her whole business could change, this is so cool!!

[@petterguevara6278]

This is so clear to watch , is old school people being against technology and keep suffering because of that , I’m 29 years old and I’ve heard your crush it book in my car 5 times already repeating to my self the same we can’t go against technology if we can’t adapt we are gonna lose

[@pacmn777]

Awsome Gary. That's so much value ! I see what you mean by doing the right thing is always the right thing! Thanks for sharing this with the world! Many blessings

[@techwhiz527]

Wow! This is just golden! Thanks a ton Gary for sharing your wisdom. You are awesome!

[@danielfirmansyah3033]

Wow Man... that's really deep... thanks for the shock, you make me work smarter and work harder even more !!!

[@kylegoldingYT]

100% LEGIT! You did a great job Gary breaking down the problem and then giving practical, executable advice.

[@martingray6756]

I absolutely love this Gary ! Literally about to open my start up healthy food takeaway business and this is just incredible to watch 🤘🏻🔥

[@weight-lossguides]

I'm in the startup phase of my concession trailer and this opened my eyes. This guy knows his craft.

[@SamanthaPoole76]

SO much value! I learn so much from very single one of your videos! Thank you.

[@mariaaleistara]

I hope you dont get tired of this but seriously we love you Mr.Vee!!

[@jerkalertla9709]

My husband and I just started a Food truck business called Jerk Alert in Hollywood Ca and this video was a huge help. Thank you GaryVee

[@joaquimley]

Gary this is video is one of the most value per minute imo. Absolutely awesome 💪

[@johnellis7870]

as Always simple brilliant and debonair.DUDE you are a "plethora of knowledge". Cant wait for my moment.

[@titantiff]

This might be the single most important post I’ve consumed. I’ll let you know in a month or so. Thanks Gary!

[@sergii_real_estate]

jezz lord gary is a legend, fountain of knowledge and ideas

[@69ILoVeZildJiaNS69]

Tactical af right here! Straight fire as always Gary! Thank you!

[@kennethenglishbeats]

I really enjoy these very detailed specific advice videos.

[@FrickinAlexNguyen]

You're a smart man, I honestly wanted to do this. Keep killin' it man!

[@premiergarage8580]

My man Garyyyyy! He just dropped so much game right now. Was not expecting this piece of advice. Great video.

[@bakerlanglyngdoh7158]

Wow! This is awesome. I absolutely love this video. Thanks Gary.

[@martinusapplegreen]

The way you find solutions is my goal. It stunned me every time how quick you are at problem-solving!

[@CryptoCaveAfrica]

We are a start up in Kenya and this is most definitely where we want to be. Currently we are rearing broiler chicken and would like to control the entire chain from farm to folk in the next 18 months. This is really helpful

[@JulivalNeto]

I am doing this in 2021 in my local business in Brazil. It's working!

[@JudiJoseph]

This is great advice for my future food business. Thanks Gary!

[@cozyma]

Gary continually putting out solid content 🔥

[@andrewparry8924]

powerful info Gary , you have been espousing this tactic many times before... but to play it out in this format is an epiphany for a lot of people....boom!!!!

[@tonyjohnson3752]

such a great bit of knowledge dropping here. thank you!

[@klixplus]

Fantastic advice on finding the missing secret in three trucks compared to one. It is very difficult to scale without the systems in place to keep the formula of success.

[@luxeperformanceracewear]

one of the best so far Gary, a lot more relatable

[@TheGokenshi]

You are a GENIUS & a Godsend!!! Props and mad Respect

[@simonfraser6666]

Do more videos like this. Full strategy meetings are so helpful.

[@ginar7187]

HEY GARY!! MIssed you !!! Can't wait to see your awesome content!!!

[@christopherhebert9069]

Laughing that was great! I hope and pray she heard you and comprehends it and also realizes that Instagram is the current attention grab but next year it may change etc. I wish her great business! Great job Gary!

[@DLHuf]

Love it. That's such a good, yet simple idea. I hope it works for her and she hits you back to let you know.

[@EveningChampion]

Wow! The advice here is GOLD!!!!!!!!!!! DONE!!!

[@MrShutUpAndTrain]

Great info GV.... some of this advice is golden. My brother owns @Kubano food truck in Talahassee, FL! Currently #1 on yelp. (Sending him this vid right now)

[@thescreenbuff]

A business case study... Would love to watch more of these :)

[@essagalih5453]

Gary was so patient giving advies to her.

[@brianstanton1697]

This was incredible advice. So freakin' simple, and straight genius at the same time.

[@raphaeljacovani]

Great practical advice! Just tweaking a little to fit my own business!!! AWESOME!

[@sleepybisonacres8349]

Love this. Just bought a food truck that is unique to the area. Marketing is either going to be our pitfall or our best asset. Appreciate the instagram tips

[@mariaaleistara]

What I love is scary..Ive totally devoted my every waking moment to learning from and learning you. I also follow you on medium and read your article generated by Mr. Campbell. Sympatico!

[@rohitk9954]

We need more conversations like this !!

[@matthieuvanlangenhove4329]

Really great, tons & tons of value in this!

[@avilapacket3070]

Pure GOLD! Thank you

[@IvanGicos1]

Always helpful content gary!

[@andrewbeach1685]

Welcome back Gary. This is awesome. #patience

[@Seraphina_Atley]

We need more Garys in this world

[@hecubus185]

It's awesome watching you show some love to a person that you don't owe a thing to. Topping off that karma!

[@GaryStockton]

That tip with Instagram search was gold.

[@SpoonOfConsciousness]

I can't wait for Gary for the new season of Daily Vee, thanks for inspiring me Gary

[@KeepOnGrowin]

Love it!! I do wish they had Instagram 25 years ago when I was managing restaurants!

[@johnbasedow]

Great practical advice with the IG DMs. I hope she tries it out & gets back to you with the results. 💪🏼💯

[@jouryish]

awesome advice man! Will def use this!

[@CarlosAMejia]

She will crush it if she follows your advice in the long term!!

[@Y0ukhana]

Great advice Gary. So difficult in the food truck scene no matter which location you're in. Great to see this lady not giving up, you can sense her passion.

[@bmxalex3hernandez]

Y0ukhana dead on. Food trucks are tough

[@simplyadem411]

Gary is really a good guy...who would give you free consulting like this? Nobody... this is GOLD... if you want to learn something, learn from the best #ThankYouGary :)

[@cordogg1132]

Thinking of starting a pop up burger joint or a food truck for quite awhile. Great advice.

[@W4YN0T]

So simple, yet so brilliant!

[@nazdumanskyy]

That was so awesome!

[@josephvasquez3412]

You r the man Gary.....awesome video

[@MysticKnotwork]

Gary, Holy crap this is spot on. Our business grew 80% this year top line, but the bottom isn't showing it. I definitely need to look back at what I am doing different 3 years ago than today, there is something key that I must have stopped doing. I know there are dozens of ways my approach has changed, so I need to look through and see which ones need to switch back.. there is a LOT to think about in that 10 minute video. This is one of your best!

[@sheenomeechi]

Are you in LA? I'm doing a fundraiser this Sunday in Irvine and I get to ask food trucks who are looking to get their name out there for support. I'm in the LA area and would love to discuss the details of our fund raiser in depth. We're a non-profit organization and making an impact on our community through our leadership and charity. Email me @ Trillfoot.com if you're looking to make an impact with your business and get your name out to larger community!

[@MysticKnotwork]

I'm on the exact opposite coast :) Over in Mystic, CT and, well, not a food truck :) we are a craft business, with two retail locations in town and strong (working on making them stronger) online sales... we also distribute wholesale if it makes sense for your area

[@sonieprieto6053]

Yo this have me goosebumps