The global coffee crisis is coming

It's becoming harder and harder to grow.
Sources and Additional Reading:
Andres Guhl etd.fcla.edu/UF...
revistas.unian...
Phillip A. Hough and Jennifer Blair www.researchga....
Mike Hoffman fortune.com/20...
Christian Bunn et al. link.springer....
Davis et al., advances.scien...
CABI www.cabi.org/
Federación Nacional de Cafeteros federaciondeca...
Richard Schiffman (Yale) e360.yale.edu/....
Jessica Eise and Natalie Lambert ijoc.org/index...
apps.fas.usda....
Andy Jarvis
link.springer....
Coffee is one of the most popular commodities on Earth. It's grown by nearly 125 million farmers, from Latin America to Africa to Asia. But as man-made climate change warms the atmosphere, the notoriously particular coffee plant is struggling. Places like Colombia, which once had the perfect climate to grow Arabica coffee, are changing. Now, experts estimate the amount of land that can sustain coffee will fall 50 percent by 2050. It's not just a crisis for consumers but for the millions who have made a livelihood out of growing coffee.
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[@deepstariaenigmatica2601]

ok bro

[@awesomemike996]

No

[@_bit_]

Ok

[@Meg_Lovegood]

So it's getting colder and not hotter? The places it grows the best on are around the equator, do to it's hot and moist atmosphere. Something you can reproduce in any wearhouse at any day of the week. This has to be the dumbest fakes story yet.

[@jaymeamble8023]

@13th Evergreen: yep, my thoughts exactly...

[@satisfyingwalks4010]

Title should have been "A global coffee crisis is brewing "..

[@Isomoar]

All the effort and research they put into this video was just done a huge disservice because of this...

[@patlab555]

That was a good one! 🤣 🤣

[@Fraser-Gosden]

@@Isomoar he made a pun

[@Isomoar]

@@Fraser-Gosden Yes and I made a satirical comment based upon the clever pun!

[@yourlocalgamercodm5445]

N i c e

[@FirsToStrike]

Do you guys realize that the "breaking even" point that farmers can't reach is 1.5 dollar per kilo of coffee? how much do you pay for a starbucks cup? how much for a nespresso capsule?? someone's making one serious fortune off of us and it's definitely not those who grow the actual coffee.

[@broodjekaas820]

Sadly That’s how pretty much every industry works.

[@orchdork775]

Well, the price also has to do with packaging, branding, transporting the coffee, and paying employees. In fact, this is the case for most products we buy. For example, 3 grams of lipstick might cost 2$ to produce, but packaging it, shipping it, advertising it and selling it in stores costs a lot of money. That tube of $2 lipstick might end up costing $20 by the time it reaches your hands. Don't get me wrong, there are definetely a lot of companies who price gauge a ridiculous and unnecessary amount, but it is important to remember that some of that price gauging is necessary to pay all the people who got that coffee all the way from Columbia to your local grocery store or coffee shop.

[@maslicic]

yes, capitalism.

That capitalism bruh

[@jaberwoky_]

Jackie Johnson it's not about price pal.

[@blancajrodriguez]

So you’re telling me I’m paying $4 for a coffee, yet these farmers aren’t making ends meet? Shameful

[@AndrewLaMonica1]

You can make coffee or home for 20 to 30 cents and it tastes just as good

[@Pokeman_official1]

hi hi chill out bro she has to get her $4 Starbucks

[@Deadlyaztec27]

Bro, most of the money goes to the guys like Starbucks and Maxwell house, not the farmers and definitely not the farm hands.

[@michellepascual1679]

Yes this is very true

[@kiyoponnn]

If you want to support farmers, buy coffee beans directly from local farms

[@benmoose]

“Used for High quality coffee” *shows starbucks coffee* 0_0

[@MikeHudsonmusic]

Hahaha glad I wasn't the only one who caught that. I was like...uhhh

[@chrisyue]

Are they not high quality?

[@MikeHudsonmusic]

@@chrisyue The beans themselves, yes, but once Starbucks gets ahold of them, they'll roast all the good flavor profiles out of the coffee

[@ever2gut1]

it's a shame really

[@benkoskinen3871]

@@MikeHudsonmusic wow TIL

[@lemonboy9yearsago760]

Imagine if this was the reason that pushed people into beiliving about climate change

[@MrSladej]

Nobody denies the climate might be changing. People doubt wether it’s because of humans. And for that, the science becomes far fetched and doubtable. We don’t even have any statistics of the effect of the sun cycles on our climate. Hence the reason we aren’t all under water as we were made to believe 15 years ago.

[@shantyman161]

@@MrSladej There are still deniers out there, many in the US political cast. And there are statistics on the sun cycle as well as there is ecvidence in the influence of humans on the speed of the change. Watch global weirding with katherina hayhoe to get the facts.

[@kickballfever]

@@MrSladej Unfortunately, there are tons of people who deny climate change is happening at all. There's a subset of people who don't believe something big is happening until it's happening where they live. I've met people who say the planet can't be warming because they have still have cold winters where they live.

[@brv002]

I'm a beiliver!

[@telequacker-9529]

Nope, they'll still be blaming "liberal media" as the water rises above their throats.

[@gabrielnegron5846]

In Puerto Rico we lost almost 100% of our coffee production after Hurricane María devastated the island and 3 years later we are still far to recover. Thats climate change for you.

[@mattmccallum2007]

What destroyed the coffee production? A hurricane or global warming?

[@gabrielnegron5846]

Matt McCallum hurricanes that are getting more intense and more frequent every year thanks to global warming

[@Mcmatthew99]

It's a shame that Puerto Rico continues to be an effective colony of the US while also being neglected completely. I hope the island is given more agency to decide its fate and rebuild itself. And I hope we can bring down global emissions in time to avoid an annual bombardment of hurricanes in the Caribbean and elsewhere.

[@kyleetijamo460]

Then change crops then

[@MsHumanOfTheDecade]

@@kyleetijamo460 without proper infrastructure, you can't grow anything while breaking even. tools and equipment have made produce cheaper than ever, but sadly puerto rico at the moment doesn't have these because of being devastated and given little to no aid.

[@xxrowtrave23xx]

Its so sad to realize that the people who are feeding the world are getting poorer each day

[@yankeewithnobrim226]

Daniel's Opinion You’re right, let’s travel in the middle of a pandemic! And go do....wait what do you think is possible? No one. can do anything at this point in time without putting others at risk.

[@mellonmarshall]

that is true wherever they are in the world, there is no money in farming just land in rich countries, maybe

[@yankeewithnobrim226]

Kyle politicians don’t have farmers as the top priority, trump said he would and did little to nothing.

[@Aaron-ep9qn]

Yankee with no Brim Didn’t know someone with a Pepe profile pic could spit these types of takes.

[@DrewCNewOrleans]

Coffee professional here. You should look into the ginormous trading companies that are the main reason coffee prices are high.

[@stephaniemitchell8509]

Coffee should be high, considering demand will exceed supply, and already kinda does since crops have been suffering for decades.

[@stekepannen]

High prices? They are insanely low and keep going down every year. It's a travesty.

[@s1.m511]

@@stephaniemitchell8509 except it doesnt. If demand exceeded supply you would find very difficult to get coffee.

[@mafic3351]

How does one go to school to become a coffee expert? I'm not trying to poke fun, that's a genuine question.

[@bawicz0]

rdadq

[@MateoQuixote]

What makes this even more sad is that with the rise of "artisan" coffee, the price has gone up dramatically for the consumer in the last decade $5-$7 for an espresso drink $3-$5 for a standard coffee compared to $3-$4 for an espresso drink and $1-$2 for a coffee a few years ago. And to know that the stores and retailers are making such a huge profit while the cultivators are barely able to break even makes me sick

[@HeyImPeterRS]

Stop going to Starbucks/Biggby/whatever big coffee chain. Real coffee shops are out there

[@dudzmota]

that is capitalism working at it's finest. is just sad that people normalize this kind of predative, unsustainable, economy.

[@headishome8452]

I make great coffee, espresso and lattes at home. Stop being lazy...it isn't that hard.

[@oj816]

Hit the head on the nail with this! This exact thing came to mind!

[@rachael501]

@@headishome8452 stop assuming that people making coffee at home is enough to reverse the effects of late stage capitalism and climate change...it isn't that hard

[@jordan98127]

Make no mistake, on our current trajectory it won’t be long before many other crops start failing because of climate change

[@redwanrizvi]

I have fear for mankinds future.

[@absinha6209]

It’s like the prequel to Interstellar

[@oficado58]

Right, this is like the canary in the coal mines.

[@MrLoobu]

By 2050 most of us will be starving for the things we used to eat.

[@wildhearses]

I know wine grapes are already having issues.

[@ryanalmazi6802]

Ah yes, the rich businessmen and politicians will definitely fight climate change after realising it would affect their morning coffee.

[@warbler1984]

Well so far, appealing to people's good nature has been one of the worst strategies ever devised

[@himanshnegi832]

Why you guys are so obsessed with buisnessmen and politicians.

[@Vt0702]

@@himanshnegi832 cause they're the ones that can do stuff to stop this

[@bobbydisastrous]

@@himanshnegi832 They have the ability to fight against climate change.

[@armiferafatum2459]

@BananaBlooD95 because we are 10 times more wealthy than your grandparents. the standards of living have increased

[@Polskimg]

"Arabica is the good stuff" >Shows Starbucks. You guys are either sponsered or have no clue about good coffee.

[@pyxylation]

Well, they said that robusta is used in espresso. I can't imagine a batista would ever use robusta in their espresso. edit: accidently spelled espresso with an x, my coffee career is over...

[@gustavocarvalho1346]

@@pyxylation it's actually common in instant coffee in supermarkets, or mixed with arabica.

[@84kimmok]

yeah that is when I stopped watching

[@AFishNamedBob]

You know nothing, Jon Snow.

[@rodrigobandeiradacosta5164]

Which is the biggest specialty coffee 3rd wave player in the world nowadays? Would be Blue Bottle?

[@sclamh2773]

I don't drink coffee, but this has ruined my day.

[@Lelogann]

Idk why but that made me laugh 💀

[@GameC3nt]

Doctors favorite drinks are coffee bro, 2nd only is tea ...

[@e.n.strowd1949]

My disappointment is immeasurable and my day is ruined.

[@taehyungoppa7208]

Same

[@EM-vu8qx]

Why, you don't have any control of the world. You're being a bit sensitive enjoy yourself.

[@lielo2000]

☕

[@shroomer3867]

Now that they won't have their morning fix will they start caring

[@ericmartin2470]

*NEWS FLASH* Earth's climate is dynamic, it changes. Climate change is normal, natural and inevitable. Think i'm wrong? Ask a climatologist.

[@sarthakraj3981]

@@ericmartin2470 by climate change or global warming, people mean the rise in average temperatures around the world. Humans after the industrial revolution have been a major contributor in increasing the rate at which temperatures change. Like many things, the climate exists in an equilibrium and if we disturb it, it has effects like severe weather conditions. You want data, see how many natural forest fires there were 50 years ago vs now. 'Incomplete knowledge is a dangerous thing' and you are a shining example of the same.

[@fl0pZ3]

Eric Martin a climatologist would say yes its true the climate naturally changes but it has spiked so quickly that it isn’t natural and is caused by us

[@Bananappleboy]

@@ericmartin2470 Okay, you just began to spam on comments everywhere... Great.

[@DengueBurger]

I’m glad people are so sympathetic to the plight of these farmers. I didn’t expect it. (I’m Colombian BTW)

[@calderarecords]

Interesting. May I ask what your thoughts are regarding a Resource Based Economy?

[@kickballfever]

I think any one with a heart and a brain will be sympathetic to the plight of the farmers. They feed us all, work in all types conditions, and usually don't see a lot of money for their efforts. I'm from the US but have met many Colombians in my city, great people, makes me want to visit one day :)

[@jonstone9741]

I grow marijuana in northern California. Based on what I saw in this video and what I know about growing marijuana, it appears that coffee is more difficult to grow and requires very specific climate conditions to grow well and produce a lot of coffee beans. Why don't coffee growers switch to growing marijuana on the pieces of land where coffee doesn't grow very well anymore because of climate change?

[@QASIMARA]

@@jonstone9741 market? Supply and demand?

[@pedrodlp]

Jon Stone correct me if I’m wrong but given Colombia’s history with drugs, I believe it’s illegal to grow marijuana

[@user-ep8xo1od9o]

People will only start caring when they cant personally get their coffee... people only care once it directly impacts them

[@zenzenzen499]

Truly said

[@livegolfismygt]

Yep, unfortunate but true

[@JasonMasque13]

People don’t have the power to change things. It’s only the people who have the power.

[@saltybleach7648]

Sad but true

[@movinglion3017]

sadly it will be to late then...

[@bibidiboop5697]

This Episode should be titled "Less Espresso more Depresso"

[@scorpion0498]

Cup of Joe more like Cup of No :(

[@succinyl.5179]

A global coffee crisis is brewing

[@scorpion0498]

@@succinyl.5179 That couldn't have _bean_ funnier

[@snowymuffin]

Hahahaha! I laughed so hard when I read this!

[@estherlael3572]

Lolll

[@aarontelander]

Unfortunately, a lot of people will likely try to find an artificial environment for coffee beans or a strong substitute, instead of honing efforts on slowing climate change.

[@77Redwood]

What do you expect an average joe in NY or Dubai to do if they've already adjusted their life to be as eco friendly as possible? The majority of greenhouse gasses comes from shipping boats and cows.

[@sasproductions701]

hydroponically grown coffee.

[@Forlfir]

@@77Redwood not only that, about 60% of US's energy production comes from coal, natural gas and the burning of fossil fuels + Americans create much more waste than basically every other country in the world (hence why it's the leading country in carbon emission, way more than China which has 3 times the US pop). You guys need to change a lot, it's not some people being green in NYC that will fix the country

[@albert3653]

@@Forlfir China produces the most carbon emissions and Saudi Arabia the most per capita.

[@CaddilacJoe1]

Ya scientists in green houses or grow buildings will take over production similar to how marijuana is grown in these type of buildings as well as alot of stuff that disappears do to climate change

[@PandoraKyss]

Vox: Uploads this video; People: Freak out. Stock up on coffee. Accelerate crisis; Vox: WAIT NO THAT'S NOT WHAT WE MEANT.

[@aapopakarinen5776]

that would rise the price of coffee considerably

[@yin6287]

This is like everyone stocking toilet paper in the early days of 2020

[@dinamosflams]

I think most people who would make such decision would watch the video before

[@kidkurmudgeon-0_o]

I come from a long line of caffeine junkies. A dark part of my brain whispers "hoard it now?" everytime I see 1 of these

[@LadyAneh]

Can’t lie, already knew about this looming crisis and occasionally have flights of fancy about buying freeze dryers and vacuum packers and hoarding coffee...not that I have the money.

[@AndrewChwalik]

It’s so wild to think about how interconnected everything is in our world. I wonder what the chances are of another price minimum being set. It sounds like that would really help every small farmer.

[@MusicaDelCaribe]

Or let's not enable capitalism even more than we do..

[@sia2761]

ghana has just done this for cacao farmers! there are also certification programs such as fairtrade and rainforest alliance that prove that a brand has bought their product from farmers under agreements that have a minimum price.

[@nishkp99]

Vox is a news reporting site and channel that doesn’t give us news like any other. They are special in the fact that they go in depth in every scenario and truly help us learn about the state of the world. I’m proud of them for that.

[@VeganDefinition]

The news they're giving isn't important.

[@yashaskhot2860]

@@VeganDefinition They are!!

[@geddanielgido8963]

@@VeganDefinition lyke u

[@mentallyinsane3344]

@@VeganDefinition like most of us

[@VeganDefinition]

@@yashaskhot2860 People and animals dying at rates we've never seen before but let's talk about how coffee and the ecosystem. If that's good news to you then I guess we just have separate opinions.

[@turbinator1]

I don't think Starbucks is "the good stuff"

[@Fraser-Gosden]

Yeah, even Costa has higher quality coffee than them

[@D4PPZ456]

I tried an Ethiopian and Kenyan single origin today, I had no idea black coffee could taste sweet and fruity. The big corps have been lying to us, selling us average quality at best for twice its actual price.

[@darrynmurphy2038]

@@D4PPZ456 A cup of coffee in Ethiopia only costs 25¢, and yet it's far superior to Starbucks. It's hand ground, made with incense burning, and tastes incredible.

[@Nperez1986]

@@darrynmurphy2038 I agree..Starbucks is such a rip off...and they mostly sell sugar rather than coffee. I only drink single source coffee...some of the best is from Africa!

[@Nperez1986]

@@D4PPZ456 if you look up Coffee Tastes Map of the World, its wonderfult o see how you can get different tasting coffee from all around the world, depending on the soil and conditions. Yea Afrivan coffee if fruity and warmer in taste than the typical bitter coffee of Latin America (if its bitter its old). I try to blend my coffee with milk...should almost taste like dark chocolate

[@leetiner9648]

We've endured all that 2020 has thrown at us, but if we run out of coffee, s***s really gonna hit the fan😂😂🤦🤦

[@croviator1016]

Mehhh, coffee is disgusting imo. It stinks and has a horrible taste.

[@croviator1016]

@Blu agreed

[@deusfusion7945]

Croviator 101 how does it stink? It smells pretty good actually lol

[@NiinaSKlove]

Lee Tiner I know right?!? 😂😂 Big-time coffee lover here, so... 🤓

[@thewolfateandthegoatremain2454]

If we ever run out of coffee, bodycount's gonna be so high that genocide will be a child's play compared to that..

[@connorzielinski9058]

It’s kind of sad that you showed Starbucks as “quality coffee” when they’re one of the major reasons these farmers stay in poverty. Because there’s no price minimum, they always buy at market price which is always fluctuating and often dips below what is needed for farmers to make a good income.

[@connorzielinski9058]

Hernando Malinche I suppose some could adapt to planting other crops. I’ve heard of a lot of farms growing coffee between fruit trees, which works well since they’re shade plants anyways. But also we could avoid these issues by having a price minimum and by combating climate change, as it’s not just impacting coffee production.

[@connorzielinski9058]

Hernando Malinche I agree that it’s not needed. I also don’t disagree with what you’re saying, for the most part. I appreciate coffee outside of Starbucks and large corporations who are buying up cheap coffee that has flooded the markets from Southeast Asia. I personally have made a consumer choice to not purchase coffee unless it’s from a roaster who works with farmers to ensure they are getting fair compensation for their labor. That’s a consumer choice though, and I understand that that is a choice that most people who consume coffee are not willing to make, even if they spend more overtime buying Starbucks rather than purchasing coffee for home brew. I appreciate your assessment, but I still believe coffee should have a minimum price as it once did.

[@raffaelepiccini3405]

@@connorzielinski9058 you know, the reason why capitalism works so well is because pric is automatically decided by domand and supply, setting a minimum price would mess up the whole system, resulting in a much less efficient economic system.. there is a reason why coffee price goes low, and it's because the demand is less than the supply or because the cost of producing coffee is too high (also because of climate change) I agree stopping climate change is an important step to take, but setting a minimum price would just incentive people to grow coffee, when other crops would be more efficient for the global economy as a whole, prices guide what producers will produce in a way that their resources are used in the most efficient way possible, a minimum price will reduce global efficiency making everybody poorer in the long run

[@LTinator]

Why do you all not understand this. The ARABICA BEANS Starbucks buy are indeed high quality, but Starbucks THEMSELVES are incompetent and prepare them favoring reduced costs RATHER than quality. TL;DR - beans good, starbucks bad

[@naveennandigum8630]

@Hernando Malinche Perhaps a subsidy to shift production to other crops with supply shortages would benefit both the Colombian economy and small farmers. Especially, if as the video noted that a lot of the small farmers don't have the funds to make the changes that would allow them to adapt.

[@brickman409]

Cheap coffee coming from Asia sounds like a big part of this story that was just kind of glossed over.

[@fsho5260]

the big issue is that climate change is making the good quality, hand grown Colombian coffee harder to grow and less viable. even if cheap coffee is coming from asia, you can still make good money growing that higher quality coffee because people will pay more for it. so with all these huge added costs to growing in places like colombia, it’s even more difficult for these people

[@brickman409]

@@fsho5260 For sure, I see the issue that's facing Colombia and its people, and I feel for that. But one thing is that the title of "Global Coffee Crisis" and just the intro of the video seemed to imply that coffee will become impossible to get or become ridiculously expensive all over the world. After watching the video, it just seems to me like this coffee crisis is more Colombian than global in nature. When he mentioned the cheap Asian coffee, the question that popped in my mind was, "Will there no longer be a good place in the world to grow coffee, or is that place simply moving?". While that is a big factor in the situation that Colombia is facing and I'm sure there's global implications to that as well, I just wish he would have delved into that a bit more.

[@ScUbAStEvESCOOBZ]

@@brickman409 finally someone with an actual brain 🧠🙌👏

[@fernandokreutz03]

@@brickman409 the biggest point of this video imo is how climate change is destroying the coffee business in Colombia to raise awareness of how climate change IS affecting crops, Colombia is just more affected by how the farming business is done (through small family farms instead of huge corporations with huge wallets), it does not mean that coffee produced in other regions will always thrive, they will be affected too at some point, and not only coffee, but many, many other types of crops. For those that know what a farm actually looks like outside a screen, will also know how climate can make or break this business that is far and wide held hostage by wildly fluctuating prices, huge costs with pesticides and on the food business, having to pay large sums of money for seeds that are copyrighted by massive businesses (like monsanto).

[@laura5458]

@@brickman409 Please spell Colombia correctly next time

[@metin5408]

“Used for high quality coffee” Shows starbucks

[@mogur00]

yeh that hurt me deeply

[@ddnn3]

sponsored?

[@Gtank74]

My thoughts exactly. Starbucks is part of the problem, not the solution.

[@adopteddivide31]

I’m convinced Starbucks cuts their coffee with cigarette ashes, tastes like it anyway.

[@rootsm3]

Starbucks is the best fast coffee you can get

[@dakshbadal7522]

Tell people that they'll lose coffee if global warming continues and you'll see everyone on the street protesting to change policies.

[@abiiif]

fr

[@zainshute]

Earth: there is gonna be heavy droughts, floods, fires and migration. World leaders: zzz Earth: no more coffee World leaders: (⊙.⊙(◉̃o◉᷅)⊙.⊙)

[@Isomoar]

It's an absolute crying shame that people often only act when it's something that they can see will directly effect them, even if in this case and many others it will directly effect them anyway.

[@gabrieltolliver]

You want to win wars without firing a shot; cut off coffee, sugar and alcohol. The populace will soon surrender.

[@aromaticsnail]

Those people will still be able to afford the higher cost of a cup of coffee...they still won't care

[@xotiic4229]

Imagine having to tell your kids one day about how good coffee was

[@elizabethtumifabiyi4628]

Same with trees and polar bears

[@hangover4833]

ya i can only imagine, cuz i don't drink coffee

[@boygenius538_8]

@@elizabethtumifabiyi4628 trees aren’t going extinct but forests are shrinking

[@Jacob6853]

Won't be awake enough to....

[@dustinstich1157]

That's not going to happen. Lol

[@sandralsms6675]

This problem became absurd when starbucks arrived to Colombia like 6 years ago and people would wait in lines just to get more expensive coffee that is not even as good as the one that we sell to other countries, it really demonstrates the trouble with outsourcing and capitalism, we prefer to have a green cup than to support our local businesses, this makes me sick.

[@user-bc7yc8mr5o]

It's like this all over the world sadly. American or Western goods and services are seen as the standard. I get so frustrated talking to relatives back home about this very issue. Some of them refuse to support their local businesses because they want "foreign" products... just relentless ignorance, but it's not entirely their fault

[@al201103]

@@ghosttownbmw Personally, a Kopi Susu in Sumatra is the standard by which all other coffees are measured. Fresh Sumatran coffee, condensed milk. Heaven in a glass. But that's IN Sumatra.

[@user-bc7yc8mr5o]

Starbucks rooting themselves in Colombia isn't just about a shop opening there. Colombia is one of the biggest producers of coffee beans. Nestle selling cocoa powder and such in Ivory Coast isn't just about hot chocolate. Ivory Coast is the country that produces the most cocoa beans. Shell opening gas stations in Uganda isn't just about providing fuel for cars. Uganda has a top 5 oil reserve on the entire African continent. None of these companies are providing benevolent services by taking the natural resources of these often poorer countries and then turning around and charging the indigenous people for the goods that originated on their land. Outside multinationals saddling themselves in the economy of poorer countries isn't to help their economy, they don't really. This can't just be labeled as capitalism. This is Imperialism, made possible by complicity of the local governments. Colombians are beyond capable of and already do produce delicious coffee drinks. The popularity of starbucks is confusing your palate.

[@MeAMoose]

I mean personally, I don't care if it's a local business. I just want the best product for the best consumer price :/

[@nadominhoca]

Don't blame Starbucks... blame yourself and you Colombiam fellows...

[@sogggy]

90% of comments are: "Star bucks high quality?" 9% of comments are "CLIMATE CHANGE!!!!"

[@hemangchauhan2864]

Shows how people are actually serious about environment

[@bc8010]

What's the other 1%

[@trollenz]

@@bc8010 yours and mine 😂😂

[@ForAnAngel]

@@bc8010 A summary of all the other comments.

[@olwethusilo7155]

Smh 🤦🏽‍♂️

[@pangdogmichael]

cut down trees for farming 50 years later: oh we need those

[@CultofThings]

Michael Pang That’s pretty much all of history.

[@user-rt4og9ci2o]

*C a m b o d i a : R i c e > T r e e*

[@jpkjnn6733]

@Celtic Phoenix wow, that's a really astute, concise set of observations. You nailed it. I always sensed that desertification was.. well... Bad. Anyways, which monuments did those bad people use up most of South Africa's trees to make? What records are you looking at? Was this a recent phenomenon or did it happen over a long period of monument-constructing naughtiness? The wooden monuments must have been huge, eh?!

[@chloefgl]

Using Ecosia helps - it's a search engine that uses their profits to plant trees; they document their global projects regularly on youtube.

[@pedrodiogenes8725]

Trees grow

[@skylineXpert]

I would pay for quality and buy from a small farmer rather than starbucks, would even boycot them.

[@finalruner]

You're missing the point. Coffee does from small Farmers and climate change is ultimately the reason why the small Farmers will be hurt

[@ajayalmighty]

Good news is that you CAN actually do that. No matter which country you're in there are plenty of independent coffee roasters that buy beans from small farmers.

[@gg3675]

You can buy direct from Zapatista collectives

[@moneymkm]

U truly are a martyr

[@benburton-bradley2413]

@@finalruner you both raise valid points, however no OP is not missing the point. The video raised two points - that TNCs (such as Starbucks) can at least help to make coffee producing a viable livelihood again, which would be a) fair to producers, and b) mitigate the future difficulties that climate change is causing for producers. But, yes, you are right in saying that climate change is bad

[@BalaVignesh]

It's so ironic that we made the world into a place, where the people who actually give us the food are starving and can't make their ends meet because of poverty!

[@Fiascopia]

I hate it

[@aezzil3536]

That's capitalism sadly. Makes you wonder if a CORRECT form of socialism would actually work.

[@elsasslotharingen7507]

@@radagast1184 Yes, food is dumped to increase prices, while people starve, and starving people can't work so there's less of everything and more poverty. Genious.

[@psychiccrocodile3679]

@@radagast1184 no, its capitalism. This is the only way capitalism works, by over consuming constantly. It is unsustainable.

[@psychiccrocodile3679]

@@radagast1184 um capitalism can never be stable. It never has been and never will be. Idk how you can see otherwise, the pandemic is showing the fragility. The great depression showed it even more. Capitalism works because of consistent products and jobs. Those apple phones that come out constantly? The coffee drinks that are over consumed? Yeah capitalism has to have these products or it will fail. And it will fail eventually when the wage gap becomes so immense, prices of everything will skyrocket and the poor in america will be unable to live. Rent keeps rising, and that alone should tell you that its unstable. The poor in america will become 3rd world if balance isn't restored.

[@danielsac6316]

As a Colombian and a coffee lover, all these problems my heart hurt so profoundly…!

[@jollyjokress3852]

My heart hurts because of deforestation. It is depressing me how species become extinct and habitat is getting destroyed.

[@edilsonnascimento3229]

When people realize that we are in a global crise it's over.

[@widget3672]

Those of us that have been saying it for years will be pretty unfazed though, we've had time to prepare, both in stock and in mentality. (Not saying it's okay though, it's a joke of humanity that the majority that will panic and break over it are the ones that ignored the warnings)

[@BZB2000]

Widget yeah because the majority of the world thinks climate change is a hoax.

[@widget3672]

@@BZB2000 largely politicians and people that value economy more than other people and people that follow these people. It depends on where you are from really. Some places are very accepting of it, though these people exist everywhere too.

[@toshioy95]

I agree but people are just too addicted to economy and money to take action

[@Lightscribe225]

I think we do. But with news outlets treating everything as a crisis, people stopped listening

[@peoplesrepublicofliberland5606]

When Tea is affected the British will go 101% Green.

[@aminboumerdassi2334]

Haha luckily tea is much easier to grow

[@TJ_Travels1]

We kinda have

[@ungabunga3183]

They will recolonize Bangladesh

[@supercarnitas]

British don’t drink as much tea anymore

[@treeboyx]

@@ungabunga3183 It will be a marshland

[@mourdavi]

When leaders don't have coffee, they'll care about climate change.

[@iam-hm4wu]

I think they'll realize coffee can be grown elsewhere

[@seamon9732]

@@iam-hm4wu It can't, watch the video

[@kyle7574]

Cap

[@krmbnb2557]

Cocaïne is a good substitute they can afford it 👌

[@SkinsFirstGeneration]

Lol leaders will grow it in private plantations if they need to

[@MartyPape78]

The irony of showing Starbucks and using the words high quality coffee.

[@dineshpalety9629]

Someone finally said it

[@biomechanicalintegration6137]

@@dineshpalety9629 someone had to

[@counterfit5]

Dinesh Palety the comments are literally full of low effort comments like this

[@mauricecardinal6352]

Yeah. They hit the blind with their slogans. The TV is the largest supporter of consistent lies concerning quality and the products it promotes and advertises. Like Tim Hortin's is supposed to be the best coffee and loved by all Canadian's. Aahahahaha. If you like watered down chemical GMO slop? Then by all means partake.

[@jeremyramirez5465]

Probably a really smart KZbin algorithm tactic so more people could comment; and thus bring this video to the top of recommendations

[@1bizjets]

Everybody is making money on coffee but the grower. Maybe Starbucks should help the growers. Nah too greedy

[@AndyQuinteroM]

It's our fault. Not Starbucks

[@MasthaX]

In almost all industries, especially farming the raw product is the cheapest and least profitable. Even cow farmers in the west aren't getting that much for their product.

[@crystalwolcott4744]

They do have some fair trade stuff going on and subsidizing local farms and stuff. IDK to what level of benevolence though.

[@racoonzattack]

Brian Brianson probably cause the brand is so well known but definitely not the biggest and far from the greediest

[@racoonzattack]

Jacob Brooklyn I can attest to this as my first job as a barista was as a partner in Starbucks.

[@sumadronga]

Small nitpick: When the gentleman says they have to grow "plátano", they mean plantains, not bananas. Bananas are calles "bananos" in Colombia.

[@FakeAssHandsomeMcGee_]

Interesting. I know Spanish and call bananas “plátanos”.

[@angelspindola2429]

I love me some Colombian women

[@rachelhim8411]

@@FakeAssHandsomeMcGee_ spanish as a language is universal but every country has this kind of singularities that even people that speak Spanish from other country can be confused by it

[@omgdudeitsnati]

And “me quede aterrada” is “i was shocked” and not “I was terrified”

[@therae4988]

@@omgdudeitsnati Actually it's more accurate the first my dude xd

[@nichind]

I was recently involved in the production of a documentary titled "Honest Coffee" that explores the story of a group of Colombian coffee farmers who are working together to create a better system. Google "Honest Coffee Documentary" if you want to watch another video about the coffee farming situation in Colombia.

[@YBMTB]

Thats sick!

[@_leaffyy_]

I will watch that!

[@helenamarciana9108]

That's really great!

[@yusufpassarela7105]

i'll watch it some day but by the looks of the thumbnail it looks good ngl

[@witherbomb47]

"The global coffee crisis is coming" Panik "Release date: 11 months ago" *PANIK*

[@ethanlin9925]

Aged very well

[@migueltobar8556]

To help colombian “caficultores” I recommend buying colombian coffee wherever you are and the next time you’re wondering where to travel, visit “la zona cafetera” in Colombia. There you can “airbnb” these haciendas for a couple of days, lear about the culture, enjoy the parades and carnivals, and visit El Parque del Cafe in Montenegro, Quindio. It’s a theme park where you can see the history of coffee in Colombia, while you have fun in rides and shows. It’s great for all ages and it’s a fun way to learn about colombian coffee

[@ravenlyons3220]

But is there a way to buy coffee directly from the farms, would that help?

[@XDflamesoffury]

Is colombian not more expensive though because my take on it was you go colombian if you want higher quality but go elsewhere if you're wanting value (in quantity) for money

[@migueltobar8556]

Raven Lyons if you’re referring to being able to do it abroad, I couldn’t say for sure. You can find coffee shops by the name Juan Valdez, that buy from colombian farmers, but then again it’s not the best way to support them. But if you go to La Zona Cafetera, you can buy coffee directly from the farmers at there very on stands in farmers markets known as “Galerías” or “Plazas de mercado”. These are the places where locals go to buy from the farmers a couple times a week when the farmers go to the nearby towns or cities to sell there produce. I suggest befriending a local so he or she can help you avoid getting the “tourist pricing”. Although if you are willing to pay more so you can help them out, go ahead.

[@migueltobar8556]

XDflamesoffury if you buy colombian coffee through big franchises then yes, colombian coffee is generally more expensive, but if you go directly to the farmers, it’s basically the same. Although I my self have always preferred Quality over Quantity, even if it’s pricier

[@Mcspluggy]

I went to the Parqué del café, it's a great park with alot of history. I come from Pereira, Colombia and it's always interesting to learn about my country even though I moved to the USA when I was 6.

[@generalmartok3990]

Coming to a dystopian future near you: coffee-flavored drinks with synthetic caffeine added.

[@konata736]

Pretty sure McDonalds and Starbucks is already serving that.

[@generalmartok3990]

@@konata736 Haha, got 'em!

[@internziko]

100%

[@MarlyTati]

noooooooooooooooooooooooooooooo

[@JohnnySins69XO]

Sounds like a good idea

[@matthewgardner5364]

They should call this crisis The Espresso Depresso

[@asterism_698]

We're not ready for this are we?

[@matthewgardner5364]

Asterism _ ik I am. I don’t drink coffee 😂

[@kiriassai4476]

I know right?

[@sasproductions701]

thats a new type of coffee there gonna bring out, u get coffee beans which is pure, then u get instant. then u get pure espresso depresso. would u like a coffin after?

[@tuttosalve8352]

That made me chuckle

[@mrnonews]

How to raise awareness 101. Take away what most people enjoy, only then they will scream. Yelling about climate change from the rooftops will only fall to deaf ears.

[@iamtheruraljuror9257]

I hate the fact that Starbucks becomes so rich but these growers still struggle to make ends meet.

[@peterpain6625]

That's because i recon about 80% of the riduculous prices Starbucks asks for their brown pisswater is going to the "higher ups" not the farmers...

[@MarioAtheonio]

Support small roasters.

[@Kiyoone]

funny when you guys said about "high quality coffee" showing starbucks cup... that is a BIG NO NO NO NO :/

[@maxwelljames3573]

Yeah that looked like a product placement :s

[@fico_m]

'Robusta is used for "espresso" but arabica is used for high quality coffee like Starbucks'... lol, way to discredit the entire video

[@chunkyhairlesscat]

i was literally typing the same comment

[@DavidMiras]

I did stop watching at that exact moment

[@Gtank74]

@@maxwelljames3573 100% agree, and that's part of the problem.

[@tshirt9872]

People: cLimAte ChAnge iS a hOaX Coffee sellers: coffee quality will be declining due to climate change People: .....

[@bofadeeznuts1334]

😂😂😂😂😐😐😐😐😦😦😦😯😯😯😭😭😭😅😅😅🤪🤪🤪😐😐😐😐😐😐😦

[@arthurpendragon1056]

“Man made” 👍

[@anotherone5926]

Climate Change is deliberate & actual. The Hoax was using the term "global warming", which stopped after a fraud lawsuit was brought by John Coleman, founder of the weather channel, some years ago.

[@ROBLOXGamingDavid]

If they care about the economy more than climate change, you need coffee for to make it happen easily. But when coffee seeds are dying to climate change, and they just still don't care, then how are they going to move on through economy now?

[@Katgirldiamond]

We need a "climate change for coffee" movement, that'll get the major population that runs off the stuff going. Tell them that if they don't go after the big company's and governments that don't care about climate change but are causing the majority of climate change coffee will get very expensive or disappear entirely.

[@elmo_0686]

Yessss but make it like sponsored or endorsed by bill nye so people who grew up with him get a sense of this guy knows what hes doing

[@akshayvarma4518]

I agree, but in my view many people do not care about other people in other countries

[@ananyagahlot1865]

@@akshayvarma4518 but if their own coffee is getting affected, then they will have to care.

[@akshayvarma4518]

@@ananyagahlot1865 I hope so

[@arekkusutsuki1119]

They’re too arrogant. They’ll call it a hoax, they literally don’t believe in climate change.

[@nutterz13]

Imagine thinking Starbucks is in anyway associated with quality

[@lmbtcs1879]

Elysse Siau good

[@ParkerTwin]

Imagine missing the entire point of the video

[@kiriassai4476]

Lol

[@jacobstratton1140]

Everyone complaining about "high quality" Starbucks: the point isn't that anyone thinks Starbucks is great, but instead the majority of bougie coffee being Arabica, regardless of brand or roaster. Robusta is more hardy, but it carries the more traditional bitter taste and high acidity that is largely absent in fancy coffee. Michael Pollan has a great book called "Caffeine" that explains the distinction well.

[@distortdude80]

It takes time for someone to truly appreciate robusta coffee. But when you do it's hard to go back to arabica.

[@rawpointer]

The "Colombian Spanish" name of Robusta: Caturro.

[@cjbotts]

distortdude80 whats a good roaster to try for robusta? I buy arabica for my espresso machine but I’m all about trying something new

[@mikeserrano734]

Stop taking pictures of your Starbucks coffee and start dinating to coffee farmers!

[@distortdude80]

@@cjbotts well I'm living in asia so I buy my beans from indonesia and vietnam. These are small shops, usually unpopular but they get their beans directly from farmers. not sure about popular robusta in the americas, maybe you can search for them online

[@MirrorCoffeeRoasters]

This shares some very concerning information that not many people know. As a company that buys coffee from farmers, we're doing our best to make sure they're getting paid a premium price as well as investing into their farms. This is definitely something we need the general public to stand for to make sure we can keep enjoying this beverage for the years to come. Beautiful video Vox!

[@JustADioWhosAHeroForFun]

People are gonna be _despresso_ when it happens

[@andreawallenberger2668]

Well said!

[@skellymom]

You could not expresso this enough! xD

[@andreawallenberger2668]

@@skellymom also, very well-said!

[@crippy8666]

Did you just refer to starbucks as high quality coffee lol

[@jfcastaneda]

Yeah he kind lost quite a bit of credibility when he referred to espresso as lower quality than regular coffee.

[@williamn543]

And they said that espresso uses robusta

[@ZOCCOK]

​@@jfcastaneda espresso isn't a type of coffee, it is a coffee-making method. And he didn't call espresso as low quality, he just called the coffee bean Robusta; which is popularly used to make espresso (Along instant coffee), to be inferior to coffee bean Arabica. Though the quality difference between the two coffee's is purely preferential (Though Arabica is a more delicate coffee than Robusta, which is much more resistant). Plus, Starbucks coffee is just a sugar fiesta, it isn't real coffee :D

[@danbowman318]

Oily beans are over roasted.

[@kobejordan5518]

@@danbowman318 so having them dry is better then then?

[@daleykun]

“High quality coffee” Cuts to picture of Starbucks...

[@itsmetheantihero]

I'm Colombian and I had to smirk when I saw it...

[@Held_im_Chaos]

Exactly my thought haha

[@karenlocal5127]

When u don’t have Starbucks in your country 😭😂

[@whydidipickthename7413]

It’s Dory, don’t worry it’s not worth it with high prices and not tasting very good

[@benhutchinson9054]

I was looking for this one an Australian.

[@dantaylor2287]

I live in Colombia and this is totally true - please support Colombian coffee growers - please get your coffee at Devoción Cafe Colombia 🇨🇴

[@InfintyzPvP]

I'm Colombian and my great grandparents owned a coffee farm in el Tolima. Colombia owes a lot of it's history to coffee and i'm sad to see global warming is destroying that.

[@brodriguez11000]

Bananas.

[@newgoliard6059]

Guess I'll have to switch to meth in the morning.

[@jerryrichardson2799]

Blasphemy!

[@piedrablanca1942]

juaz

[@mysticalone9135]

Google global truth project and read "the Present" if you want to learn the truth about life/death in just a few pgs. Nothing is more important than checking it is true

[@josephtravers777]

Coffee production took a big dump when coca farmers took over much land 50 years ago. This video is full of half-truths.

[@teddyjones3093]

@@mysticalone9135 How is this even remotely related to the original comment?

[@lothean2099]

One thing I learned in this world, you can never go back to how things use to be. You must change and adapt or fall behind.

[@douglasroussey852]

Indeed

[@thomaszhang5437]

much unnecessary change is avoidable

[@lanasterling1520]

How can these farmers who grow and supply our needs adapt?

[@avykh99]

The problem is that nobody adapts or changes until it hurts them directly.

[@NickGhale]

@@avykh99 whats wrong with doing this

[@momo-fz1dm]

Can you genetically modify plants to be more weather resistant? Monsanto: hold my coffee

[@AX-xu3gx]

you can but making GM crops takes decades and hundreds of millions in investment :/

[@mafic3351]

As someone who took the AP Human Geography test... I hate Monsanto.

[@TheTrainmobile]

Between the pandemic, systemic racism, domestic terrorism, climate change, and increased wealth disparity, I have never been more terrified of the future than now.

[@ToxicityAssured]

Thanks for the 2020 pep talk.

Those are problems that have been going on for a loooooooooooooooong time, heh. But yeah, maybe it's that now it's harder to look to the other side.

[@YokoshimaOfficial]

Coffee plant is the fanciest creature I've ever seen, like a picky princess.

[@thetayz72]

Right? I was thinking "wow, if only weeds and awful plants would be so selective"

[@rogerszmodis]

Whoever writes your titles should be paid less. “The global coffee crisis is brewing.” You can have that one for free.

[@Saljarba87]

Smart

[@sahilnambisan2942]

You’re hired

[@bruhdo3892]

gg abd

[@fabian5002]

MONSANTO: Hold my patented seeds.

[@mafic3351]

Patented seeds with a termination gene so the farmers need to keep buying seeds.

[@dl1083]

How do Americans know how to pronounce “hola” but not “hacienda” or “habanero”

[@BeautifulEarthJa]

Do they tho? Lol

[@dl1083]

@@BeautifulEarthJa They know the 'h' in hola is silent because of Dora

[@yin6287]

Cause Hola is the most simple and familiar type of hello

[@ChivasBarcelonaMex]

@@yin6287 Great now every time you see an H at the beginning of a Spanish word don't pronounce it. It can't be that difficult.

[@dl1083]

Tebz Nkosi Bro I live here, I have to lol

[@miadiamia]

"and is used for high quality coffee" - shows starbucks NO

[@TildeSymbol]

Seriously. This feels like an ad. They could literally used any stock photo but instead showed Starbucks.

[@yengsabio5315]

Hahaha! When I read your "no," I was nodding & saying, "Hear, hear!" In fact, I felt insulted as I have tasted better coffee brews than what Starbucks serves.

[@ab-th1yc]

Starbucks "coffee" isn't even coffee. It's basically just sugar and water. But mainly sugar

[@xandysaid]

Starbucks expressos are one of the best expressos you can find when compared to bar/snack bar not specialised in coffee. The takeaway long coffees are just a sugar overdose

[@braden6992]

What a fantastic job 💖👍😀 This is what a short documentary should be like: deep, incisive, intelligent and visually compelling. VOX is why younger educated people are turning away from television which remains so superficial.

[@valterzc8187]

And here we are in a big global increase in coffee prices , not due to heat but due to a strong cold wave that hit most parts of Brazil, where most of coffee is grown.

[@gabrielag638]

Everyone is upset but no one switches to fair trade. Not even saying people need to switch all the time but we cant even try some of the time.

[@armiferafatum2459]

lol in my country most stores don't even sell stuff that isn't fair trade lol

[@akapilka]

¿Qué entiende usted por comercio justo?

[@orchdork775]

@@armiferafatum2459 Man, I wish the U.S. had stores that did that. If walmart or target decided to only sell fair trade items, it would have a *huge* impact. Plus, there would be no need for government intervention, which isn't likely to happen, anyways. Instead of waiting for our government to take action, we the people can do it ourselves, with some help from businesses.

[@armiferafatum2459]

@@orchdork775 i see, here in Europe afaik fair trade is the rule not the exeption

[@OilBaron100]

I’m going to switch to fair trade.

[@sabrinapalacios1542]

Just to emphasise that Colombia IS NOT cocaine. Colombia is coffee, mujeres lindas, hard working people and happiness 💪🏻🇨🇴 Que orgullo!

[@Forlfir]

Tuve la oportunidad de quedarme unos 5 meses en Medellin y me encantó el país, de santa marta hasta la zona cafetera :)

[@michaeltomecsek10]

Not just cocaine*

[@michaeltomecsek10]

It most definitely has a lot of cocaine

[@estebancardoso8733]

@@michaeltomecsek10 ok american

[@michaeltomecsek10]

@@estebancardoso8733 all my Columbian friends confirm it for me tho

[@chriscruse9806]

wouldn't some of the big coffee brands like Starbucks or Folgers want to help out these coffee produces by investing in some of the solutions.

[@kshitijeminem]

Im sure they already are, they depend on coffee themselves, not going to let it go so easily

[@GloomGaiGar]

there's already a solution though and no one seems to care enough

[@zainshute]

GloomGaiGar what Is it? Besides reducing CO2 emissions of corse

[@angelopacana7912]

@@zainshute one solution is paying farmers a higher price for their coffee (not just "fair" price). That way their livelihood can improve, they can buy machines to help them process their coffees, they can employ more farmers to help them which create jobs in the community, and that way the quality of their coffee can improve year by year.

[@LifeofLucy]

2:40 "Maybe I was conceived under a coffee plant. I don't know, maybe." OMG 😂😂 («Quizás fui concebido bajo una planta de café. Tal vez.»)

[@tabrezlovesu]

Today : coffee. Tomorrow : water. Day after tomorrow : oxygen.

[@ilovekitkat7857]

4 days later: a zombie Wuhan Dinosaur emerges

[@headishome8452]

True.

[@craftnut]

WHY DO AMERICANS ALWAYS USE "About the size of X football fields" IM AMERICAN AND I DONT EVEN UNDERSTAND

[@billpetersen298]

It’s not, a USA standard measure??

[@MainelyLove]

I'm guessing they do it because everyone has seen a football field so they can imagine how big or small something is in comparison to it.

[@HorizonsleatherBlogspot2012]

100 yards.

[@stevencooke6451]

I guess it because people have seen a football or a futbol field before. But when they say twelve football fields that becomes useless. Why not say several city blocks since many of us have walked that amount of space?

[@croviator1016]

why not just use square meters/feet or kilometers/miles

[@aiswariyasweety1517]

The plight of these people is very saddening. Similar things are happening to all of us, all over the world. It's criminal.

[@davidjohansson1416]

I’ll buy some starbucks stocks then, ain’t no coffee in those drinks.

[@rift0tripper]

U so funny, mom laugh and aborted baby brother, hoohee hoohee Edit: I started this thread, I'm the captain now 🛥

[@immunity2393]

@rift0tripper how old are you 4?

[@austin2150]

@@immunity2393 how old are you 3?

[@c.g.5580]

rift0tripper how old are you, 2?

[@user-ev8gk2qk5z]

@@rift0tripper How old are you, 2?

[@patlab555]

While in the Himalayas: Few more degrees... just few more degrees and we will take this business over.

[@spidey9504]

what do you mean?

[@fpupesh]

by 2050 they'll be growing it on everest :D

[@midnight4348]

lol

[@insectbite1714]

@@fpupesh no, ice melt will cause avalanches and mass floods reviewing the cold rock below. Coffee will never grow on Mount Everest.

[@militaryjunkie6207]

One question why can’t other countries grow coffee?

[@theonlymaven]

Hi! Just a small correction here. The video implied that robusta beans are “not the good stuff”, and shouldn’t be used for high quality coffee! However, good blends will likely use both robusta and arabica beans. This is because robusta, although having a strong stereotypical coffee taste, lacks the complexity that arabica brings. On the other side of the coin, arabica lacks the intensity that robusta can bring to the table. For single origin coffees, we use arabica to gain a complex and intricate profile, however don’t discount the value of robusta beans too! thanks everyone! shop local, and remember to do your part to be more sustainable 🌱 💕

[@ookthebomber]

Arabica is used for "high quality coffee." Starbucks isn't "high quality." Starbucks is as high quality as McDonalds is.

[@complexaltruist]

The beans are high quality, what they do to them and the followinf product is a different story.

[@UVjoint]

@@complexaltruist How can you be sure that the beans are actually of high quality (unless you're talking about the beans they sell directly to customers)? We never see the grounds, much less the beans that go into the coffee we buy at Starbucks.

[@kimjin-hyub3413]

DON,T GO DOWN EVERBODY IS COMPLAINING ABOUT *Starbucks*

[@guffaw1711]

but they say "high quality coffee" and then show a Starbucks cup!!!!!!

[@CultofThings]

It’s not even coffee anymore.

[@Dayvit78]

Your warning came too late. I can't believe how many people just make the same comment without checking to see whether 1000 other people haven't already said it.

[@thejesuschrist]

and the Mormons rejoice.

[@vigilantcosmicpenguin8721]

Hey Jesus can't you, like, cause a miracle to bring us more coffee or something please?

[@ToddHowar.d]

Praise be

[@almirulmuqminin4769]

Jason Bourne, it's Jesus Christ!

[@ockertoustesizem1234]

praise be

[@RamoxStation]

"1800 football field" ahhh the American measurement unit that never disappoint us

[@louth2882]

RamoxStation as a non American I have no clue how big that is...

[@zachsteele6964]

@@louth2882 it's just big

[@zachsteele6964]

@Toms Niklavs Elksnis yeah lol, I'm not being serious

[@zachsteele6964]

@Toms Niklavs Elksnis what?

[@karenmerkel2109]

@Louth - a football field is 1.32 acres, or 57,600 square feet, or 120 (includes the end zone X2) yards by 53 1/3 yards wide

[@sambamstewart]

"Arabica is used for high quality coffee" [shows picture of starbucks] lololololol 😂🙉

[@Kadayao-telaranrhiodBlogspot]

Truth!

[@FakeAssHandsomeMcGee_]

Lol I mean it is good but obviously there is even better coffee out there. This is a first world problem. We say “I am starving” here in the West when there is cheap food in abundance whereas someone in crippling poverty in some third world country is literally starving.

[@TheReaverOfDarkness]

Robusta is far better than that brown water Arabica.

[@lucaorlassino]

And contrasting this to espresso even more ridiculous (btw, good espresso is often made with a mix of arabica and a small part of robusta). I wonder if these people would dare repeating the statement in Naples...

[@Wraiven22]

@@FakeAssHandsomeMcGee_ I mean, there are literally millions of people going hungry in this country too. Millions of children. There's third world levels of poverty all over the country if you look.

[@spacecadet2226]

6:02 “Football Field” : official unit of measurement in ‘Murica.

[@diazkarnia2820]

was made for american to understand .......

[@FritzMonorail]

I get that American should be using the metric system but I don't see a problem in using the whole football field analogy. It's an easy to understand visual representation of a measurement that helps communicate the true size of something in a way that makes it seem more tangible than numbers. I think you're just being stuck up. The most important thing is that people understand the information, not how they understand it.

[@acme3drevit]

"about" isn't a unit of measurement

[@leo-ub6nb]

@@acme3drevit "about" wasn't used as a unit of measurement, the "football field" was... It was an approximation 🤦🏼‍♂️

[@JohnFoley1701]

If used as an approximate measurement of length only, football field and football pitch are nearly interchangeable, but for area, association football pitches are about 33% bigger.

[@LiamBrazier]

Presumably, this is why things like the Fairtrade Foundation exist, to reinstate a more viable premium for the farmers. Pressure needs to be put on the big coffee buyers to help support the very source of their product.

[@huntersullivan51]

Ah yes, good old market solutions to issues that far transcend the market. Such a proposition entirely neglects the difficulty coffee production is facing due to climate change, alongside with the obvious issue that putting pressure on the largest companies is like asking "pretty please will you stop exploiting weak economies in developing countries?"

[@LiamBrazier]

Victor Simoes Very true. They need all the financial support to re-evaluate or diversify their output in order to survive as the farmers explain in the video. It does seem in the big commercial purchasers interest to enable them to continue working and providing product by paying them more fairly. Horribly shortsighted that many do not.

[@felixbarragan5968]

I’ve been battling the climate change battle for seven years. I couldn’t even imagine what it’s like for some people who have battling this fight for 30+ years. It’s time for change people.

[@AudreyYun]

"high quality coffee" - shows picture of starbucks riiiiiiiiight

[@LochNessax3]

Hey now, there was that fancy cup, too

[@steventhomas9559]

I thought the same 👀👀

[@ThoughtsonDelusions]

It's high quality for the whites

[@vigilantcosmicpenguin8721]

Sponsored by Starbucks

[@liv97497]

They're talking about the beans, not the drinks.

[@spooogey8417]

“Arabica is used for the good stuff” *proceeds to show Starbucks* legitimately the worst coffee chain in the world lol

[@FutureCommentary1]

Why the Starbucks bashing?

[@foobarbecue]

The hating on Starbucks trend is so fascinating. I haven't heard any legitimate reason for it, but people sure love to get on that dog pile.

[@JuanJopZam]

@@FutureCommentary1 overpriced coffee, not necessarily bad quality, but certainly not worth its price

[@Monk98]

It's not the worst coffee chain in the world that's an exagerration, but overrated as one of the best is not an exagerration

[@JakeEstesFilmmaker]

AHAHAH truth!

[@santiagojaramillo5220]

In the last three years, coffee production in Colombia has been the highest in history, exceeding 14 million bags per year. Additionally, the harvest in the first half of 2020 has been the most profitable in history due to high prices.

[@cwrr2330]

No entiendo entonces de que habla el video.

[@XxvaxionxX]

So these farmers are lying while we are supposed to believe a KZbin comment.

[@XxvaxionxX]

Sean Z there's a difference between just regular coffee and good quality coffee beans. Vox is talking about Arabica specifically which requires optimal climate to grow which is not there anymore. There's no shortage of regular coffee. Cheap coffee can grow anywhere.

[@XxvaxionxX]

Sean Z yeah. I work for the biggest coffee exporter. There's no shortage of coffee but good coffee.

[@XxvaxionxX]

Sean Z there's evidence right there in the video. They say the market is flooding with cheap coffee from China. There's no shortage of coffee. But Arabica and other higher quality coffee will be harder to grow as their habitats are not habitable anymore.

[@samhyvarinen455]

I am currently working on a data set showing the effects of coffee rust on the production of coffee. I looked to this video to start my research. It's worse than I could have imagined. My heart goes out to these farmers T___T

[@AaronShenghao]

Smart People: Alright, we need to do something to stop and slow climate change. Like tighter emmis... Rich people: I know! Just move the farms!

[@alpujugo]

Good luck trying to move the dairy farmers in the colder places of Colombia

[@izukumidoriya7425]

TAKE THE FARMS, AND PUSH THEM SOMEWHERE ELSE-

[@tbriecheese]

"High Quality Coffee" *shows Starbucks coffee* Me: _laughs in Australian_

[@g0thman865]

You mean: uɐᴉʅɐɹʇsn∀ uᴉ sɥƃnɐʅ :ǝꟽ

[@tbriecheese]

@@g0thman865 Great, Now my head is upside down

[@paulsz6194]

LoL, I was thinking the same thing too! Is this some sort of attempt at passive product placement?? After the CoviD-19 pandemic is eliminated, we’ll have our coffee crisis.! ☕️

[@g0thman865]

@@tbriecheese Your head only go upside down when you read the language of the Northerers

[@RedGallardo]

"hioy-hioy-hioy"?

[@DrZbo]

Get ready for Siberian coffee!

[@PHCuber]

Stephen Ellias lol

[@guillermosanchez9266]

Im gonna buy lands on siberia and when everythings melts down i will be a landlord

[@DrZbo]

@@PHCuber no joke the climate in Russia will get BETTER for agriculture. There will be an economic boom in Russia with global warming and this can account for why they seemingly "dont care"

[@aromaticsnail]

Putin approves this message

[@Emmet-sd8og]

@@DrZbo Siberian Permafrost is already melting decades earlier than expected.

[@denisnjoroge3120]

I am a coffee farmer in Kenya and we hv started cutting down coffee trees to plant maize corn. It really hurts when I am cutting down my coffee trees but the problem is not with us but the the developed nation by increasing their carbon footprint

[@Dont-Watch-My-Vids-U-Regret-it]

Scientists: climate change can cause huge storms People: kalm Scientists: it will also cause less coffee People: panik!

[@jerryrichardson2799]

Correct.

[@RayHak71]

Like the scene in Airplane! Lol

[@zedianzediessi]

*calm *panic don’t r/whoosh me I get it I’m just seeing how many people don’t

[@danielltalley5605]

I'm dead.

[@Jewelsonn]

I wonder how would you write KFC? KFK isn't it?

[@joshuatyree1202]

Lolol "Arábica Is used for high quality coffee." *Shows picture of Starbucks cup* lol

[@dojokonojo]

A majority of Americans associate Starbucks with "quality" coffee. And if they don't have a Third Wave coffee roaster in their town, Starbucks is the best they can get.

[@marianaradcliffe00]

starbucks only uses arabica

[@ccgarciab]

Colombia: Our livelihoods and ancestral lifestyles are endangered by climate change. We barely can break even. Commenters: Ackchyually Starbucks isn't good coffee. Also, I know tea exists.

[@leylemarie8784]

Me before watching: I’m glad I quit coffee ... oh yea and sad for those coffee farmers ... I use to manage a coffee shop so I learned a bunch about it so I know how much those people rely on the income ... Me after watching: I guess I shouldn’t have said glad I quit coffee FIRST 😭

[@kaitlyn__L]

It's so painful. Hundreds upon hundreds of "lol Starbucks isn't good" comments.

Total...

[@seraaron]

"high quality coffee" shows Starbucks what?

[@positivetimeline2023]

Starbucks is a cancerous tumor on the planet

[@jear2412]

Their coffee is bad and I doubt they properly train their baristas.

[@micahbell7376]

Starbucks has good marketing not the coffee

[@UltimateAlgorithm]

Ah, so this what coffee elitists looks like. I know that everything have elitist (cars, audio, gaming, etc). Although I never see coffee elitist personally until now.

[@anastasiosmemos3111]

Elitist would mean that you only drink highest quality Arabica single blend which costs u to 40$ per kilo. Most people do not. Being able to tell that starbucks coffee is overpriced and inferior to a normal coffee shop is not elitism, means your brain cells are actually working.