The Growth of Podcast Advertising And Podcast Marketing Real Talk | The Feed 259

It's the new year, and that means new public domain works are available! Time to update the copyright for your podcast's RSS feed, preparing for the influx of new advertisers entering the world of podcasting in 2024. Google Search now featuring podcasts 👀 We're excited to announce the Podcast Hall of Fame inductees for the class of 2024! Additionally, we'll delve into real talk about podcast marketing, explore the latest podcast advertising rates, and so much more!
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Spotify: open.spotify.com/show/49rSO4i...
Apple Podcasts: podcasts.apple.com/podcast/id...
Your podcast app of choice: pod.link/668413144
🔗 Links to everything discussed on the episode aka the full shownotes:
thefeed.libsyn.com/site/259-t...
⏰ TIMESTAMPS
2:03 PROMO 1: The Forgotten Podcast
4:23 Rob and Elsie conversation
5:08 The new works entering the public domain
12:16 Discussing the estimation of growth in podcast advertising
17:14 Elsie's wish for advertising
19:10 The Digiday audience, fighting for audience
23:13 PROMO 2: Video Fuzzy
23:42 Google's podcast results right at the top of the page on a couple of browsers! And thoughts on how those results are coming up
32:08 Congrats to the winners of Canadian Podcast Awards
33:51 Announcing the 2024 Podcast Hall of Fame inductees!
38:50 Audio feedback from Nobilis!
40:08 Wrong titling? Wrong category? Gaining 20% audience? Laying down some real advice to a podcast
47:09 Diving straight into some very insightful data on podcast marketing trends
The real data on how many video podcasts are in Apple Podcasts
1:04:00 PROMO 3: REMelations - Comedy Dream Interpretation
1:06:27 No mean and median numbers; yes, the latest podcast advertising rates
1:09:40 Where have we been and where are we going?
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