The Hard TRUTH About Our Farmer's Market Setup

The Hard TRUTH About Our Farmer's Market Setup
Today is the maiden voyage of our new farmers market booth setup. We have changed everything around and hope this will help us be profitable at a farmers market.
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[@bdt10101971]

Only thing I seen was maybe putting in a handrail for coming down the steps, I did see one customer kinda struggle coming down

[@calisingh7978]

I thought the same thing a lawsuit ready to happen.

[@patsfanb6]

Just gonna say that..

[@rosemerryblash1822]

My thoughts exactly.

[@vann1911]

Agree, you may want to consider some type of portable handrail front and side for customers. Love the trailer shopping idea!

[@robertyeager8399]

Add a roll up canopy/awning the full length on side of unit like RV's eliminating the tent saving space and ease of setup and tear down.

[@Sue-ec6un]

This is a great suggestion! Would make setting up and taking down a breeze! And no extra hauling except table and chairs!

[@roxannemahon8036]

1: full length awning, eliminate the tent. 2: travel trailer fold out stairs 3: swing out handrail at the side door stairs for customer safety 4: crank down jacks on trailer corners to eliminate trailer suspension bounce when people walk through trailer 5: square front trailer for additional interior space compared to pointed nose trailer.

[@JillWagner-ee6rh]

Agree with other suggestions …. some other thoughts- - Putting adhesive, non-skid treads on ramp. Once rain comes, even if covered, ramp will get wet & slick. - Steps need a hand rail, at least on one side. - Signs above freezers with what’s in each freezer - Agree with some sort of ‘enter here’ or ‘come on in & shop’ > agree w/ what Chuck mentioned- I would not have walked into trailer unless I saw Saundra b/c I would’ve thought I wasn’t allowed in there. - Brighter or taller sign near ramp…I remember seeing something about steaks on your sign but that’s it. You guys offer a MUCH wider variety of pork (and beef) products but that isn’t apparent to the average person walking by booth now. With prior set-up, people passing by scanned the magnetic signs quickly and bingo- saw you had sausage, tenderloin, etc and were likely drawn into the booth to check things out. How do you clearly show your variety of products to those walking by so they want to come in?

[@unclelarry9138]

Good ideas

[@dwighthires3163]

Jill, I like each of your ideas. You think things through very well. You must have a good mind.

[@TheBockCast]

Love the trailer, I would add vinyl lettering on the walls of the trailer mentioning what’s in the cooler and add signage to the ends of the cooler facing out that say “ENTER HERE”

[@markwinkworth1157]

I wonder if magnetic signage “”Chicken” Beef, Pork on the inside walls would help direct customers to the right freezer.

[@jerex112]

close the void up, connect the tent and trailer. remove all doubt they are connected. put up a sign that says sheraton park farms meat here and use a big arrow pointing inside the trailer.

[@shoebill181]

Iam one who loves Saundra, she seems so sweet and easy going. Pretty lady too.

[@johnthor]

The wooden exit stairs are a personal injury attorneys dream. Burn them and buy an aluminum one with hand rails and certified for commercial/ retail use. Love the channel and wish y’all the best

[@bobbieasche1996]

maybe you need one of those large standing flags with your name on it. Also put up signage on each freezer so people know what is inside better

[@ShortbusMooner]

Good idea! 👍

[@susanbrobst3186]

Maybe think about reversing your flow. Easier to go up the stairs empty handed and come down the ramp with your basket. That would also allow the person in the tent to direct them up the stairs into the trailer. Just my thoughts, good luck! Love watching your channel.

[@LorraineDennison1960]

First thing I would recommend is you not leave your cash box sitting on the table while you aren't standing next to it. lol. Ans maybe one of you stand at the entrance to the trailer? Everyone knows you both, so a familiar face at the entrance will draw them to the trailer. Glad it was a great first day with it. 🥰

[@tedamos]

Chuck, make some PVC leg extensions for your canopy and move it beside the trailer. Nice set up!

[@flossdaly8274]

I agree that an entrance sign out front is needed, and in conjunction with that, a sign advertising what is in the trailer...beef, pork, chicken, and eggs.

[@dennissmith7928]

Slide the tent, all the way against the trailer, spin your table around where the sign is facing outward, and also slide it against the trailer flash with the entrance. Bring in an additional table and connect it to the table with the sign, making an L shape so people exiting out the trailer may place their items on the new table for a check out. And I always enjoy watching your videos!

[@TheMamahansen]

What I love about this is it’s like a grocery store. Sometimes I don’t like purchasing because the farmer brings me their option and not able to pick out my own.

[@BinfordMJ]

The main thing that stands out to me, is have one or two of those beautiful steaks meat side up! Let them see the wonderful that your beef is. So glad you had a great maiden voyage with the meat trailer. Yes, we DO love Saundra!!!!

[@daleculver444]

May want to consider putting something non slip on tailgate, I have a trailer that I use for my cabinet business and a little moisture and it gets very slippery. Also a handrail at both doors, older people will appreciate that I believe. But other than that seems like a great idea!

[@tcook564]

Install a awning on the trailer like what is on a camp trailer. That will give you shade you need and tie it all together.

[@jwinlund]

Add a canopy/awning over the entrance ramp so that Sandra can sit out front and welcome people into the trailer. Also on rainy days that ramp can become slippery, so keeping it try would be good. You mentioned that the steps were a little high. Watch your second customer in the video. Highly recommend a handrail, she was a little unstable and almost stepped off of the second step. Great setup on the coolers. Looks like you have room above them for shelves for more product.

[@mst1317]

Handrail is a must, think handicap access. ramp is better, per ADA guidelines.

[@riversedgeranch97]

Saundra is adorable 🙂 always makes me smile...keep up the good work!

[@tentamalaska]

Love the new freezers! As a disabled grandma, I would want sturdy handrails or even a ramp. Plus, consider a rope to make an isle to the entrance with a very Enter Here sign. And try to shrink that big empty space. Just walking by and not seeing anything, some folks wont investigate. Figure out a way to show your meat products. Colorful bright picture posters? You guys are so awesome!

[@CertifiedLandscape]

Hello my suggestion is have your tent right up against side of trailer. Come on in sign. Inside trailer on walls have some sort of signage of what your selling. Have a life size cut out sign of you guys pointing with you pointing into your stand. Your the brand.!! Have an arrow on the drop down door so people know it's OK to walk in on your door. Have a product list pamphlet you hand out. ❤

[@TRuru.]

The freezers with the glass lids are so nice. Allows customers to see your products without opening. Maybe turn the meat packages over so the product shows instead of the packaging & labels. Also, signage above each freezer would help.

[@bizzybee6342]

You could put a non-slip mat on the ramp going into your trailer. Put your logo on the mat. Make the logo big and bright, so everyone knows who you are. Sit closer to the aisle where customers walk past, so they see you. Put a bright arrow shaped sign out near the ramp, pointing into the trailer.

[@fpaullee9988]

Consider moving the tent directly next to the trailer, (as one unit) and add a rail to the side steps.

[@franciscyr2471]

When you get a larger trailer look into an ATV/Snowmobile trailer with ramp doors front and back, that will eliminate the steps. Adding lettering either to the walls or freezer tops with what products are below, ( steaks, roasts, hamburger) . Ad open flags to the rear of the trailer would also help. Adding an awning to the right side of the trailer so when customers walk out your right there & hang t-shirts and caps from it.

[@ApiaryManager]

I really like your "new look". You've already identified the things that work/don't work so things are looking good. I know you already have plans to put a monitor on the wall with a video of your beautiful farm (and the humane conditions that your animals are kept in). I think it all looks good. I would recommend a ramp on the exit (perhaps with a handrail for the elderly/infirm as I'd hate to see anyone fall on your steps. People really do appreciate that you're doing everything possible to be inclusive. Of course, the extra booth looks a bit bare so it would be great if you could tie it in with your trailer and, possibly, extend your range of goods for sale - but you've already identified that. There are already lots of good suggestions from other viewers One things for sure: you'll have plenty of space for ice-cream / ice lollies when it gets hot ;-) Oh. I almost forgot: a supply of business cards/ flyers advertising your farm and what you have to offer would be good too. I know you have it on your trailer but a flyer would be a good "memory jogger". Can I aso suggest that you place the meat side up (so the customer can see the quality) and the black side with the label down? When a customer likes what they see, you've already sold it by the time they look at the price label. What I mean to say is the price label shouldn't be the first thing the customer sees.

[@gaparrott]

Second ramp in ramp out with hand rails. Saw a stroller coming in with no easy way out

[@slimmonkey8164]

Suggestion: as you go in pork right chicken left the beef left in the 2nd. That way the do not have lot of beef and pork lookers back to back. But on one side your logo on the side of the cooler and on the other enter here. But you do have to shopping baskets on one side. The above the freezers on the walls if you can put the types of cuts type below.

[@user-gj8qe7se4g]

Having sold our farm-raised meat out of coolers at markets for years you are on the right track!! You can pack any day of the week, you don't have to unpack as soon as you get back and the product stays MUCH better! We also have a retail stand that people shop the freezers and they really like being able to pick out their product. I agree that you need handrails and none skid on the ramp...maybe you can use non-skid paint to paint WELCOME on the ramp. And the idea of a roll out canopy like a camper as someone suggested would tie the spots together and eliminate the hassle of the tent. Keep up the good work!

[@dwighthires3163]

I like this unique idea to use non-skid paint to write welcome on the ramp. 😊

[@stustu45]

Loving the new setup, signs behind the freezers, BEEF, PORK, CHICKEN, as others have said meat side up, black side down Emphasize that all your meat is PASTURE FED & RAISED

[@mst1317]

Hints for visibility and:new customers. Remember, if they don't know you then they may not trust your or your product. Enhance their trust and interest by: 1)Promoting your product as healthy, organic, clean and fresh just like the big companies do. 2) Make your trailer appear customized and not generic. Being subdued and less flashy without art or variety of "branded colors" tells customer that you care enough about your product that you are also proud enough to boldly tell everyone "I'm here" to give you what you need and want. 3) Make the experience inviting. Nobody wants to enter a business "guarded" by someone staring at them or monitoring them, thus pressuring them. This takes away from other shoppers level of comfort and freedom. Instead be inviting, appear to do something farm or product related. Provide some props to for adults and children to visit, touch and explore. This can include photos of your farm, process of how food goes from farm to package, emphasis of cleanliness, comparisons of industrial vs your product and the benefits they will receive. Also, justification of higher prices vs your prices. I have more ideas but, you may get the idea:).

[@wovenrootsfarmstead5177]

Use the floor of the drop down door for a sign that says “Enter Here”.

[@valerielippert2905]

I think putting your tent so it was right up alongside the trailer, touching it would help folks recognize that it's all together.

[@buzzbustillos3016]

If you put adhesive grip on the ramp. Paint yellow arrows to enter on it. Lots of great ideas that don't need repeating. Love the whole set up.

[@packy0462]

We started our own freeze dried candy, we have been doing craft shows for many years. Every show is a learning curve, we're having issues with wind this year here in NC! My suggestions is paint the door that you lower down for the customers with your logo and enter here. Great set up, my wife and I were talking about rehabbing an old popup trailer for vendor events?

[@JKLawrence-el7kr]

I think adding an awning to the side of the trailer would be the fix. One that rolls up like on a camper. It would be attached above the door and roll out to whatever width you need. When customers walk out, they will be closer to you.

[@jasonnewborn8186]

Labels for "beef", "pork", and "chicken" low on the walls over each freezer. I think a video streamer high on the left wall could make it more obvious to enter and shop.

[@jimcampbell4833]

Another idea I came up with after my nap. Install a few cameras inside the trailer. One for KZbin channel content and for security purposes. Good luck

[@renamurray3206]

I think turn the trailer sideways and put visual signage on sides. Put your eggs and outside items at and around ramp. Put hand rails on the exit steps. I think this idea of the food trailer is absolutely perfect ❤. I realize you do have the side of the trailer with your name and logo ❤❤❤

[@flyinhawaiian57]

Since a lot of people recognize yall by the red coolers, maybe put a couple outside the ramp into the trailer as pseudo funnels to show them in. Could even put the chalkboard on them, I think signs are read more often at a higher level than looking down. Could put some red checkerboard decals on the trailer to match with your stand so people know its the same place. People are a lot like cattle, they'll usually take the easiest path of least resistence.

[@murphy6609]

Seeing how your setup is known for your red/white coolers I would have wrapped the freezers in vinyl to make them stand out as yours. And almost look like your coolers. Little late now but just the change I would have done.

[@yvonnemcquitty5604]

I have an herb festival every year. Placing the canopy up to the trailer should help. Draping line of lights under the canopy or lights in the trailer will he inviting too. Your wondeful logo on the trailer ramp would be a nice large area to cover. Like a big welcome mat.

[@garybrill1188]

Maybe another good idea is to get some red decals that marks each freezer/cooler on the wall behind them of the product contained within them. Pic of beef behind the beef cooler etc. That would brighten the decor inside as well. Otherwise folks, this looks great.

[@holmesteadridge]

How about a red carpet on the ramp! 🥰 Also, signs above each cooler, saying what's in it. (beef, pork, chicken)

[@OZARKMEL]

Looks fantastic. However, you might think about some kind of hand railing for those steps....it is a danger, especially for older folks. Also, get yourself a flag made that says "Sheraton Farms Meats" or something like that and attach it to the top of the trailer so it can be seen from far away.

[@BeardedLumber]

Nice setup, guys. I'm glad you had a successful day .yall will get it ironed out happy farming

[@gkiferonhs]

I think your idea of an entrance sign is a good idea. Include some silly graphics to encourage the kids to pull mom and dad in. Signs on the wall above your coolers (chalk boards showing contents?) would help people know where to look. It looks like a great start!!

[@jennysevick6781]

The association with SPF and red and white tents, coolers, and tablecloths has been your standard. A shock shift in signage might slow or impede people finding you. I love the new signage. Maybe doing a slow transition by combining, then dropping red.

[@markellis6727]

You guys were really smart in stepping up with the trailer this year, if for no other reason than , by what I seen , the direct competition you had this year, we saw 2 or 3 other vendors selling meat and eggs this year that we haven't seen in the past, you guys really stood out. You may want to check your date for the next market, the Clemmons paper is advertising it for May 11, good to see you again, and happy that you had a very successful Saturday

[@debhickman1586]

You should put signs on wall above freezers with “pork”, “chicken” Etc so that people know what’s in each freezer without opening… and maybe also a sign with just a list of the different cuts and such.

[@somecheeseplease567]

I would keep the red and white, since your customers associate you guys with that, instead of having someone sit in the trailer, have someone sit at the entrance of it that way people will see you, and I would set up table so that your back is to trailer and have it as close to the entrance as possible to help with people seeing you guys.

[@user-zk4vi5hw6x]

i took things to a FM for 20 yr in bath NY. I was the 7th person to join. We opened at 6am and closed at noon. Then it got bigger and starting time was put at 7am and closing at noon. Time went by and it went to an 8am start still closing at noon. It also became more of a flea market with only 13 ppl selling stuff they had grown out of about 60 venders. I liked it when we had 6 hr to sell. could sell a lot more then just the 4 hr they went to. I left market b/c I did not have even that 4 hr anymore twice a week Sat and Wed. Had set up a bunch of honor stands and those hr were need to fill them. hell back in 06 the town fathers tried to stop the market but public said no and three lost their seats over it. The market i went to relied on the lack ppl to support it. By lake ppl I mean the 5M ppl who live in the finger Lakes regime of Upstate NY in summer only,. Rich ppl who ma & kids go to the lake house while Da comes up form City on weekends. Do they ever pay high prices. We all had to prices. The one we had marked for the rich ppl and then the price we slod to much poorer locals We all knew who was who. I went and got the ability to take food stamps and WIC. These ppl paid half of what the rich lake ppl paid. When we had opening at 6am the locals came before 8 then after hat it was mostly lake ppl. I like the 6am opening b/c of this.

[@elliekennedy2952]

Maybe the new tent could overlap the trailer a little to make it look like all one booth. Adjust the steps before someone falls out the door or put yellow across the step. Move the table nearer the exit that will make it look more like all in one. Love the new set up. The freezers are so nice.

[@stevebrookings9912]

Move your tent to attach it to your trailer and make it where they see that it’s one piece and also keep them out of the rain

[@ShawnBlack-ml7zp]

It was such a pleasure meeting you two at the Clemmons farmers market. Yall definitely have an awesome set up. Them steaks were off the chart. Huk keeps asking when we going back to see that lady. Sorry chuck Just so you know Huk lit up like a Christmas tree when y’all mentioned his name.

[@DHouse-ze8to]

Maybe a banner across the top of the back entrance? Something like "shop inside"? Market customers are fantastic but seem to loose the ability to read once they get to the market! Thanks for all y'all do!

[@Sue-ec6un]

Already I can see that THIS is soooo much better, as a consumer, than buying meat out of an igloo cooler. I would never...I hope it pays off for you!

[@kevinvontungeln9338]

Add signs on the inside of the trailer at the back as well. So people walking up can see "Mobile Store" or "Enter here" from either side and that will also draw their view into the trailer.

[@jermainevaughn1095]

Paint the trailer ramp "enter here" in grip paint and stencil

[@debhickman1586]

Maybe an awning that matches your new tent that can roll open and meet up to the tent! Or a slightly taller tent that can sit between the trailer and tent to make it more like one big space

[@andystampfli9127]

Id look into a large jackery or similar product. The generator is going to work but a battery generator is perfectly quiet. Hand rails and big bold signs. Your farm logo on the ramp in a skateboard tape and beer, pork and chicken over every cooler

[@tillmanfamilyfarm7759]

Paint thoughts freezers red!! Man I really like this set up! Looks great! It will catch on to the other folks.

[@nahuiollin13]

Love your channel. I like the trailer idea. I would like to suggest a sign near the walk way at the ramp, “PICK YOUR OWN MEAT” with an arrow into the trailer. I like Sandra’s idea about more signage on the freezer ends facing the public. “COME ON IN” or something like that. Careful on changing too much loosing your successful branding. God Bless, hope the best.

[@yoopergardener3508]

Paint your name on the fold out ramp with an arrow and the word entrance pointing inside. Love your new trailer idea.

[@patmitchell2389]

I love your new setup , god bless you ❤❤❤❤❤❤

[@annamschnetzer4036]

I just remembered one more impression.... you had the black with label side up in the freezers. If you turn the meat side up, I think that is more appealing to see.

[@robvest7321]

i would turn the trailer 90* to show the logo on the side and install an awning on the side of the trailer instead of having a detached awning

[@danielwagoner]

Maybe a sign on top of a red cooler at the bottom of the ramp that says “enter here to shop” and “pay under tent”

[@allonesame6467]

Blessings!

[@inbloom2006]

Glad to see it was a good day! Instead of a new canopy could you get a retractable awning that comes off the steps side of the trailer? That way you could set your checkout table up next to the stairs and sit behind it with your back to the trailer, making it much more understandable as one cohesive piece but keep your checkout flow path. It would also cover the stairs above door height so you wouldn't have to worry about figuring that out. Smart move to make the change, I caught sight of at least two booths that must be your viewers in the background, looked like clones of last year in different colors!

[@tarheel2u]

My idea to help: Have a professional paint this on your ramp. " Come in to shop" in large letters. Peoples curiosity will be to look inside open trailer and this miss other signs.

[@marscrow]

Enter to Shop... Exit and Pay A handrail on the steps will help those who are unsteady on their feet. For rainy days grip tape on the steps because wet wood is slippery.

[@billyangelapressley]

Move the tent next to the exit of your trailer

[@coyroberts8356]

Thanks 😊 prayers

[@duncand5148]

YES!!! I’m so happy for you’ll. Your presentation is awesome. Good job. 👍🏽

[@amaiaowens4782]

You could use brightly colored tape to tape traffic flow arrows on the ground of the trailer and steps

[@willisfabrication]

I know people mentioned the handrail. But for identifying, maybe have a smaller tent in between the big one and the trailer. Just something to visually connect the two. Doing a great job. Love your videos.

[@29bazeball]

I have a similar setup with the trailer. I’ve been wanting to add a RV canopy to the side of the trailer. I really like your freezers they make it easy for the customer to see what you have. I also made signs for the end of my freezers so people walking by could see what we were a meat vendor. Your setup looks awesome god bless hope y’all have a great season

[@amyreed8589]

Move the tent up against the trailer to make it look like one booth. I think your set up is awesome!

[@kelleyheard5790]

I would suggest painting an enter sign on the ramp leading into the back of the trailer. And possibly your logo.

[@billkenosky3825]

Stack your coolers on the left and right side of the trailer with your sign and people will see the red coolers and know it’s you. Just a thought. Thank you for what you do.

[@JohnWinsemius]

turn your meat so it can be seen, black side down. Impulse buying this the best marking tool, and eye appeal is a must. Your red and white coolers and tent are your trade mark they are used to seeing red and white. full size decal on end of freezers to catch there eye.. Large decals above freezer on the wall iding whats in them ie: beef, pork, chicken..... picture of each animal type in freezer..

[@scentyful]

The only thing I would entertain is what about selling some sort of insulated bag or styrofoam coolers for the customers to transport their meat home? Unless they came prepared with these items, this could explain maybe why not everybody bought meat. Wish you guys were in VA near me!!!

[@zaneymay]

Overall it's an awesome set up. Just an idea... Paint the walking board "entrance SPF".

[@georgeunderwood5711]

Label above the freezers on the trailer walls what's in them. Beef,Chicken,Pork.

[@nicholasforti9948]

You should put a retractable red and white awning coming on the side of the trailer so it's all connected

[@kevinbrewer2141]

A couple of things I can think of are steps with rails, awning like RV'S have. Signs above the freezers with what type of meat and the cut. Might be a good idea to put anti-slip on ramp and steps. Some type of hat rack or shelf for the hat's to sell.

[@filevikingtube]

Maybe an armrest for the stairs at the exit? Maybe a small red/white (or your new colors) tent over the ramp at the entrance? Perhaps also at the exit door to the checkout to connect it.

[@oldnorthstateoutdoors2002]

Using an awning connected to the trailer instead of a tent / canopy. Eliminate the space between if possible. Handrail on the steps and non-slip for the ramp. Nice set-up all around. Glad you had a good sales day. I am tickled for you both.

[@theDavitos]

well could mark the freezer with red decal where it says ENTRANCE and also put plastic banner between trailer and checkout so they will see its all connected , could also have sign marked above the freezer where it says beef/pork/chicken on trailer wall so people see its really a store. But Rome wasnt build in a day so its all about live and learn to be able to do better but i think you are still doing great as it aint going backward.

[@wadesfarmstead]

You need to put red and white around the top of the trailer to make it look like the tents. When refilling the baskets in the freezers you shouldn’t sit the basket on the glass tops it’s going to scratch them.

[@jimcampbell4833]

Nice clean look inside the trailer. I would recommend to install white boards above each cooler. You will be able to let your customers know what is in each freezer and the price. When you run out of an item you can just wipe it off the board. Good luck

[@douglasgulley112]

One thing I see is just put a rail on trailer steps! “ safety “. Other than that I’m taking a note from yall on my set up I love it!!! Great job you guys. Love ya Doug

[@StonerSmurfin]

I think that if people are already confused and are looking for your red and white coolers it will only get worse if you change your colors to green and white. But that's my opinion. I do like the idea of some kind of entrance or come in sign so they know they can come through. A hand rail on the steps for the people with less mobility and elderly would be a good idea as well.

[@dudewilliams6692]

Put your meat market banner above the fold down door. That’s the actual meat market.

[@dudewilliams6692]

Maybe put some of your new table cloths on the door floor as well so it all is uniform with your tent

[@repairrestoreresell2026]

You need a Handrail for the side door steps.

[@cwomo9147]

That big ramp is a blank canvas for you to use... red lettering to go with your theme..come on in...etc

[@iucp101]

Get an awning the same print and color as your tent to hang oved the door. Put tent as close to tge trailer as possible. Set up your checkout stand right beside the trailer entrance.

[@cougarforeverwild]

Great setup! Perhaps moving canopy closer to trailer or vice versa would be a good idea. And I like the idea of labeling the sides of the freezers - it would help from customers' viewpoint. Keep up the good work!

[@kylesnyder3757]

Maybe try putting the tent up against the trailer there’s enough space in between the tent and the trailer in this video that I can see how people may have thought that it was a different booth. Also, I agree with the comment about putting a handrail on at least one side of the steps.

[@benclark3636]

Right, make the tent part of the trailer, no gap.I see you had a great day!! Love Sondra!! so happy for the both of you. K.C