The Hidden Costs of Skipping Marketing Strategy

Explore the importance of strategic marketing planning with Jen Goldman. Learn from her 30 years of experience as she shares valuable lessons on the pitfalls of neglecting a holistic marketing strategy. Discover actionable tips on hiring the right copywriters, understanding data’s role in marketing, and the significance of revisiting your marketing plan regularly. Gain insights into effective communication with service providers and the true cost of bypassing strategy for small to mid-sized businesses. Ideal for business owners ready to take their marketing to the next level.