The History of Bape

Bape is one of the most iconic brands in streetwear history. In this video, we look at how it’s founder Nigo found his love for fashion through the world of rap, met other influential designers like Hiroshi Fujiwara of Fragment and Jun Takahashi of Undercover, the start of his store Nowhere, teaming up with SK8THING to launch A Bathing Bape (better known as Bape), and his friendship with Pharrell Williams. We’ll also take a look at some of the most famous Bape collabs (including Supreme, KAWS, and Disney), working with Kanye West, his decision to leave Bape, the launch of his new label Human Made, and much more. This is the history of Bape.
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Disclaimer: The images and videos used in this video are not owned or created by Threaducation. This video strictly adheres to fair use guidelines (educational content, review, research, discussion).
Sources:
(BAPE TV)
• Bape TV
(BAPE TV 2002)
• BAPE TV (2002)
(NIGO 2002 Documentary)
• NIGO 2002 Documentary
(原宿 goro's NOWHERE UNDERCOVER 1997)
• 原宿 goro's NOWHERE UN...
(Stussy World Tour - Sk8thing)
• Stussy World Tour - Sk...
(Planet of the Apes I (1968) - Original Trailer)
• Planet of the Apes I (...
(Worldwide Bape Heads encore Teriyaki Boyz, Kanye, Pharrell)
• Video
(Japanorama - Bape)
• Japanorama - Bape
(Pharrell & Nigo Interview)
• Pharrell & Nigo interview
(Pharrell Unveils New Clothing Line)
• Pharrell Williams unve...
(rc-2)
• rc-2

[@Threaducation]

also I didn't have time to add it because it just happened yesterday but Nigo announced he signed a record deal with Victor Victor (the same label Pop Smoke was signed to) so maybe we'll be getting a Nigo album soon 🤔 p.s. thanks to everyone who's been showing love you guys have been going crazy - thread

[@yoursentimental1206]

Maybe One on Kerby the owner of Pyer Moss I feel he’s underrated.

[@JJ-xk3ox]

it's fine fam, just you can hit in 1 year update versions or something, xd idea ofc

[@parisflacko]

Yeah I just peeped that as well fr man thanks for this video I think this is the best history on Nigo I ever seen in the internet you packed a lot of good information and you did real good man thank you 🙏🏾®

[@TRAGICbliss]

Do one on Gianni Mora

[@kaisamuels3725]

@@yoursentimental1206 most def need ones of these

[@Devananta-Rafiq]

Nigo friendship with Pharrell is so wholesome and cool. Right now we never spotted Pharrell in no other than Human Made.

[@Threaducation]

for real. they got rich and famous together and still stayed friends. goals.

[@NowAndToEternity]

Now one is the creative director of LV and the other one is the creative director of Kenzo. Legendary!!!

[@brianborja8538]

@@NowAndToEternityit really is… Fashion legends foreal…

[@PincheBrayan101]

Bro I’m telling you that you are probably the only one who has made a video like this. Super good and underrated

[@Threaducation]

thank you bro I'm just getting started more like this on the way 💫

[@wheresmyrooptoff4056]

I recommend watching The Casual's videos on bape along with some Keezy bape videos if you wanna see more stuff like this.

[@SgtPMcDonald]

agreed

[@gregkareem9824]

Bro ur everywhere

[@bialexispena3078]

All hail baby yoda

[@nowhere5532]

Bape was never the same since. Long live the General.

[@Threaducation]

retweet

[@fazyt1508]

hidden

[@JennaOrtegasSon]

hidden

[@jamaallouis741]

Made me think of how I used to buy and sell sneakers just to afford my first zip up hoodie. I wore it everyday and you couldn’t tell me shit because I bought it with my own money. I’m currently working on my own brand. This video couldn’t have come at a better time. Lit a fire in me. Thank you.

[@Threaducation]

go get it 🙏💫

[@SAIWFY]

Anything worth showing?

[@tomecosabs2333]

@@SAIWFY frrr got me curious

[@bobd4120]

What is the brand name ?

[@kid.failure]

@LARIOS Fuseigo.

[@DarkSideOfTheBrightSide]

This isn’t a channel, this is a boutique of content- man, you really breathe life into this stories. I always assumed Nigo was a tagger turned into a fashion designer, it’s eye-opening to know he’s into hip hop music, and that lane brought him into fashion.

[@Threaducation]

🙏

[@khalilbaba7991]

Made a huge impact in hip-hop and yet a few people know this guy.

[@ThePeacePlant]

Idk even when these dropped in the 90s people were wearing BAPE shoes and sometimes you will see shirts, it was really popular, even in Elementary school we all wanted BAPE shoes, all the hip-hop heads and street wear lovers. Even in the video he says Lil Wayne was known for bringing it to America too and I grew up 10 minutes outside of New Orleans so everybody was listening to Lil Wayne back in the day, so everybody knew about BAPE in the 90s in Louisiana

[@jgramz]

The people that matter know who he is

[@moballardful]

Nah. People know.

[@jpair205]

@@ThePeacePlant Pusha T and Pharrell introduce Bape to hip hop

[@VVM3368]

@@jpair205 Nah souja boy

[@feanor642]

This channel is too underrated no cap

[@2OH4GR33N3RY]

I JUST POSTED MY FIRST BAPE UNBOXING, IT WOULD BE AWESOME IF YOU COULD COMMENTS, YOURE THE BOMB !!

[@jamalbell8763]

Starting to become my go to channel been missing this kinda content

[@Threaducation]

lots more on the way

[@insideand0utside651]

@@Threaducation do Jun Takahashi!

[@user-hb2kg4el6g]

Let’s Learn Japanese

[@sxnseiswaebaby1808]

I remember cheap thrills 😿

[@jackiepickens3984]

@@user-hb2kg4el6g zzd*I

[@Jeffreynelius]

Ahhh man aside from leaving out Clipse, I’d say this is one of the best breakdowns of BAPE on KZbin. Great video man I enjoyed it.

[@yearight6294]

other than them being one of the first in the states to wear bape , what was left out ? I'm aware of their relationship with pharrell , i grew up near them in that era

[@Jeffreynelius]

@@yearight6294 just that. 😁

[@BjornVonsek]

this was my first introduction to your channel, and I gotta say that you are really good at doing proper and deep research, and are very good at explaining it. even just the background footage is still quite rare to come across, and you are very good at explaining things, that might seem complicated. I learned a lot from this video, even tho I already knew quite a bit about nigo, and bape and so on, but I learned a lot about sk8things involvement, and how Hiroshi Fujiwara basically is behind most major Japanese streetwear brands! id love to see this video, and your channel gaining more traction, as you really deserve! I'm about to just binge watch all your videos, lol

[@Threaducation]

thank you so much - the research takes time but I'm glad you guys appreciate it. Hope you enjoy binging the rest of my videos 😂

[@stillugly6741]

Yessir your here to brighten up my day

[@Threaducation]

thats what im here for - enjoy the vid ✌️

[@evanvillarreal2754]

Bro i been watching your stuff nonstop , you definitely finna blow up, loving the vids🖤

[@Threaducation]

thank you bro!

[@drderp0176]

Same

[@SAIWFY]

For sure!

[@Armaan-fp2zc]

How tf has this channel not blown up yet 🤯

[@Threaducation]

give it time 🤞😌💛

[@priyank082895]

im a massive bape fan, have spent so much on it. ive watched many videos but this one is by far the best and my fav regarding the history of bape! very well made video

[@Threaducation]

that means a lot thank you so much 🙏💫

[@taylortaylor123]

What or who inspired you to become fan of the brand bape?

[@dvvl2k942]

Your videos are really well done all-around, this one being no exception. Great content man!

[@Threaducation]

Thank you bro 🙏

[@percygordon1549]

I swear this channel about to blow!!!Another fire vid 🔥🔥🔥

[@user86tajkeuricecream]

This is one of my favourite channels on KZbin. Sooo much insight. I absolutely love it

[@Threaducation]

thank you bro 💫 just getting started

[@mariavillegas1322]

I’m so glad I found your channel pls keep updating 🤩🤩

[@moocow2394]

After two videos I’m already subbed. Awesome content. Love this stuff. Keep it up Threaducation. This is good stuff. Thank your for your content and efforts.

[@Threaducation]

thank you for subbing welcome to the channel!

[@niyafalls6669]

You are helping connect so many dots in pop culture. Salute 🫡 ❤️‍🔥

[@jcds2820]

Saw you on creators on the rise and I needed something to watch while I was on lunch break. And man, I enjoy your content ngl.

[@Threaducation]

thank you bro, hopefully I made your lunch break a little better 😁✌️

[@X1ZR]

Probably one of the coolest story I've ever heard, thanks for this great video

[@arccway]

Great content, Nigo has always been one of my biggest inspirations!

[@lazarurcic5713]

Love the video been really getting into fashion lately and as a kinda newbie in the streetwear world your channel is a life saver

[@Threaducation]

So glad!

[@whiteheavn]

The way you perfectly narated all of this bro

[@Threaducation]

🙏

[@danielsedig7861]

low key dont want this to channel to blow up like bape , we need thread to stay underground

[@Threaducation]

😂

[@sjoerdlo]

Love the vids, you are the first one that really goes in detail about everything. Keep it up game!

[@Threaducation]

Appreciate it!

[@Oldsql99]

I always kinda knew about Bape and I loved the idea and design. But I never knew about the story behind it until now. Thanks for the video!

[@Threaducation]

thanks for watching!

[@childishgambino3194]

Your videos go crazy bro! Hella good and informative! Keep em coming!

[@Threaducation]

🙏

[@treehousevtg6990]

We rarely click on these sorts of videos without quickly getting out of them. Thank you for doing Nigo justice. 🖖 [We are going to blog it]

[@terikedunn9487]

Binge watching all your videos. Content is so good. Quality is amazing. Good shit man

[@Threaducation]

thank you bro enjoy the binge 💫🤝

[@sudukuxx]

Just discovered this channel and I’m glad I did. Great content bro keep it up 👍🏼

[@Threaducation]

welcome to the channel 💫

[@DEDSEC.]

You got me watching all of your videos, it gives me insight about what fashion designers and fashion as a whole, excited for the future of your channel, really fuck with this.

[@DEDSEC.]

Also thoughts on the collab with bape and cudder

[@Threaducation]

glad you like the channel - and I love that collab because of what it means. I chose not to mention it here because this video is about Bape and not just Cudi but Cudi going from working at Bape to having his own collab is one of my favorite stories

[@shalomythehomie4407]

Another good and well versed video bro! I learned more about something I thought I knew. Thank you bro, keep going bro!!!

[@Threaducation]

🙏

[@jahsantana1]

You are amazing! Love your channel bro and you definitely deserve way more love than what your getting! Keep it up bro because you are on the right path!💜

[@Threaducation]

thank you so much that really means a lot!

[@kimmikaotic]

I just found your channel after getting a Bape hoodie. I wanted to learn the history and I love the way you explained everything. I know you’ve heard this a bunch of times from reading the comments but awesome video, keep up the great work and subscribed! 🔥

[@samoshea663]

Love the concept of this channel, great video 😄

[@Threaducation]

thank you glad you enjoy!

[@saucyallenn]

nobody else made this video but you, it’s one of a kind. bape is my fav brand frfr, i can rock it with anything. well done with this underrated content

[@fmvmargiela]

I really enjoy watching your videos! Keep up the good work bro

[@MF_Frost]

I just found your channel and i've been in a streak watching your videos. You're insane dude🙌

[@Threaducation]

that's what I love to hear welcome to the channel ✨

[@QuynhHo]

I watched both this and the Virgil video. Great content! 👏 very informative in a good way! Thank you for making these!

[@Threaducation]

thank you for watching! glad you enjoyed 💫

[@mikeytrademark]

keep going these videos are super informative and well made

[@Threaducation]

More to come!

[@sophiegoose]

Great vid! I'm an action figure collector and recently got ahold of a BAPE collab transformers figure. I went down a bit of a rabbit hole learning more about BAPE, but knowing quite literally nothing about fashion or streetwear this video was a lifesaver. Excellent work, learned a lot 👍

[@BUD-TV]

Keep the content coming. 💯

[@whadafunk]

great video and very informative! NIGO is the goat. thanks for making this

[@Threaducation]

🙏 thank you for watching 💫

[@leojune4173]

I love your videos because I’m interested in fashion and also I’m Asian so its dope to learn about other successful designers who are as well !! Gives me hope

[@samueldasilva3441]

Threaducation could be a stablished blog icon of fashion, too much quality and information inna short time, I love ur channel‼️

[@cchitwong]

hey dude, just found out about ur channel recently and vids are so well putted together and very educational! I enjoy it so much! keep it up bro!!

[@Threaducation]

thank you bro welcome to the channel, glad you enjoy the videos!

[@harleyswadz3257]

Designing some tees right now, smokin a zoot n learnin about a goat from the best up coming channel faxxx 🎭

[@Threaducation]

yessir

[@lifeofalex8521]

Underrated channel keep it up love this

[@maytesarmiento1896]

Top quality content, thanks for the videos. I'm such a fan of Nigo, it's really great seeing him now at Kenzo ☄️ ☄️☄️

[@boms2762]

Very informative. Well put together. Nice vid

[@Im_michi]

Thanks for making this video it was really intriguing =)

[@leonaidulis3356]

I don’t tend to comment much but you need this support! Such an unreal channel and stupidly underrated, don’t stop making videos brother! Love from the Uk ❤️

[@Threaducation]

thank you! really do appreciate the comment, more on the way!

[@lazoleon2308]

Yesss sirskiii new video!! Keep goin!

[@yseson_]

Yet another amazing video. I just watched the Netflix Halston series and after watching your videos on Bape and Hood By Air they all seem like cautionary tales against over extending and corporations that only want to wring as much profit out of a creative label as possible before it collapses under diminishing quality and excessive quantity

[@ZenTromeSubscribe]

thank you for posting this video

[@dianeobi6162]

Honestly my favorite channel rn!!!

[@Threaducation]

thank you that means a lot!

[@Rafbtw]

been binging these videos, had to sub

[@NFKRAYZ]

I’ve been waiting for this one.🙊

[@einmalikkk]

very interesting videos, thanks for ur work G... your channel will gonna blow up soooon 📈📈

[@Threaducation]

thank you g 💫

[@natasha2222227]

It’s great that your videos range from high fashion to street wear to punk

[@rashoo62]

Your videos are amazing I’m literally gonna watch all of them

[@Threaducation]

do it

[@dwaynewall8781]

Love your videos bro you the only person doing stuff like this keep up the good work

[@Threaducation]

More to come!

[@xOmGiTzAzOmBiEx]

excellent video essay, great work as always

[@Threaducation]

🙏

[@Milan-fo7tq]

Great video !! Nigo really is such an icon, I'd love to see what new things he does with Human Made

[@themrgumbatron]

great documentary, great work!

[@peyton.simpson]

Great video holy shit very in-depth and to the point love it!! definitely subbing

[@Threaducation]

welcome to the channel 🤝

[@zz8524]

Fire vid man🔥 keep it up

[@kembapeno2946]

Seeing the inside and what really goes on with street wear brands is really eye opening I just started my brand around a year ago now and I could only imagine how stressed this man was

[@shivamkadbhane5856]

You have such amazing videos. Thank you!

[@Threaducation]

thanks for watching!

[@sazi2451]

Thank you for this. ♥️

[@shira7055]

love this channel

[@funnybone107]

Literally just subbed last night and binged all of your content and you dropped this omggggggg

[@Threaducation]

you know I had to do it to em 😤

[@BogodileMotlhabane]

MAN!!!! NOW I CLEARLY UNDERSTAND BAPE!!!! Thank you for such a DOPE video and BIG UP TO THEE GENIUS #RESPECT #BAPE

[@TheShiftingChef]

Same here man, this video is what I needed

[@RUGGENGRAATKWIJT]

Love the content!

[@MrDiscreet100]

This video was SUPER EDUCATIONAL I love it a ton. A +

[@Threaducation]

thank you. A+ 💫

[@vimos.9996]

Amazing quality bro, Great video 🙏

[@Threaducation]

thank you 🙏

[@MLGCupid]

Such an underrated channel! Cant wait to see you hit 100k+ 😈

[@Threaducation]

Working on it!

[@ClassicBulletsTV]

Can you do the history of Supreme or old school Girbaud !? I’m officially a fan binged watched every video since yesterday morning ! This is GOLD

[@Threaducation]

thank you so much and welcome to the channel 💫 girbaud would be a great one, Supreme coming eventually too!

[@ivan2432]

Watching this while considering buying some BAPE x Kid Cudi

[@Threaducation]

I command you to do it

[@BjornVonsek]

if you need a plug, i recommend @bapefromdave and @bapesta1994 on instagram

[@lordsupreme4206]

That Bape x Kudi hoodie is a problem

[@BjornVonsek]

@@lordsupreme4206 the shark? or tiger or just the college logo?

[@lordsupreme4206]

@@BjornVonsek the Milo hoodie w/ Kid Cudi spelled out on the back. I’m a big fan of Pusha T and Kid Cudi. I have the Bape x Pusha T hoodie. I need the Cudi in my life Lol

[@erikgarcia3158]

threaducation doesn’t miss! dope video.

[@Threaducation]

💫

[@MatiasArezo]

This channel has so much future

[@47dee]

love the vids 🖤

[@vaffatati]

This my first video on this channel and I stumbled on it by accident. Great content! I subscribed

[@Threaducation]

welcome to the channel! thanks for subscribing

[@unobless]

You’re channel is amazing😤

[@Threaducation]

thanks bro!

[@sinsocial3609]

Drop more consistently man, ur definitely up next 🐐

[@Threaducation]

on the grind now thanks bro 📈

[@mangoadrian6036]

Thank you for the info !!!!

[@fldzne8379]

yo this was dope, don't forget how spitta and cudi helped make bape popular tooo! along with the clipse. def spitta though, Wayne saw him with a bape tee asked him what it was and then pretty much copped a whole closet of the lukewarm hotness lol

[@Oblemaney1503]

Keep making videos like this👍🏻👍🏻👍🏻❤️❤️❤️

[@THECROWNPRINCE]

THIS IS THE GREATEST FUCKING VIDEO I’VE EVER SEEN 🤯

[@xSpaceMonkeyz]

Love the videos ty

[@user-un3or1ic4h]

Great video. Try making a video about the history of Raf Simons next

[@jccatanch36]

This was amazing thank you so much

[@Threaducation]

Glad you enjoyed it!

[@neurodivergentdad_]

Well done! The history of Stüssy next please? Being a skate surf subculture from OC CA, to now collaborating with Dior? Can’t wait..

[@davidzhao900]

Yessir keep on with the designers and fashion vids! Plz more Japanese designers and the lowkey ones!

[@user0ne]

Best fashion education channel

[@milkhtx3552]

prolly my fav vid of yours so far

[@Threaducation]

mine too

[@rubaidaallen2764]

I love your channel. It's the coolest.