The History of Gugudan || Overworked, Undervalued & Unbalanced Popularity, A Recipe For Disbandment

Overworking their popular idols and discarding the rest. How a company wasted their talent, youth and kicked them out of their dorms.
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[@sarahbrand8990]

I hope no one here blames sejeong for gugudan’s disbandment... she loves her group... she paid off most of their debt and promoted wherever she got the chance... it was NOT sejeong’s popularity, it was jellyfish’s sh*t management

[@sarahdeguia2463]

Truth...

[@QueenRG3550]

Yeah i always see comment that said “gugudan is sejeong’s group” or “group that use sejeong and mina popularity” or “sejeong/mina is the only one stand out” or “sejeong is too good for the group” or “sejeong solo activity makes her abandoned her group” Why these people are so mean to them?

[@user-zu5bw7qx6b]

mina also paid off the group's debt along with sejeong

[@sarahbrand8990]

@@user-zu5bw7qx6b yeah that’s why I said most, I know it’s not all :)

[@kobolds638]

in this , I cannot put all fault on the company management . just face it, the group just don't sell well.

[@nawshin8680]

I'm sorry but this is why companies should wait for their trainees to disband from their produce groups before debuting them into a different group. The idols end up severely overworked, stressed, and tired.

[@Esandeech2]

I get why they do it to gain momentum, but in the long run..

[@spyevil666]

I agree.. the most bizarre thing for me is there was no clause on the ioi contract preventing each companies of the members from pulling out members for their own solo or group activities. They did it with the succeeding seasons but I'm angry that they haven't thought about that some ent companies can be greedy and pulled out their member and use their popularity for their own gains

[@SteffiAkira]

Fortunately they didn't took anyone out inbetween the promotions from IZ*ONE. Even the AKB members took their break from AKB48 to fully concentrate on IZ*ONE promotions. I don't know if Yuehua will add Yena to Everglow later on, but if they do, it was a good decision to debut the group early and promote them as 6 members for a while, so they can gain fans and popularity for the members and not concentrate on one member who was in the Produce Group. Even though two members were in PD48 either.

[@spyevil666]

@@SteffiAkira i agree. I guess this is alsona result of the companies learning a lot from the previous produce seasons and how the different entertainment companies did their play on how to manage their new groups

[@vell2994]

Yeah right Why would you support a small just debutet girl group while IOI was fully promoted and had all the attention

[@chichinashi8893]

The boots is such a bop.. Even to this day im still amazed at how good it is

[@peachxtaehyung]

Yessss

[@HYSON3KITTY]

Boots is one of the best K-Pop songs ever. I said what I said.

[@from1__107]

Yeah that’s the song that got me into gugudan

[@StarshineStranger]

The Boots really was That song. If they'd continued in that conceptual style for the next couple comebacks, I think they'd have finally found their niche.

[@pebble8978]

True

[@amyanai8651]

So sad but not surprised after what Sally said. Glad the girls fought to the very end hopefully they find success in the future.

[@alexc9278]

hey, what did she say?

[@Gavanceify]

@@alexc9278 it’s stated in the video 🤦🏼‍♀️

[@alexc9278]

@@Gavanceify lmao sorry I didn't watch it when I asked that

[@amyanai8651]

@@alexc9278 they spoke about it briefly in the video ,but basically during produce camp she spoke about her hardships and that she felt the company gave up on them, they were asked to leave their dorms and go home with no date to return. The company gave them little to no information as to what was going to happen to them.

[@famousamos]

Hopefully they can each bounce back and be better than before

[@famousamos]

The story of GuGuDan is similar to the other 65 to 75 girl groups that disband every single year. It’s tragic 😔

[@OleLeik]

No, most girlgroups that so not come from a big company with large marketing muscles do not survive long after their debut before they drowning in the sea of idols with little to no noteworthy attention or care thereof. This one lasted 4 year before their company decided to pull the plug on them. It was the Produce101 curse at play: When putting the stars of the show into rushed groups it ruin the group. Yes, these individuals was/are popular due to that show but the audience focus on them and so does their company - causing these one or two members to overshadow everything else including the other members and the brand of the group. Eventually the group implodes.

[@celined6669]

@@OleLeik exactly

[@donmonteiro6830]

@@OleLeik yeah shows like that just give too much information by making it a popularity contest.

[@xyz-pg3zd]

Welcome to.... the entertainment industry.

[@MKahfi-bv1qw]

@@OleLeik b-but jellyfish wasn't that big. When they only have VIXX, they did good and got benefit, but that wasn't enough to make an agency to be big. Also usually a group idol who can't be popular in 2-3year will eventually not benefical for the agency.

[@sophie7780]

i think one of the things to mention is that korean netizens really hated the name "gugudan". it was not friendly to the public, a group called "multiplication table" was never appealing to domestic fans & that didn't change as promotions continued. it certainly started things on the wrong foot and never really improved. same with jelpi taking mina & seyeon out of ioi promotions to debut in gugudan - it left people with a bad taste in their mouths & gave the public a bad impression of the girls from day 1 (even though it was entirely the company's fault)

[@KissKing143]

Also from what I read, gugudan can be a slang or similar to a slang for male genital in a chinese dialect. Which made it seem weird.

[@isa-cj2hb]

@@KissKing143 yea, I remember mentioning gugudan to my Chinese friend and she was in shook and started laughing

[@nick3805]

It's also bad for international fans as the name is camparably long and doesn't consist of letters or a known word. Also, In German Gugu is the first part of the description of the baby language and personally, I usually called them "The Girl Group with that awful name I can't remember under Jellyfish" because I really couldn't or "The GuGu-GaGa Group" for the very same reason and said aspect of the baby language. The name is just awful: Weird for Koreans, For Chinese it means male genital and for international Fans it sounds silly in a bad way or is hard to remember.

[@williamnorris6184]

@@nick3805 I don't find it weird or hard to remember at all tbh but perhaps it's me🙇 But after hearing it meant multiplication table (and now male genatalia dkdjfkflflx) I did think that was a little weird haha. Having said that the word play is clever word play though

[@nick3805]

@@williamnorris6184 Well, Jellyfish is no stranger to group names related to the male genitalia. In fact, I am german and never call VIXX VIXX but V.I.X.X due the fact that the german word "w*ichsen" is prounounced exactly the same as VIXX and is the word for male m*strurbation. Other then that i simply think that the name is hard to remember when only briefly knowing them. Most group names consist of one to two syllabes (VIXX again, Teen Top or Blackpink for example) or consist of usually 3 letters (NCT, BTS, B.A.P or CLC for example). The 3rd method is making an extra international name or make an English Name to begin with (Crayon Pop, K-Much (named Gamulchi in Korean) or word plays like Monsta X or iKON) Gugudan was a curse for them on my side because I really liked their last title track but couln't find them because I couldn't remember that god awful name.

[@MajorSeventh]

I'll go out on a limb here and predict that within the next 10-20 years, "The Boots" will be rediscovered and hailed as an iconic Kpop classic that somehow slipped under the radar.

[@samanthakrizean6312]

I'd really like to bookmark this but I can't :(( I'm manifesting this comment.

[@kimmyseon46]

@@samanthakrizean6312 screenshot it then

[@ultraparanioa]

i hope they get their Brave Girls moment and get back together under a different company. i miss them so much.

[@daychild_]

I sure hope so. It’s sooo good and underrated :(

[@WonHakWoon]

I have lost respect for Jellyfish. They didn't protect Hongbin when he was in his scandal and later, they just stopped giving a shit about Gugudan. Gugudan did not deserve this, but I saw this coming unfortunately

[@SultanNizi3000GT]

I have ZERO respect for Jellyfish since the first place.

[@hanniefrei]

Facts... He didn't even do anything bad and just expressed an opinion but what the consequence he got was same as an idol involved in a criminal scandal tsk3x

[@alexc9278]

let's hope verivery would be ok

[@michikomi6358]

Let’s not forget how shitty verivery promotions are, they’re so good but if it wasn’t for rtk i wouldve have known them. I knew them for a while then forgot about them, then remembered « oh shit this group exist true »

[@kimeki95]

I used to be part of jelpi-the-best squad but after they debuted ggd, I began to see their bad sides. I started to lose hope with ggd and I didn't believe jelpi anymore. And the Hongbin situation made it worse. Man didn't even commit any crime yet he was treated like one and he left before they kicked him. I was so sad cuz jelpi didn't even try to protect Hongbin and straight out telling him to leave if he didn't behave like, seriously?

[@sdm9019]

All kpop companies need to take a few years of not having new groups come out and just work with what groups they do have. I hate that they kind of blame the groups for not being popular from the beginning. even though they know that it's overly saturated with new groups every year. that they're not going to get enough eyes on them because there's old groups that have huge fan bases and they're not going to really get those fanbases to move on to newer groups as easy as they think.

[@annie_xo]

Agree 100%

[@TheRealityofFake]

It's not just the companies' fault. Kpop fans also feed into this. You have fans of the Big 3 that will follow trainees and try to figure out when the company is going to debut a new group and if their favorite trainees will make the cut. Even if there were less groups, the sad reality is that not every group is going to make it big, even if the members are really talented.

[@sdm9019]

@@TheRealityofFake yes I know, it's sad. But the company is at fault largely it because they made the fans think that they have to be only loyal to one group or company and that they are there boyfriend girlfriend and they have the right to tell them what to do and how to act and if they don't then they go crazy.

[@bangtansonyeondanchick5096]

Fr!!!

[@davidfrischknecht8261]

Why do fans have to move on from an older group to a newer group? It is possible to be a fan of the newer group while also being a fan of the older group. The idea of just being a fan of one group is completely foreign to me.

[@Yasmin-zf6eq]

The boots was iconic. I won’t forgive everyone for letting it flop. 😤

[@aldrinmanalastas3331]

That song was a Sejeong solo song. Lol jk. But really see the line distribution, but still a bop.

[@kazuhasgloves]

oh look another disbanded girl group that I was about to stan... this makes me feel dread but I hope they are doing better now.

[@i2yuris]

the caped crusader omg ikr, i am probably still going to stan th

[@famousamos]

Relatable feels

[@J-H0PE]

How were you “about to stan” when they hadn’t released anything as a group in two years..

[@ubergamer2010]

If Jellyfish would've did this: Debut - A Girl Like Me Debut B-Side - Wonderland Comeback #1 - The Boots B-Side - Diary Comeback #2 - Not That Type I think Gugudan would've lasted longer.

[@Nicolesid1]

Gugudan's debut had them falling into that weird transition time when most companies were moving from cute to more girl crush. Also, jellyfish could have waited a bit before debuting them after ioi's announcement

[@lostkids7879]

I don’t like to compare ioi groups but gugudan was really mismanaged. Although WJSN debuted before ioi and then added Yeonjung, starship didn’t rely on the popularity of Yeonjung at the time. They gave other members opportunities on variety shows and what not. While it seemed like jellyfish relied too heavily that the popularity of Sejeong and Mina would be enough while not promoting them as a group properly.

[@bubbletea7771]

Weki meki form fantagio is also well managed and semes healthy rn

[@lostkids7879]

@@bubbletea7771 I agree, even though Doyeon and Yoojung are often sent to different shows. They don’t completely neglect the group, so as long as they are regularly giving them comebacks. I think Weki Meki should be fine.

[@nthapa2640]

@@lostkids7879 yes atleast wekimeki gets to promote often. Had many comebacks this year and gained many fans

[@nicolegoh9748]

They kinda did by giving Yeonjung literally half of Secret (in terms of lines) and she continued having a ton of lines (but gradually decreased with each comeback). But I think it also helps that Yeonjung was the last member of IOI so it helped with balancing popularity a little

[@tokkieram]

sejeong and mina fans really didnt cared abt the group, like, sejeong had 1st win before the group and jellyf really didnt cared abt nothing abt the group, just laying in semina popularity

[@davidfrischknecht8261]

The people claiming Mina was overweight need their eyes checked.

[@yerixrevluv4546]

RIGHT!!!!

[@agustinaampoon4847]

She's cute though she is chubby

[@elixieliza8371]

@@agustinaampoon4847 she was never “chubby” in the first place, I’m pretty sure she was a healthy weight

[@lennypane62]

For real! All of these girls would be considered thin here.

[@from1__107]

She was cute even if she was chubby

[@annie_xo]

I hate it when netizens criticize groups/members for things they have no control over, such as the logo in this case. The company makes all the decisions, so if people are going to criticize then direct it at the company. It’s horrific how these girls (and many other idols) were treated, only getting to sleep for one hour in 4 days is literally torture. It’s disturbing how the kpop industry often doesn’t treat idols as human beings, just products to be used for profit, discarded if they’re not living up to impossible standards.

[@negatron5514]

The agency asking us to support the members, but they can't even support them. These agencies should stop treating these kids like products.

[@Butterball2829]

another tw?//ed mina stated on a tv program that she also WATER FASTED FOR 2 WEEKS ON TOP OF HER SCHEDULE. thats how she lost most of her weight. on top of dancing and having no sleep she also ate no food. my heart broke for her so much and no one said anything :(

[@veeva99]

Since I have been a fan of VIXX since their error days, I was so excited by the news that they would get a sister group! I was immediately supporting the girls when I heard the news of them debuting, and I kept supporting them till the bitter end. GU9UDAN had so much potential, they had an amazing concept and some of the best vocals in any girlgroup that I stanned. I was heartbroken when I read the news of their disbandment, but I can't say that I didn't see it coming, they hadn't had a group comeback in over two years after all. All I can say now, is that I will support all 9 members in their new activities, whatever they might be. I will support all of them, and I hope to god that they will find the success and happiness that they all deserve.

[@ultraparanioa]

same! i was long time vixx fan and kind of ended up dropping them for gugudan when they debuted. they ended up being my ult group til the end and will always have a place in my heart.

[@saltedfish2192]

The way they promoted gugudan was wrong. I believe if they started to debut gugudan semina first as a gift for the fans who supported sejeong mina and nayoung since pd101 and a way to promote "gugudan" it would be better. Then after a month-long promotion for the subunit, announce the debut of the whole group and drop a teaser per members to flex their beauties for 9 days. Then 9 days later, drop a group teaser with the boots as their debut single. During promotion, they could release on KZbin dance practices + behind the scenes and a short tv reality show in order to know more about other members. After promotion, sejeong would release a solo with other members releasing OSTs and after like 6 months max, make a comeback with Not That Type. I feel like with this type of promotion, the group would have more people interested in them. Honestly, when I saw Wonderland, the song was average and the outfits were horrible. I still checked their songs after bc I really like sejeong but i never really liked gugudan's songs except the boots and not that type. I found out about semina months after because I was re-watching the girls first perf on pd101 and the mv appeared in my suggestions. it is normal for the public to lose interests in a group with two overly popular members, several average songs, meh outfits, weak ass promotions and overworked popular members. they would just stay as a solo stan .-.

[@raffmann6852]

You should join a promotion department 😁

[@saltedfish2192]

@@raffmann6852 i won't be able to do that because what I seek is long term development for the artists, and not short term income for the company :D

[@raffmann6852]

@@saltedfish2192 well with good promotions you can help the long term Development or not?😁

[@crudojoshuaricofort8795]

This is viable but we dont know how much budget jellyfish had at the time.

[@crudojoshuaricofort8795]

Gugudan is obviously gonna flop whatever way they are promoted because the popularity is unbalanced. They shouldve just debuted swmina as a trio and debuted the other 6 afterwards as a separate group after semina achieve success on their own. honestly speaking, the other members of gugudan couldnt match the popularity of the pd101 contestants. If even one member reached similar popularity of the former ioi members, they wouldve reached more success. Just look at everglow, the other members can at least reach the popularity of yiren and sihyeon, and as a group they can at least be within reach of the popularity of other top groups, which means if they are planning on adding yena to the group (which i dont personally agree with) the other members could still match yena's popularity.

[@foreverain.]

gugudan deserved so much better :(

[@javelinrivera5280]

I loved THE BOOTS, but Jellyfish gave gugudan the boot instead :/

[@changkwangoh]

The best line distribution of all time!

[@yerinbaekscandlelight]

@@changkwangoh Except for Soyee???

[@ultraparanioa]

@@changkwangoh it was literally the worst what are you taking about? the whole song was mostly sejeong 😭

[@izonexbae]

I love Sejeong and she’s my favorite member but I find it so sad that she was basically the only one the public gave attention, Mina comes second but there was always a huge gap between Sejeong and the group Gugudan itself. Even Sally acknowledged it

[@NFKTN]

Same, jellyfish just really didnt know how to put that group image standout

[@minsyubsyub5213]

Public would give their attention to Gugudan if Jellyfish promote them well as a group, not only one member.

[@emanbaloshi6355]

I

[@929er13]

what did sally say about sejeong

[@missmoony6800]

I live for these kinds of vids, tysm for covering Gugudan bc their mismanagement has to be among the worst I've seen (along w/ Pristin). Can't wait to watch the whole vid!

[@peachxtaehyung]

Do you mean just treatment overall or no?

[@missmoony6800]

@@peachxtaehyung Pristin and Gugudan were mismanaged in diff ways but both are still very extreme cases of it. Jellyfish Ent dropped the ball on multiple occasions and didn't make the best decisions for the group, and Pledis just didn't seem to care for Pristin whatsoever. You could write an essay on how each company failed their respective group. Hope that cleared things up.

[@missmoony6800]

@@peachxtaehyung Short answer is: yes overall treatment. I typed way too much sorry

[@peachxtaehyung]

@@missmoony6800 well there are ones alot worse then lol. Not saying gugudan girls didn't suffer btw. But look up all the cases of neglect, abuse and mistreatment of ts entertainment... Especially bap and trcng. Like the video done by I believe chaennie lisoo. Also there's media line entertainment who LITERALLY abused their band called the east light who were all children

[@peachxtaehyung]

@@missmoony6800 and also these are the videos of who I think are the worst treated ones. I also forgot stellar was done horribly. The 3rd link is a video about what their company did. kzbin.info/www/bejne/gaSuXqxmq5Knac0 kzbin.info/www/bejne/Y6rKqolshsSdask kzbin.info/www/bejne/e3-XZmdsl8x1nKM kzbin.info/www/bejne/q4rGZpubiZtripo

[@aristired6252]

Boots was honestly the most underrated song that year. Like it was so good and catchy and they were robbed:(

[@andredrw289]

Honestly it felt like they were giving more attention to Sejeong than the other girls. This isn’t a dig at her cause she can’t help that the general public gives her more attention but jellyfish really should’ve hammered in a group image (or at least wait til after IOI disbanded before debuting them) heck people forget Mina was in IOI too. I do wish all the girls the best of luck if they choose to stay with jellyfish but I do hope they leave and find somewhere else to flourish

[@alexanderidle6843]

ugh so happy that kim sejeong is getting so much success and exploding in popularity in sk i just hope her popularity as an actress will have an impact on her singing career

[@pamela-623]

jellyfish just didnt promote them well, and when things got hard they started apealing to the solo stans, its such a shame cause even after more than a year without a comeback they still had hope, sejeong mentioned in 2020 that she was writing songs for them as a group and had asked the company for a cb, they answered "don't worry about it" smh, they deserved so much better

[@emilykie8867]

Dang, why are so many mina named idols mistreated or suffering- like mina in twice got anxiety in feel special era, mina in aoa was bullied by jimin and didn't renew her contract and now mina in gugudan

[@aridian7787]

I loved GUGUDAN! They entered a crowded field right at the time that TWICE and BLACKPINK were really taking off and that was tough time.

[@bluemrpony]

I find it really ironic how much talent were in the group ( Sejeong, Mina, Haebin, Xuening to name a few) and Jellyfish still managed to screw them over Peak idol management and I thought I was used to it after stanning VIXX for 5 years

[@wulanyunitaa]

the jellyfish ent. really took a wrong direction from the start, when they pull mina & sejeong from I.O.I, it makes fans wonder why they cannot wait until the contract end, it make many fans angry. they should make pre-debut project with the other 7 member to make them know to the public first and after I.O.I contract end they should debut gugudan also focus on group activities first instead of solo debut and unit debut until 2-2.5 years (solo ost is fine). i'm not their fans but i'm following them from debut and i feel sad.

[@oneforall2211]

This opens a new perspective for me on how sejeong feels when she came to knowing brothers recently.. she's been through something I cant imagine.. I wish all gugudan member stay strong and find their new path again 🙏 Edit: she was saying how appreciated her presence by the Uncanny Counter drama production team. And she was easily crying just watching them on team after work dinner

[@aex2309]

I kinda wished for Sejeong to audition in SM though. She really fits SM

[@Stethoscoups]

I dont think Gugudan case's same as Pristin. I feel like JFent already tried hard for promoting them with different concept but public couldn't accept it just because Akgae didn't want popular member to promote with group. Keeping them in one group is surely hurting them, like Sally said.

[@toxicfansaretragic2003]

i disagree they literally disbanded gugudan for their boy group even though after kingdom they had the same amount of sales? Misogyny

[@nailinur5971]

@carrot i think so

[@spyevil666]

Yes, Pristin and Gugudan don't exactly have the same case. But there are clear similarities of some instances. Also, I think Pristin have had it worse coz Pledis is $hit. The way Jellyfish became greedy, same as MBK by the way where they use Chaeyeon's popularity to pump up DIA, just $ucks. These companies is too blinded and greedy and was so assured that one member's popularity is enough to carry their respective group.

[@DGraze]

don't blame the more popular member on the group, there is so many factor that can make a group popular and good. the number one reason is a good song there i said it once more. a good song,

[@_aiborie]

@@toxicfansaretragic2003 Tbf, Verivery's good, unfortunately underrated. Although I agree with misogyny.

[@Cha.21]

Gugudan should blow up during "The Boots" comeback, that song is so high quality but yet flew under the radar...

[@lunarsoulz]

This is a reason why I liked "The Unit" instead of "Produce 101". Their is too many Kpop Groups being pumped out every year, barely get recognition, and then they disband. Produce 101 is the same, taking Trainees and pumping them out. Kpop Industry does not give lots of Groups, especially Girl Groups a chance to succeed, because their is just so many of them. I agree with the other poster here, instead of mass producing young Kpop groups, why not work with the ones that are already here? Promote them better, pump some life into them. Their is too many Kpop Groups that are already debuted but are stuck in purgatory, because their Company has no idea what to do with them, as they are not reaching overnight success. I liked "The Unit"'s idea of trying to boost the careers of Idols and Groups that are already here. Alot of groups will disband in 2021 and its a shame because alot of them are talented, but just needed better chances.

[@princyshira]

Same with me, i'm more interest with The Unit that Produce

[@nsbynsn]

Both were destined to disband anyways. Produce is giving them a taste of success they'll probably won't get in their own company. The Unit weren't even half of what Produce series have reached. The purpose of Produce series is to promote those individuals so they can help their small companies, just like what Chungha did for M&H. Isn't it also why mnet created Queendom/Kingdom? To help groups that are underrated

[@nanamae4520]

i tried supporting gugudan back then but the shitty management was so apparent. look at sejeong, she's been really popular lately but jellyfish is still nowhere to be seen when it comes to promotions, support, etc. hope she gets out of there soon.

[@andi_enby]

Gugudan was such an amazing group! I'm so upset that they've disbanded! They deserved so much better :(

[@ultraparanioa]

Since being a VIXX fan, I heard the company was in the talks of debuting a girl group and cheered for the Jelpi Girls trio on Produce 101. I was waiting for their debut and have been with them since the end. And I was devastated when they disbanded, although I had a feeling it would happen. Gugudan’s popularity declined so much and as soon as Jellyfish debuted their new boy group while gugudan’s popularity was declining and VIXX were enlisting and Hongbin’s scandal happened, I just knew. And after Sally’s statement on Produce Camp, I knew their disbandment was near. I loved them so much and still do. I’m always supporting them individually now but I wish they could’ve succeeded and been managed better and not by a horrible greedy company. I hope someday they get their Brave Girls moment and can be together on stage again. Stand by, cue! I love you gugudan! 💗

[@streamaroundyou2600]

it breaks my heart how gugudan treated them. I still remember their debut mv being recommended on youtube and i immediately fell in love with them, especially after seeing the 3 already familiar members, i hope they can all live in peace now

[@6ix_KG]

In my opinion, the unbalanced popularity was the biggest issue. I ended up loving the rest of the members, but to keepit 100....I initially only followed Gugudan for Mina and Sejeong

[@ChloeBx]

They deserved so much better what a promising groupe

[@klavierspieler8840]

Coming back to watch this video after seeing Sejeong breaking down in Jakarta FM is really sad. Best wishes to each of the member and to thrive for their dreams.

[@robertabrams8562]

Gugudan had such awesome potential, really powerful singing voices, great visuals, etc etc! I was very Very VERY saddened by their breakup 😢

[@April_Vicious]

So sad that Gugudan disbanded Siri play: The Boots

[@AllyOullette]

i stan them even before they debuted, it hit me really hard their disbandment but it was something everyone who followed them saw coming, it’s painful to see that they had everything to go big, from talent , originality, and people who supported them, but again their company decided to just ignore them

[@Wintersoldier73]

I'd discovered Sejeong through IOI & Gugudan right after. Was a fan of Srmina, thought that trio was the best unit in kpop with visual choreo & vocals. Didn't know all that history, but still a fan & still listen to Sejeong & watch the dramas. One wonders whether could have been if they'd been managed by a better company.

[@Sofia2crazy]

Intro: "Just like Pristin" Me: oh, that bad?

[@IchiSwagger]

Your content keeps getting better! While this is of course a tale filled with tragedy, it’s wonderfully put together, informative and riveting. I love these kind of deep dives.

[@miaferrari958]

I'm an old k-pop fan, both in the amount of years I've been listening to k-pop (10+) and age (32). I don't really follow k-pop the way I used to (because work and other boring adult stuff, lol) but every now and then some k-pop video shows up in my recommended and more often than not, I play it. Even though not too many songs manage to capture my attention (no hate, it's a matter of preference and that, let's face it, I'm no longer the target audience), let me say this: Not that type is an absolute banger!! I keep rewatching that video and it gets me turnt like nothing else, lol. I swear if it was by a more popular group, that song would have shattered the charts, no contest. Anyway, sorry for the long rant. Wishing you all a great day!

[@karlafrancis8471]

Exactly. I just looked it up again and why is it at 5 million views when it was released 2 years ago?! If a popular group released that song it would have been labelled as iconic and everyone would have known about it

[@eniddeltacross4410]

I dunno why they kept on debuting large member group, they could have debuted the trio and borrowed the concepts of orange caramel or TTS

[@misalvrr]

they were my favorite girlgroup, and im so happy that they finally disbanded

[@peachxtaehyung]

I'm not cuz they're all still under the company so no matter what they still have to deal with their mistreatment

[@misalvrr]

@@peachxtaehyung yeah, im just waiting for one of the members to sue Jellyfish for some reason

[@peachxtaehyung]

@@misalvrr yeah I wish they would. I wish hyuna and Dawn would as well for what cube put them through. At least elkie is suing them!

[@misalvrr]

@@peachxtaehyung Elkie did what Hyuna and Dawn should've done, but at least cube is losing talented idols again. They'll learn how to treat artists properly, i hope the same thing will happen in this case

[@peachxtaehyung]

@@misalvrr hopefully they will but some companies don't learn like sm and ts

[@Toox2cute]

This was a very good way to go about it. Thank you for talking in an unbiased perspective! It heartbreaking to see such a talented group disband

[@dramaanalyst1745]

Next Please do Dreamcatcher I want to know about them in your voice

[@PizzaconQuesoLovers]

gugudan made some amazing music, such great comebacks yet people only care now that they've disbanded

[@foreverain.]

the boots is still one of my favorite songs :((

[@_aiborie]

Same ;-( The acapella is just french kiss 💋

[@lolsuphaley]

honestly the issue is they shouldve debuted semina as a subunit from the start. this is why im nervous for izone to disband because the members are going to outshine the members of their new groups

[@eiffeling]

When they were promoting A Girl Like Me they were always or atleast most of the time in the top spot for a music show win. Sadly they didnt get one and it breaks my heart💔

[@fla9086]

Not to be mean, but in my opinion Jellyfish did everything wrong since the beginning. SeMiNa were a well-rounded and well liked trio back at Produce101, there was no need to add more members, especially since there were already other new gg with many members at that time and fans kinda struggle to keep up with so many idols (why, MNH decision to debut Chungha solo was the best decision). They could have debuted SeMiNa or added one or two other girl IMO,, and then debuted the other girls in a different group in the future. Taking Mina and Sejong out of IOI promotions were a low move, IOI fans didn't like it at all. Also, SeMiNa were praised during Produce for their good vocals and for being very refreshing, cute concept was a big thing back at 2016 and that first performance of them were so far from that... thus, I believe we were expecting that their group would do something new and that would be able to show everyone their great vocals, but in the end we got a very sweet and innocent debut song that didn't show how refreshing they could be. Maybe it's just me, but I think that it was a waste of potential to make them sing the kind of songs they released. I'm not saying that their songs were bad, I'm just saying they didn't fit the image many fans had of SeMiNa and that kind of make them lose their interest in Gugudan.

[@dervy5935]

Honestly I love Not That Type I’ve heard a lot of people didn’t like it but it’s my favourite gugudan title track

[@sunnybear178]

i actually really like gugudan's concept, jellyfish heavily wasted it and i'm more shocked about this disbandment since i genuinely listened to their songs. Wonderland was really good to me (probably because I was really into Moonlight Drawn By Clouds), A Girl Like Me and The Boots were legendary I was surprised at least The Boots didn't launch them after going viral. I also do think Chococo was a terrible song choice for the main group to do if they went straight to Not That Type I think they would had lasted abit longer. However the main issue was clearly favoritism, I love Mina alot but Sejeong and Mina being put to the front of gugudan's image was very damaging especially if you were gonna debut such a big group in the first place. You should had push them individually, but jellyfish has a history of messing up

[@killshots27]

Wohhhhhh! I’ve been listening to Haebin this whole time and love her music. 5:13 Just realized she was in the same group as Sejeong who is on of my favorite vocalists. Didn’t look into the other members of gugudan this group was loaded with talent

[@luvelys]

A 26 MINUTE VIDEO! WE ARE BEING FED! Just wanted to say I love your videos sooo much like literally so much so please continue to make them. You are an amazing creator and I wish you the best.

[@thatisalll]

BOOTS and I'm Not That Type were such bops-- these damn companies just can't seem to understand the concept of PROPER MANAGEMENT >:(

[@genericplantlife]

Gugudan was so talented, especially vocally. I don't understand why they were so underrated by the gp. As an ifan, I never even heard about them until I watched Mina in HDL. I feel like it's a lot of bad choices from the company, like going so long between comebacks, pulling sejeong and mina away from ioi too soon, giving them a cutesy debut (apparently an issue for people???) But also, sejeong akgaes really wanted sejeong to go solo (they hated that her talent was being "wasted" on gugudan) and refused to support the group.

[@renger0806]

gugudan’s start/debut was ultimately the biggest factor why they werent able to gain popularity for the entire group and not just known as sejeong and mina’s group, jellyfish ent. was too greedy by pulling sejeong and mina during ioi’s active years its honestly such a shame cause gugudan as a group really is one of the best vocalists in kpop and their concept could have made them gain more fans but nah jellyfish was too greedy

[@baby5670]

Thank you for this video. Im so sad to what happened with IOI. Besides Sejeong, ChungHa, Sohye, Yeonjung and Somi, the rest of the girls didn't hit big. Pristin disbanded, Gugudan disbanded, WekiMeki is not selling enough albums or having good digital charts, DIA is not having much popularity either. Chaeyeon was getting famous as actress and mc, but hasn't grow much yet. WJSN is doing good, thankfully, although Yeonjung inst the most popular in the group. Somi has good views but not enough album sales unfortunately. For me IOI was the best group ever created in the produce series, all of the girls had visuals, talent and personality, and were all so unique but fitted perfectly as a team. Such a shame... I hope Mina gets a good acting role and hit big. It's so sad how Pristin and Gugudan were mistreated. I hope WekiMeki doesn't have the same destiny too, but my hopes aren't very high.

[@flyingraven8933]

It's sad to see so many idols and groups that are mistreated by their companies and how the companies do not care at all about how they feel.

[@lunimefortuna1721]

I might sound weird after saying this but , i went to places where they filmed their SEMINA mv years ago. While going to the spots i listen to the song and was like "wow they do have the vocals but i haven't heard news of the group as whole for a while now" and now hearing them disbanding is just unbelievable ;-;

[@from1__107]

It’s sad how gugudan didn’t last long as there brother group I really hope vixx or verivery don’t meet the same fate as there sister group jellyfish really need to Handle the group well as of now they only have 1 group active and rumors they will debut a new one

[@bluemrpony]

considering how jelpi handled Hongbin situation I would say they already failed as a management

[@from1__107]

@@bluemrpony if I’m being honest I felt that they already failed the moment Ravi decided to leave the company

[@bluemrpony]

@@from1__107 yeah, and now even Hakyeon left so that pretty much confirms everything...

[@from1__107]

@@bluemrpony yeah now I’m just happening every vixx member leaves the company

[@havensohn3821]

Verivery is having the stray kids treatment tons of promo and new music until one song sticks to the public. So I think they are good.

[@ebiUsher]

my heart hurts for mina ): she was my favorite since the ioi days, and to think that she was constantly receiving hate comments over her weight makes me so mad. people need to understand that different bodies exist - that they change, grow, etc. she was barely 17 years old, she was developing - let her be big, it doesn't affect you. i can only hope she recognizes just how beautiful she was and is today.

[@nandi171]

I love these videos, keep it up!

[@A.J_096]

I accidentally bumped onto this video and discovered gugudan so what I did was watched all their comeback songs. The Boots is a very exceptional song.

[@zjsloey]

thank you so much for doing this, danjjaks lets support every single one of them in their future activities. their company failed them, they managed them so wrong! the potential that all of them have is insane.

[@MonnyArcade]

Thank you so much for such a detailed and well-researched and well put together video. The effort really shines. I was ready to comment if there were things I thought you missed, but you didn't. You did an excellent job, I'm grateful to you, and so sad for gugudan.

[@thrynx]

Gugudan is like another MissA story, the famous "Suzy and friends".

[@tiramisu066]

such a talented group. i’m disappointed i never looked into them bc now it’s just too late :( i’ll definitely try to support their solo activities the best i can

[@hanniefrei]

Unfortunately girl groups like Gugudan and CLC that doesnt seem to have a strong ornfixed concept on what group they are will have a hard time to succeed. CLC had it better despite they are likely to disband this year, because their company kept giving them comebacks till their 7th year but Jellyfish just suddenly stopped promoting Gugudan. 😢

[@traceylee5674]

This makes me cry! Such beautiful, passionate ladies. They deserve all the love and none of the hate. Their company is positively worthless. They did so well. How could JellyFish not know how to promote them?

[@URangryX]

Great video, MT! Your content is really improving.

[@yixuancraze]

they were still really popular though. I don't understand why jellyfish would stop promoting ggd unless there was internal group/ company drama or because it was simply more profitable overall for sejeong to promote solo. really fantastic group with so much potential.

[@kimeki95]

Can we appreciate for a moment that Xiening has very good friends that will take care of her when she's lost? Thank you for taking care of Sally, good friends ❤️

[@underratedtoaster9016]

I just stanned Gugudan like.. 6 days before they disbanded this sucks.

[@georgeimmanuel3992]

In the future, kpop world will dropping their jaws when they rediscover "A girl like me"

[@sltslt24]

I really hope another company picks these girls up because jellyfish only really knew how to promote sejong and somewhat Mina. These girls are amazing singers as Jamie said "they're singers, they need to sing"

[@AbbyReynoldsGaming12192420]

I'm so late! Time to stan these legends!

[@deanab-se5op]

It's puzzling they can manage VIXX & Seo In Guk well but later went downhill. When it comes to vocal, the company pushes Sejeong (poor Soyee & Haebin 😭) Acting: Sejeong (against Hana & Mimi) So what's left for the rest?

[@matanbb639]

y'all please support xiening (sally) in her current cpop group Bonbon Girls 303! they're releasing a song from their first comeback album tomorrow, called SLAY and PLAY. let's give them a lot of support to make xiening happy and make her effort worth it!

[@icepenpitchatornkul6902]

Thanks for this, I reminded that I will play some gugudan's songs on my playlist 'cause I really missed them 😭😭😭😭

[@usimp7546]

it rlly breaks my heart,, gugudan had such an amazing concept and the members were amazing too

[@stevenjonathansj]

Thanks for this vid, right now im going to research and lovee all gugudan mvs!!! 😭❤️

[@joesmith9330]

I WILL WAIT FOR A RE DEBUTE !! LOVE THE GOOOOGIEEEES !!

[@mariahbd8365]

Excited to watch!

[@paperlionkid1787]

Hello, Midnight Theories. Just wanted to wish you a belated Happy New Year. I really enjoy your videos and I love the theme of the channel. I look forward to another year of good content from you. Stay safe and healthy. 💜🌻🌼

[@sawshank162]

Can you also talk about DIA’s mistreatment too?

[@armi_c]

It’s also sad that Jellyfish pulled out Sejong and Mina for Gugudan’s debut but they decided to disband the group after a few years. Sad. Sad. Sad.

[@stellaryaluna5388]

The moment Sejeong appeared on I Live Alone show, I've already knew something fishy has happened.

[@katherineescobar6870]

been waiting for this one

[@HorrorHound87]

Been Subbed to your Channel for a month now, I LOVE IT you have a cool voice and Cool editing in your videos Midnight Theories. this was a very good video Gugudan was a lost opportunity for amazing vocals in K-Pop.